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PODCAST

Agency Blueprint

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

business marketing

All Episodes

19:12

Season 18 | Ep 209 | Profit-First Thinking – What It...

Agency Blueprint ·

2025/11/14

Do you treat profit as “what’s left over” after expenses instead of prioritizing it from the start? Having a profit-first mindset is the cornerstone of building a sustainable, scalable, and stress-free agency.In this episode of the Agency Blueprint podcast, we dive deep into the profit-first mindset—a revolutionary approach for agency owners who want to generate consistent profitability. We discuss how to reverse engineer a profitable business model by focusing on intentional pricing, cost

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15:02

Season 18 | Ep 208 | Surprise and Delight – Elevating...

Agency Blueprint ·

2025/11/07

Are you aware that client retention is not just about doing great work or delivering projects on time? While those are the basics, real loyalty comes from how clients feel when working with your agency.In this episode of The Agency Blueprint podcast, I share practical strategies for agency owners who want to intentionally build relationships that surprise, delight, and strengthen loyalty. I also explain how personal touches, thoughtful gestures, and genuine human connections separate thriving

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27:04

Season 18 | Ep 207 | Business with True Alignment...

Agency Blueprint ·

2025/10/31

What does it really mean to have a strong “why” as an entrepreneur? What’s driving you as a business owner, money, or something deeper that fuels your resilience?In this episode of The Agency Blueprint podcast, I’m joined by James Brown to discuss the deeper “why” behind entrepreneurship and to share his incredibly inspiring journey. James is the CEO and founder of Business Accelerator Institute and Perseverance Squared. He has had a fascinating journey from starting his law firm in 1994 and scaling

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18:34

Season 18 | Ep 206 | Positioning Your Agency as the...

Agency Blueprint ·

2025/10/24

How do you win clients without being reduced to competing on price? To consistently land the right clients, you must position yourself as the obvious choice long before pricing even enters the conversation.In this episode of The Agency Blueprint Podcast, we discuss how agencies can stand out in a crowded market without relying on price as the deciding factor. We explore how confidence, consultation, and insight consistently outperform relationship-based selling, drawing inspiration from The

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16:38

Season 18 | Ep 205 | From Cold Outreach to Warm...

Agency Blueprint ·

2025/10/17

Do you feel like your inbox is overflowing with AI-generated messages that all sound the same? While AI tools have made it easier than ever to send messages, they’ve also flooded inboxes with automated, impersonal communication.In this episode of The Agency Blueprint podcast, I dive deep into the evolving world of outreach in an AI-driven age. I describe the shift agency owners need to make, from relying on high-volume outreach tactics to focusing on high-intent, authentic relationships that truly

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30:17

Season 18 | Ep 204 | Making Strategy Sellable: How...

Agency Blueprint ·

2025/10/10

Do you often find yourself giving strategy away for free, burying it inside larger scopes, or treating it as a one-off exercise rather than the foundational work it truly is?In this episode of The Agency Blueprint, I’m joined by Anastasia Laskey to discuss one of the biggest challenges agency owners face: selling the value of strategy. Anastasia is the founder and president of Ground Control Research. She has helped agencies transform how they deliver pitch and price strategy by bringing insights,

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19:42

Season 18 | Ep 203 | Building a Simple but Effective...

Agency Blueprint ·

2025/10/03

How do you transform sales conversations into a client’s self-discovery journey? Selling agency services doesn’t have to be pushy, complicated, or overwhelming; it simply needs to be intentional.In this episode of The Agency Blueprint podcast, we share a repeatable four-step sales playbook that any agency owner can use to win more clients without relying on high-pressure tactics. We show you how to create excitement during the qualification call, build deep trust during the discovery call,

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15:33

Season 18 | Ep 202 | Decision Fatigue – How to Make...

Agency Blueprint ·

2025/09/26

Does running your agency feel like an endless cycle of choices? The constant weight of decision-making can drain your energy, slow down your team, and ultimately put a ceiling on your agency’s growth.In this episode of The Agency Blueprint, I discuss the real cost of decision fatigue and the dangerous habit of training your team to rely on you for every answer. I also explain how to categorize risk into low, medium, and high levels, allowing you to determine which decisions to delegate, collaborate

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15:23

Season 17 | Ep 201 | Hiring Before You’re Ready: When...

Agency Blueprint ·

2025/09/19

How do you approach hiring even when you’re not ready and it feels financially uncomfortable? How do you know you’re making a calculated investment in your agency’s future versus just taking a reckless risk?In this episode of The Agency Blueprint, I discuss how hiring before you're ready can actually be a strategic growth move, not a reckless one. I explain whether your hiring decision is solving yesterday’s backlog, today’s bottlenecks, or tomorrow’s strategic gaps.Don’t miss this episode to learn

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23:10

Season 17 | Ep 200 | From Chasing to Choosing:...

Agency Blueprint ·

2025/09/12

How do you move from taking whatever business you can get to building a purpose-driven, aligned client base? The right-fit client base fuels not only revenue but also passion and long-term fulfilment.In this episode of The Agency Blueprint, we discuss how agency owners can stop chasing clients and start choosing them. We also explain why it’s time to stop being a generalist trying to appeal to everyone and take a bold positioning, even if it means turning some people away.Don’t miss this episode to

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18:16

Season 17 | Ep 199 | How to Keep Your Team Bought In...

Agency Blueprint ·

2025/09/05

Have you learned to differentiate between keeping a team motivated and keeping them engaged without burnout? If your default is more meetings and perks without building the foundations of real alignment, consistent communication, and sustainable systems, you will lose great people.In this episode of The Agency Blueprint, I discuss how to build a thriving, purpose-driven team that doesn't just work for you but grows with you. I also explain how to create sustainable, high-performing teams through

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22:05

Season 17 | Ep 198 | Train Once, Never Again:...

Agency Blueprint ·

2025/08/29

Do you still treat onboarding as an afterthought, even though it sets the tone for long-term success in your agency? It’s time to rethink your onboarding.In this episode of The Agency Blueprint, we discuss why rushed and inconsistent onboarding not only undermines team confidence but also becomes a bottleneck to scale. We also discuss the five non-negotiables framework, a repeatable, role-based onboarding strategy that ensures transparency, accountability, and competence.Don’t miss this episode to

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37:59

Season 17 | Ep 197 | Fear vs Numbers with Bill Coletti

Agency Blueprint ·

2025/08/22

Are you struggling to make tough business decisions without second-guessing yourself? You’re not alone; many creatives struggle with balancing human connection with data-driven clarity.In this episode of The Agency Blueprint, I’m joined by Bill Coletti to discuss the interplay between fear and data in entrepreneurship, especially during pivotal decision-making moments. Bill is the founder of Kith.co and SCT Leadership, a seasoned entrepreneur, strategist, and author of Critical Moments. With decades

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18:08

Season 17 | Ep 196 | CEO Habits: Daily Practices that...

Agency Blueprint ·

2025/08/15

Are you one of those entrepreneurs that obsess over routines like cold plunges, journaling hacks, and early morning rituals hoping to unlock clarity and energy? These surface-level habits aren’t the key to running a thriving agency, mastering foundational leadership principles is.In this episode of The Agency Blueprint, I discuss four foundational leadership principles that drive better decision-making and sustainable agency growth. I explain the power of prioritizing needle-moving work, having

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20:35

Season 17 | Ep 195 | Revenue Is Not a Win: Why You...

Agency Blueprint ·

2025/08/08

Is revenue growth the dangerous illusion that could be silently sabotaging your agency? While many agency owners celebrate high revenue, few realize that without healthy profit margins and sustainable cash flow, their business could be bleeding money.In this episode of The Agency Blueprint, we discuss how agencies become revenue-rich but profit-poor. We explain why mispriced services, long client payment terms, and unchecked operational costs quietly destroy profits.Don’t miss this episode to learn

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36:55

Season 17 | Ep 194 | Non-Linear Agency Growth with...

Agency Blueprint ·

2025/08/01

Are you in the messy middle of growth, struggling to scale sustainably, or just craving more freedom without dropping balls?In this episode of The Agency Blueprint, I’m joined by Taylor Frame, co-owner and CRO of Best Practice Media, to discuss everything from systems building and team autonomy to the emotional rollercoaster of entrepreneurship. He opens up about what it takes to scale a successful digital agency from launching over 100 e-commerce brands to six-figure months to building a team of

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19:54

Season 17 | Ep 193 | The Owner Bottleneck: How to...

Agency Blueprint ·

2025/07/25

Are you the bottleneck in your business without even realizing it? Not because of a lack of trust or effort, but simply because you've been involved in everything for too long, and now every decision flows through you.In this episode of The Agency Blueprint, I discuss the critical hats every agency owner wears—the technician, the manager, and the CEO—and when each hat should be worn or retired. I also explain why delegation is about moving from control to leadership and not just about removing

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20:49

Season 17 | Ep 192 | The Power of Saying No:...

Agency Blueprint ·

2025/07/18

Do you often find it hard to say no, even when you know you shouldn’t say yes? While it’s tempting to always say yes, especially when scaling an agency, pleasing clients, or chasing new opportunities, every yes carries a hidden cost.In this episode of The Agency Blueprint, we discuss the transformative power of saying no and redefining success in your own terms. We explain why saying yes too freely can slowly erode the foundation of your business and well-being.Listen in to learn how constantly

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23:43

Season 17 | Ep 191 | Print Advertising for Agencies...

Agency Blueprint ·

2025/07/11

Is print marketing still relevant in today’s digital world? Believe it or not, there are real-world examples of how businesses are building credibility, driving engagement, and standing out from competitors using print advertising.In this episode of The Agency Blueprint, I’m joined by Jesicca Embree to dissect the biggest misconceptions surrounding print media marketing. Jessica is the Creative Director at Tulip Media Group and co-author of the Amazon bestseller Double Sales/ Zero Sales People. She

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19:04

Season 17 | Ep 190 | Agency Burnout is a Systems Problem

Agency Blueprint ·

2025/06/27

Are you aware that being a bottleneck is a hidden addiction for many agency founders, driven by a subconscious need to feel important or irreplaceable?In this episode of The Agency Blueprint, I explain why burnout doesn’t stem from effort alone, but from a lack of systems, delegation, and process structure. I also explain how to implement simple yet effective systems that allow your agency to grow without your constant input.Don’t miss this episode to learn more about the power of systems and

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86 results

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