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PODCAST

Ambitious Lifestyle Business podcast

John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners

Could YOU improve your small business by 1% each week? Get more customers, make more money - WITHOUT working harder - with the ambitious, lifestyle business podcast.

business marketing

All Episodes

05:51

My Sliding Doors Moment...

Ambitious Lifestyle Business podcast ·

2025/03/16

In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, and founder of the One Percent Club ponders how different his life could have been if he'd made just one different decision... The One Percent Club doors are NOW OPEN - until 9pm on Monday 31st March

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05:58

My (Self-Published) Book Will Earn Me Several MILLION...

Ambitious Lifestyle Business podcast ·

2025/03/09

In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, and founder of the One Percent Club explains how a self-published book, that only sells a few thousand copies a year can generate more than a million pounds in revenue... The One Percent Club doors are NOW OPEN - until 9pm on Monday 31st March

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46:40

"I sell very expensive high-tech shovels to people in...

Ambitious Lifestyle Business podcast ·

2025/03/06

The One Percent Club doors are NOW OPEN for our March 2025 intake. Find out more (and apply to join) here, before the doors close on Monday, March 31st. In this episode of the Ambitious Lifestyle Business Podcast, One Percenter Ben Proudlove shares his journey of founding Merrow Scientific, a company specialising in high-end scientific instruments. He discusses the unique niche his business occupies, the challenges he faced transitioning from a scientist to an entrepreneur, and the valuable lessons

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10:02

Retention First: an (early) sneak peek

Ambitious Lifestyle Business podcast ·

2025/03/02

In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, and founder of the One Percent Club reads the very first chapter of his forthcoming book "Retention First: Why Existing Customers Are Key to Growth" If you would like to be a beta reader for the book, email john@bigidea.co.uk.

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02:19

One Percent Club Doors Are NOW OPEN

Ambitious Lifestyle Business podcast ·

2025/03/01

Hey, it’s John here – and I’ve got some BIG news for you. 🚀 Right now, the doors to the One Percent Club are OPEN for our March intake! 🎉 If you’re a small business owner looking for consistent, sustainable growth – without working 100-hour weeks or burning yourself out – this is your chance to join a community of like-minded entrepreneurs, all focused on making 1% improvements every single week. Here’s what you get as a One Percenter: ✅ Three, 90-minute coaching calls each month to keep you on

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05:32

36 ways you could improve your business THIS WEEK

Ambitious Lifestyle Business podcast ·

2025/02/23

Improving your business by just 1% every week is the path to steady, sustainable growth that lasts. In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, and founder of the One Percent Club breaks down just how easy it can be, rattling off 36 ways you could improve your small business by 1% this week.

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04:55

What if EVERYTHING Went Pete Tong?

Ambitious Lifestyle Business podcast ·

2025/02/16

We all set big goals, and then dream about how brilliant life will be when we hit them. But how often do we consider what life will be like if we DON'T achieve them? In today's short episode of the Ambitious Lifestyle Business podcast, John Lamerton, bestselling author of Big Ideas.. for Small Businesses explains how imagining telling your kids they WON'T be going to Walt Disney World after all increases the odds that you WILL meet Micky and Donald after all...

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05:14

The Best Client You've EVER Had

Ambitious Lifestyle Business podcast ·

2025/02/09

Are you a financial advisor who hasn't got an ISA? An accountant who misses the tax deadline for your own self assessment? A builder with a half-finished kitchen at home? Well then, today's short episode of the Ambitious Lifestyle Business podcast is for you - as John Lamerton, bestselling author of Big Ideas... for Small Businesses encourages you to be your own client - and explains how lucrative that can be...

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48:15

"I'm the best at every thing, but can't do...

Ambitious Lifestyle Business podcast ·

2025/02/06

In this episode of the Ambitious Lifestyle Business Podcast, John and Jason interview One Percenter Simon Fisher, who describes himself as "that property guy from Torbay who loves networking, travelling, sport & business." Simon shares his journey navigating various business ventures, including web design, mortgage brokering, a jet ski business and an estate agency. He discusses the importance of seizing opportunities, the challenges faced in different markets, and the dynamics of running a family

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05:26

Are YOU a fish out of water? 🐠

Ambitious Lifestyle Business podcast ·

2025/02/02

I got a new fish tank recently. It's three times the size of my old one, and full of REAL plants, soil, sand etc. In today's solo episode of the Ambitious Lifestyle Business podcast, I explain what happened when I introduced my old fish to their new home...

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04:44

8 hours, 48 minutes and 38 seconds

Ambitious Lifestyle Business podcast ·

2025/01/26

December 20th 2024 was the shortest day. From here on in, it's constant, never-ending improvement. Marginal gains every day, gaining an extra minute in the morning, and/or a minute in the evening. No noticeable difference whatsoever from day to day. After a week, we gain 10 minutes of daylight a day. Whoop-de-do. After a month, we get an extra hour a day. Now we're talking! We start to notice the difference - eventually waking up in daylight, or driving home in daylight (for me, one of the

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06:51

John does some amateur psychology...

Ambitious Lifestyle Business podcast ·

2025/01/19

Summary In this solo episode of the Ambitious Lifestyle Business podcast, business book author John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of psycho-logical solutions in addressing problems that seem to require logical fixes. John illustrates this with examples from the London Underground and even proposes a rebranding of Inheritance Tax to enhance public perception and engagement. He shows how small businesses can adopt

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06:06

Which is best? Inbound or Outbound Marketing?

Ambitious Lifestyle Business podcast ·

2025/01/12

Is your Marketing strategy primarily inbound, or outbound? Despite having written a bestselling business book (Evergreen Assets) about an inbound, content marketing led strategy, John Lamerton doesn't suggest that this is necessarily the best option for YOU. In this short, solo episode of the Ambitious Lifestyle Business podcast, John explains the difference between the two strategies, and suggests you may want to do BOTH...

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05:26

The ONE thing to achieve in 2025...

Ambitious Lifestyle Business podcast ·

2025/01/05

Every year in the One Percent Club, John and Jason ask One Percenters to start the year by pondering TWO questions: What's the ONE thing you want to acheive in 2025? What's the SYSTEM that's going to get you there? This is a really simple exercise, but sticking to that system for a whole year is more difficult...

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48:47

"I'm an Influencer... for my OWN business!"

Ambitious Lifestyle Business podcast ·

2025/01/02

In this episode of the Ambitious Lifestyle Business Podcast, hosts John and Jason interview Martin Ross, a travel counselor who shares his journey from working at Disneyland Paris to building a successful lifestyle business in travel. Martin discusses his experiences in the travel industry, the challenges of starting a new business, and the importance of finding a niche. He also emphasises the role of content creation and marketing in his business, as well as the benefits of incremental improvements

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07:27

The biggest mistake I ever made...

Ambitious Lifestyle Business podcast ·

2024/12/29

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses talks us through the biggest mistake he ever made - spending £250,000 building a business that earned him just £750 before being shut down.

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06:02

BEWARE... of Spreadsheet Economics!

Ambitious Lifestyle Business podcast ·

2024/12/22

Just because you've worked out something on a spreadsheet, doesn't mean that you'll get the same results when working with actual, real humans... In this solo episode of the Ambitious Lifestyle Business podcast, bestselling business book author John Lamerton show us how human psychology comes into play, and defies all logic!

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05:21

Do the work ONCE...

Ambitious Lifestyle Business podcast ·

2024/12/15

When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!). That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!

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05:35

Are you an explorer or an exploiter?

Ambitious Lifestyle Business podcast ·

2024/12/08

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Evergreen Assets: Do the Work Once, Reap the Rewards Again and Again (and Again!) explains why you should be BOTH an explorer AND an exploiter.

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48:22

Christmas Special: "Let's not get political..."

Ambitious Lifestyle Business podcast ·

2024/12/05

In this Christmas special edition of the Ambitious Lifestyle Business podcast, John and Jason reflect on the key themes of the past year, focusing on the importance of vision and values in business. They discuss how genuine values shape company culture and attract the right team and clients. The conversation also touches on the political landscape, economic challenges like inflation, and the significance of seizing opportunities. Jason shares his Book of the Year, highlighting insights from Boris

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242 results

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