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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

09:53

324. The CEO Skill You Forgot You Had & How to Get it...

eCommerce Badassery ·

2025/04/15

Overthinking every move in your biz? You’re not alone.I’m diving into the real reason you’re not making progress—and spoiler alert, it’s not because you need another course or a better strategy. We’re talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business. It’s a quick pep talk to help you get out of overthinking mode and back into momentum. You’ve

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26:00

323. How to Protect Your eCommerce Business From...

eCommerce Badassery ·

2025/04/08

Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think. In this episode of the eCommerce Badassery Podcast, I’m breaking down the latest updates on Trump’s tariff changes, how they could

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14:47

322. Fix This One Thing to Make Everything Else in...

eCommerce Badassery ·

2025/04/01

Before you tweak your website, or write another Instagram caption… fix this.There’s one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it. It’s not flashy. It’s not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it’s supposed to. In this episode, I’m pulling back the curtain on the most overlooked, high-impact piece of your

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19:49

321. High-Impact Low Effort Tweaks to Improve Your...

eCommerce Badassery ·

2025/03/25

I know your to-do list is already a mile long… but the simple tweaks I’m sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list.We’re talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm. If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now _______ Full Episode Show

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15:05

320. 3 Easy Tweaks to Keep Your Marketing Message...

eCommerce Badassery ·

2025/03/18

Simple Messaging Tweaks That Drive eCommerce ConversionsIs your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year. Discover how to: Shift which pain points you address without changing your products Leverage the exact language your customers use (and the jewelry example that proves why it works) Find the perfect balance between

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21:22

319. The Hidden Gaps in Your Marketing Strategy (And...

eCommerce Badassery ·

2025/03/11

You’re doing all the things—posting on social, tweaking your website, maybe even running ads. But despite all that effort, sales aren’t where you want them to be. The problem? It’s not just about getting more traffic. Most eCommerce businesses are leaking sales in places they don’t even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their marketing before they become a problem. In this episode, we’re diving into: ✔️ The biggest mistake small

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13:22

318. You Don’t Get What You Don’t Ask For: How to Get...

eCommerce Badassery ·

2025/03/04

What if the one thing holding your business back wasn’t strategy—but the fact that you haven’t asked for what you need?This week, I’m sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear. Because here’s the thing: you don’t have to do this alone. In this episode, we’re diving

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11:36

317. Why You Never Finish Your To-Do List (And How to...

eCommerce Badassery ·

2025/02/25

Ever feel like no matter how much you hustle, your to-do list just keeps growing? You’re constantly working, but somehow, you’re still stuck—spinning your wheels without making real progress. The problem isn’t that you’re not working hard enough. It’s that you might be working against your own productivity style. In this episode, we’re diving into: Why multitasking and constant task-switching are killing your efficiency (without you realizing it) The power of understanding how you work best—so you

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24:54

316. Replay: Create a Multi-Touch Marketing Campaign...

eCommerce Badassery ·

2025/02/18

Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster? The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time. _______ Learn With Me Work with Me

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15:03

315. Should You Run Meta Ads in 2025? | For eCommerce...

eCommerce Badassery ·

2025/02/11

Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them?In this episode, I’m breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now’s the right time for you to jump in. Plus, we’re gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if you want to finally get ads working for your business, you don’t want to miss this one! _______ Learn

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19:48

314. Navigating 2025: What Product-Based Business...

eCommerce Badassery ·

2025/02/04

With all the talk of trade wars, tariffs, and economic shifts, it’s no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here’s the deal—while we can’t predict every twist and turn, we can focus on what’s actually within our control.In this episode, I’m breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens. If you’re wondering how to future-proof your business without

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11:10

313. Your Quarterly Planning Blueprint: Do Less to...

eCommerce Badassery ·

2025/01/28

In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead. Our goal... do less to achieve more and avoid the overwhelm along the way! _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses &

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12:45

312. Leveraging Data for Focus & Growth in Your...

eCommerce Badassery ·

2025/01/21

Feeling stuck when it comes to hitting your revenue goals? 🤔 You're not alone, friend. In this episode of the eCommerce Badassery Podcast, we’re diving into leveraging your data to make smarter, more strategic business decisions—without overcomplicating things.By the end of this episode, you’ll know how to: Break down your yearly revenue goals into quarterly, monthly, and even weekly targets (without losing your sanity). Use your KPIs to identify the exact levers you need to pull—whether it’s

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09:41

The CASH Method: Your Framework for eCommerce Growth

eCommerce Badassery ·

2025/01/14

In this episode of the eCommerce Badassery Podcast, I’m diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business.Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th. _______ Full Episode Show Notes http://ecommercebadassery.com/311 _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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15:36

310. Kickstart 2025: Setting Your Strategic Vision...

eCommerce Badassery ·

2025/01/07

We’re kicking off the new year with a powerful exercise to set your goals and intentions for the months ahead in your eCommerce business. I’ll guide you through a reflection of 2024—what worked, what didn’t, and how to leverage those lessons to map out for strategy for this year.We’ll talk about: How to reflect on your marketing, products, and systems to uncover hidden insights. The importance of defining success beyond revenue goals. How to start crafting your 2025 vision, one step at a time. If

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09:48

Happy Holidays & Get a Jumpstart on Planning for the...

eCommerce Badassery ·

2024/12/24

Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing! Keep scrolling for all the links! The Episodes Mentioned 307. High-Impact Projects for Q1 https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/ 305. What the Election Results Mean for Product-Based Business Owners https://ecommercebadassery.com/2025-trump-policies-product-business/ 93. All the Ways to Grow Your

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20:17

309. Shopify Platform Updates: Winter 2025

eCommerce Badassery ·

2024/12/17

Shopify's latest updates are here! With 150 new feature rollouts, there is bound to be something that will change the way you run your eCommerce store. _______ Full Episode Show Notes http://ecommercebadassery.com/309 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and

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15:55

308. Must-Measure Metrics for Your eCommerce Business

eCommerce Badassery ·

2024/12/10

You know I love me some numbers, especially when it comes to teaching my people how they can make more while doing less. But more than just understanding what marketing channels are working and if your website it converting on par... there are a handful of other metrics you'll want to be tracking that give you a more holistic view of your marketing efforts. Tune in to hear 3 Must-Measure metrics so you can start reflecting on how your business went in 2024 and what you might want to do better in

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39:26

307. Stop Procrastinating: 10 High-Impact Projects to...

eCommerce Badassery ·

2024/12/03

Feeling stuck or overwhelmed by your endless to-do list? In this episode of the eCommerce Badassery Podcast, we’re tackling 10 high-impact projects that can transform your business—without driving you to burnout. From optimizing your email automations and refreshing your website to expanding into new sales channels and getting serious about Facebook Ads, we’re diving deep into the tasks that will make the biggest difference in your growth.You don’t have to do all the things—just the right ones

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04:27

Happy Thanksgiving & Get a Blitz Sneak Peek!

eCommerce Badassery ·

2024/11/26

Save the Date! The Badassery Blitz is back on December 9th ⚡️Tune in to hear more about the brand new courses and deals coming your way next month! Get on the Email List https://ecommercebadassery.com/freestuff Need Last Minute Holiday Marketing Help? Check out the eCommerce Badassery Podcast searchable database & filter by Q4! https://ecommercebadassery.com/database _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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372 results

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