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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:39:43

Should your MSP get HubSpot? A review

Paul Green"s MSP Marketing Podcast ·

2025/08/18

The podcast powered by the MSP Marketing Edge Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week… Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the right choice for you? Free Windows 10 end of life marketing materials: Windows 10 end of life is now less

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00:39:43

Should your MSP get HubSpot? A review

Paul Green"s MSP Marketing Podcast ·

2025/08/18

The podcast powered by the MSP Marketing Edge Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week… Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the right choice for you? Free Windows 10 end of life marketing materials: Windows 10 end of life is now less

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00:25:23

SPECIAL: 700 nights of “will the business survive?”

Paul Green"s MSP Marketing Podcast ·

2025/08/11

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green. This week I’ve got an incredible and motivating story of resilience. 700 nights of “will the business survive?” Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in the MSP and SaaS space. As the CEO & co-founder of Gradient MSP, he leads the charge in transforming how

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00:25:23

SPECIAL: 700 nights of “will the business survive?”

Paul Green"s MSP Marketing Podcast ·

2025/08/11

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green. This week I’ve got an incredible and motivating story of resilience. 700 nights of “will the business survive?” Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in the MSP and SaaS space. As the CEO & co-founder of Gradient MSP, he leads the charge in transforming how

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00:33:40

Marketing an MSP is like boiling water

Paul Green"s MSP Marketing Podcast ·

2025/08/04

The podcast powered by the MSP Marketing Edge Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week… Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for years and years. MSPs: Get a better understanding of your prospects’ pain points: You can get a better

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00:28:03

ICP: Jargon or a powerful MSP marketing tool?

Paul Green"s MSP Marketing Podcast ·

2025/07/28

The podcast powered by the MSP Marketing Edge Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week… ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easier. MSPs: How to never drop a ball (no matter how busy you are): If you want to run the best MSP you can and

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00:31:27

Every MSP should listen to this book

Paul Green"s MSP Marketing Podcast ·

2025/07/21

The podcast powered by the MSP Marketing Edge Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week… Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP. Would your MSP tackle a one off project to unlock MRR?: There is a way to warm up reluctant prospects and build a

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00:31:27

Every MSP should listen to this book

Paul Green"s MSP Marketing Podcast ·

2025/07/21

The podcast powered by the MSP Marketing Edge Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week… Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP. Would your MSP tackle a one off project to unlock MRR?: There is a way to warm up reluctant prospects and build a

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00:23:36

These emails help prospects love MSPs

Paul Green"s MSP Marketing Podcast ·

2025/07/14

The podcast powered by the MSP Marketing Edge Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week… These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being labelled as unsolicited spam. A simple way to reach senior decision makers on LinkedIn: Here’s a tried and

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00:23:36

These emails help prospects love MSPs

Paul Green"s MSP Marketing Podcast ·

2025/07/14

The podcast powered by the MSP Marketing Edge Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week… These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being labelled as unsolicited spam. A simple way to reach senior decision makers on LinkedIn: Here’s a tried and

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00:45:32

Ghosted? Send your MSP’s proposals in 3 ways

Paul Green"s MSP Marketing Podcast ·

2025/07/07

The podcast powered by the MSP Marketing Edge Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week… Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise. A free cyber security webinar outline any MSP can use: Webinars are a great way to enhance your reputation and your

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00:45:32

Ghosted? Send your MSP’s proposals in 3 ways

Paul Green"s MSP Marketing Podcast ·

2025/07/07

The podcast powered by the MSP Marketing Edge Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week… Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise. A free cyber security webinar outline any MSP can use: Webinars are a great way to enhance your reputation and your

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00:24:42

SPECIAL: Why this business owner will switch MSPs

Paul Green"s MSP Marketing Podcast ·

2025/06/30

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Green. I’m interviewing an ordinary business owner and he’s going to talk about why he’s unhappy with his MSP and is thinking of switching. SPECIAL: Why this business owner will switch MSPs For MSPs looking to find new clients, this is the holy grail. It’s taken nearly 18 months to arrange this, but boy is

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00:24:42

SPECIAL: Why this business owner will switch MSPs

Paul Green"s MSP Marketing Podcast ·

2025/06/30

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Green. I’m interviewing an ordinary business owner and he’s going to talk about why he’s unhappy with his MSP and is thinking of switching. SPECIAL: Why this business owner will switch MSPs For MSPs looking to find new clients, this is the holy grail. It’s taken nearly 18 months to arrange this, but boy is

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00:34:45

What if you only had 90 days to win new clients?

Paul Green"s MSP Marketing Podcast ·

2025/06/23

The podcast powered by the MSP Marketing Edge Welcome to Episode 293 of the MSP Marketing Podcast with me, Paul Green. This week… What if you only had 90 days to win new clients?: Imagine you absolutely had to generate new business, FAST. Let’s explore where you should focus your time, effort and resources. 3 HUGE questions to ask about your MSP’s clients: It’s very common to hope that the awesome retention of your key clients just continues, but unless

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00:34:45

What if you only had 90 days to win new clients?

Paul Green"s MSP Marketing Podcast ·

2025/06/23

The podcast powered by the MSP Marketing Edge Welcome to Episode 293 of the MSP Marketing Podcast with me, Paul Green. This week… What if you only had 90 days to win new clients?: Imagine you absolutely had to generate new business, FAST. Let’s explore where you should focus your time, effort and resources. 3 HUGE questions to ask about your MSP’s clients: It’s very common to hope that the awesome retention of your key clients just continues, but unless

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00:25:31

Does your service desk manager really need to be a tech?

Paul Green"s MSP Marketing Podcast ·

2025/06/16

The podcast powered by the MSP Marketing Edge Welcome to Episode 292 of the MSP Marketing Podcast with me, Paul Green. This week… Does your service desk manager really need to be a tech?: A service desk manager’s job is to make sure your MSP’s clients are delighted while freeing you up to grow the business. It’s possible that the best person for this job isn’t a technician. How your MSP can break into a new vertical: It’s easier to do marketing, find new

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00:25:31

Does your service desk manager really need to be a tech?

Paul Green"s MSP Marketing Podcast ·

2025/06/16

The podcast powered by the MSP Marketing Edge Welcome to Episode 292 of the MSP Marketing Podcast with me, Paul Green. This week… Does your service desk manager really need to be a tech?: A service desk manager’s job is to make sure your MSP’s clients are delighted while freeing you up to grow the business. It’s possible that the best person for this job isn’t a technician. How your MSP can break into a new vertical: It’s easier to do marketing, find new

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00:39:29

They want to buy 365 direct – fight it, or accept it?

Paul Green"s MSP Marketing Podcast ·

2025/06/09

The podcast powered by the MSP Marketing Edge Welcome to Episode 291 of the MSP Marketing Podcast with me, Paul Green. This week… They want to buy 365 direct – fight it, or accept it?: If a client wants to buy 365 direct, it’s not necessarily a bad thing… it could actually become a massive sales opportunity for your MSP. Should your MSP start a podcast?: Lots of MSPs have asked me for advice on setting up a podcast, and yes, having a podcast can be an

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00:39:29

They want to buy 365 direct – fight it, or accept it?

Paul Green"s MSP Marketing Podcast ·

2025/06/09

The podcast powered by the MSP Marketing Edge Welcome to Episode 291 of the MSP Marketing Podcast with me, Paul Green. This week… They want to buy 365 direct – fight it, or accept it?: If a client wants to buy 365 direct, it’s not necessarily a bad thing… it could actually become a massive sales opportunity for your MSP. Should your MSP start a podcast?: Lots of MSPs have asked me for advice on setting up a podcast, and yes, having a podcast can be an

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