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PODCAST

The Roof Strategist Podcast by Adam Bensman

The Roof Strategist

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing)

business entrepreneurship

All Episodes

16:19

Fix ANY Closing Problem Using This Simple Framework —...

The Roof Strategist Podcast by Adam Bensman ·

2025/07/01

Not closing as many sales as you think you should be? You’re probably thinking it’s time to blow everything up and rebuild your whole sales system.Do. Not. Do. That. Not yet at least…Because you can fix any closing problem with this simple system. P.S. Imagine how many more sales you’d bring in with quick, easy wins like this… Join the community where winning teams get weekly training, support, and tools to dominate. Apply to join the RSRA community: https://www.rsra.org/join/

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13:04

Stop Running Blind in Your Roofing Business – Fix...

The Roof Strategist Podcast by Adam Bensman ·

2025/06/28

If you feel like a full-time firefighter…Putting out fires all day…And wondering what your team is even doing…Then this video is for you.Because running your company blind is a recipe for burnout.But fixing it?Way easier than you think.I show you 5 stupid simple ways to take back control (without micromanaging). P.S. No more running blind. No more guessing and hoping. Scaling requires control & systems. Our community can help you with both: https://www.rsra.org/join/=============FREE

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12:26

The 5 Money-Making Habits of TOP Earners in Roofing...

The Roof Strategist Podcast by Adam Bensman ·

2025/06/25

You didn’t get into roofing because you love roofs…No one does.You got into it to make money.But the truth is, most reps never make as much as I thought they would…Why?Because they don’t have the 5 habits that high-earning reps live by.I break them down in this new video.If you want to earn more (a LOT more), this is where it starts.These are the habits that helped Nate sell nearly a million dollars… in 1 month.Watch & share this new video: The 5 Money-Making Habits of TOP Earners in

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12:41

Top 5 Recruiting Mistakes That Cost Me BIG (Learned...

The Roof Strategist Podcast by Adam Bensman ·

2025/06/21

Hiring the wrong person will cost you a lot more than just time.It can destroy your team’s culture.I learned the hard way.I once hired a guy who talked a big game…Told me he was a sales killer.Said he made bank at another roofing company.Turns out he barely cleared $20k in commissions…I should’ve fired him.That mistake taught me something HUGE.Actually… 5 huge things.These are my top 5 recruiting lessons I learned the hard way.If you grab just ONE of these ideas…It could help you find and

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12:37

From Ghosted to Follow Up KING! My 5-Step Playbook

The Roof Strategist Podcast by Adam Bensman ·

2025/06/17

I couldn’t close the sale on the 1st visit if my life depended on it… My start in roofing sales was painfully slow, and I left the house empty handed for weeks on end… So I became ‘The Follow Up KING!’ I used my ‘Follow Up KING’ playbook to 7x my income in my first year of roofing sales. And I’m sharing it with you.Here’s the playbook I developed.Pay it forward and share it with your team right now.You’ll be the hero that helped everyone close more sales.Here’s to you becoming ‘The Follow

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10:08

Roofers Are Using This AI Tool to Print Money (Are You?)

The Roof Strategist Podcast by Adam Bensman ·

2025/06/12

Roofers are using this AI tool to practically print money. Enjoy.P.S. If you’re not adopting AI in your business, you’re dying. We’re sharing AI secrets inside our community almost daily. It’s magic. Are you interested in joining us? https://go.rsra.org/join-podcast=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES

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13:21

I Analyzed 1,642 Reviews. Here's What Homeowners...

The Roof Strategist Podcast by Adam Bensman ·

2025/06/09

I analyzed 1,642 reviews from roofing companies rated 4.7 stars or better…And here’s what homeowners actually care about. It’s not what you think.And you’re probably not talking about this stuff with your homeowners.This is marketing gold. Use this to overhaul your ads, website, and sales process. P.S. If you want powerful marketing that hooks attention, you need to watch this video. Because I’ll show you the exact words to use that will drive emotional buying decisions. And I’m doing even

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7:22

25 Life-Changing Lessons I Learned From Roofing Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/06/05

Roofing sales is personal development in disguise. The more we grow, the more we earn. It’s like getting paid to go through therapy 😂I reflected back on my journey in roofing back to 2011…And I’m sharing my 25 life-changing lessons I learned from roofing sales. I hope this video inspires your personal development journey. To your success,P.S. I used to think I didn’t fit into the roofing world. I wasn’t bro-y enough. I didn’t buy the hard-sales crap. And I was craving authenticity and

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14:23

My 3 Most Powerful Pitching Formulas For Selling Roofs

The Roof Strategist Podcast by Adam Bensman ·

2025/06/02

Selling a roof is not just talking to people…Or getting people to like you.There’s an art to a sales conversation. That’s why I put together this compilation video. To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years. So you can have easier sales conversations and earn more customers. Enjoy :)Who on your team needs to learn this? Pass it along.P.S. Simplicity sells! And mastering the art of simple selling takes practice. It’s what we do together

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11:31

STOP Confusing Homeowners! Master The Art of Simple...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/29

Confused homeowners will never buy… “If you confuse, you’ll lose,” says the legendary Donald Miller.Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling.I’ll teach you this one skill that changed my sales game forever.Your sales team needs to learn this. Be a hero and share this video link in your group chat. P.S. Simplicity sells! And mastering the art of simple selling takes practice. It’s what we do together inside RSRA. Like yesterday’s training

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13:35

Fall in Love With Your Roofing Company Again

The Roof Strategist Podcast by Adam Bensman ·

2025/05/22

Remember the love of the grind when you started your roofing company?Waking up before the sunrise, fired up to build something great!But after getting beat down, bored, and fed up - your love turned to hate. You're not alone.It happened to me. That’s why I left roofing 3x, so I’m speaking from experience - not theory.And have witnessed the same things happen to friends. I’ve mentored roofing company owners, been a shoulder to cry on, and heard the most horrific stories of all. But even

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17:50

3 Easy Systems & Processes That Will Blow Your...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/19

Systems and processes for your roofing company, simplified into 3 easy steps. These will help you turn chaos into clarity. Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin…If you’ve wanted systems and processes but don’t know where to start, this new video will help you scale, get your life back, and give you the freedom to actually take a vacation.P.S. Are you interested in getting systems and processes in place in your

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12:48

The Roofing Sales SURVIVAL Schedule

The Roof Strategist Podcast by Adam Bensman ·

2025/05/15

A life in roofing sales is pure madness every day…Sales reps get kicked around, miss meetings, and forget to follow up.That’s why I made you this video: The Roofing Sales Survival Schedule. So you can run your day, and your day doesn’t run you.Watch it now to discover how to get control and make even more sales. Be a hero and share this video in your group chat. Everyone will thank you for it. P.S. A few weeks ago, a Member of RSRA told me how hard it was to get his new hires organized

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11:09

Contingency Agreement WAR - I Settle The Hottest...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/12

There’s a war raging online about Contingency Agreements...And it’s getting ugly.One side screams, "Contingencies are evil! Only crooks use them!"The other side shouts back, "Use them every time! I ain’t working for free!"Are you certain the side you picked is the right one for you?That’s why I made this video.Forget the noise. Forget the drama.I break it all down so you can decide for yourself — the smart way.Watch: Contingency Agreement WAR - I Settle The Hottest Debate in Roofing This

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16:06

What if D2D Sales Became Illegal TOMORROW?

The Roof Strategist Podcast by Adam Bensman ·

2025/05/08

Imagine waking up tomorrow and finding out door-to-door sales is illegal.No knocking. No canvassing. No boots on the ground.Two states already tried to ban it.If you’re not ready, it could destroy your business.I’ll show you how to build a bulletproof, defensible business that survives anything.If you rely too much on one lead source... you're putting yourself in a dangerous position.Insurance companies are fighting back.Lobbyists are working against you.Take this seriously. Because they

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13:51

Financial Freedom in Roofing: 5 Money Moves to Live a...

The Roof Strategist Podcast by Adam Bensman ·

2025/05/05

There’s rich roofers and poor roofers…There’s also rich roofers who live like poor roofers, because they blow their money faster than they make it.Watch this video to learn 5 money moves I wish I made when I got started in roofing…Because it’s not what you make, it’s what you keep. Then, find the best places to put the money you keep to build financial freedom.Share this video with your entire team. You know they’ll thank you for it. I hope this helps you skip the expensive mistakes I made

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14:50

How to CRUSH Your First 30 Days in Roofing Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/05/01

The terror of starting roofing sales…I remember May of 2011 like it was yesterday.Sweaty palms and heart racing as I drove up to the first house.If I let my nerves, anxiety, fear, and self doubt win - I wouldn’t be where I am today. That’s why I made you this new video. To show you exactly how to crush your first 30 days in roofing sales.Watch or share this right now. Because the tips in this video could save you or someone on your team from quitting on themselves. I hope this helps you and

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16:34

Managing a Roofing Company Was Brutal Until I Learned...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/28

Managing a roofing company was brutal until I learned these 5 things…Salespeople were calling nonstop…Homeowners were furious about the littlest things…The office drama was childish…I was playing adult babysitter and putting out fires all day long.Then, I had these 5 game-changing management breakthroughs.They gave me my sanity back, and they’ll do the same for you. I hope this new video puts you back in the driver’s seat so you can grow a company that you truly love. P.S. Stop being an

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13:31

I Crushed D2D Sales Once I Learned This

The Roof Strategist Podcast by Adam Bensman ·

2025/04/24

Getting started in door-to-door sales sucked…I got rejected all the time. And it made my anxiety worse. My palms would sweat as I walked up to the door.Then I discovered this one thing that got me crushing door-to-door sales.Watch this video and I’ll show you exactly how to do it too.Your team will thank you for forwarding them this email, or sharing this video in your team’s group chat. I hope this helps you and your team crush d2d sales. P.S. What pro athlete skips practice and only shows

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12:09

Private Equity Will CRUSH You in 2025 Unless You Do...

The Roof Strategist Podcast by Adam Bensman ·

2025/04/21

Private equity is coming for your customers.And if you don’t change how you market… you’ll be slowly choked out of business.They’ve got deep pockets.I’m talking $150,000/month (and more) marketing budgets.And they’re using that cash to choke out the little guys—slowly but surely.You can’t outspend them.But you can outsmart them.Watch this video where I show you what you need to do. I know some people may accuse me of being dramatic. I’m not. Watch the video. Facts are facts. I hope this

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