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PODCAST

Agency Blueprint

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

business marketing

All Episodes

32:31

Season 19 | Ep 220 | How to Make AI Your Best...

Agency Blueprint ·

2026/02/20

Have you considered how dramatically the rules of visibility, discovery, and referrals have shifted, and what that means for agency owners trying to grow sustainably? How then do you build authority, get discovered, and maintain thought-leadership in a world saturated with AI-generated noise?In this episode of The Agency Blueprint podcast, I’m joined by Tom Schwab to discuss one of the most important marketing shifts of our era: the move from traditional SEO to AI-driven discovery. Tom is the

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13:39

Season 19 | Ep 219 | Most Agency Owners Overhire and...

Agency Blueprint ·

2026/02/13

Could your profitability improve simply by replacing instinct-driven decisions with clearer financial and operational data?In this episode of The Agency Blueprint podcast, I break down one of the most overlooked reasons agencies struggle to grow: scaling too fast, too blindly, and with too much gut instinct. I explain why many agency owners fall into the trap of hiring quickly, offering too many services, and over-delivering in an attempt to drive results, when in reality, these habits often erode

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33:48

Season 19 | Ep 218 | Diagnose Before You Scale - The...

Agency Blueprint ·

2026/02/06

How often do you pause to examine whether growth is actually strengthening the business or simply stretching it thinner? Is your agency growing in size but shrinking in strength because of external pressures, or because your internal systems were never built to sustain real scale?In this episode of The Agency Blueprint podcast, I’m joined by Nick Avaria to discuss why so many agencies become less profitable as they grow. Nick is a serial agency entrepreneur who has scaled multiple agencies past

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30:34

Season 19 | Ep 217 | Radical Candor & Toxic Positivity

Agency Blueprint ·

2026/01/30

How much of your agency’s “positivity” is actually hiding unspoken frustration or declining performance? How would your culture change if every team member received honest feedback delivered with clarity and care?In this episode of The Agency Blueprint podcast, we discuss how agencies often swing between two extremes: brutal, demoralizing negativity on one end and sugar-coated, avoidant positivity on the other. We further explain how agencies that avoid direct conversations end up with chaos,

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26:24

Season 19 | Ep 216 | AI Products with George Swetiltz

Agency Blueprint ·

2026/01/23

Have you considered that your agency’s biggest growth opportunity might be hiding in the simplest place, the moment a prospect reads your reviews? Could the most powerful conversion lever be the one almost every business overlooks?In this episode of The Agency Blueprint Podcast, I’m joined by George Sweatlitz to explore how AI can transform one of the most overlooked conversion levers in modern business: review responses. George is an operator-turned-builder who knows what it takes to solve problems

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14:31

Season 19 | Ep 215 | AI Frontier - What’s Hype,...

Agency Blueprint ·

2026/01/16

What if the real competitive edge in the AI era isn’t the tools you adopt, but the intelligence you already possess? And what if the agencies that win are the ones that stop chasing novelty and start refining their own IP instead?In this episode of The Agency Blueprint Podcast, I break down what’s hype, what’s real, and what truly matters for agencies seeking long-term relevance, higher profitability, and sharper differentiation in an AI-driven era. I also explain how the real power emerges when we

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38:30

Season 19 | Ep 214 | Embracing Irrationality:...

Agency Blueprint ·

2026/01/09

What if the real path to agency growth isn’t working harder, but thinking more irrationally? And what if your biggest breakthroughs are hiding inside the constraints you’ve been trying to avoid?In this episode of The Agency Blueprint, I’m joined by Ben Gaddis to explore why agency growth depends less on heroic effort and more on systematic, scalable thinking. Ben is the former CEO of T3, co-founder of SuperStep Capital, and co-author of Embracing Irrationality. He took his agency from a boutique

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33:27

Season 18 | Ep 213 | The “Second Bite" with Todd Taskey

Agency Blueprint ·

2025/12/19

How can you maximize the value of your business through mergers, acquisitions, and the “second bite” opportunity? Most agency owners today are seeking an opportunity to cash out some equity while continuing to play an active role in scaling their business.In this episode of The Agency Blueprint podcast, I’m joined by Todd Taskey to discuss how deals are structured, why private equity loves specialized agencies, and how “the second bite” often ends up being larger than the first payday. Todd is a

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23:08

Season 18 | Ep 212 | The Role of Storytelling in...

Agency Blueprint ·

2025/12/12

Do you leverage emotional, client-centered storytelling to transform your sales process? Stories resonate more than stats, and you, as an agency owner, can use them as a strategic sales tool rather than just a creative tactic.In this episode of The Agency Blueprint podcast, we discuss how to leverage stories that build trust, spark excitement, and make your agency unforgettable. We explain how by framing sales conversations around transformation stories, case studies, and third-party proof, you can

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13:50

Season 18 | Ep 211 | Budgeting for Growth – How to...

Agency Blueprint ·

2025/12/05

Are you one of those agencies that spend impulsively, based on gut feeling, or delay investments out of fear and uncertainty?In this episode of the Agency Blueprint podcast, I explain how agency owners can use operational budgets as a growth tool instead of just a tracking sheet. I further explain how to structure budgets around multiple outcomes—flat (if nothing changes), trend-based (aligned with current growth trajectory), and goal or stretch budgets (aimed at ambitious targets).Don't miss this

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29:38

Season 18 | Ep 210 | The Future of Agencies:...

Agency Blueprint ·

2025/11/21

Is your smaller agency well-positioned to take bold creative risks, pitch innovative ideas, and form collaborative partnerships? The traditional full-service agency model is crumbling under the weight of overhead, fragmented expertise, and a lack of collaboration.In this episode of The Agency Blueprint podcast, I’m joined by Danielle Dufresne to discuss the changing landscape of creative agencies and how agencies can break free from outdated overhead-heavy structures. Dani is an Emmy Award–winning

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19:12

Season 18 | Ep 209 | Profit-First Thinking – What It...

Agency Blueprint ·

2025/11/14

Do you treat profit as “what’s left over” after expenses instead of prioritizing it from the start? Having a profit-first mindset is the cornerstone of building a sustainable, scalable, and stress-free agency.In this episode of the Agency Blueprint podcast, we dive deep into the profit-first mindset—a revolutionary approach for agency owners who want to generate consistent profitability. We discuss how to reverse engineer a profitable business model by focusing on intentional pricing, cost

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15:02

Season 18 | Ep 208 | Surprise and Delight – Elevating...

Agency Blueprint ·

2025/11/07

Are you aware that client retention is not just about doing great work or delivering projects on time? While those are the basics, real loyalty comes from how clients feel when working with your agency.In this episode of The Agency Blueprint podcast, I share practical strategies for agency owners who want to intentionally build relationships that surprise, delight, and strengthen loyalty. I also explain how personal touches, thoughtful gestures, and genuine human connections separate thriving

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27:04

Season 18 | Ep 207 | Business with True Alignment...

Agency Blueprint ·

2025/10/31

What does it really mean to have a strong “why” as an entrepreneur? What’s driving you as a business owner, money, or something deeper that fuels your resilience?In this episode of The Agency Blueprint podcast, I’m joined by James Brown to discuss the deeper “why” behind entrepreneurship and to share his incredibly inspiring journey. James is the CEO and founder of Business Accelerator Institute and Perseverance Squared. He has had a fascinating journey from starting his law firm in 1994 and scaling

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18:34

Season 18 | Ep 206 | Positioning Your Agency as the...

Agency Blueprint ·

2025/10/24

How do you win clients without being reduced to competing on price? To consistently land the right clients, you must position yourself as the obvious choice long before pricing even enters the conversation.In this episode of The Agency Blueprint Podcast, we discuss how agencies can stand out in a crowded market without relying on price as the deciding factor. We explore how confidence, consultation, and insight consistently outperform relationship-based selling, drawing inspiration from The

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16:38

Season 18 | Ep 205 | From Cold Outreach to Warm...

Agency Blueprint ·

2025/10/17

Do you feel like your inbox is overflowing with AI-generated messages that all sound the same? While AI tools have made it easier than ever to send messages, they’ve also flooded inboxes with automated, impersonal communication.In this episode of The Agency Blueprint podcast, I dive deep into the evolving world of outreach in an AI-driven age. I describe the shift agency owners need to make, from relying on high-volume outreach tactics to focusing on high-intent, authentic relationships that truly

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30:17

Season 18 | Ep 204 | Making Strategy Sellable: How...

Agency Blueprint ·

2025/10/10

Do you often find yourself giving strategy away for free, burying it inside larger scopes, or treating it as a one-off exercise rather than the foundational work it truly is?In this episode of The Agency Blueprint, I’m joined by Anastasia Laskey to discuss one of the biggest challenges agency owners face: selling the value of strategy. Anastasia is the founder and president of Ground Control Research. She has helped agencies transform how they deliver pitch and price strategy by bringing insights,

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19:42

Season 18 | Ep 203 | Building a Simple but Effective...

Agency Blueprint ·

2025/10/03

How do you transform sales conversations into a client’s self-discovery journey? Selling agency services doesn’t have to be pushy, complicated, or overwhelming; it simply needs to be intentional.In this episode of The Agency Blueprint podcast, we share a repeatable four-step sales playbook that any agency owner can use to win more clients without relying on high-pressure tactics. We show you how to create excitement during the qualification call, build deep trust during the discovery call,

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15:33

Season 18 | Ep 202 | Decision Fatigue – How to Make...

Agency Blueprint ·

2025/09/26

Does running your agency feel like an endless cycle of choices? The constant weight of decision-making can drain your energy, slow down your team, and ultimately put a ceiling on your agency’s growth.In this episode of The Agency Blueprint, I discuss the real cost of decision fatigue and the dangerous habit of training your team to rely on you for every answer. I also explain how to categorize risk into low, medium, and high levels, allowing you to determine which decisions to delegate, collaborate

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15:23

Season 17 | Ep 201 | Hiring Before You’re Ready: When...

Agency Blueprint ·

2025/09/19

How do you approach hiring even when you’re not ready and it feels financially uncomfortable? How do you know you’re making a calculated investment in your agency’s future versus just taking a reckless risk?In this episode of The Agency Blueprint, I discuss how hiring before you're ready can actually be a strategic growth move, not a reckless one. I explain whether your hiring decision is solving yesterday’s backlog, today’s bottlenecks, or tomorrow’s strategic gaps.Don’t miss this episode to learn

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97 results

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