x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

asiCast

Advertising Seminars International Limited (asi)

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

business

All Episodes

24:34

asiCast 153: Managing complexity – wider lessons from...

asiCast ·

2023/02/13

The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data… Read more

en-GB

19:44

asiCast 152: Early days for Netflix in ad-supported...

asiCast ·

2023/02/02

It’s been a particularly interesting quarter for Netflix – the first since the launch of its advertising tier. In this podcast Richard Marks has a chat with Guy Bisson, Executive Director and co-founder of Ampere Analysis, who is a regular contributor both to this podcast and our conferences. Although it… Read more

en-GB

22:15

asiCast 151: Currency measurement at a crossroads –...

asiCast ·

2023/01/26

We recently published some thoughts on the announcement of a new US measurement body which described itself as a JIC whilst not having the characteristics of JICs anywhere else in the world. Our commentary provoked a great deal of discussion and raised a number of questions about the US measurement… Read more

en-GB

26:23

asiCast 150: Joining forces to measure attention

asiCast ·

2022/11/23

Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar… Read more

en-GB

17:21

asiCast 149: TV’s next revolution – OEM data

asiCast ·

2022/10/26

Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST… Read more

en-GB

23:39

asiCast 148 Conference Preview: Towards a...

asiCast ·

2022/10/21

In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon about the two current studies CIMM has conducted and… Read more

en-GB

17:29

asiCast 147 Conference Preview: Synthetic data and...

asiCast ·

2022/10/17

The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets… Read more

en-GB

20:43

asiCast 146 Conference Preview: Attention – the cost...

asiCast ·

2022/10/12

We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&A talks to Jonathan Waite, Global Director of Havas Media… Read more

en-GB

16:37

asiCast 145: Automatic radio and hybrid television...

asiCast ·

2022/10/07

Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to… Read more

en-GB

15:35

asiCast 144: River of Dreams – integrating linear and...

asiCast ·

2022/10/03

Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television & Video Conference in Nice, Ian Garland,… Read more

en-GB

20:19

asiCast 143 Conference Session Preview: Streaming and...

asiCast ·

2022/09/28

As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing into one of hybrid models with ad-free and… Read more

en-GB

35:10

asiCast 142: Cross-media, alt. currencies and the...

asiCast ·

2022/09/22

The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George… Read more

en-GB

19:29

asiCast 141: Market modelling – from measurement to...

asiCast ·

2022/09/15

Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian… Read more

en-GB

16:43

asiCast 140: Cross-media planning and insights for...

asiCast ·

2022/07/18

A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as… Read more

en-GB

25:15

asiCast 139: Identity resolution – who is really...

asiCast ·

2022/05/05

Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more

en-GB

41:45

asiCast 138: Recipes for effective media measurement

asiCast ·

2022/04/25

Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more

en-GB

27:54

asiCast 137: Device and account sharing – what is...

asiCast ·

2022/04/12

We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more

en-GB

31:30

asiCast 136: Measuring broadcaster impact and value –...

asiCast ·

2022/03/25

How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of… Read more

en-GB

25:58

asiCast 135: VAM in Canada – industry collaboration...

asiCast ·

2022/02/09

The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about… Read more

en-GB

25:44

asiCast 134: US TV measurement – a window of...

asiCast ·

2022/02/02

It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US. In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the… Read more

en-GB

194 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF