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PODCAST

thunder::cast

An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along with their guests, our hosts provide useful and often humorous insights designed for marketers from any industry or company size. From the latest innovations in advertising and web design to the ever-changing

business

All Episodes

32:20

Episode 86: Don’t “Copy” Me: Unpacking the...

thunder::cast ·

2018/09/20

Even though copywriting can be a solitary pursuit, we’re shaking things up on this episode with a copywriter roundtable. Fellow copywriters and advertising veterans, Mike Lawrence from Akhia and Matt Krupa from Marcus Thomas, join thunder::tech Creative Director Craig Israel in the studio to discuss creative writing, ideation, presentation and feedback. Discover more by reading the episode show notes.

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24:00

Episode 85: Sales Tax Regulations and the...

thunder::cast ·

2018/08/30

On this episode, Scott Peterson, the Vice President of U.S. Tax Policy and Government Affairs at Avalara, joins Craig Israel and Bruce Williams via Skype to discuss the changing landscape in competition, technology and tax regulations surrounding online transactions. Listen in as he shares insights and advice for online retailers. Discover more by reading the episode show notes.

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24:03

Episode 84: Trends Summer Reader 2018: Four-step...

thunder::cast ·

2018/08/16

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Brock Richards, Vice President of Sales and Marketing at Pro Football Hall of Fame, makes an appearance on the pod to provide insight into how the Hall continues to grow and evolve the brand to meet consumer demands. Check out the show notes to learn more.

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20:35

Episode 83: Trends Summer Reader 2018: Deliberate...

thunder::cast ·

2018/08/02

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Digital Transformation is good for everyone in the company, even Earl. On this episode, J.P. Krainz, Account Services Group Manager, and thunder::tech President Jason Therrien discuss how middle-market organizations are consciously planning for digital transformation. We explore how brands can be more flexible, evolve their processes and become more digital to better serve their customer base. Learn more

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22:44

Episode 82: Trends Summer Reader 2018: How to...

thunder::cast ·

2018/07/19

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Change is inevitable, but the brands who thrive are the ones who proactively embrace it. On this episode, Neil Stallard, CEO of The Reserves Network, dropped by the studio to share how his staffing company has evolved its brand and business model to grow the organization. Learn more about brand transformation by reading the episode show notes.

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23:25

Episode 81: Trends Summer Reader 2018: Marketing is...

thunder::cast ·

2018/07/05

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Kiss your siloed culture goodbye! Marketing is breaking down walls and working with other departments to create a more integrated workplace. On this episode, we turn the tables and thunder::tech President Jason Therrien interviews Creative Director Craig Israel about how marketing impacts company culture. Read the episode show notes to learn more.

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19:23

Episode 80: Trends Summer Reader 2018: Embracing Big...

thunder::cast ·

2018/06/21

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Are you getting the most out of your data? If you’re not strategically using analytics to drive business decisions, then it’s time to reevaluate your data collection process. On this episode, Brandon Jirousek, Director, Digital Content and Operations of the Cavaliers Operating Company, shares how his team identifies key insights from collected data and uses this information to plan for future business

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17:05

Episode 79: How to Reach Your Audience with Social...

thunder::cast ·

2018/05/17

Digital data collection and user privacy remain hot button issues following the Facebook and Cambridge Analytica scandal that’s dominated the headlines. On this episode, thunder::tech Communications Department Manager Madison Letizia addresses the potential impact of social media ad targeting. She breaks down audience matching, ethical data collection and what marketers should keep in mind when targeting users on social media. Check out the episode show notes to learn more.

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23:34

Episode 78: Creating an Effective Email Marketing...

thunder::cast ·

2018/05/03

Email is one of the most effective tools in a marketer’s toolbox, but it requires planning to generate big results. On this episode, thunder::tech Marketing Automation Specialist Casey Braun discusses the importance of having an email marketing strategy before getting started, shares how to avoid common email pitfalls and explains how to optimize emails to achieve the highest ROI. Check out the episode show notes to learn more.

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25:11

Episode 77: How Data, Privacy and Technology are...

thunder::cast ·

2018/04/19

On this episode two guests from Kentico, Bryan Soltis and Jim Panagas, joined host Craig Israel and Senior Director of Development Bruce Williams in the studio to discuss regulations data collection and storage and storage regulations, user privacy and technology’s impact on content. Check out the episode show notes to learn more.

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26:11

Episode 76: Building an Effective Destination...

thunder::cast ·

2018/04/10

When choosing a destination to visit, today’s consumers have no shortage of options at their digital fingertips. It’s not enough to just sell tickets. Marketers in the destination and tourism industry have to find creative ways to reach and connect with visitors through memorable experiences. On this episode, Brock Richards, Vice President of Sales and Marketing for the Pro Football Hall of Fame, shares insights and strategies to capture your customer’s attention and keep them coming back. Check out

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16:29

Episode 75: Harnessing the Power of User Research

thunder::cast ·

2018/03/22

If you’re redesigning your website, it’s important to make sure you are addressing the right problems to create a seamless user experience. On this episode, User Experience Designer Jay Mazzone explains why brands should be conducting user research and how to choose the best research method to gain useful insights. Check out the episode show notes to learn more.

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34:06

Episode 74: 9 Ways to Get More Out of Trade Show...

thunder::cast ·

2018/03/08

You never get a second chance to make a first impression. It can be easy to get lost is a sea of vendors at industry trade shows, and you need more than a good-looking exhibit to stand out. Dean Skinner, Chief Creative & Marketing Officer at Findaway, joins thunder::cast host Craig Israel in the studio to discuss how to think outside the booth. Get trade-show ready and create a memorable experience with Dean’s nine trade show tips. Check out the episode show notes to learn more.

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30:06

Episode 73: Super Bowl 52 Ads: Winners and Losers

thunder::cast ·

2018/02/06

Once a year, big brands dish out even bigger bucks for a coveted TV spot during the Super Bowl. On this episode, Account Services Group Manager J.P. Krainz and User Experience Designer Jay Mazzone join thunder::cast host Craig Israel in the studio to debate this year’s best, weirdest and downright terrible Super Bowl ads. Learn more by reading the episode show notes. http://www.thundertech.com/blog/February-2018/Episode-73-Super-Bowl-52-Ads-Winners-and-Losers

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31:11

Episode 72: Trends Volume 9: Achieving Accessibility...

thunder::cast ·

2018/01/26

One of the six-part series of podcasts connected to our 2018 Trends publication. For this episode, Richik Sarkar, an attorney specializing in cyber security and accessibility from McGlinchey Stafford, joined us in the thunder::cast studio. Listen in as he shares the importance of inclusive digital marketing and discusses guidelines marketers should follow to be in compliance online. Learn more by reading the episode show notes.

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19:21

Episode 71: Trends Volume 9: Creating Engaging Visual...

thunder::cast ·

2018/01/18

One of the six-part series of podcasts connected to our 2018 Trends publication. Is your brand developing and disseminating easy-to-scan, simple content? If not, it’s time to evolve your content to make it more visual and captivating. From infographics, to video to social media, thunder::tech’s Creative Director Craig Israel shares how brands can increase engagement and enhance comprehension with killer visual content. Learn more by reading the episode show notes.

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24:25

Episode 70: Trends Volume 9: Preparing Your Brand for...

thunder::cast ·

2018/01/12

One of the six-part series of podcasts connected to our 2018 Trends publication. It’s not enough to “do digital.” The most forward-thinking organizations live and breathe digital. thunder::tech President Jason Therrien and Senior Director of Development Bruce Williams break down what digital transformation means, why strategy is the driver behind digital evolution, and how an organization can evolve its communications, systems and processes to better serve the customer. Learn more by reading the

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20:26

Episode 69: Trends Volume 9: When Marketing...

thunder::cast ·

2018/01/05

One of the six-part series of podcasts connected to our 2018 Trends publication. The days of coming to work, sitting in your cubicle, doing your work and going home are long gone. Some of today’s most successful companies have adopted an integrated business model that encourages collaboration, and marketing’s at the center. On this episode, our President Jason Therrien discusses how marketing is infiltrating every department, the increased need for a unified brand voice and why collaboration makes

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20:13

Episode 68: Trends Volume 9: Driving Decision-Making...

thunder::cast ·

2017/12/29

One of the six-part series of podcasts connected to our 2018 Trends publication. Digital marketing is resulting in an abundance of data and analytics right at our fingertips. But how do you begin sorting through mountains of data to find actionable insights? Our Optimization Team Lead, Maggie Babuder, shares the latest tools to help marketers track and analyze data from marketing efforts to drive decision-making. Learn more by reading the episode show notes.

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19:30

Episode 67: Trends Volume 9: How to Capitalize on...

thunder::cast ·

2017/12/21

One of the six-part series of podcasts connected to our 2018 Trends publication. All brands want to be able to connect with their customers, but with less control over the customer journey, more companies are exploring alternative marketing strategies. In this episode, our Communications Specialist Shantae Rollins discusses how brands can activate social media influencers to engage with target audiences. Learn more by reading the episode show notes.

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