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PODCAST

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more),

business marketing

All Episodes

32:32

749. The Smarter Way to Grow Your Product Business to...

The Product Boss with Jacqueline Snyder ·

2026/04/02

Thinking about launching something new to fix slow sales? In this episode, I break down one of the most common patterns I see with product-based business owners when things feel slow, heavy, or inconsistent. It feels productive, but more often than not, it’s creating more complexity, more pressure, and more cash tied up in the wrong places. I talk about what’s really happening when you hit this stage of growth and why your next revenue leap likely won’t come from adding more products. Tune in to

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50:59

748. The Identity Shift Required for Your Next Level...

The Product Boss with Jacqueline Snyder ·

2026/03/26

What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up about navigating grief, buying out my co-founder, rebuilding my identity as a solo CEO, and learning

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20:10

747. Branding, Packaging, and Content That Actually...

The Product Boss with Jacqueline Snyder ·

2026/03/19

How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketing

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13:03

746. What If Your Business Will Only Grow as Big As...

The Product Boss with Jacqueline Snyder ·

2026/03/12

What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy matters, but it is rarely the thing that unlocks the next level. I talk about how your business can act like a mirror reflecting your mindset, the fears that keep entrepreneurs stuck between failure and

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31:18

745. Retail and Wholesale Pricing Math That Makes You...

The Product Boss with Jacqueline Snyder ·

2026/03/05

Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable and

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37:09

744. How to Launch and Scale a Product Brand Without...

The Product Boss with Jacqueline Snyder ·

2026/02/26

What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major retailers in North America. We talk about what persistence actually looks like behind the scenes, how to validate an idea before manufacturing, and why belief in possibility often matters more than resources. Get

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48:58

743. What Stops Handmade Product Businesses from...

The Product Boss with Jacqueline Snyder ·

2026/02/19

Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls.I’ll show you how to redefine what “handmade” means as you grow, identify what’s keeping your business stuck, and make the shifts needed to

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42:21

742. If I Pivot, Will I Lose Everything? Coaching...

The Product Boss with Jacqueline Snyder ·

2026/02/12

Have you ever had the thought, “If I change what’s working, I’ll lose everything?” I coached a six-figure product business owner who was afraid that growing her online sales would tank her in-person show revenue. In this episode, I share the exact framework I use with my clients when scarcity shows up disguised as responsibility. I break down the “Then What?” ladder so you can uncover the real fear underneath your pivot. Get ready to trust yourself enough to take the next step.In This Episode,

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34:16

741. Leading Through Grief | Running Your Product...

The Product Boss with Jacqueline Snyder ·

2026/02/05

Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple but powerful moves that have helped me navigate grief, hard seasons, burnout, illness, caretaking, and

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37:49

740. Do You Really Need Social Media to Sell...

The Product Boss with Jacqueline Snyder ·

2026/01/29

Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an

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22:43

739. Focus Fix Multiply: The Product Business...

The Product Boss with Jacqueline Snyder ·

2026/01/22

Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what

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38:40

738. Product Business Goals: Why Revenue Goals Fail...

The Product Boss with Jacqueline Snyder ·

2026/01/15

When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system, so consistent sales become something you create on purpose.Whether you sell physical products on Shopify, Etsy, Amazon, at in-person markets, through wholesale to retailers, or on your own ecommerce

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45:55

737. Your Business Isn’t Stuck — You’re Avoiding the...

The Product Boss with Jacqueline Snyder ·

2026/01/08

Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through

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20:57

736. Sell Premium Products Faster: Clarity, Visuals,...

The Product Boss with Jacqueline Snyder ·

2026/01/01

If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that

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39:08

735. The Visibility Strategy That Turns Scrolls Into...

The Product Boss with Jacqueline Snyder ·

2025/12/25

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your

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33:59

734. How to Make More Sales in January (Using Only...

The Product Boss with Jacqueline Snyder ·

2025/12/18

January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double

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37:54

733. The 3 Numbers That Will Shape Your 2026 Sales

The Product Boss with Jacqueline Snyder ·

2025/12/11

Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business,

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23:39

How To Run a Product Business in 15 Minutes a Day...

The Product Boss with Jacqueline Snyder ·

2025/12/04

Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a

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31:23

What to Do When You’re Making Sales But Still Feel...

The Product Boss with Jacqueline Snyder ·

2025/11/27

You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor

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32:02

Why Scattered Products Kill Repeat Sales (and What to...

The Product Boss with Jacqueline Snyder ·

2025/11/20

Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable

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762 results

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