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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

12:40

Feeling Overwhelmed as a Florist

The Floral CEO ·

2025/06/18

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you’re wearing all the hats.Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset,

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11:18

Scrolling Jealousy? What to Do When You Feel Behind...

The Floral CEO ·

2025/06/16

Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons.You’ll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response time to posting with purpose, this is your pep talk to stop doom scrolling and start owning your

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15:45

5 Pricing Mistakes Florists Make (And How to Fix Them!)

The Floral CEO ·

2025/06/11

Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.Whether you’re brand new or a seasoned florist, Jen’s no-fluff advice will help you gain confidence, price with intention, and

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15:41

When Motivation is Missing: How to Take Action Anyway...

The Floral CEO ·

2025/06/09

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it’s wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you’re feeling stuck.This is your kick-in-the-pants reminder that motivation isn’t something you

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25:09

Breaking Busy: How Choosing Joy Transforms Your...

The Floral CEO ·

2025/06/04

This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to

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9:43

The CEO Shift: How Florists Can Work Smarter, Not Harder

The Floral CEO ·

2025/06/02

Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do

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31:24

Level Up for Free: The Personal Growth Habits That...

The Floral CEO ·

2025/05/28

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t

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11:35

The Real Secret to Success? It’s Not Sexy, But It Works

The Floral CEO ·

2025/05/26

In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient.Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you’ve been feeling stuck,

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29:49

Stop Winging It: How to Price Your Floral Work for...

The Floral CEO ·

2025/05/21

In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a

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9:08

How Networking Landed Me 5 Weddings (and Why You...

The Floral CEO ·

2025/05/19

In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings.If you’ve ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and

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21:45

Unapologetically Confident: Why Owning Your Power...

The Floral CEO ·

2025/05/14

Episode Summary:In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to build it without being cocky, and the exact mindset shifts that changed everything for her—and can

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32:32

Motherhood & Business: Real Talk, Hard Truths, and...

The Floral CEO ·

2025/05/12

In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this

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25:46

The Outsourcing Game Changer: How to Create Space &...

The Floral CEO ·

2025/05/07

In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy, scale your business, and love your life more. If you're running on fumes and trying to do it all yourself, this episode

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12:16

Florists, It’s Time to Make Booking You Easy

The Floral CEO ·

2025/05/05

In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify

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17:54

$30K Side Hustles for Florists (That Aren’t...

The Floral CEO ·

2025/04/30

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flowers and Final Thoughts

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23:52

Manifesting Your Dreams Through Action: How Small...

The Floral CEO ·

2025/04/28

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.If you're feeling stuck, discouraged, or unsure of how to move toward your goals,

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35:42

Chipping Away at Your To-Do List: How to Prioritize...

The Floral CEO ·

2025/04/23

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success

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18:14

The Art of Selling the Story: Elevating Your Floral...

The Floral CEO ·

2025/04/21

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the

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36:21

Florist Confessions: The Tough Lessons That Made Me...

The Floral CEO ·

2025/04/16

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.🧠 Topics & Lessons Covered:🌱 The power of patience: “If it’s not a heck

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11:20

Not Booked Out Yet? Here’s How to Get More Wedding...

The Floral CEO ·

2025/04/14

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.🧰 In This Minisode, You’ll Learn:✔️ Why feeling stressed about

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304 results

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