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PODCAST

Agency Blueprint

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

business marketing

All Episodes

24:23

Season 20 | Ep 228 | The Revenue Plateau: What to Do...

Agency Blueprint ·

2026/04/17

Why does agency growth sometimes plateau just when things seem to be working? Is a revenue plateau a failure, or simply a signal that something deeper in the business needs attention?In this episode of The Agency Blueprint podcast, we discuss revenue plateau, where it stems from, and why it’s valuable feedback for agency owners. We explain the importance of data-driven diagnosis instead of rushing to reinvent services or reposition the agency.Don't miss this episode to learn more about how revenue

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33:31

Season 20 | Ep 227 | From Hourly to Outcomes:...

Agency Blueprint ·

2026/04/10

Do you get paid for the expertise you bring to the table or simply for the number of hours you spend delivering it? And if your skill allows you to solve problems faster and better, should that mean earning less? In this episode of The Agency Blueprint podcast, I’m joined by Jonathan Stark to discuss why the hourly model fundamentally misaligns incentives for agencies, consultants, and clients alike. Jonathan is the author of Hourly Billing is Nuts, host of the Ditching Hourly podcast, and writes a

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18:23

Season 20 | Ep 226 | The Myth of Scaling Fast -...

Agency Blueprint ·

2026/04/03

Are you chasing rapid growth because it aligns with your vision for your agency or because the industry keeps telling you that scaling fast is the only path to success? In this episode of The Agency Blueprint podcast, I explain why the hype around rapid scaling often hides the real risks agency owners face when they expand too quickly. I also explain why true scalability isn’t about speed but about building a business that can grow without breaking what already works. Don't miss this episode to

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37:53

Season 19 | Ep 225 | How to Build Systems That Don’t...

Agency Blueprint ·

2026/03/27

Are you struggling to balance creativity and structure in your agency? Could your agency achieve both creative excellence and operational clarity without sacrificing either?In this episode of The Agency Blueprint podcast, I’m joined by Melissa Morris to discuss how agency owners can implement systems and processes without stifling creativity. Melissa is the founder of Agency Authority and the creator of the TOPPP Framework. With over a decade of agency experience, she helps owners streamline

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21:05

Season 19 | Ep 224 | Agency Hospitality - Elevating...

Agency Blueprint ·

2026/03/20

Are your clients truly feeling valued beyond the work you deliver, or are they simply checking boxes with your agency?In this episode of The Agency Blueprint podcast, we challenge you as an agency owner to rethink client retention by focusing on the emotional experience you create. We discuss how genuine loyalty is forged through intentional, human-centered interactions that make clients feel seen, appreciated, and emotionally connected to your agency.Don’t miss this episode to learn more about

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17:02

Season 19 | Ep 223 | Burnout is the Symptom, Energy...

Agency Blueprint ·

2026/03/13

Are you running your agency but feeling the weight of exhaustion creeping in, even when you love what you do? Burnout among agency owners is often misunderstood as a simple consequence of working too hard.In this episode of The Agency Blueprint podcast, I explain the real cause of burnout for agency owners and why it’s less about ambition and workload and more about how you’re spending your energy. I also explain how aligning your work with your passion can make your agency not only more profitable

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34:43

Season 19 | Ep 222 | The Challenges of the Agency...

Agency Blueprint ·

2026/03/06

Are you leaving predictable growth on the table because your agency relies too heavily on referrals, or struggling to turn prospects into long-term clients? How much untapped revenue could you unlock by rethinking your approach to outreach?In this episode of The Agency Blueprint podcast, I’m joined by Tudor Dimitrescu to unpack the biggest challenges agencies face today, from overreliance on referrals to hiring and maintaining a high-quality team. Tudor is the founder of Tanda Digital, a B2B

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24:39

Season 19 | Ep 221 | The Hidden Costs of Manual Work...

Agency Blueprint ·

2026/02/27

Have you considered how much potential your agency loses each day simply because of tasks that should be automated? Could the real barrier to your growth be the silent drain of manual work you’ve unknowingly accepted as normal?In this episode of The Agency Blueprint podcast, we discuss the hidden cost of inefficiency that agencies overlook far too often. We explore how repetitive, low-value tasks quietly kill profitability, drain creative energy, and slowly smother the passion that agency owners

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32:31

Season 19 | Ep 220 | How to Make AI Your Best...

Agency Blueprint ·

2026/02/20

Have you considered how dramatically the rules of visibility, discovery, and referrals have shifted, and what that means for agency owners trying to grow sustainably? How then do you build authority, get discovered, and maintain thought-leadership in a world saturated with AI-generated noise?In this episode of The Agency Blueprint podcast, I’m joined by Tom Schwab to discuss one of the most important marketing shifts of our era: the move from traditional SEO to AI-driven discovery. Tom is the

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13:39

Season 19 | Ep 219 | Most Agency Owners Overhire and...

Agency Blueprint ·

2026/02/13

Could your profitability improve simply by replacing instinct-driven decisions with clearer financial and operational data?In this episode of The Agency Blueprint podcast, I break down one of the most overlooked reasons agencies struggle to grow: scaling too fast, too blindly, and with too much gut instinct. I explain why many agency owners fall into the trap of hiring quickly, offering too many services, and over-delivering in an attempt to drive results, when in reality, these habits often erode

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33:48

Season 19 | Ep 218 | Diagnose Before You Scale - The...

Agency Blueprint ·

2026/02/06

How often do you pause to examine whether growth is actually strengthening the business or simply stretching it thinner? Is your agency growing in size but shrinking in strength because of external pressures, or because your internal systems were never built to sustain real scale?In this episode of The Agency Blueprint podcast, I’m joined by Nick Avaria to discuss why so many agencies become less profitable as they grow. Nick is a serial agency entrepreneur who has scaled multiple agencies past

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30:34

Season 19 | Ep 217 | Radical Candor & Toxic Positivity

Agency Blueprint ·

2026/01/30

How much of your agency’s “positivity” is actually hiding unspoken frustration or declining performance? How would your culture change if every team member received honest feedback delivered with clarity and care?In this episode of The Agency Blueprint podcast, we discuss how agencies often swing between two extremes: brutal, demoralizing negativity on one end and sugar-coated, avoidant positivity on the other. We further explain how agencies that avoid direct conversations end up with chaos,

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26:24

Season 19 | Ep 216 | AI Products with George Swetiltz

Agency Blueprint ·

2026/01/23

Have you considered that your agency’s biggest growth opportunity might be hiding in the simplest place, the moment a prospect reads your reviews? Could the most powerful conversion lever be the one almost every business overlooks?In this episode of The Agency Blueprint Podcast, I’m joined by George Sweatlitz to explore how AI can transform one of the most overlooked conversion levers in modern business: review responses. George is an operator-turned-builder who knows what it takes to solve problems

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14:31

Season 19 | Ep 215 | AI Frontier - What’s Hype,...

Agency Blueprint ·

2026/01/16

What if the real competitive edge in the AI era isn’t the tools you adopt, but the intelligence you already possess? And what if the agencies that win are the ones that stop chasing novelty and start refining their own IP instead?In this episode of The Agency Blueprint Podcast, I break down what’s hype, what’s real, and what truly matters for agencies seeking long-term relevance, higher profitability, and sharper differentiation in an AI-driven era. I also explain how the real power emerges when we

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38:30

Season 19 | Ep 214 | Embracing Irrationality:...

Agency Blueprint ·

2026/01/09

What if the real path to agency growth isn’t working harder, but thinking more irrationally? And what if your biggest breakthroughs are hiding inside the constraints you’ve been trying to avoid?In this episode of The Agency Blueprint, I’m joined by Ben Gaddis to explore why agency growth depends less on heroic effort and more on systematic, scalable thinking. Ben is the former CEO of T3, co-founder of SuperStep Capital, and co-author of Embracing Irrationality. He took his agency from a boutique

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33:27

Season 18 | Ep 213 | The “Second Bite" with Todd Taskey

Agency Blueprint ·

2025/12/19

How can you maximize the value of your business through mergers, acquisitions, and the “second bite” opportunity? Most agency owners today are seeking an opportunity to cash out some equity while continuing to play an active role in scaling their business.In this episode of The Agency Blueprint podcast, I’m joined by Todd Taskey to discuss how deals are structured, why private equity loves specialized agencies, and how “the second bite” often ends up being larger than the first payday. Todd is a

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23:08

Season 18 | Ep 212 | The Role of Storytelling in...

Agency Blueprint ·

2025/12/12

Do you leverage emotional, client-centered storytelling to transform your sales process? Stories resonate more than stats, and you, as an agency owner, can use them as a strategic sales tool rather than just a creative tactic.In this episode of The Agency Blueprint podcast, we discuss how to leverage stories that build trust, spark excitement, and make your agency unforgettable. We explain how by framing sales conversations around transformation stories, case studies, and third-party proof, you can

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13:50

Season 18 | Ep 211 | Budgeting for Growth – How to...

Agency Blueprint ·

2025/12/05

Are you one of those agencies that spend impulsively, based on gut feeling, or delay investments out of fear and uncertainty?In this episode of the Agency Blueprint podcast, I explain how agency owners can use operational budgets as a growth tool instead of just a tracking sheet. I further explain how to structure budgets around multiple outcomes—flat (if nothing changes), trend-based (aligned with current growth trajectory), and goal or stretch budgets (aimed at ambitious targets).Don't miss this

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29:38

Season 18 | Ep 210 | The Future of Agencies:...

Agency Blueprint ·

2025/11/21

Is your smaller agency well-positioned to take bold creative risks, pitch innovative ideas, and form collaborative partnerships? The traditional full-service agency model is crumbling under the weight of overhead, fragmented expertise, and a lack of collaboration.In this episode of The Agency Blueprint podcast, I’m joined by Danielle Dufresne to discuss the changing landscape of creative agencies and how agencies can break free from outdated overhead-heavy structures. Dani is an Emmy Award–winning

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19:12

Season 18 | Ep 209 | Profit-First Thinking – What It...

Agency Blueprint ·

2025/11/14

Do you treat profit as “what’s left over” after expenses instead of prioritizing it from the start? Having a profit-first mindset is the cornerstone of building a sustainable, scalable, and stress-free agency.In this episode of the Agency Blueprint podcast, we dive deep into the profit-first mindset—a revolutionary approach for agency owners who want to generate consistent profitability. We discuss how to reverse engineer a profitable business model by focusing on intentional pricing, cost

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105 results

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