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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

45:57

EP119: Leading Change - Transforming Companies With...

Leader Generation ·

2025/04/02

Change is hard—especially in big organizations with deeply ingrained processes. But what if you could lead transformation in a way that not only gets buy-in but also generates real business growth? In this episode of Leader Generation, Alan Wizemann, Chief Digital Officer at Southern Glazer’s, shares how he has built a career helping companies like Target, Lululemon and Dollar Shave Club evolve in the face of digital disruption. Alan walks us through the challenges of leading change, the importance

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13:08

EP118: AI Playground - Descript

Leader Generation ·

2025/03/25

Curious about AI-powered video and audio editing but don’t know where to start? In this episode of Leader Generation, Cheryl Boehm and Patty Parobek share their experiences with Descript, an AI-driven tool that simplifies the editing process—even if you have zero experience. They share real-world insights from their hands-on testing, covering both the advantages and limitations of the platform. Whether you're a marketer, content creator, or someone looking to streamline video production, this

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25:21

EP117: Experiential Marketing Boom - Make Your Events...

Leader Generation ·

2025/03/19

Experiential events are booming, and Liz Holden joins Tessa Burg to explain why. In this episode, Liz shares how AI and emerging technologies are revolutionizing how brands engage with audiences in physical spaces. From personalized event experiences to interactive tech like AR, VR and voice-enabled AI, the future of events is more dynamic than ever. You’ll also hear about the lasting impact of the pandemic on events, the rising demand for in-person connection and the evolving role of data in

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33:42

EP116: Future Of Performance Marketing: Data, AI &...

Leader Generation ·

2025/03/11

Is your performance marketing strategy keeping up with the rapid changes in data, AI and media attribution? In this episode of Leader Generation, Tessa Burg talks with Jeremy Haft, Chief Revenue Officer at Digital Remedy, about how brands can navigate these shifts to drive real business results. Jeremy shares insights on how marketers can connect the dots between upper-funnel awareness channels and performance-driven outcomes, proving the value of every marketing dollar spent. He also dives into

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41:14

EP115: How AI Is Powering The Next Era Of Retail...

Leader Generation ·

2025/03/04

Retail marketing is changing fast, and AI is at the center of it all. John Gomez, CEO of RPM Labs, breaks down how AI-driven retail media is transforming the in-store shopping experience. John shares insights from his journey in the retail industry to pioneering AI-powered intent engines that make in-store media more relevant and effective. He reveals why traditional retail media has struggled, how AI is solving the biggest challenges and what the future holds for digital wallets and customer

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19:04

EP114: AI Playground - DeepSeek

Leader Generation ·

2025/02/25

In this AI Playground episode of Leader Generation, the Mod Op team explores DeepSeek, a new open-source AI model making waves in the industry. Tessa Burg, Aaron Grando, Patty Parobek, and Sasha Dookhoo break down what makes DeepSeek different, how it stacks up against other AI models like ChatGPT, and why businesses must be cautious before jumping in. You’ll hear firsthand insights on DeepSeek’s potential advantages—including improved reasoning and cost efficiency—as well as serious security and

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28:36

EP113: The Future Of Digital Media: AI, Transparency...

Leader Generation ·

2025/02/18

Tessa Burg welcomes Tal Jacobson, CEO of Perion, for a conversation about the fast-moving world of digital media. Tal shares insights from his nearly 30-year career in digital marketing. With a deep understanding of both technology and media, Tal explains why marketers need to shift their focus from channels and formats to audience behavior—and how AI can help cut waste and drive real results. Tal explains how to navigate a complex media landscape, optimize ad spend without relying on outdated

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32:24

EP112: Leading Through Change: The Human Side Of...

Leader Generation ·

2025/02/12

Navigating change in today’s fast-moving marketing landscape isn’t easy—especially with the constant pressure to adopt new technologies, evolve strategies and meet ambitious goals. In this episode of Leader Generation, host Tessa Burg talks with Anna Jankowska, Author and EVP of Adlook and RTB House, to discuss how leaders can bring their teams along through transformation while maintaining clarity, confidence and connection. Anna shares her expertise on building strong, trusting relationships in

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12:44

EP111 AI Playground: Microsoft Copilot

Leader Generation ·

2025/02/05

In this episode of Leader Generation, host Patty Parobek is joined by Technical Project Managers, Ian Pescod and Jose Franceschi, who share their hands-on experience testing Microsoft Copilot in Mod Op’s AI Playground. Ian and Jose discuss how Microsoft Copilot has helped streamline their workflows, from automatic note-taking in meetings to document formatting and email assistance. They agree that this tool is for anyone who has ever struggled with staying present in meetings while jotting down key

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12:59

EP110 AI Playground: Cursor

Leader Generation ·

2025/01/29

Before introducing Aaron Grando to review the AI-powered coding assistant Cursor, Tessa Burg explores the key trends shaping the future of AI in 2025.From the explosion of new technologies to the rise of real-time personalization, Tessa lays out a roadmap for how businesses can strategically adopt AI. She also highlights the shift towards smaller, more senior teams and how collaboration will become critical for maximizing AI's potential. Aaron Grando, VP of Creative Innovation at Mod Op, shares his

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20:38

EP109: AI, Data & Marketing: How To Manage Risks

Leader Generation ·

2025/01/21

In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today’s fast-evolving digital landscape. From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively. Listeners will gain valuable insights into safeguarding their marketing strategies,

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11:24

EP108 AI Playground: Microsoft Copilot & Google...

Leader Generation ·

2025/01/07

Mod Op’s AI Playground makes exploring emerging AI technologies safe and effective. It gives people quick access to cutting-edge technology while making sure everything stays secure, compliant, and ethical. By testing real-world use cases and tracking results, the AI Playground turns ideas into solutions that bring real value to clients.In this episode, Alyssa Curci and Jonathan Murray focus on practical ways businesses can use AI to improve workflows, manage data, and empower teams. They share

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24:16

EP107: Audio Advertising’s Big Leap in 2025

Leader Generation ·

2024/12/31

Paul Kelly, CEO of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising. Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA’s Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale. Hear why podcasting, streaming audio and even audiobooks are becoming critical components of a media mix. Plus, discover how

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29:01

EP106: The Creative Sidekick - How AI Agents Are...

Leader Generation ·

2024/12/17

In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving. Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how their new Mod Engine platform is creating a connected ecosystem for

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26:01

EP105: Part 2 - Adopting AI Safely & Strategically

Leader Generation ·

2024/12/10

Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively. They share a framework—covering everything from understanding data privacy and compliance to evaluating ROI—designed to empower businesses to adopt AI responsibly while driving measurable value. Listeners will also hear about the "AI Playground," a fast-track approach to testing AI tools. This episode is packed

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25:57

EP104: Adopting AI Safely & Strategically - Part 1

Leader Generation ·

2024/12/04

In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy. Tessa outlines practical steps for creating frameworks that safeguard data, inspire confidence in AI experimentation and scale innovation. Listeners will learn how to address the tension between early

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29:01

EP103: 100+ Episodes: Reflections & Future Directions

Leader Generation ·

2024/11/27

In this episode of Leader Generation, Tessa Burg and Cheryl Boehm take listeners on a journey through the podcast’s past, present and future. Reflecting on its beginnings in 2019, they share how the series evolved from a biweekly exploration of rapid testing to its current role as a hub for insights, innovation and client-driven learning. Cheryl recounts how the podcast has grown beyond its initial vision, now touching on cutting-edge topics like artificial intelligence and its transformative

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24:04

EP102: Building An Agentic Workforce: AI's Role In...

Leader Generation ·

2024/11/20

How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies. Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity. Listeners will gain practical ways to introduce AI into

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25:37

EP101: Guardrails For Growth: Responsible AI In...

Leader Generation ·

2024/11/12

Responsible AI use isn’t just an option—it’s a necessity. In this episode of Leader Generation, Monica Richter, Mod Op’s strategic advisor and former Chief Data Officer, talks about how a strong AI policy helps protect brands, builds client trust and encourages innovation. Monica uses real-world insights to explain why responsible AI matters, how to define ethical standards for your organization and the steps every leader should take to ensure AI is used wisely. Leader Generation is hosted by

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30:16

EP100: Driving AI Transformation In Marketing In 2025

Leader Generation ·

2024/11/06

Curious about how AI will shape the future of marketing? In this milestone 100th episode of the Leader Generation podcast, Eric Bertrand and Tessa Burg take a look at what’s next for AI-driven marketing. Eric shares his vision for harnessing AI to boost efficiency, elevate creativity and deliver real value to clients. From streamlining repetitive tasks to using data for smarter decision-making, Eric talks about how marketers can adapt to rapidly changing technology. Whether you're considering AI

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