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PODCAST

Roofing Success

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their

business marketing

All Episodes

54:43

Facing the Ugly Truth About Leadership at Moose...

Roofing Success ·

2025/01/21

What happens when growth forces you to look in the mirror? Patrick Muhs of Moose Roofing shares his unfiltered journey through leadership, imposter syndrome, and building a resilient team. This story is raw, inspiring, and packed with lessons you can use to lead your roofing business to new heights. Learn how Patrick transformed failures into opportunities, embraced his role as a visionary, and created a culture where his team thrives. From tough decisions to fostering momentum, Patrick’s ins...

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58:00

Toxic Culture: The Silent Killer of Roofing Companies...

Roofing Success ·

2025/01/14

Toxic culture is like a silent killer lurking in your roofing company — and it can cost you everything if left unchecked. In this episode, Tamara Chase, CEO of Chase Roofing, shares her journey of building and maintaining a healthy, thriving team culture in the face of constant industry challenges. From labor shortages and insurance chaos to team development and customer satisfaction, Tamara dives into the leadership lessons that helped her company not just survive but thrive for over 22 year...

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55:55

Is Your Roofing Brand Forgettable? Here’s How It’s...

Roofing Success ·

2025/01/07

Is Your Roofing Brand Forgettable? Here’s How It’s Costing You MillionsIs your roofing brand truly unforgettable, or are you getting lost in the crowd? In this episode, George Villegas of Marva Roofing reveals how a bold rebrand — featuring a French Bulldog as his company logo — transformed his business from a one-man operation to a thriving, family-run company. From memorable truck wraps to a new facility that strengthens team culture, George shares exactly how he leveraged branding, leaders...

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53:53

Why Roofing Teams Fail: Ignoring the Power of...

Roofing Success ·

2024/12/30

You hired the best roofing team—but are you coaching them to succeed? 🏆In this episode, we explore the #1 reason roofing teams fall apart: lack of coaching and performance management. With expert insights from Rosalynn Verges, an HR powerhouse, you’ll learn why ongoing coaching is critical for getting the best out of your team.Discover: ✅ How to properly onboard new hires with 30-60-90 day plans.✅ Why ongoing feedback is the key to unlocking full potential.✅ Strategies to avoid

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55:02

Roofing's Harsh Reality: The Gold Rush is Gone—Will...

Roofing Success ·

2024/12/23

The roofing industry's gold rush is OVER. The easy wins are gone. Now, with new regulations, private equity takeovers, and retail shifts, it's a race to survive. In this video, we dive deep with Jon Broce—COO of Vertex's Florida region, Co-Founder of UglyRoof.com, and COO of MHI Roofing—to explore how to navigate these harsh new realities. From servant leadership to adapting operations and finding your niche, Jon shares valuable insights on what it takes to thrive in a market that has ch...

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50:57

How Cutting Corners on Insurance Claims Is Sabotaging...

Roofing Success ·

2024/12/17

Cutting corners on insurance claims? It's killing your bottom line! In this episode, we sit down with Matt Danskin, founder of Restoration Referral Systems and co-creator of Building Experts Institute. He reveals the biggest mistakes contractors are making with insurance claims—and why skipping the right documentation is costing you time, money, and future customers.Discover how detailed documentation, understanding policies, and focusing on quality can make you a claims expert and help you c...

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55:22

Standing Out Loud: The Power of Unconventional...

Roofing Success ·

2024/12/10

Get ready for a conversation with Joe and Wes from Black and White Roofing, whose innovative strategies are turning heads in the roofing world. Ever thought a pair of mismatched shoes or bullhorns on a Bentley could redefine brand image? Joe and Wes push boundaries, inspired by a steakhouse concept, and aim to compete with the likes of Red Bull. Their bold approach and unique branding tactics are not only attracting attention but also redefining success in a competitive market.Authenticity an...

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52:27

The Sales Funnel for Hiring: How to Attract, Nurture,...

Roofing Success ·

2024/12/03

Unlock the secrets to revolutionizing your recruitment strategy with marketing principles, guided by the expertise of Jody Underhill, the visionary behind Rapid Hire Pro. Discover how Jody's innovative approach has transformed the hiring process for over 4,000 trades industry professionals. Learn how to captivate and retain top talent by marketing your company to potential employees, just as you would to customers. From crafting compelling job ads to leveraging social media, we explore effect...

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57:42

The Momentum Blueprint: Scaling a Roofing Business...

Roofing Success ·

2024/11/27

This week on Roofing Success, join Jim and Bryson Berard, CEO of In the Light Roofing, as Bryson shares how aligning his God-given talents with a clear vision has fueled his success. Learn how he builds momentum through effective systems, servant leadership, and a strong team culture. Discover his strategies for scaling operations, hiring based on core values, and fostering continuous improvement to drive growth and profitability.Bryson reflects on early hiring challenges, the value of moral ...

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49:06

How To Dominate Your Roofing Marketing Without...

Roofing Success ·

2024/11/20

Unlock the full potential of your roofing business with proven marketing strategies that deliver real results. In this episode of the Roofing Success Podcast, Jim Ahlin shares his insights on how to build a marketing plan that works—without falling into the usual traps. Drawing on his experience working with hundreds of contractors, Jim explains how to set achievable revenue goals and create an omnipresent brand. He advises against chasing fleeting trends and stresses the importance of consis...

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61:11

How to Build a Rockstar Roofing Team: The Ultimate...

Roofing Success ·

2024/11/13

Join us for an enlightening conversation with Jonathan Wistman, the acclaimed "Sales Boss" known for his mastery in guiding sales teams to success. Witness firsthand how Jonathan's journey from entrepreneurship to consulting has shaped his unique insights into the vital importance of investing in people for business growth. We uncover the strategies behind building a workplace culture where employees thrive and explore the core concepts of people management, motivation, and leadership across ...

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48:37

Roofing Success Isn’t Just About Leads – Here’s What...

Roofing Success ·

2024/11/06

Unlock the secrets to becoming the most unforgettable name in the roofing industry. What if instead of striving to be the best, you aim to be the best-known? Learn the art of creating a robust brand identity from my personal journey—from crafting digital marketing strategies to establishing Roofer Marketers and its eventual merger with Job Nimbus. Explore how consistent customer impressions and achieving omnipresence can elevate your roofing business to new heights, ensuring you're always top...

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51:06

Amateurs Are The Biggest Problem in Roofing, How to...

Roofing Success ·

2024/10/30

Uncover the secrets behind Deshaun Bryant’s extraordinary rise from aspiring speaker to keynote star at RoofCon 2024 in this compelling episode. Known as the Roof Hustler, Deshaun’s journey is a testament to relentless dedication and the power of giving back without expecting anything in return. We'll explore how his sacrifices and commitment to mastery have shaped his path, and how his passion for providing value to communities has become a core part of his success philosophy.We also dive de...

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63:04

Overcome Business Failures and Rise Stronger:...

Roofing Success ·

2024/10/22

Unravel the secret to overcoming business failures and rising stronger with insights from Chris Zimmerman, the resilient force behind At Your Service Roofing. Chris's journey from setbacks to success in the roofing industry is a testament to the power of humility, hard work, and integrity. Through his partnership with John Cenac in Master Your Craft, Chris has revolutionized the roofing business by turning it into a virtual training community. Their collaboration highlights the magic that can...

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58:01

Proven Strategies to Mastering Employee Motivation...

Roofing Success ·

2024/10/15

Discover how resilience can transform adversity into opportunity as Dr. Jessica Stahl shares her powerful journey from losing everything in a hurricane to finding new purpose in the roofing industry. Dr. Stahl's story highlights the crucial role that contractors play in rebuilding communities, and she offers valuable insights into building a rock-solid team and cultivating a business culture that drives meaningful impact. You'll gain practical strategies for recruiting and onboarding, learnin...

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61:33

How a 26-Year-Old Grew a Multi-Million Dollar Roofing...

Roofing Success ·

2024/10/08

Join us for an enlightening conversation with Ian Smith, the energetic founder of Omega Exteriors. Discover how Ian transformed his early experiences of adversity, including the loss of his father and growing up with limited resources, into the foundation for a multi-million dollar roofing empire by the age of 26. This episode promises to inspire as Ian discusses the power of perseverance, the importance of resilience, and the impact of surrounding oneself with the right people.You'll learn f...

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32:15

ChatGPT Takes Over the Roofing Success Podcast: An...

Roofing Success ·

2024/10/01

In this episode, ChatGPT interviews Jim Ahlin. No prescripted questions or answered, just Jim talking with AI...you have to listen!Ever wondered how a simple truck wrap can morph into a marketing powerhouse for your roofing business? We've got seasoned roofing marketing expert Jim O'Lean on the show to break it all down. From his early days in real estate and contracting to becoming a pivotal figure in roofing, Jim shares his wealth of knowledge on creating an omnipresent marketing stra...

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63:34

Building a High-Performance Team and Efficient...

Roofing Success ·

2024/09/24

Unlock the secrets to scaling your business without losing your sanity with insights from Tommy Mello, the founder of A1 Garage Door Service and the author of "Home Service Millionaire" and "Elevate." Discover how Tommy transformed his life from being in debt to achieving remarkable success by mastering leadership, creating efficient systems, and embracing personal growth. This episode is packed with actionable strategies for time management, team growth, and staying grounded amidst entrepren...

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52:05

Building a Sustainable Roofing Business: People,...

Roofing Success ·

2024/09/17

Do you know what it truly takes to build a sustainable roofing business? This episode could change the way you think about success. Join us as we welcome Randy Brothers, a veteran roofing business owner and consultant, who reveals the essential pillars of success: people, process, and profit. Through his personal journey of overcoming early struggles, Randy underscores the importance of hiring the right people and placing them in roles where they can thrive. He also shares insights on develop...

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62:50

How to Supercharge Your Roofing Operations with the...

Roofing Success ·

2024/09/10

Unlock the secrets to maximizing efficiency and skyrocketing your profits in this episode of the Roofing Success Podcast! Join us as we sit down with Aaron Trujillo, a systems and processes maestro who transitioned from the telecom world into the roofing industry. Aaron brings a wealth of knowledge on integrating cutting-edge technology and building a solid infrastructure to manage operations seamlessly. Learn how he implemented Job Nimbus for a major roofing company and discover which tools ...

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279 results

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