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PODCAST

Better: The Brand Designer Podcast

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru

arts design

All Episodes

37:16

S14 E7: Before & After: How Picking a Specific Niche...

Better: The Brand Designer Podcast ·

2026/09/29

In this episode, I chat with Brooklyn of Glorybright Studio about how her health journey took her from freelancing and taking on any design project to niching into serving holistic practitioners and wellness brands. We talk about how her values and faith shaped her positioning, why speaking from personal experience makes marketing and sales feel simpler, and how this shift has changed the way she shows up for her kids and family. Guest Name: Brooklyn Beckerson Guest Website: glorybrightstud...

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41:27

S14 E6: An AI State of the Union (for Brand & Web...

Better: The Brand Designer Podcast ·

2026/09/22

In this solo episode, I chat all about how AI has impacted our studio, how we use it, how we see our clients using it (the good & the bad) where we don’t use it, and how we have implemented AI clauses in both our clients and subcontractors contracts. Links: The Design Minimind - My 1:1 coaching program for designers - applications open Nov 1st, 2026 for cohort 7! Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Become a member of Editorial Stock im...

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42:59

S14 E5: You're Making Six Figures on Paper. So Why Is...

Better: The Brand Designer Podcast ·

2026/09/15

In this week's episode, I talk with Emily, a former Big Four audit manager who's now CFO of Thorne Advisors, the firm she co-leads with Andrea Mason. Together they help business owners get a clearer picture of their cash flow and a smarter approach to taxes. We get into why creative business owners can look profitable on their books but still feel broke, and unpack the cash leaks behind it, like underpricing and scope creep. Guest Name: Emily Bowie Guest Website: thorneadvisors.com Guest So...

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42:41

S14 E4: Behind-the-Scenes of Rebranding My 12-Year...

Better: The Brand Designer Podcast ·

2026/09/08

In this week's episode, I chat with Kadie Smith, designer and founder of Drop Cap Design. We talk about why she chose to rebrand after 12 years in business, how she'd been feeling disconnected from her brand, and what it was like being the "client," working with her senior designer through it. We also discuss why communicating clearly with clients matters so much, presenting work and gathering feedback more effectively, and growing into a creative direction role with your team. Guest Name: ...

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30:33

S14 E3: What I'd Do Differently If I Were Starting My...

Better: The Brand Designer Podcast ·

2026/09/04

In this solo episode, as I'm in my 14th season of the podcast and 8th year in business, I chat about things that have changed since I started in 2019, and share what I would do differently and things I would prioritize sooner if I were starting my creative business today. Links: The Design Minimind - My 1:1 coaching program for designers Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Become a member of Editorial Stock images and use code “BETTER15” t...

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45:59

S14 E2: The Hidden Messaging Mistakes Costing You...

Better: The Brand Designer Podcast ·

2026/08/25

Grab Kayla's Website Copy Compendium today and use code BETTERPOD to save $200 on personal or commercial. ---- In this episode, I talk with Kayla Dean, website copywriter, messaging strategist, and owner of The Literary Co. We chat about why messaging and positioning are often the missing link for designers who want high-ticket clients, and how strong copy can reduce pricing pushback, attract better-fit leads, and support what your portfolio already proves. Guest Name: Kayla Dean Guest Webs...

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54:07

S14 E1: What’s the Future of Independent Design...

Better: The Brand Designer Podcast ·

2026/08/18

In this first episode of season 14, I talk with Steven Wakabayashi, creative director and founder of Stranger Creative, about building a strong company culture in a fully remote, globally distributed agency, what it really takes to grow from freelance-style work into a sustainable team, and having the right mindset as a business owner. We also chat about how we work with talented freelancers across different areas of design expertise, and how that produces top tier work for our clients. Gue...

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39:31

S13 E23: What Matters and What Doesn’t? Nine Years of...

Better: The Brand Designer Podcast ·

2026/07/08

In this week's episode I have fellow designer, mom, and business owner Olivia Austin back on the podcast. We chat about the things that don't matter and the things that really do when growing and running a business, and how becoming a mom has made all of that even clearer. Her last episode with me was back in 2022 and so much has changed since we last talked. Guest Name: Olivia Austin Guest Website: byoliviaaustin.com & thestudio.co Guest Social: @thestudio.co & @byoliviaausti...

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46:20

S13 E22: Building a 7 Figure Creative Agency that...

Better: The Brand Designer Podcast ·

2026/06/30

This week I chatted with Brooke Apffel about building her digital marketing business, Coastal Collective Marketing (CoCo), from the ground up, growing it into an agency with a team, and what the process looked like to eventually sell through an acquisition. We also talk about her social media masterclass, a course I took personally and highly recommend! Guest Name: Brooke Apffel Guest Website: coastalcollectivemarketing.com Guest Social: @coastalcollectivemarketing The Course: The Social Me...

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44:12

S13 E21: Stationery as Storytelling: The Power of...

Better: The Brand Designer Podcast ·

2026/06/23

In this weeks episode, I'm chatting with my friend Amanda, owner of Poised Avenue Studio, who specializes in stationery, print design, and design licensing. We talk about why print still matters in a world of digital noise and AI, how tactile collateral can strengthen a brand experience, and how to educate your clients on print and all the possibilities it opens up to elevate their brand presence beyond just digital. Guest Name: Amanda DeWoody Guest Substack: amandadewoody.substack.com Gues...

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52:06

S13 E20: Eat the Donkey: How (and Why) to Choose...

Better: The Brand Designer Podcast ·

2026/06/16

In this week's episode, I talk with brand leader and author Anthony Reeves, who has led the creative teams for major brands like Amazon, Airbnb, Kohler, and more. We talk about his book, Eat the Donkey, what inspired the title, and the idea of making hard short-term choices for long-term success. We also talk about AI and his take on how both small and large companies should be using it while still preserving that human element. Guest Name: Anthony Reeves Guest Website: anthonyreeves.co Gue...

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21:42

S13 E19: What Are Designers Charging for Branding and...

Better: The Brand Designer Podcast ·

2026/06/02

In this solo episode, I chat about my new mini version of the Minimind (the Mirco Mind) and share what we cover in the 4 month program kicking off in August! I also share real pricing & wins from my Design Minimind Program and what they are charging. They discuss the projects they are booking and what they are charging. Interested in the upcoming Micro Mind (mini 4-month Minimind)? Applications for are now open and live! Apply here 00:00 Intro & overview of the mini Minimind program...

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37:09

S13 E18: How to Get Recommended to Potential Clients...

Better: The Brand Designer Podcast ·

2026/05/29

In this week’s episode, I have SEO and AI search strategist Julia back on the podcast to talk about how designers can show up in AI search results like ChatGPT, Gemini, Perplexity, Claude, and more. We also discuss how AI search overlaps with traditional SEO, and some practical tips and actionable steps you can take to improve your visibility and increase your chances of showing up in AI-generated search results. Guest Name: Julia Bocchese Guest Website: juliareneeconsulting.com Guest Socia...

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47:46

S13 E17: Calm the Room: Managing Client Fear in...

Better: The Brand Designer Podcast ·

2026/05/12

In this episode, I chat with Ashton Hauff, brand strategist and co-founder of The Good Kids, a branding agency in North Dakota. Ashton talks about their "Slingshot Method," a three-phase process covering strategy, creative, and rollout, and why having a clear system in place makes such a difference in how projects run. We also get into the DACI model, which helps clarify internal roles and approval processes for clients during the project, plus practical strategies for handling client anxiety...

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35:04

S13 E16: How to Raise Your Prices (and How I've Done...

Better: The Brand Designer Podcast ·

2026/05/05

In this solo episode, I'm chatting all about pricing—when it's time to raise your rates, the steps to do it, how to communicate price changes to existing clients, new inquiries, and referrals, and the common mistakes I see designers make along the way, including sharing a few of my own mistakes I have learned from! Also I have an exciting announcement! - The Mini Minimind (The first ever Micromind) will start on Aug 3, 2026 with applications opening June 1, 2026! If you're interested or just ...

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51:45

S13 E15: Motherhood & Creative Business Q&A with...

Better: The Brand Designer Podcast ·

2026/04/28

In this weeks episode I'm chatting with fellow design business owner and mom of three Sydney of Rouse Design Studio in a fun Q&A style all about motherhood and business, and also how we both live on land and raising animals and what that brings into the mix as well. Guest Name: Sydney Walden (Rouse Design Studio) Guest Website: rousedesignstudio.com Guest Social: @rousedesignstudio Links: The Design Minimind - My 1:1 coaching program for designers Download my FREE Creative Direction F...

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24:24

S13 E14: I’ve Stopped Doing These Things in My Design...

Better: The Brand Designer Podcast ·

2026/04/21

Running a business means you're constantly evolving, and in this solo episode I'm sharing with you guys what that's looked like for me lately, what I've outgrown, what I've let go of, and what's working in this season of business for me and my micro agency model. Also if you're curious to learn more about Scale with Confidence send me a DM on insta @hellojunecreative! Links: The Design Minimind - My 1:1 coaching program for designers Download my FREE Creative Direction Figma Template (inclu...

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39:00

S13 E13: Pivoting to and Designing for a Faith-Based...

Better: The Brand Designer Podcast ·

2026/04/14

In this episode, I chat with Lisa Johnson, brand and web designer and owner of Verve & Concord. We chat about her decision to pivot her business and niche down to work specifically with Catholic and faith-based women in business, what led her there, how it's deepened her client connections, and why choosing a niche that's personally meaningful makes a difference in how you show up and market yourself. Guest Name: Lisa Johnson Guest Website: verveandconcord.com Guest Social: @verveandcon...

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39:50

S13 E12: Stock Isn’t Dead—You’re Just Using the Wrong...

Better: The Brand Designer Podcast ·

2026/03/31

In this episode, I chat with Tina and Jordan, the founders of Editorial Stock Images (ESI). We talk about why the word "stock" tends to make designers cringe, what's actually possible when stock imagery is done well, and how they built ESI to give creative service providers access to assets that feel emotional, editorial, and real. >> Sign up here for ESI and use code BETTER15 and get 15% off your membership! Guest Name: Tina Loszewska & Jordan Aulin Guest Website: editorialstocki...

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40:58

S13 E11: How to Offer Art Direction Services with...

Better: The Brand Designer Podcast ·

2026/03/24

This week’s episode, I chat with Meghan, who works full-time as an art director in New York at a corporate apparel brand while also building her studio, Reine Creative, on the side. We dive into what it really looks like to plan and art direct a photoshoot from concept to execution, and why having strong creative direction behind your visuals matters so much, especially for your website and social media. It was so fun chatting with her and having another past Minimind student on the pod! Gu...

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268 results

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