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Straight To Voicemail

Share Your Genius

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we"re tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

business marketing

All Episodes

3:09

What happens when your go-to-market motion leads with...

Straight To Voicemail ·

2025/08/07

Ryan Milligan shares how QuotaPath turns ungated, value-driven content into trust and pipeline.In this episode of Straight to Voicemail, Amanda Smith connects with Ryan Milligan, VP of Sales, Marketing, and RevOps at QuotaPath, about using content marketing to build trust in a saturated B2B space. From free tools to face-to-face dinners, Ryan breaks down how his team leads with value to fuel growth.You’ll learn:Why ungated content can outperform lead genHow QuotaPath uses compensation

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4:40

Marketing with a Pulse with Nicole Warshauer,...

Straight To Voicemail ·

2025/08/05

In this episode of Straight to Voicemail, host Amanda Smith taps Nicole Warshauer, a marketing expert, about what it takes to create smarter content that builds trust, especially in complex industries like healthcare, finance, and ed-tech. Nicole highlights her approach to content, emphasizing the importance of authenticity and simplicity. She shares her insights on how to truly understand and connect with your community, and why it's essential to create content that resonates and fosters

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5:04

How Brand is the Soul of a Company with Ari Yablok,...

Straight To Voicemail ·

2025/07/31

In this episode of Straight to Voicemail, host Amanda Smith connects with Ari Yablok, Head of Brand at Island, to pick his brain on the deeper meaning of brand-building. From the beginning stages of building Island’s identity to focusing content on productivity and enablement, Ari reveals how brand strategy and content work hand-in-hand to shape a company's narrative and differentiate it in a competitive market.In this conversation, you’ll hear about:Ari’s take on how brand is the “soul” of

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3:12

A Content-Led Growth Playbook with Clay Ostrom,...

Straight To Voicemail ·

2025/07/29

In this episode of Straight to Voicemail, host Amanda Smith connects with Clay Ostrom, the Founder and Brand Strategist of Map & Fire, to zoom in on how content marketing contributed to his company’s success.Clay built his agency on research and positioning, using original content and thought leadership to drive growth. From long-form writing to embracing consistency on LinkedIn, he shares how clear, repetitive content has fueled his success and connected with clients.In this

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5:21

Building with Trust at the Core with Dustin Amrhein,...

Straight To Voicemail ·

2025/07/24

In this episode of Straight to Voicemail, host Rachel Downey taps Dustin Amrhein, CEO and Co-Founder of Revcast, to zoom in on building trust during the launch of a new product. Dustin brings years of experience in global customer experience and now leads the way in fostering relationships with early customers at Revcast.For him, trust is not just a value but a practice grounded in transparency and honesty.In this conversation, you’ll hear about:Why trust is the cornerstone of building

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4:15

The New Trust Equation with Daniel Roth, President...

Straight To Voicemail ·

2025/07/22

To build a culture that performs, start by building one that trusts.In this episode of Straight to Voicemail, host Rachel Downey connects with Daniel Roth, President and Founder of PangeaEffect, to see what it takes to foster trust in high-performing teams. Daniel brings wisdom from years of leading teams through high-stakes moments and shares why trust isn’t just a value, it’s a practice. The key is clarity, consistency, and connection at every level of the organization.In this

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4:40

Building Content That Converts with Keara Dowd,...

Straight To Voicemail ·

2025/07/17

To create a content strategy that delivers, focus on working smarter, not harder.In this episode of Straight to Voicemail, host Amanda Smith connects with Keara Dowd, Senior Manager of Content Marketing at Clutch, to explore how Clutch has evolved its content strategy to deliver value across every stage of the funnel. Keara shares how they’ve transformed from SEO-driven basics to becoming a trusted authority in their industry. The key? Repurposing content intentionally, meeting their

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3:24

Why Smart Content Still Wins with Amy Osmund Cook,...

Straight To Voicemail ·

2025/07/15

To build a brand that grows, start by telling a story that sticks.In this episode of Straight to Voicemail, host Amanda Smith connects with Amy Osmund Cook, Co-founder and CMO of Fullcast, to find out why content isn’t just a part of the strategy - it is the strategy. With a PhD in Communication and experience across startups to enterprises, Amy breaks down how content fuels revenue, scales brand trust, and powers inbound success.Her philosophy? Repurpose intentionally, lead with story, and

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3:18

Leveraging Short-Form Content for B2B Success with...

Straight To Voicemail ·

2025/07/10

To create content that connects, start by thinking like a media company.In this episode of Straight to Voicemail, host Amanda Smith taps Corrina Owens, GTM Advisor and content strategist, to break down how brands should approach media strategy today. Corrina explains why content must reflect how audiences consume: mobile-first, social-native, and scroll-stopping. Her take? Every piece should hook quickly and guide your audience to deeper engagement.In this conversation, you’ll hear

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4:17

Making Product Marketing Human with Jeff Chase,...

Straight To Voicemail ·

2025/07/08

Imagine turning case studies into interactive experiences that actually drive conversions.In this episode of Straight to Voicemail, host Amanda Smith connected with Jeff Chase, Director of Brand and Product Marketing at Vitally. Jeff shares how his team is making content smarter by transforming customer stories into interactive product tours. Jeff creates content that connects emotionally, reduces friction in the buying process, and builds trust with prospects.In this conversation, you’ll

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05:44

How Does a Scandal (like Theranos) in the Media...

Straight To Voicemail ·

2024/03/07

Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal. That’s exactly what happened to Ellen Williams. She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full lab’s worth of equipment and a staff full of PhD chemists. So when her company was trying to raise funds, they ran into a few stumbling blocks along the

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09:18

Replay: What Are the Core Tenets of Storytelling for...

Straight To Voicemail ·

2024/02/29

In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time? Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade. Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she

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08:47

What Are the Most Common Mistakes B2B Brands Make...

Straight To Voicemail ·

2024/02/22

Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.) Devin Reed, content creator, author, founder of The Reeder, and Head of Content at Clari, left Rachel a

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10:45

What Does a Media-Led Strategy Solve for Founders &...

Straight To Voicemail ·

2023/11/09

Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.) Devin Bramhall, Growth Advisor, former CEO, and podcast host, left Rachel a message: what can a media-led

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12:03

Why Should You Be Thinking About People-First Audio...

Straight To Voicemail ·

2023/11/02

Welcome to the first episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.) So to kick us off, CEO and Founder of People Forward Network, Nikki Lewallen Gregory left Rachel a

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04:43

How Do You Maintain Motivation for Continued Growth?...

Straight To Voicemail ·

2023/09/21

How do you maintain motivation when you’re bored? What can you do to help stay engaged in working towards your goals? Rachel turns to Joe Mills, sales leader at Element Three, for his strategies for keeping his motivation and drive for progress in high gear. Rachel and Joe dive into the topic of maintaining motivation and finding the drive to keep growing, even after achieving goals. Joe shares his insightful perspective, emphasizing the importance of balance and variety in activities. He explains

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06:02

What Does Creative Excellence Look Like? [with...

Straight To Voicemail ·

2023/09/14

While nothing is perfect, how close can you get? In your work product or in life. Rachel turns to Reid Morris, Sr. Marketing Manager at Element Three to answer this question. His high standard for video and podcasting content alone inspired her to ask this question (check those out below). But what seems like an inquiry into how perfectionistic we should be turned into how we can constantly be working toward leveling each other up, not just our work product. Tune in for some thought-provoking

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03:32

How Do You Choose Your Own Adventure? [with Share...

Straight To Voicemail ·

2023/08/24

Are you team choose-your-own-adventure? Or team go where life takes you? Jackie Yafremava, Head of Delivery Services at Share Your Genius, left Rachel a voicemail seeking advice on transitioning from a mindset from the latter to the former. So how does Rachel choose her own adventure? She shares her insights on prioritizing personal goals and emphasizes regularly revisiting and refining them in this episode. One important takeaway? It's not selfish to set goals and map out where you want your life

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06:02

What Traits Do Successful Founders Have in Common?...

Straight To Voicemail ·

2023/08/17

Founders’ stories captivate us. We love hearing about bringing a new idea to life. But it’s not always easy. As Rachel was reflecting on her own founder’s journey, she called up her friend, co-founder and CEO of Qualifi, Darrian Mikell, and asked: What traits do successful founders have in common? And how do those traits shape your thought leadership strategy? His unique POV on what to do with the lessons you learn from leading and growing is simple but impactful: share it. Link up with Darrian:

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11:37

How to Balance Screen Time as a High Performer and...

Straight To Voicemail ·

2023/08/10

If you listen to this podcast, you’re probably a high performer. You’re working towards something. You have goals. You work hard. (You probably play hard too.) But we can’t do the big things without discipline. And we can’t invest in what matters most if we can’t figure out how to put our phones down and put work away. So what can we do? Rachel turns to COO of Amplify Logistics, Matthew Zarzycki to answer this question for us. He’s a dad, a COO, a board member, and more. Tune in for his tips on

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92 results

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