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PODCAST

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country"s most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and

business marketing

All Episodes

28:04

690. Every Action Is Feedback: What Your Business Is...

The Product Boss: Business Coaching for Product-Based... ·

2025/05/12

Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didn’t land the way you expected? In this honest and heartfelt episode, I’m taking you behind the scenes of a real-time business decision I made—and how I turned what could’ve felt like a setback into a powerful learning moment.As I continue to evolve The Product Boss, I’ve been in the process of reimagining programs, reworking messaging, and reshaping how I show up for this

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39:41

689. “I Launched My Product… So Why Aren’t Sales...

The Product Boss: Business Coaching for Product-Based... ·

2025/05/08

Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with questions like: “Why isn’t anyone buying?” and “What should I post on social media?”Together, we uncover that this isn’t a product or price problem—it’s

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28:09

688. The Fix: Why Your Sales Are Inconsistent -- and...

The Product Boss: Business Coaching for Product-Based... ·

2025/05/05

Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business.This isn’t about hacks or hustling harder. It’s about understanding how your current strategy (or lack of one) is creating a

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59:40

687. “How to Fix Your Product Lineup and Get...

The Product Boss: Business Coaching for Product-Based... ·

2025/05/01

Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income through online and wholesale channels—but isn’t sure where to start.Together, we dive into her lineup and

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31:07

686. Here's Why Your Sales Are Inconsistent (and How...

The Product Boss: Business Coaching for Product-Based... ·

2025/04/28

Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.I’m breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isn’t connecting

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01:05:15

685. “Struggling with Slow Sales? How to Focus on...

The Product Boss: Business Coaching for Product-Based... ·

2025/04/24

Hey hey, Product Bosses! We’re pressing play again on one of our most impactful coaching sessions—because the strategies we uncovered here are truly timeless.Do you ever feel like you’re offering so many products but aren’t sure what’s really sticking? You’re not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal, a brand creating eco-friendly, non-toxic baby products like silicone sippy cups, bowls, and utensils. Ashleigh came into this session feeling overwhelmed

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29:49

684. What the Trump Tariffs Mean for Small Physical...

The Product Boss: Business Coaching for Product-Based... ·

2025/04/21

Welcome back Product Bosses! Are you hearing all the chatter about tariffs and wondering what it means for your small business? In this episode, I’m diving deep into the proposed Trump tariffs and how they might impact physical product-based businesses—especially those that rely on importing materials or finished goods. But before you panic, let me be clear: this isn’t a fear-based conversation. It’s a proactive one.I’m sharing what I’ve learned after 20+ years in this industry and walking you

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56:20

683. "I Thought I Wanted Amazon… But Here's What I...

The Product Boss: Business Coaching for Product-Based... ·

2025/04/17

Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?As we explored that together, it became clear that what Asli really needed wasn’t just another platform—it was

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21:00

682. What We’re Getting Wrong About Customers (And...

The Product Boss: Business Coaching for Product-Based... ·

2025/04/14

Are you building your product-based business around what you want—or what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isn’t landing, or you’re feeling stuck in what to make next, this episode might just be your turning point.I’ll walk you through a powerful shift: from product-centered to

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27:58

681. "Help! I Can’t Run Ads — How Do I Grow My...

The Product Boss: Business Coaching for Product-Based... ·

2025/04/10

Welcome back Product Bosses! What do you do when your business is restricted from running ads — but you still need to grow? That’s exactly the challenge Dr. Angie Krause is facing. As a telehealth veterinarian and founder of Boulder Holistic Vet, Dr. Angie sells CBD supplements and holistic products for pets. But with ad bans on hemp-related products and a big drop in SEO traffic, she’s feeling stuck and searching for a new path forward.In this episode, I help Dr. Angie reimagine her content

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11:30

680. How To Start an Ecommerce Business in 2025

The Product Boss: Business Coaching for Product-Based... ·

2025/04/07

It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the key steps to turn your amazing idea into a successful online business.My family comes from a long line of entrepreneurs. It is practically built into my DNA. And I’ll let you in on a little family secret. People are always

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38:04

679. "Should I Simplify My Products and Go All-In on...

The Product Boss: Business Coaching for Product-Based... ·

2025/04/03

Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded into a scent focused business and in addition to apparel, she now offers gifts, bags, towels, and more.In

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18:29

678. Can You REALLY Have a Million-Dollar Handmade...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/31

What if I told you that your handmade business has the potential to reach a million dollars in revenue? I know that might sound impossible, especially if you’re feeling maxed out just trying to keep up with orders. But here’s the thing—growth isn’t about working harder; it’s about working smarter. In this episode, I’m diving into what it really takes to scale a handmade business without burning out.I’ve seen so many entrepreneurs hit a glass ceiling because they’re stuck in the mindset that they

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38:02

677. "I’ve been in business several years, but need...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/27

After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into wholesale, and refreshing her social media presence can help her build a more profitable and sustainable

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17:14

676. Why Feeling ‘Not Enough’ is Normal—And How to...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/24

Have you ever felt like you’re not enough? No matter how much you accomplish, that little voice of self-doubt still creeps in? I know that feeling all too well, and in this episode, I’m sharing my personal journey of self-discovery, the struggles I’ve faced, and the mindset shifts that have helped me move forward. Life is full of highs and lows, but I’ve learned that embracing both—the wins and the challenges—is what makes for a truly rich and meaningful life.For so long, I let comparison steal my

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37:57

675. "Should I start a new business or can I save...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/20

If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we break down what it really takes to gain traction and build a profitable business.One of the biggest

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21:31

674. Why Relying on Just One Sales Channel is Killing...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/17

If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ever. I share insights from industry experts and real-world examples of businesses that have successfully scaled by diversifying their sales platforms and strategies.Because the reality is, customers aren’t just shopping in

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44:39

673. "I want to increase the profitability of my...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/13

Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an experience for her audience, and leveraging social media can help her scale more effectively.One of the

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19:15

672. Everyone Has a Million-Dollar Idea—Why Most...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/10

Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepreneurs stuck. But here’s the truth—success comes from action, not overthinking. If you’ve been sitting on an idea, wondering if now is the right time, this episode will give you the push you need to get started.We talk about

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46:55

671. "I sell well in-person, but I struggle to...

The Product Boss: Business Coaching for Product-Based... ·

2025/03/06

Welcome back, Product Bosses! If you've ever wondered why people visit your website but don’t click buy, you're not alone. In this episode, I coach Lindsey, a jewelry designer who has no trouble selling in-person but struggles to convert online visitors into paying customers. We dive into what makes an online brand stand out, how to create an experience that draws people in, and why an emotional connection is the key to getting customers to say yes.One of the biggest challenges product-based

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