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PODCAST

Attached to Hygiene

In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.

business chemistry

All Episodes

44:32

18. Sustainability in Disposable Hygiene pt. 2 with...

Attached to Hygiene ·

2022/01/03

In one way or another, today’s disposable hygiene products benefit almost everyone … babies, parents, women, older adults, and more. Protecting the planet for future generations is a goal that an increasing number of companies and consumers are embracing. So, what can we as an industry do to help?For disposable hygiene manufacturers, reducing their carbon footprint takes many forms. Processes, machinery, operating procedures, safety, and cost are among the many factors that can’t be overlooked. In

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30:11

17. (ReAir) Confidence with Christophe Morel

Attached to Hygiene ·

2021/12/20

In this encore podcast, Jack is joined by Christophe to offer a fresh take on the consumer's need for confidence, and how it drives disposable hygiene market trends.Exploring the Consumer’s Need for ConfidenceAccording to Christophe, there’s more to a product’s ability to instill confidence than you might think. As article producers, you want your consumers to have confidence (trust) in the performance and safety of your disposable hygiene products and your brand. But there’s another angle to

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45:46

16. Sustainability in Disposable Hygiene pt. 1 with...

Attached to Hygiene ·

2021/12/06

The movement towards more sustainable products—important to consumers and manufacturers alike—has created multiple challenges and opportunities for disposable hygiene manufacturers today. Even when addressed with transparency, information from producers can quickly garner skepticism, distrust, and a bad reputation overall. In Part 1 of this episode of "Attached to Hygiene," host Jack Hughes is joined by Bostik's Global Market Marketing Manager, Market Insights and Sustainable Innovation, Christophe

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31:21

15. The Needs of Incontinence Sufferers with Vicki...

Attached to Hygiene ·

2021/11/22

Aside from medical care, individuals that suffer from incontinence also struggle with an array of other issues that compound their condition. Addressing these sub-factors is key to empowering patients to tackle the condition to the best of their abilities. In Part 2 of this episode of "Attached to Hygiene," host Jack Hughes continues speaking with NorthShore Care Supplies Director of Marketing and Communications, Vicki Wolpoff, and NorthShore Owner and Founder, Adam Greenberg to discuss the

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35:48

14. The Incontinence Market in the U.S. with Vicki...

Attached to Hygiene ·

2021/11/08

To deal with medical conditions efficiently, we need to understand their causes, effects, and who they are affecting. Most importantly, we must also break down the stigma that comes with them. If there's stigma, having the right conversation can be challenging, let alone finding the proper approach. In Part 1 of this episode of "Attached to Hygiene," host Jack Hughes is joined by Bostik's Global Marketing Director, Diane Toonen, NorthShore Care Supplies' Director of Marketing and Communications,

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27:25

13. The EMEA Market pt. 2 with Seif Shaarawy and...

Attached to Hygiene ·

2021/10/25

When looking at brand and product growth, one factor that quickly drives the curve is trends. However, these trends differ in every market and region. Bostik, being a key player in the disposable hygiene sector, checks on how these trends look on the ground and how they affect planning and production. In Part 2 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global NW Operations Director, Seif Shaarawy, together with Bostik’s Europe Sales Director, Pietro Landone, continue

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29:36

12. The EMEA Market pt. 1 with Seif Shaarawy and...

Attached to Hygiene ·

2021/10/11

As industry leaders in disposable hygiene adhesives, it’s crucial to monitor the growth of Bostik’s three main market segments through the lenses of population, birth rates, emerging consumer preferences, and trends. In developing regions around the globe that are highly populated, that means there is a lot to consider. In Part 1 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global Operations Director, Seif Shaarawy, together with Bostik’s European Sales Director, Pietro

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53:17

11. The Hygiene Industry in 2035 with DeeAnn Nelson,...

Attached to Hygiene ·

2021/09/27

How will the nonwovens industry look in 2035? From a declining birth rate to unexpected world events to regulations, “business as usual” may be substantially different in just over a decade. In this episode of “Attached to Hygiene,” host Jack Hughes delves into predictions with three long-time players in the industry: Nick Carter, Vice President, Nonwovens Marketing at Avgol Nonwovens; DeeAnn Nelson, NA-R&D and Innovation Manager at Avgol; and Darius Deak, Global R&D Director for Bostik

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40:14

10. Odour in Disposable Hygiene with Laurianne...

Attached to Hygiene ·

2021/09/13

Of the five senses, smell is tied most strongly to memory and emotion. For this reason, odour in disposable hygiene products is a serious consideration. Whether before, during, or after use, adult incontinence and feminine hygiene consumers prefer articles that have a pleasant, or at least neutral, scent. But it’s not as simple as it sounds. Learn more about the science behind odour and the effect it has on consumers when you listen to this episode of “Attached To Hygiene.” Host Jack Hughes talks to

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39:46

9. Softness in Nonwovens with Morten-Rise Hansen and...

Attached to Hygiene ·

2021/08/30

How do you achieve the right level of softness in your disposable hygiene products? It’s a question many manufacturers of baby diapers, feminine pads, and adult incontinence products have. Not only is softness key to keeping consumers comfortable and coming back to buy your products again, the use of soft substrates also needs to be cost effective for your business. In this episode of “Attached to Hygiene,” host Jack Hughes leads a candid conversation with Morten-Rise Hansen, Business Development

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49:43

8. The Benefits of Adhesive as a Bonding Technology...

Attached to Hygiene ·

2021/08/16

Two long-time adhesives industry insiders bring their unique perspective to this episode of “Attached to Hygiene.” In a conversation that is as passionate as it is educational, Alan Ramspeck of Nordson Adhesives Dispensing Systems and Russ Stuczynski from Bostik share the many benefits of adhesives as a bonding solution for hygiene articles. Along with host Jack Hughes, they discuss why adhesives are not what some call a “necessary evil” but rather an option that brings many distinct advantages to

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42:35

7. Cost with Mike Schumacher

Attached to Hygiene ·

2021/08/02

Many variables impact the cost of producing disposable hygiene articles and setting the selling price. It can be challenging to put all the logistics together, set a price that consumers will actually pay, keep your business profitable, and never let competitors’ products and their pricing strategies out of your sights. In this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global Product Line Manager Mike Schumacher uncover some interesting aspects of costs, price points to reach

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18:34

6. Convenience with Tina Li

Attached to Hygiene ·

2021/07/19

It’s no secret that disposable hygiene consumers value convenience, but did you know there are many factors involved? Get the latest insights on why convenience is a need that can’t be overlooked in the marketplace when you listen to this episode of “Attached to Hygiene.” Be prepared to grow your knowledge as host Jack Hughes interviews Tina LI, Strategic Market and Technical Service Manager for Bostik Nonwovens in Asia, on this influential need driving market trends. With a unique global

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16:50

5. Consistency with Diane Toonen

Attached to Hygiene ·

2021/07/06

In this episode of “Attached to Hygiene,” Jack Hughes interviews Diane Toonen, Bostik’s Global Strategic Marketing Director, about the consumer need for consistency in their disposable hygiene products. With 30 years of experience in the industry, Diane gives an enlightening perspective on how this need drives market trends in baby care, fem care, and adult incontinence. Listen as she explains why consistency is so vital to satisfaction and success, and factors manufacturers can take into

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27:39

4. Confidence with Christophe Morel

Attached to Hygiene ·

2021/06/21

Get a fresh take on the consumer need for confidence and how it drives disposable hygiene market trends! In this informative episode of “Attached to Hygiene,” Jack Hughes and Christophe Morel, Bostik Nonwovens Global Marketing Manager for Market Insights and Sustainable Innovation, explore the need for confidence—and how to deliver it—from every angle.Highlights include:The many ways confidence in product and brand can positively impact the consumer experience AND your businessThe importance of

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24:38

3. Comfort with Christophe Morel

Attached to Hygiene ·

2021/06/07

Various trends emerging in disposable hygiene products today are bringing comfort to the forefront in conversations. In this episode of “Attached to Hygiene,” Jack Hughes shares his conversation with Christophe Morel on this very topic. Christophe is Global Marketing Manager for Market Insights and Sustainable Innovation for Bostik’s Global Nonwovens Division dedicated to manufacturing adhesives for baby care, adult incontinence, and feminine hygiene products. With nearly 30 years in the field,

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25:06

2. Market Overview with Paul Andrews

Attached to Hygiene ·

2021/05/24

In this episode of “Attached to Hygiene,” Jack Hughes discusses market trends and dynamics attached to the world of disposable hygiene with Paul Andrews. Paul is Global Marketing Manager of Bostik’s Global Nonwovens Division dedicated to manufacturing adhesives for baby care, adult incontinence, and feminine hygiene products. With more than two decades of experience in this field, Paul shares insights on how the markets have evolved. Highlights include:Where disposable hygiene stands today A deeper

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5:29

1. Introducing Attached to Hygiene

Attached to Hygiene ·

2021/04/14

Welcome to “Attached to Hygiene,” Bostik’s all-new podcast! In the ever-evolving industry of disposable hygiene, market knowledge can help your business stay relevant and competitive. With this in mind, we are inviting expert members of our team and connections worldwide to enlighten you and broaden your view of the marketplace. In each episode, host Jack Hughes takes you on a comprehensive tour through a variety of interesting and timely industry topics. Subjects include:What’s driving trends in

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58 results

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