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PODCAST

Better: The Brand Designer Podcast

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru

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All Episodes

31:28

S11 E10: Protecting Your Brand: Trademark Essentials...

Better: The Brand Designer Podcast ·

2025/03/25

In this episode of Better: The Brand Designer Podcast, we’re diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand out—but how do we ensure those identities are legally protected? Alli breaks down the key differences between a registered trademark (®), a trademark (™), and copyright (©), and explains when and why brand designers should start thinking about trademarking business ...

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44:27

S11 E9: Combining Faith & Business with Morgan Morris

Better: The Brand Designer Podcast ·

2025/03/18

In this week’s episode, I sit down with my good friend Morgan Morris, the talented designer and founder behind Thuro Design. Morgan opens up about her powerful testimony — from life before Christ to how her faith journey has transformed not only her personal life but also her business. Morgan shares why she made the bold decision to integrate her faith openly into her business, despite the fear of judgment or losing clients. She offers thoughtful advice for other designers of faith who want t...

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64:41

S11 E8: Branding Bestie Chit Chat: Reading Our Old...

Better: The Brand Designer Podcast ·

2025/03/11

In this episode of Better: The Brand Designer Podcast, we’re back with another Branding Bestie Chit Chat featuring Lauren Braier from Elby Creative! We’re diving into the past as we dust off our old goals, reflect on what we’ve accomplished (and what we haven’t), and chat about how we’ve grown both personally and professionally over the years. Join us for an honest and inspiring conversation about evolving as designers, learning from our experiences, and setting new intentions for the f...

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24:57

S11 E7: What Happens *After* You Design a Website?...

Better: The Brand Designer Podcast ·

2025/03/04

In this week’s episode, I share about our refinement, QA, pre-launch, and launch phases of our web design projects! Steal my process or adjust for your own needs—it’s all laid out in this episode! Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

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70:18

S11 E6: How to Serve Neurodivergent Clients with...

Better: The Brand Designer Podcast ·

2025/02/25

In this episode of Better: The Brand Designer Podcast, we’re joined by the incredible Tonya Bamboe, founder of Booth and Bard, to dive deep into the world of inclusive branding for neurodivergent clients. Tonya shares her journey—from the pivotal moments that shaped her business to how she discovered her passion for serving the "neurospicy" community. We break down what "neurospicy" means, how Tonya has positioned her brand to support clients who identify with this term, and the intentional s...

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38:41

S11 E5: Peek Behind the Curtain into Recent HJC...

Better: The Brand Designer Podcast ·

2025/02/18

Today I go through some of my recent projects breaking down the who, what, when, where and how. Just giving a little peak behind the curtain to some of my favorite projects I have worked with recently. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

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68:16

S11 E4: Branding Bestie Chit Chat: What’s the Future...

Better: The Brand Designer Podcast ·

2025/02/11

In the first episode of our new monthly series, Branding Bestie Chit Chat, I sit down with Lauren Braier to explore a question that’s been buzzing around the boutique brand design community: What’s the future of our industry? From online chatter to shifts in the career paths of high-profile designers, we dive into why it feels like so many business owners are struggling right now. Is it just the nature of social media amplifying the lows, or is something deeper happening in the branding world...

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54:44

S11 E3: How to Collaborate with Illustrators with Kat...

Better: The Brand Designer Podcast ·

2025/02/04

In this inspiring guest episode of Better: The Brand Designer Podcast, I’m chatting with Kat Super, the talented founder of B Super Design, a boutique brand and web design studio based in Richmond, Virginia. Known for her signature “vintage meets modern” illustrative style, Kat combines brand identity design, web design, and custom illustration into a seamless, full-service experience for her clients—and even offers white-label illustration services to fellow designers. We dive into Kat’s des...

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25:02

My Ins & Outs for 2025 (& My Word of the Year)

Better: The Brand Designer Podcast ·

2025/01/21

In this episode of Better: The Brand Designer Podcast, we’re diving into what’s in and what’s out for creating a thriving, joyful design business in the new year. Inspired by a trend making waves on social media, I’m sharing my personal “ins” and “outs” for a better work-life balance and a more intentional approach to running my brand design studio.From booking clients far in advance to pursuing non-work-related hobbies (hello, needlepoint Facebook groups!) and crafting offers around work I t...

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23:42

How to Take (Paid!) Extended Time Away from Your...

Better: The Brand Designer Podcast ·

2025/01/21

In this episode of Better: The Brand Designer Podcast, we dive into the art of stepping away from your business while keeping things running smoothly—whether it's for maternity leave or another extended break. I’m sharing a personal recap of my recent maternity leave, reflecting on the biggest differences from my first experience, and breaking down actionable strategies to prepare for extended time off.From starting your planning early to adjusting team operations and building a financial buf...

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47:06

From the Archives | S8 E15: How to Craft a Luxury...

Better: The Brand Designer Podcast ·

2025/01/14

Today we’re joined by Katelyn from Studio Kaly talking about what makes a luxury brand design experience and how to craft a luxurious offer suite that sells. If you’re struggling with your positioning and offers, this episode is for you!Links Mentioned:Studio KalyThe Win Without Pitching ManifestoInbox Question:What are the key elements to running a successful photoshoot (for yourself or a client?)Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport...

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52:57

From the Archives | S5 E1: What to Do When a Client...

Better: The Brand Designer Podcast ·

2025/01/07

Have you ever had a review session with a client and they're just not feeling the work you've created? We've been there! In this episode Jen and Esther talk about some of their experiences with push-back and how they worked through the problems to create better solutions for their clients.Links Mentioned:The Anti-Anxiety NotebookInbox Question:"How do you present your initial designs to the client? What do you include– how many logo/secondary logo ideas, how many fonts (and where to get fonts...

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43:04

From the Archives | S9 E3: Steal My Web Design Process

Better: The Brand Designer Podcast ·

2024/12/31

Episode Description:In today’s episode Jen shares her entire web design and web development process, from a blank slate all the way to launch day, Jen explains the systems that she has in place that allows her small team to design, build, and deliver the perfect website every time. Get ready to take notes, this one is packed with a lot of value and details!Inbox Question:“Finding clients who only need branding services is challenging. I’m often finding web development or design services is ea...

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54:52

From the Archives | S3 E9: Difficult Client Stories

Better: The Brand Designer Podcast ·

2024/12/17

Earlier this year we asked you to share your difficult client stories and today those stories—as well as our own—are live! Although they are SUPER entertaining, we make sure to also share how the designer could have avoided the problem in the first place so we can all learn together.Giselle opens the episode by telling the story about her $400 website project and Jen shares what she learned from a difficult contractor relationship from the beginning of her business.We talk all about making su...

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66:25

From the Archives | S6 E5: Hiring a Team that...

Better: The Brand Designer Podcast ·

2024/12/10

Today Jen chats with Olivia Austin from Current Design Studio all about hiring - when to think about it, how to know you’re ready, and how to navigate the hiring and interview process. We approach the hiring conversation from the perspective of knowing your studio values and adding team members who share those values.Guest Information:Guest Name: Olivia AustinGuest Business Name: Current Design StudioGuest Website: https://currentdesignstudio.com/, https://byoliviaaustin.com/Guest Instagram: ...

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49:58

From the Archives S5 E17: How to Plan Your Work...

Better: The Brand Designer Podcast ·

2024/12/02

Do you ever feel like you can’t take a TRUE vacation? Maybe your fears are that your clients will be mad, you don’t have enough funds to pay for the time away, or you feel like you have TOO much to do that taking time away doesn’t make sense. We’ve been there. In this episode we talk about:The things we do to prepare for vacationBattling mindset when taking time awayHow we plan for vacation ahead of timeHow time-off impacts our business and our own mental health?How to build rest into our sch...

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35:39

S10 E18: Answering Your Inbox Questions

Better: The Brand Designer Podcast ·

2024/11/25

Final episode of the season is here already! Today we answer all of your inbox questions!Links Mentioned:S8E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio KalyS7E10: Font Design, Digital Products, Burnout, and Industry Culture with Jen WagnerConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand desi...

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34:23

S10 E17: Changes I Made in My Business to Hit My...

Better: The Brand Designer Podcast ·

2024/11/19

Today I go over some small changes I made early on in my business that made a big impact on my revenue. This is how I hit my first 100k year. Links Mentioned:Don’t Make these Brand Messaging & Positioning Mistakes!How to Sell Out Your Design Services with Expert PositioningSpooooky Client Stories (Round 2)Inbox Question:"[Question here?]” - [Name Here]Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, des...

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33:30

S10 E16: How to (Properly) Manage Your Design...

Better: The Brand Designer Podcast ·

2024/11/12

In this episode I had the pleasure of peppering Rita Julian (a bookkeeper for brand & web designers!) with questions about keeping your business finances nice and tidy (and saving money on taxes!) Get 20% off Cash + Creatives (DIY bookkeeping course) with the code PODCAST20! Guest Information:Guest Name: Rita JulianGuest Business Name: Julian BookkeepingGuest Website: www.julianbookkeeping.comGuest Instagram: @julianbookkeepingllcLinks Mentioned:Cash & Creatives (DIY bookkee...

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70:43

S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

Better: The Brand Designer Podcast ·

2024/11/05

In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead!Guest Information:Guest Name: N. Chloé NwangwuGuest Business Name: NobiWorksGuest Website: https://www.nobiworks.com/Guest Instagram: @NobiWorksLinks Mentioned:NobiWorks Resources mentionedConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, br...

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