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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

32:24

EP112: Leading Through Change: The Human Side Of...

Leader Generation ·

2025/02/12

Navigating change in today’s fast-moving marketing landscape isn’t easy—especially with the constant pressure to adopt new technologies, evolve strategies and meet ambitious goals. In this episode of Leader Generation, host Tessa Burg talks with Anna Jankowska, Author and EVP of Adlook and RTB House, to discuss how leaders can bring their teams along through transformation while maintaining clarity, confidence and connection. Anna shares her expertise on building strong, trusting relationships in

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12:44

EP111 AI Playground: Microsoft Copilot

Leader Generation ·

2025/02/05

In this episode of Leader Generation, host Patty Parobek is joined by Technical Project Managers, Ian Pescod and Jose Franceschi, who share their hands-on experience testing Microsoft Copilot in Mod Op’s AI Playground. Ian and Jose discuss how Microsoft Copilot has helped streamline their workflows, from automatic note-taking in meetings to document formatting and email assistance. They agree that this tool is for anyone who has ever struggled with staying present in meetings while jotting down key

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12:59

EP110 AI Playground: Cursor

Leader Generation ·

2025/01/29

Before introducing Aaron Grando to review the AI-powered coding assistant Cursor, Tessa Burg explores the key trends shaping the future of AI in 2025.From the explosion of new technologies to the rise of real-time personalization, Tessa lays out a roadmap for how businesses can strategically adopt AI. She also highlights the shift towards smaller, more senior teams and how collaboration will become critical for maximizing AI's potential. Aaron Grando, VP of Creative Innovation at Mod Op, shares his

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20:38

EP109: AI, Data & Marketing: How To Manage Risks

Leader Generation ·

2025/01/21

In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today’s fast-evolving digital landscape. From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively. Listeners will gain valuable insights into safeguarding their marketing strategies,

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11:24

EP108 AI Playground: Microsoft Copilot & Google...

Leader Generation ·

2025/01/07

Mod Op’s AI Playground makes exploring emerging AI technologies safe and effective. It gives people quick access to cutting-edge technology while making sure everything stays secure, compliant, and ethical. By testing real-world use cases and tracking results, the AI Playground turns ideas into solutions that bring real value to clients.In this episode, Alyssa Curci and Jonathan Murray focus on practical ways businesses can use AI to improve workflows, manage data, and empower teams. They share

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24:16

EP107: Audio Advertising’s Big Leap in 2025

Leader Generation ·

2024/12/31

Paul Kelly, CEO of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising. Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA’s Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale. Hear why podcasting, streaming audio and even audiobooks are becoming critical components of a media mix. Plus, discover how

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29:01

EP106: The Creative Sidekick - How AI Agents Are...

Leader Generation ·

2024/12/17

In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving. Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how their new Mod Engine platform is creating a connected ecosystem for

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26:01

EP105: Part 2 - Adopting AI Safely & Strategically

Leader Generation ·

2024/12/10

Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively. They share a framework—covering everything from understanding data privacy and compliance to evaluating ROI—designed to empower businesses to adopt AI responsibly while driving measurable value. Listeners will also hear about the "AI Playground," a fast-track approach to testing AI tools. This episode is packed

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25:57

EP104: Adopting AI Safely & Strategically - Part 1

Leader Generation ·

2024/12/04

In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy. Tessa outlines practical steps for creating frameworks that safeguard data, inspire confidence in AI experimentation and scale innovation. Listeners will learn how to address the tension between early

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29:01

EP103: 100+ Episodes: Reflections & Future Directions

Leader Generation ·

2024/11/27

In this episode of Leader Generation, Tessa Burg and Cheryl Boehm take listeners on a journey through the podcast’s past, present and future. Reflecting on its beginnings in 2019, they share how the series evolved from a biweekly exploration of rapid testing to its current role as a hub for insights, innovation and client-driven learning. Cheryl recounts how the podcast has grown beyond its initial vision, now touching on cutting-edge topics like artificial intelligence and its transformative

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24:04

EP102: Building An Agentic Workforce: AI's Role In...

Leader Generation ·

2024/11/20

How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies. Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity. Listeners will gain practical ways to introduce AI into

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25:37

EP101: Guardrails For Growth: Responsible AI In...

Leader Generation ·

2024/11/12

Responsible AI use isn’t just an option—it’s a necessity. In this episode of Leader Generation, Monica Richter, Mod Op’s strategic advisor and former Chief Data Officer, talks about how a strong AI policy helps protect brands, builds client trust and encourages innovation. Monica uses real-world insights to explain why responsible AI matters, how to define ethical standards for your organization and the steps every leader should take to ensure AI is used wisely. Leader Generation is hosted by

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30:16

EP100: Driving AI Transformation In Marketing In 2025

Leader Generation ·

2024/11/06

Curious about how AI will shape the future of marketing? In this milestone 100th episode of the Leader Generation podcast, Eric Bertrand and Tessa Burg take a look at what’s next for AI-driven marketing. Eric shares his vision for harnessing AI to boost efficiency, elevate creativity and deliver real value to clients. From streamlining repetitive tasks to using data for smarter decision-making, Eric talks about how marketers can adapt to rapidly changing technology. Whether you're considering AI

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28:46

EP99: CMO Insights: Brand Power In An Automated World

Leader Generation ·

2024/10/29

What does it take for a brand to stand out in a world dominated by automation and AI? Tessa Burg finds out from Jeni Gardner, a seasoned marketing and media executive.With over 30 years of experience working with major global brands, Jeni shares how established companies can leverage their legacy strengths while adopting the agility of challenger brands. She explains why, even in a data-driven age, creativity and authenticity remain essential for building strong, lasting connections with customers

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40:33

EP98: The Mindset Era: Building Authentic Connections...

Leader Generation ·

2024/10/22

What if the key to future-proofing your digital marketing strategy lies in human connection? In this episode, Phil Schraeder, CEO of GumGum, talks about a contextual-first approach to marketing. He shares how this AI-powered strategy allows brands to connect with consumers by focusing on their real-time experiences rather than relying on personal data. Phil explains how understanding a consumer's environment helps brands deliver ads that resonate more authentically. He introduces the idea of the

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27:00

EP97: Creating AI Policies That Promote Innovation &...

Leader Generation ·

2024/10/15

How can businesses use AI while maintaining trust? In this episode of Leader Generation, Tessa Burg and Patty Parobek talk about developing AI policies that strike a balance between innovation and responsibility. They discuss how companies can move beyond inconsistent AI adoption and fully integrate AI solutions to enhance efficiency, creativity and growth. Patty also explains how setting clear policies and governance can actually accelerate AI adoption rather than hold it back. This episode

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25:18

EP96: Blending AI & Human Expertise For Better...

Leader Generation ·

2024/10/07

How can businesses use the power of AI while keeping their human expertise front and center? In this episode of Leader Generation, Tessa Burg chats with Shaheen Samavati to explore how AI is changing global content creation. Shaheen shares her experiences with integrating AI tools—like ChatGPT and custom GPTs—into workflows without sacrificing creativity or cultural relevance. Whether you’re curious about using AI to enhance your content or balancing automation and human touch, this episode is for

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27:09

EP95: From Burnout To Breakthrough: Improving...

Leader Generation ·

2024/09/30

How can your business take advantage of AI through operational change? In this episode, Tessa Burg talks with Alane Boyd, co-founder of Workday Ninja, to explore this topic. Alane shares why COOs and CTOs are often at the forefront of AI adoption and how marketers can tap into those efforts to improve efficiency and scale their results. They also discuss practical steps for overcoming common challenges in AI integration, from reducing burnout to boosting employee retention. Curious about how to

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33:04

EP94: Tackling AI Adoption: Practical Strategies For...

Leader Generation ·

2024/09/24

In this episode, Tessa Burg talks with Stefan Tornquist about how AI is changing knowledge work and the future of skill development. Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work. Stefan shares insights from Econsultancy’s research on AI’s growing role in professional services, drawing comparisons between today's AI disruption and the early days of the internet. They also discuss how emotional intelligence and targeted

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30:13

EP93: Leadership Tips For A Multigenerational Workforce

Leader Generation ·

2024/09/09

Ever wondered how to get Baby Boomers, Gen Xers, Millennials and Gen Z to collaborate effectively? In the latest episode of Leader Generation, Tessa Burg chats with Kathryn Landis about the unique challenges and opportunities of multiple generations working side by side. Kathryn explains how understanding and empathy can help bridge generational gaps, creating a more inclusive and productive workplace. She shares practical tips for marketing and business leaders on adapting their management styles

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151 results

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