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PODCAST

Better: The Brand Designer Podcast

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru

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All Episodes

62:49

From the Archives | S8 E5: Market Research for Small...

Better: The Brand Designer Podcast ·

2025/12/30

Enjoy this episode from the archives while we're on our Holiday break! We will be back with season 13 on Jan 13th! I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can’t, as well as ways to find unique inspiration outside of social media. There are so ...

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68:44

From the Archives | S9 E11: How to Level-Up Your Web...

Better: The Brand Designer Podcast ·

2025/12/23

Enjoy this episode from the archives while we're on our Holiday break! We will be back with season 13 on Jan 13th! I interview Chris Misterek from Showit! As you all know I am a huge fan of Showit and we talk everything from Chris' own design journey, to the Showit design community, to creating websites that convert. Guest Name: Chris Misterek Guest Business Name: Showit Guest Website: showit.com Links Mentioned: Sign up for Showit - First month FREE using “hellojune” Spark Conference for...

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65:26

From the Archives | S7 E5: The Power of Having Your...

Better: The Brand Designer Podcast ·

2025/12/16

Enjoy this episode from the archives while we're on our Holiday break! We will be back with season 13 on Jan 13th! Adrienne Johnston joins Jen to talk all about how she generates 5+ leads per week WITHOUT doing active content marketing! This was such an interesting and insightful conversation all about using the power of simple, effortless SEO shifts to start capturing leads that may not have been aware of you. Guest Name: Adrienne Johnston Guest Business Name: Adrienne Johnston Guest Web...

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43:09

S12 E18: Answering Your Inbox Questions

Better: The Brand Designer Podcast ·

2025/12/09

We’re wrapping up Season 12, which means it’s inbox question time! I’m answering questions submitted by you guys, mainly from those hopping into our podcast Facebook group. And if you’re not a part of the group yet, go join—you can submit your own question, and it might be featured on a future episode! Links Mentioned: Apply to be a guest! Claude Ai S5 E14: Iterating on the One Concept Method S5 E23: Using Intuition in Your Design Process with Alex McGinness Past Inbox Question episodes: ...

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34:01

S12 E17: Jen’s 2025 Business Recap: 22 Lessons Learned

Better: The Brand Designer Podcast ·

2025/12/02

In this solo episode, I'm recapping my 2025 business year and answering some questions about what worked, lessons learned, and things I'm leaving behind in 2025 and what I am taking into 2026. Mentions in Episode: My Bookkeeper: Balanced Roots Bookkeeping / @balacnedrootsbookkeeping Brand Shoot: Lynette Ortiz Photography / @lynetteortiz.photo Shopify Developer: Jenuine Creative / @jenuinecreative My Episode with Bethany: The Part-Time Breadwinner: Working Less, Earning More, Living Fully My...

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43:51

S12 E16: Agency vs. Courses vs. Live Programs: How to...

Better: The Brand Designer Podcast ·

2025/11/25

In this week’s episode, Shay, the COO of Bucketlist Bombshells, joins me to discuss scalable business models for brand and web designers. We talk about the challenges designers face, such as revenue plateaus and burnout, and provide actionable insights on transitioning to more sustainable models, as well as the importance of defining a niche, raising rates, and creating recurring revenue through current clients and monthly membership models. Guest Name: Shay Brown Guest Website: bucketlistb...

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42:31

S12 E15: Branding Bestie Chit Chat: How to Trade Your...

Better: The Brand Designer Podcast ·

2025/11/18

This week, we are back with another branding bestie episode with my design bestie, Lauren. We chat about the benefits and strategies of trading design services, how Lauren recently did trades with vendors for her wedding, and some past and current trades we’ve both done. We also talk about the importance of choosing the right trade partners, times when trades are appropriate, and making sure you don’t skip the contract just because it’s a trade. *Don’t forget to drop a post in the podcast FB ...

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27:49

S12 E14: Are You Making these Brand & Web Design...

Better: The Brand Designer Podcast ·

2025/11/11

✨ The Design Minimind - Apply Here (applications open until Nov 20th — limited spots are filling fast!) Episode Description: In this solo episode, I chat about some common mistakes brand and web design studio owners frequently make that are interfering with the growth and profitability as a business owner. Drawing from years of experience and observing patterns among my students in The Design Minimind as a mentor. Episode Mentioned: S5 E14: Iterating on the One-Concept Method Links: The...

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37:37

S12 E13: Going from “Freelance” to “Studio” (and...

Better: The Brand Designer Podcast ·

2025/11/04

The Design Minimind - Accepting Applications NOW OPEN! - Apply Here. ___ This week, I had a past Design Minimind student Shani of Shani Jay Creative on to talk about her experience in the program and how much of an impact it had on her business and the revenue goals she hit and surpassed! We talk about the importance of confidence, going all in, proper mindset, and strategic investments in building a sustainable and profitable design & web business. Guest Name: Shani Josefovits Guest We...

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57:05

S12 E12: Spooooky Client Stories (Round 3!) with...

Better: The Brand Designer Podcast ·

2025/10/28

I’m back with another spooky client story episode in celebration of Halloween, with Audrey who is my production designer here at Hello June. We read your spooky stories that you submitted anonymously and Jen shares a spooky(kinda) lead that reached out to her as well! Guest Name: Audrey Humphreys (HJC's production designer!) Guest Website: audaciouscreativestudio.com Guest IG: @audaciouscreativestudio Episodes Mentioned: S8 E12 | Spooooky Client Stories (Round 2) with Lauren Bra...

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57:13

S12 E11: Person-First vs. Platform-First: Optimizing...

Better: The Brand Designer Podcast ·

2025/10/21

In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media pr...

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64:57

S12 E10: Diving into Octavo, a Thriller for Designers...

Better: The Brand Designer Podcast ·

2025/10/14

*Pre-order Octavo on Amazon* Episode Description: In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design,...

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45:02

S12 E09: Demystifying SEO for Web Designers—SEO Q&A...

Better: The Brand Designer Podcast ·

2025/10/08

*Submit your Spooky Client Stories* 👻 🕸️ This week, I chat (Q&A style) with Julia Bocchese who is an SEO (Search Engine Optimization) expert, to discuss SEO strategies tailored specifically for web designers. We talk about the challenges and misconceptions around SEO, including client communication, expectations, and the technical nuances of ensuring sites rank well on Google. Key topics covered include the importance of user experience, site speed, mobile design, image optimization,

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46:07

S12 E08: How to Scale Your Studio with White Label...

Better: The Brand Designer Podcast ·

2025/09/30

In this episode, I chat with Kayla Batista, owner of Brand Barista, all about her journey in the design industry and the unique dynamics of being a white label designer. Kayla shares her background, her transition from one-on-one client work to specializing in white label design, and the flexibility it brings, especially during challenging times. We delve into her business model, the nuances of pricing and process, and how to establish effective and respectful relationships between agency own...

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40:58

S12 E07: Launching a New CRM: Introducing Tezzera...

Better: The Brand Designer Podcast ·

2025/09/23

*Join the Tezzera waitlist | Launching Fall 2025 In this episode, Abbey McGrew is back on the pod, all the way from Season 1! We discuss all the details of Abbey's latest venture, Tezzera, a CRM designed specifically for designers, tackling a major gap in the market. Abbey discusses the features of Tezzera, its development process, and her vision to make administrative tasks feel creative and on-brand. Tezzera is launching with beta testers in October, with the official launch planned for Nov...

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40:42

S12 E06: So You Want to Book Luxury Clients? These...

Better: The Brand Designer Podcast ·

2025/09/16

✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of auth...

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30:39

S12 E05: Catch Up With Jen: My Wins and Struggles...

Better: The Brand Designer Podcast ·

2025/09/09

In this solo episode, I wanted to switch gears and just have a fun little chat with you about life and discuss some current wins and struggles running a business and being a mom currently to little kids. I also discuss a new educational offer I'm creating in partnership with the Minimind—designed to help fellow designers scale their businesses more effectively. 00:00: Intro 00:56: Personal Life and Business Updates 02:33: Client Wins and Business Growth 06:38: Team Dynamic...

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41:11

S12 E04: Six Sneaky Places Design Businesses Leak...

Better: The Brand Designer Podcast ·

2025/09/02

✨ Get access to my Creative Direction Figma Template for FREE ✨ Episode Description: In this episode, I chat with Shannon Mattern, a web design business coach and founder of the Web Designer Academy, to discuss her journey from corporate marketing to running a successful web design coaching business. Shannon shares the key turning points in her career, including how she identified and overcame six common areas where design businesses leak time and money and shares with us what those are. Sh...

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50:09

S12 E03: How to Use AI in Your Branding Business &...

Better: The Brand Designer Podcast ·

2025/08/26

✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below! 👉🏼 Grab the template here! — Coming Sept 1st! Episode Description: As the first guest of season 12, I talk with Liz from Favorite Things Studio to discuss the integration of AI (Artificial Intelligence) in brand strategy and design. Liz shares her journey from casting

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18:49

S12 E02: How to Name Your Business (or Your Clients’...

Better: The Brand Designer Podcast ·

2025/08/19

✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below! I'll send it out September 1, 2025 (or automatically after that date) - are you ready? 👀 👉🏼 Grab the template here! Episode Description: In this solo episode, Jen talks about the intricacies of naming your business or your client's business. She covers the emotional

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