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The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

business marketing

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00:22:43

Leading with Purpose: Bryan Santee on Innovation,...

The CPG View ·

2025/01/23

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach?You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms? What are you most excited about within the digital space, and how do you see it reshaping the food and

00:20:14

Driving E-Commerce Excellence: Wendell Venerable on...

The CPG View ·

2025/01/16

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce? With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape? What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo

00:22:39

Scaling with Purpose: Mike Beckham on Building a...

The CPG View ·

2025/01/09

What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015?Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market?In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future? Can you tell us more about Simple Modern's commitment to giving back to communities worldwide through its profits?What role does

00:38:07

Redefining the Digital Marketplace: How DoorDash and...

The CPG View ·

2024/12/23

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities?As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic

00:28:09

Transforming Consumer Health: Data, Innovation, and...

The CPG View ·

2024/12/19

Can you share a specific example where innovative brand or performance marketing led to significant business growth? Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you’ve faced in driving digital transformation at Bayer, and how have you overcome them? With AI becoming increasingly central to marketing strategies, how is Bayer incorporating AI and data-driven decision-making into its marketing and

00:19:04

Data-Driven Creativity: How Albertsons Media...

The CPG View ·

2024/12/12

In your role at Albertsons Media Collective, how do you approach innovation in advancing digital media strategies through consumer insights, targeting, and content? Can you share a recent project that exemplifies your innovative approach and its impact on the business?The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its

00:21:57

Beauty, Data, and Disruption: Mastering eCommerce...

The CPG View ·

2024/12/06

What are some of the most significant trends you've observed in the ecommerce beauty space over the past few years, and how do you see these trends shaping the industry in the near future?As someone who has driven both digital and omnichannel growth across various brands, what role do data analytics & tech play in shaping effective eCommerce strategies in beauty, and how should companies approach innovation in these areas? With your current focus on DTC fulfillment and marketplace

00:27:29

The Incremental Wave: Riding the Retail Media Tide...

The CPG View ·

2024/11/29

Retail media has grown so rapidly, what challenges do you see that creating for the industry?Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does predictive analytics play in planning and scaling retail media strategies? Why is incrementality so hard to measure in retail media? What makes for an effective approach to measuring retail media? Can you describe your approach to measuring retail media? How do you ensure

00:30:37

Disrupting Workforce Identity: Lessons in Innovation...

The CPG View ·

2024/11/21

What motivated you to focus on Workforce Identity and Access Management with AKAIdentity, and what specific challenges are you aiming to address in this space?Can you share some key insights or lessons learned from your journey of starting,incubating, and investing in successful cybersecurity organizations? How did your experience at Forgepoint Capital shape your approach to identifying and growing the next generation of cybersecurity leaders? What inspired you to co-create the Security Tinkerers,

00:25:44

Scaling Prestige & Innovation in Skin Health: A CPG...

The CPG View ·

2024/11/14

Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been most pivotal in shaping your approach to brand leadership?How would you describe your leadership style? What principles guide you when making decisions that impact the direction of the brands you oversee? Since Colgate-Palmolive's acquisition of EltaMD and PCA Skin, what have been the key strategies in transforming these brands into global

00:22:58

Redefining Retail Media: Insights from Austin Leonard...

The CPG View ·

2024/11/07

Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks to drive advertising outcomes for retailers?As someone passionate about learning and continuous improvement, can you share specific instances where you've adapted your strategies within Retail Media Networks to stay ahead of industry trends and deliver exceptional results for clients? Given your expertise in areas such as programmatic

00:25:32

Retail Media Reinvented: Walmart Connect's Strategy...

The CPG View ·

2024/10/30

Ryan, you've had an impressive career journey from NBCUniversal to Amazon, Instacart, and now Walmart Connect. What are some of the key lessons you've learned along the way, and how have they shaped your approach to leadership and sales strategy?You’ve mentioned that Walmart Connect is at an exciting phase of growth with a lot of building and scaling to do. Can you share your vision for Walmart Connect over the next few years and how you plan to navigate and drive this rapid expansion? One of the

00:28:08

The Future of Retail Media: Inside GoPuff’s...

The CPG View ·

2024/10/24

Retail media is evolving rapidly. How do you see the future of retail media, and what role do you envision Gopuff playing in shaping that landscape?Gopuff continues to innovate in retail media, what opportunities do you see for brands to engage with consumers in new and meaningful ways through your platform? Can you walk us through the key features of the new Gopuff Ads Platform and how it enhances the ad experience for both customers and advertisers? What do you believe is the most important

00:38:07

Redefining the Digital Marketplace: How DoorDash and...

The CPG View ·

2024/10/17

00:30:46

Unlocking Digital Growth: Strategies for Success in...

The CPG View ·

2024/10/10

How do you think Amazon's decision to terminate a significant number of smaller 1P vendor accounts will impact brands, particularly those that rely heavily on the platform? What are the immediate challenges these brands face?For brands affected by this change, what are the first steps they should take to evaluate and adjust their current eCommerce strategy? How can they shift from 1P to 3P or other sales models effectively? With Amazon making changes to its vendor model, how should brands reassess

00:25:45

Driving Commerce Excellence: Leadership Lessons from...

The CPG View ·

2024/10/03

You’ve had a dynamic career leading various aspects of digital commerce and retail media. Can you tell us a bit about your career journey? What experiences have been most pivotal in shaping your leadership style and approach to commerce excellence?As the leader responsible for driving the vision of commerce capability at Omnicom, how do you stay ahead of evolving retail and eCommerce trends? What do you believe are the key components of building high-performing, agile teams in today’s rapidly

00:22:38

Staying Ahead of the Game: Omnichannel Strategies and...

The CPG View ·

2024/09/27

You've had a successful track record of reigniting growth in storied brands through strategic brand direction and ecommerce channel development. How do you approach integrating omnichannel strategies to ensure consistent brand growth across both digital and physical touchpoints?As consumer expectations continue to evolve, particularly in the sporting goods industry, how do you ensure that Rawlings Sporting Goods stays ahead of trends in both digital marketing and ecommerce to meet these

00:21:58

Unlocking Digital Transformation & Consumer-Centric...

The CPG View ·

2024/09/20

How have digital strategies and technologies transformed the way companies operate and engage with consumers? Can you highlight some key trends or shifts you've observed?In your role, you handle consumer data from acquisition to monetization. What are some best practices for effectively collecting and utilizing consumer data? How do companies balance the need for data-driven insights with the importance of maintaining consumer trust? You've successfully launched a breakthrough rewards

00:34:47

Beyond Reviews: Unlocking Full Funnel Success with...

The CPG View ·

2024/09/12

With over twenty years of experience across various leadership roles, what have been the key lessons you've learned as an entrepreneur, and how have they shaped your approach to leading Bazaarvoice? You’ve discussed the evolution of shopping experiences in an omnichannel world. How is Bazaarvoice adapting to these changes, and what role does user-generated content play in this evolution? As Bazaarvoice has adapted how has your engagement model changed with customers to drive their

00:24:13

Decoding Digital Disruption: A 15-Year Veteran's...

The CPG View ·

2024/09/05

Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been the most significant shift in your opinion?As the Senior Customer Manager for Target, your team was responsible for a P&L and budget. Can you share some insights on the strategies you employed to accelerate relationship and Joint Business Plan (JBP) performance,

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