PODCAST

How to Scale a Business

Amplafy Media

Everything you need to know about scaling a business online

business entrepreneurship

All Episodes

25:12

How Maresa Friedman Became the Executive Cat Herder...

How to Scale a Business ·

2024/12/17

Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is critical, pushes back against myths around success, and tells the importance of mindset and authenticity in achieving real growth. It’s an awesome

28:17

How Natalie Doyle Oldfield’s Trust-First Philosophy...

How to Scale a Business ·

2024/12/10

Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive

41:28

How Dr. Shikha Goodwin Helps Leaders Through Brain...

How to Scale a Business ·

2024/12/03

Hector welcomes Dr. Shikha Goodwin to the show. She’s a neuroscience expert with a passion for exploring how the brain shapes resilience, decision-making, and growth. Together, they discuss the connection between brain health and entrepreneurship, breaking down ways leaders can improve focus, manage stress, and navigate challenges. Dr. Shikha shares how she went from engineering to biomedical research, explaining the science behind everyday actions like exercise, community, and mindset. Tune in to

26:29

How Georgia Vanderville Found Freedom Through the...

How to Scale a Business ·

2024/11/26

Hector sits down with Georgia Vanderville to discuss her journey as she went from an accidental candle maker to a thriving entrepreneur. Georgia shares how a simple gift sparked the beginning of her candle business, the challenges she faced in scaling her vision, and the personal growth required to embrace her role as a leader. She opens up about the internal battles many entrepreneurs face, the mindset shifts that shaped her path, and the lessons she’s learned about resilience, opportunity, and

25:21

How Ross McDaniel’s Local Vision Is Revolutionizing...

How to Scale a Business ·

2024/11/19

Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while

33:21

How Ben Catley Defies Burnout Science with the Five...

How to Scale a Business ·

2024/11/12

Ben Catley takes us on a journey through the power of accountability and what it truly means to take ownership of one’s growth. Sharing his own transformation into the “Accountability Viking,” Ben dives into the struggle many entrepreneurs face with procrastination, burnout, and staying on course. He breaks down the Five Gates of Growth, revealing how each stage drives personal and business success without losing sight of mental health. You’ll get a firsthand look at how embracing accountability can

25:47

How Steve Cummins Reaches a Hard-to-Impress Tech...

How to Scale a Business ·

2024/11/05

Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to

27:01

How Julie Boll Overcame Imposter Syndrome and Doubled...

How to Scale a Business ·

2024/10/29

Julie Boll talks about her journey of self-discovery and growth as an entrepreneur, focusing on the emotional and psychological barriers many business owners face. She opens up about overcoming her own scarcity mindset, imposter syndrome, and the limiting beliefs that kept her from reaching her potential. Through her story, Julie explains how tools like emotional agility and self-compassion can empower entrepreneurs to break free from constraints and align with their true vision. You’ll gain

27:29

How Tonya Eberhart Turned Personal Branding Into a...

How to Scale a Business ·

2024/10/22

Tonya Eberhart shares how she went from selling vacuums door-to-door to becoming a leader in personal branding. She breaks down why your personal story is the key to standing out in today’s crowded market and explains the real difference between rebranding and refreshing. Tonya also talks about common mistakes businesses make when it comes to branding and how to avoid them. Whether you're just starting out or looking to refine your brand, Tonya’s insights will get you thinking about branding in a

26:42

How Chad Brown Learned to Lead by Almost Losing His...

How to Scale a Business ·

2024/10/15

Chad Brown shares his journey from building a successful media production company to facing a major leadership crisis that nearly cost him everything. He opens up about how his relentless pursuit of success strained his family and burned out his team, leading to a wake-up call that transformed the way he runs his business. Chad explains how he shifted his focus to building a people-centered organization and the lessons he learned about leadership, trust, and scaling a lean operation. His story

55:30

Climbing Legal Mountains: The Journey of J.B. Harris...

How to Scale a Business ·

2024/10/10

In this episode of Legal Rank, host Emma Edmonds sits down with J.B. Harris, a distinguished attorney from Miami known for his impactful work in tobacco litigation and his adventurous spirit. With a legal career spanning over four decades, J.B. has been recognized as one of the Top 100 Lawyers by The National Trial Lawyers in 2020 and 2021. Beyond the courtroom, he’s trekked to Mount Everest Base Camp and hiked across the peaks of Mongolia and Yellowstone. Dive into J.B.'s unique path, his passion

30:38

How Jon Morrison Ditched the ‘Why’ and Focused on the...

How to Scale a Business ·

2024/10/08

Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a product they truly need, and delivering a "wow" experience that keeps them coming back. He also shares hard-earned lessons on what works—and what

15:25

Mastering Business Growth Through Innovative Lending...

How to Scale a Business ·

2024/10/08

In this episode of the How to Scale a Business Podcast, host Casey Haakinson welcomes April Elizabeth, owner of Innovative Commercial Capital, to discuss how her firm is revolutionizing the lending industry for small businesses. April shares her journey from high net worth banking to creating a more intentional lending platform that offers solutions tailored to businesses of all types. From working capital loans to real estate investments and franchising support, April dives into the holistic

28:17

How Asmâa Methqal Builds Sustainable Success by...

How to Scale a Business ·

2024/10/01

Asmâa Methqal, founder of Fire and Flow, shares how business leaders often become their own biggest obstacles to success, getting in their own way. She explains the importance of balancing drive and action with intuition and self-awareness. Asmâa also talks about how leaders can break through internal roadblocks by focusing on personal growth and fulfillment, not just external goals. Through practical insights, she shows how this shift can lead to more sustainable business growth and a deeper sense

29:11

How Alex Nghiem’s ‘Mid-Market Strategy’ Can 10X Your...

How to Scale a Business ·

2024/09/24

Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of

19:24

Scaling Success: Mastering Demand Generation with...

How to Scale a Business ·

2024/09/23

In this episode of How to Scale a Business, host Casey Haakinson welcomes Gene Volfe, the partner and head of Growth & Scale Partners. With nearly three decades of marketing experience, Gene shares invaluable insights into demand generation and lead strategies that empower startups and established businesses alike to thrive in competitive landscapes. Discover how to craft effective growth strategies, leverage cutting-edge tools, and measure success to maximize ROI. Tune in for practical advice

28:26

How David Allen Tracy Turned Nonprofit Roots into a...

How to Scale a Business ·

2024/09/17

David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies. He explains how subtle branding changes, like adjusting a website's layout or tweaking messaging, can have a huge impact on business growth. David also dives into the role of consumer psychology in building

23:29

Mastering Digital Marketing for Attorneys: Insights...

How to Scale a Business ·

2024/09/17

In this exciting episode of the Legal Ranked podcast, host Casey Haakinson sits down with digital marketing expert Chris Moreno, owner of Wonderful Websites. Chris shares his journey from importing steam cleaners to becoming a specialist in helping attorneys dominate Google search rankings. Discover how his company blends Google Ads and SEO strategies to help law firms achieve top organic rankings, avoid hefty ad costs, and bring in valuable client leads. Chris also reveals insider tips on how

25:22

How Michelle Gifford Grew from 18K to 238K Followers...

How to Scale a Business ·

2024/09/10

In this episode, Michelle Gifford shares how she grew her Instagram following from 18,000 to over 238,000 in just two years by focusing on strategy instead of trends or gimmicks. She breaks down how using Instagram to connect with your audience, rather than just promoting your business, can completely change the game. Michelle also gives practical tips on creating content that attracts, nurtures, and converts followers into loyal customers. If you're struggling to make Instagram work for your

37:45

Reframing Discrimination: Dr. Frank Douglas on Safe...

How to Scale a Business ·

2024/09/06

In this episode of How to Scale A Business, host Casey Haakinson sits down with Dr. Frank L. Douglas, Ph.D., M.D., a renowned problem solver and innovator. Dr. Douglas shares his incredible journey from academia to the pharmaceutical industry, and his groundbreaking work in addressing systemic discrimination. As the founder of Safe Haven Dialogues, Dr. Douglas explains how reframing problems and focusing on equity and inclusion can empower individuals and transform organizations. Tune in to hear his

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How to Scale a Business

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