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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

21:06

How to Market Smarter (Even in a Slow Market)

Marketing 4 Business ·

2025/04/09

In this episode of the Marketing 4 Business Podcast, Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from the frontlines of sales and marketing. Drawing from dozens of weekly strategy sessions and high-performance reviews with business owners across New Zealand, they unpack what’s actually happening in the market right now – no fluff, just honest conversations that business owners can relate to.They dive into the big questions business owners are

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56:06

Leading Under Pressure: Lessons from Crisis with...

Marketing 4 Business ·

2025/04/02

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and international recovery efforts in Nepal, highlighting how crisis-tested leadership principles can apply

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01:09:39

The 6 High-Performance Habits Every Business Owner Needs

Marketing 4 Business ·

2025/03/25

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Van, founder of Evolution Performance, to talk about how business owners can apply high-performance habits from elite sport to build resilience, improve focus, and lead with confidence. Dan shares his journey from coaching rugby and cricket to working with athletes, students, and corporate teams on mental skills and performance strategies. With a background in applied sports psychology and breathwork, Dan explains how

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01:07:06

Tech, Tools & Tactics: The Secret to Business Efficiency

Marketing 4 Business ·

2025/03/19

In this episode of the Marketing 4 Business Podcast, Scott sits down with Andy Carruthers, founder of Hard Basket, to talk about how business owners can simplify operations, automate workflows, and leverage technology to save time and scale smarter. Andy shares his journey from running a global creative agency to becoming one of New Zealand’s few certified Zapier experts, revealing how businesses can eliminate inefficiencies and improve customer experiences with automation.From cutting 30+ hours of

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01:00:53

Taking Risks and Backing Yourself in 2025 with Greg...

Marketing 4 Business ·

2025/03/11

In this episode of the Marketing 4 Business Podcast, Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school early to becoming a successful business owner. Greg shares how his early struggles in school shaped his work ethic, his transition into sales, and how he built a thriving finance company.Discover the importance of customer service, relationship-building, and personal branding in business success. Greg also reveals how video marketing and social

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01:04:54

Dealing Up Business Success: Inside Secrets To Fast...

Marketing 4 Business ·

2025/03/05

In this episode of the Marketing 4 Business Podcast, Scott chats with Lyn Askin, an EOS-certified implementer and successful entrepreneur, about the key frameworks that drive business success. From his unexpected journey as a blackjack dealer in Las Vegas to helping businesses scale with EOS, Lyn shares invaluable lessons on leadership, teamwork, and business growth.They discuss the importance of building a strong team, communicating effectively, and staying adaptable in a changing business

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22:16

Is Your Business AI Enabled?

Marketing 4 Business ·

2025/02/26

In this episode of the Marketing 4 Business Podcast, Scott dives into how businesses can leverage AI to improve efficiency and stay ahead in 2025. He shares insights from a recent presentation, where he was asked whether businesses should be worried about AI. His take? If you're just consuming AI, it can be a distraction - but if you're using AI as a tool, it can be a game-changer.Scott breaks down the practical ways business owners can integrate AI, from automating repetitive tasks to streamlining

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55:32

How to Get New Clients Coming to You.

Marketing 4 Business ·

2025/02/19

In this episode of the Marketing 4 Business Podcast, Scott sits down with Matt Jones from Advanced Safety to discuss leadership, marketing, and the evolving role of health and safety in business. Matt shares his journey from hospitality to leading a national health and safety consultancy, revealing the key lessons he's learned along the way.Discover how smart business owners can simplify health and safety, build a strong workplace culture, and leverage AI to improve productivity. Matt also shares

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37:29

50 Business Truths That Will Make You $$$

Marketing 4 Business ·

2025/02/12

In this episode of the Marketing 4 Business Podcast, Scott shares 50 hard-hitting business truths that will help you grow, scale, and make more money. After decades in business and marketing, he reveals the lessons that truly move the needle - so you can avoid costly mistakes and build a profitable, sustainable business.Scott breaks down why marketing must drive revenue, not just awareness, how systems create predictable growth, and why businesses that master storytelling and relationships always

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22:09

15 Marketing Truths Every Business Needs to Know in 2025

Marketing 4 Business ·

2025/02/05

In this episode of the Marketing 4 Business Podcast, Scott shares 15 powerful marketing truths that every business owner should understand to achieve long-term success. Drawing from over 25 years of experience, he reveals the key principles that separate thriving businesses from those that struggle. From ensuring your marketing drives revenue—not just awareness—to mastering customer retention and brand loyalty, Scott provides actionable insights that will help you level up your marketing in

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16:16

3 Unbreakable Marketing Rules

Marketing 4 Business ·

2025/01/29

In this episode of the Marketing 4 Business Podcast, Scott reveals his 3 Unbreakable Marketing Rules—a strategic framework to help businesses achieve marketing success in 2025. He breaks down the essentials of mapping your strategy, crafting impactful content, and monetising your efforts to create lasting results. These rules are designed to help you navigate challenges, prioritise consistency, and maximise your marketing potential.Discover how to identify your ideal customers, leverage your

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16:21

My Favourite Book of 2024 & How It Will Grow Your...

Marketing 4 Business ·

2025/01/22

In this episode of the Marketing 4 Business Podcast, Scott shares his favourite book of 2024, Belonging by Owen Eastwood, and reveals how its powerful concepts can transform your marketing strategy in 2025. From the Māori concept of whakapapa to fostering community and purpose-driven branding, Scott breaks down seven actionable insights inspired by the book that you can apply to build stronger connections and drive authentic engagement with your audience.Learn how to lead with storytelling,

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51:55

5 Strategy Session Marketing Insights to Help You Win...

Marketing 4 Business ·

2025/01/15

In this episode of the Marketing 4 Business Podcast, Scott sits down with Bronte from the Digital Influence team to share five key marketing insights uncovered through their strategy sessions and high-performance reviews. They highlight the importance of understanding that no two businesses are the same, uncovering hidden opportunities, and leveraging competitive analysis to stand out. Bronte explains how focusing on what you do best and refining your audience insights can drive better results,

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13:30

My A to B Framework For Your Marketing Success In 2025.

Marketing 4 Business ·

2025/01/08

In this episode of the Marketing for Business Podcast, Scott shares his powerful A to B framework—a seven-step process designed to help businesses achieve marketing success in 2025. He emphasises the importance of defining your current reality (point A) and envisioning your desired future (point B) to bridge the gap with actionable strategies. Scott guides listeners through key steps like conducting a marketing audit, setting measurable goals, and building a dominant focus to drive results.Learn how

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10:13

True Story: Why I Sucked At Selling Plastic Toothpicks!

Marketing 4 Business ·

2025/01/01

In this episode of the Marketing 4 Business Podcast, Scott shares a personal story about one of his biggest sales failures – selling advertising on plastic toothpicks. What seemed like a great opportunity turned into a lesson that would forever shape his approach to marketing. Through the awkwardness of cold calling and a pivotal interaction with a pub owner, Scott uncovers a vital truth: people buy what they want, not what they need.This episode is packed with wisdom on how to shift your marketing

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24:06

Marketing 2025 - Where You Can Win In 2025!

Marketing 4 Business ·

2024/12/25

In this episode of the Marketing 4 Business Podcast, Scott shares key insights from his in-depth strategy sessions to help your business thrive in 2025. From scaling rather than simply surviving to building irresistible customer-getting systems, Scott outlines actionable steps for long-term growth. Learn how to leverage automation, forge strategic partnerships, and develop community-driven content strategies that build trust and foster loyalty.Scott also highlights the importance of focusing on your

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13:24

The Lost Generation - Is Your Marketing Ready For This?

Marketing 4 Business ·

2024/12/18

In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional tools like the Yellow Pages and are moving away from search engines to AI-driven platforms. He outlines eight essential strategies to ensure your marketing stays relevant and effective in 2025. From embracing AI to strengthening your digital presence and creating content that connects, Scott shares practical advice to adapt to this shift.Scott

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20:21

What Are You Really Marketing in 2025?...

Marketing 4 Business ·

2024/12/11

In this episode of the Marketing 4 Business Podcast, Scott challenges business owners to rethink what they’re really marketing and selling in 2025. It’s not just products or services - it’s solutions, emotions, and transformations that connect with customers on a deeper level. From selling peace of mind as a plumber to delivering clarity and confidence as a lawyer, Scott breaks down how reframing your offerings can create more meaningful connections and drive sales.Through engaging examples like

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01:01:01

3 Steps To Thrive in 2025 with Sarah Robb

Marketing 4 Business ·

2024/12/04

In this episode of the Marketing 4 Business Podcast, Scott chats with Sarah Robb from Spring with Sarah about the mindset shifts and tools every business owner needs to thrive in 2025. Sarah shares her personal journey from adversity to empowerment, highlighting how self-awareness, energy management, and consistent actions can unlock transformative growth for both individuals and businesses.Tune in to learn practical strategies for overcoming limiting beliefs, building resilience, and finding

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35:18

4 Questions Every Business Owner Must Answer to...

Marketing 4 Business ·

2024/11/27

In this episode of the Marketing 4 Business Podcast, Scott dives into the four critical questions every business owner must answer to thrive in 2025. He emphasises the importance of clarity in your messaging and explains why defining who you are, where you are, what you have to offer, and why prospects should choose you is essential for standing out in a competitive market. Scott shares actionable advice on crafting a compelling value proposition, building trust, and tailoring your marketing

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176 results

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