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PODCAST

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country"s most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and

business marketing

All Episodes

23:40

722. “I Had A 200K Business & Was Burned Out”...

The Product Boss: Business Coaching for Product-Based... ·

2025/09/25

Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In this conversation, you’ll hear what it looks like to pivot with

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20:06

721. 2025 Holiday Sales Strategy: 10K Holiday...

The Product Boss: Business Coaching for Product-Based... ·

2025/09/18

Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you need to sell, and shift from “I hope” to “I’ve got a plan.”So many product-based business owners go

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27:36

720. 2025 Holiday Sales Strategy: Dos and Don’ts for...

The Product Boss: Business Coaching for Product-Based... ·

2025/09/11

Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it.Whether you’re selling on Etsy, Shopify, wholesale, or at in-person markets, I’ll show you how to avoid the costly mistakes that leave money on the table and what

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22:52

719. Why Product Based Businesses Flop During the...

The Product Boss: Business Coaching for Product-Based... ·

2025/09/04

Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable season ever.In this episode, you’ll learn:Why September is the most

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20:15

718. Fix What’s Not Working: The Truth About Your...

The Product Boss: Business Coaching for Product-Based... ·

2025/08/28

Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine.In this episode, I’m walking you through the core principle we teach inside the Sales Accelerator: before you scale, you need to audit. I share what happens when students like mine

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46:02

717. From Burnout to Breakthrough: What Happens When...

The Product Boss: Business Coaching for Product-Based... ·

2025/08/21

Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from her experience as a new mom has turned into something she’s now outgrowing—and Alyse is looking for a graceful way to move on.We dig into what it really

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50:19

716. What If You Don’t Want to Hustle—But Still Want...

The Product Boss: Business Coaching for Product-Based... ·

2025/08/14

Welcome back Product Bosses! Today I’m coaching Sandra Nakashima, a talented chocolatier who’s re-entering the business world after years away. She loves her work but doesn’t want to be tied to long hours, a big team, or endless hustle. Her dream? A beautiful, profitable business that allows her to live fully—without sacrificing her time or energy.In this session, we dig into the heart of her business model, deciding between growing her chocolate-making classes or her packaged chocolate sales, and

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33:55

715. What’s Really Holding Your Product Business Back...

The Product Boss: Business Coaching for Product-Based... ·

2025/08/07

Welcome back Product Bosses! This week, I’m coaching Hannah Kirby, the founder of Stable-ish—a brand that’s reimagining how we talk about and accessorize mental health. After her heart-shaped pill case took off on Etsy, Hannah found herself with a loyal audience, a strong brand, and real traction. But despite that success, she’s stuck. Not because of strategy, but because of mindset. And if you’ve ever felt that invisible resistance too—like you’re not sure you’re allowed to go after the life you

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29:13

714. You Don’t Need an Audience to Build a...

The Product Boss: Business Coaching for Product-Based... ·

2025/08/04

Welcome back, Product Bosses! I know so many of you are out there asking yourselves, “How can I grow this business if I don’t have a big following?” Trust me, I hear this all the time—and I’m here to tell you that you do not need a huge audience to build a successful product-based business. In this re-air of one of our most-loved episodes, I share the story of how I launched my brand, Cuffs Couture, with no social media and no email list—and still turned it into a six-figure success.What changed

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09:04

713. Ask Jacq: How to Turn Market Shoppers Into...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/31

Hey there, Product Bosses! In this episode of the Ask Jacq Series, I’m answering a hot question from one of my students who absolutely dominates at her local farmer’s markets—making $3,000 in just four hours—but can’t get those happy shoppers to buy online. Sound familiar? Whether it’s due to product challenges (like meltable body butters in summer heat) or a website that’s just not converting, we dig into what’s really going on and what you can do to shift from one-time market sales to recurring

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30:54

712. The Exact Steps I’d Take If I Launched a...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/28

Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the patterns that lead to success—and the common mistakes that slow people down.We’re talking about what most people skip (and why it matters!), how to identify

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13:49

711. Ask Jacq: How Pricing with Confidence Can Triple...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/24

Hey there, Product Bosses! In today’s Ask Jacq Q&A, we’re diving into one of the biggest roadblocks for product-based business owners—pricing. Whether you’re worried about charging too much or finding customers who “get” your value, this episode is here to shift your mindset and show you what’s possible.First, I chat with one of my longtime students turned Product-Boss coach who took her $1 cookies and turned them into a $100K+ business—all by shifting her pricing and confidence. We talk about

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43:04

710. Why Your Product-Based Business Isn’t Growing...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/21

Welcome back, Product Bosses! We’re revisiting one of our most foundational coaching episodes because it’s that important. Whether you’re brand new or have been in business for years, chances are you may have skipped over a few key steps that are critical to lasting growth.In this episode, I break down the four core foundations that are often missing from product-based businesses—and why these gaps may be the reason you're struggling to grow. From identifying your niche and ideal customer, to

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11:51

709. Ask Jacq: How to Boost Your Order Value Without...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/17

Hey there, Product Bosses! In today’s Ask Jacq episode, we’re diving into the question every product-based business owner asks at some point: How can I make more per order—without running constant discounts? I’m sharing two live coaching clips straight from my programs, where I help real students work through their pricing and bundling strategies in real time.First, I speak with a skincare entrepreneur, about how to bundle her best-selling products in a way that feels like a complete solution for

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56:23

708. How to Build Your Money Machine: The Five...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/14

Welcome back, Product Bosses! We’re bringing back one of our most powerful and popular episodes with Mel Abraham, a financial expert, business advisor, and bestselling author of Building Your Money Machine. This conversation is packed with mindset shifts and tangible strategies to help you separate your income from your effort—and finally start building the life you’ve been dreaming of.Mel walks us through his Five Incomes Model, helping demystify what it really means to have “multiple streams of

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13:50

707. Ask Jacq: How to Bridge Revenue Gaps and Sell...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/10

Hey there, Product Bosses! In this Ask Jacq Q&A coaching session, I’m answering questions straight from the students in my programs—and they’re ones you’ve probably asked yourself. First up, what do you do if your product sales drop during half the year, and you rely on a single revenue stream link Shopify during the slower months? I help one business owner create a plan to stabilize her income and use this slower season to prep for major growth. Spoiler: It’s not about doing more—it’s about

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23:26

706. The 4-Step Path to a Profitable Product-Based...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/07

Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you create structure and momentum. It’s called the 4P Success Pathway, and it’s the foundation every physical product-based entrepreneur needs to move from idea to income.I break down the four essential components—Product,

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17:59

705. Ask Jacq: Managing Change—From Target Audiences...

The Product Boss: Business Coaching for Product-Based... ·

2025/07/03

Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business starts evolving fast.In this episode, I coach three amazing product-based business owners through the chaos of changing variables. One is wondering if she

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21:31

704. How to Create Consistent Sales and Stop the...

The Product Boss: Business Coaching for Product-Based... ·

2025/06/30

Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owners: unpredictable sales. Whether you're making $5K or $100K a month, the revenue roller coaster can feel very real.So let’s talk about it. I’m sharing why so many of us experience random spikes and slumps in sales—and how we

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15:54

703. Ask Jacq: How to Find Your Best Sellers and...

The Product Boss: Business Coaching for Product-Based... ·

2025/06/26

Hey there, Product Bosses! Welcome to the very first episode of our brand new mini-series: Ask Jacq. These are short, powerful coaching episodes where I answer real questions from students inside our programs like Standout Society and the Product Boss Sales Accelerator. Because sometimes all it takes is one good question to unlock your next big breakthrough.In this episode, we dive into three insightful coaching moments. First, I help a handmade salve maker figure out how to shift her focus away

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