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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

11:57

#1132 Leave Them Wanting More | Janice Porter |

More than a Few Words ·

2025/03/02

In every sales conversation, there comes that moment when you're so excited about what you do, you want to share everything you know. But that is often a mistake, as Janice Porter, a LinkedIn trainer and relationship marketing strategist explained in our conversation, for the What Went Wrong Series Janice found herself giving away premium insights during free webinars and initial consultations. Like many of us who started as educators, her natural instinct to teach was getting in the way of

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12:55

#1131 ChatGPT : Your Marketing Sidekick | Steven Lewis

More than a Few Words ·

2025/02/27

If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip of the iceberg. In this conversation with Stephen Lewis, a seasoned marketer and head of Sydney-based agency Tailist, we explore how to make ChatGPT your marketing partner rather than just a copy assistant. With insights drawn from years of experimenting with AI tools, Stephen shares practical advice on turning

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12:59

#1130 - Get to the Inbox | MV Braverman

More than a Few Words ·

2025/02/25

E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a topic often overlooked but absolutely essential. While we all obsess over catchy subject lines and beautiful designs, none of that matters if your e-mails never make it to the inbox. MV shared practical advice to help you understand deliverability and improve your results.Here are a few of the key

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12:33

#1129 When Marketing Stars Stumble: Lessons from...

More than a Few Words ·

2025/02/23

I sat down for a conversation with Vince Warnock, an 11-time bestselling author and one of Adobe's top 25 marketers in the world. But what made our chat truly special wasn't his impressive credentials - it was his willingness to share his biggest mistakes and what he learned from them. Main takeaways from our conversation: 1. Even accomplished professionals battle imposter syndrome. Vince shared how he sabotaged his first book launch by canceling major media interviews with Forbes and Entrepreneur

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11:34

#1128 Podcasts, Pitches, and Perfect Guests - Land...

More than a Few Words ·

2025/02/20

I love podcasts! As a host and a guest, I’ve seen firsthand how they spark connections, showcase expertise, and open doors to new opportunities. But being a podcast guest isn’t just about showing up—it’s about building relationships, adding value, and promoting your appearance long after the recording ends. That’s why I was so excited to chat with Angel Tuccy, who knows the podcasting world inside and out. With 15 bestselling books and a knack for connecting hosts and guests through her Need a Guest

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12:44

#1127 How to Simplify Your LinkedIn Strategy | Nina...

More than a Few Words ·

2025/02/18

Consistency, Community, and Credibility There’s this common myth that as a business owner, you’ve got to do it all. LinkedIn can feel overwhelming, but today, Nina Froriep debunked that myth and showed us how to simplify and thrive on the platform. Her approach is a breath of fresh air—practical, doable, and built for business owners who’d rather spend time serving clients than battling algorithms. Key Takeaways: Consistency Beats Frequency: Posting once a week at the same time and day yields better

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12:40

#1126 - Ignore Good Advice and Other Marketing...

More than a Few Words ·

2025/02/16

You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this conversation with Matt Nettleton. As my most frequent podcast guest, Matt brought his signature blend of insight and candor to our “What Went Wrong?” series. Together, we revisited the missteps that taught us valuable lessons—like ditching a successful accountability group, setting goals that feel more like a

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03:29

#1125 Goals Make a Plan Real | Small Business Tips

More than a Few Words ·

2025/02/15

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripple our sales team. Out out of stock list was routinely close to 300 different items and climbing. While we had numerous meetings on the subject nothing ever changed.So I stopped talking about procedures and policy and asked a simple question "If our goal was a back order level of 100 what would we do?"

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12:18

#1124 Let's Play a Game | Rob Alvarez

More than a Few Words ·

2025/02/13

I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really thought about applying the principles of games to business—until I spoke with Rob Alvarez of Professor Game. Gamification, as Rob explains it, is about using elements of play to motivate action and achieve goals, and it’s not just for big companies. From language apps to skincare quizzes, the possibilities are

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11:18

#1123 Organic + Ads = Marketing Magic | Alex Thoric

More than a Few Words ·

2025/02/11

Good marketing isn’t all one thing or another. It’s really about creating a hybrid approach, pulling together the best elements of different strategies to move your brand forward. In today’s episode, I spoke with Alex Thoric, a seasoned digital marketer and entrepreneur, about how combining organic content and paid advertising can create a winning formula. Our conversation reaffirmed something I’ve believed for a long time: successful marketing isn’t just about tools and tactics; it’s about

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11:44

1122 Emily Aborn | What Went Wrong

More than a Few Words ·

2025/02/09

Failure can feel like a four-letter word for entrepreneurs, but it doesn’t have to be. It can also be an opportunity to learn and grow, but let's face it failure is painful, so sometimes it is nice to learn from other people's mistakes. That's why I decided to launch the What Went Wrong series, I wanted to create a space for honest conversations about missteps and miscalculations—and the incredible lessons they teach us.For the first episode, I invited Emily Aborn, a copywriter, speaker, and

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02:04

#1121 Be the Honey Crisp | Stand Out by Finding Your...

More than a Few Words ·

2025/02/08

Stand Out by Finding Your Unique Flavor How often have you been told that the first step to creating marketing is getting crystal clear on your customer. Who are they? What do they need? That's just the starting point. The real magic happens when you figure out how to be different. And I'm not talking about different for the sake of being different. I'm talking about leaning into what makes you unique. It's like choosing what kind of apple you want to be. If you just say you're an "apple" in

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10:20

#1120 Avoiding Burnout with Rob Tracz

More than a Few Words ·

2025/02/06

If you’re like me, you’ve probably found yourself working so hard on your business that burnout feels inevitable. That’s why I was excited to talk with Rob Tracz, a performance coach who helps entrepreneurs transition from burnout to breakthrough. With his holistic Prime Performance Coaching framework, Rob tackles the physical, mental, and emotional hurdles entrepreneurs face. Together, we unpacked strategies for navigating burnout, building resilience, and sustaining success. 3 Key Insights from

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10:31

#1119 - Your Next Hire | Lisa McDonald

More than a Few Words ·

2025/02/04

Why did I invite Lisa McDonald, a certified career coach to join me for a conversation? You are not looking for a job, but you are probably looking for employees, And Lisa is probably working with those potential employees, telling them not to apply for a job with your company. In this lively conversation, we talk about the mistakes employers make starting with job descriptions that don’t really reflect the company to interviews that go completely off the rails. This is one conversation you need

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01:14

#1118 What Went Wrong | Introduction to a New MTFW...

More than a Few Words ·

2025/02/02

I bet you're thinking this is going to be another marketing tip. Well, not today. Instead, I want to tell you about something I'm working on that I'm really excited about. We all learn best from our mistakes, but mistakes can be painful. So I want to help you learn from other people's mistakes. That's why I'm inviting back some of my favorite guests to share stories of their adventures through entrepreneurship. We will talk about what were they hoping would happen, what went wrong, and what did

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02:04

#1117 - 50% is Greater than 100%

More than a Few Words ·

2025/02/01

Content Co-Creation with AI: The Human Touch Makes It Greater You know, when it comes to creating standout content these days, the real magic happens when you get humans and AI working together. Now, I know what you might be thinking - "But Lorraine, won't the AI just do it all?" Well, let me tell you, that's not the case at all. You see, while AI is getting smarter every day, there's still one thing it can't quite replicate - the unique human perspective. And that's the secret sauce of content

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10:26

#116 From Stuck to Inspired: Building a Business That...

More than a Few Words ·

2025/01/30

There’s a common myth that as a business owner, it’s your business, so you must do it all. Carolyn Bisaleeski’s journey shows just how limiting that mindset can be. A former accountant turned coach and author, Carolyn shared her story on More Than a Few Words about breaking free from micromanagement, finding clarity, and creating a business aligned with her true purpose. Her insights are a must-listen for anyone feeling stuck in a role they’ve outgrown. Here are the key takeaways from our

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30:31

#1115 Storytelling Collection

More than a Few Words ·

2025/01/28

Every great story starts with a spark—an idea that captures attention and draws people in. But to tell a story that truly connects, you need more than just inspiration. You need a clear picture of your audience and the problem you’re solving for them. Whether you’re talking to customers, your team, or the world at large, a good story is your secret weapon for building relationships that matter. These conversations, full of practical tips and real-life example will help you unlock the art of crafting

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03:54

#1114 Fuel Your Creative Engine

More than a Few Words ·

2025/01/26

You know the feeling - you're staring at a blank screen, desperately searching for inspiration. The creative well has run dry, and no matter how hard you try, you just can't seem to come up with any fresh, innovative ideas. Been there, done that, right?Well, my friend, the solution is simpler than you might think. Just like your car needs gas to keep going, your creative engine needs a little fuel to really get revved up and running. So, how do you fill up that creative tank? Let me share a few of

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12:02

#1113 The LinkedIn Triangle | Deanna Russo

More than a Few Words ·

2025/01/23

If you’re trying to grow your business, one of the best places to go is where other businesses hang out—and that’s LinkedIn. But maybe you’re there already and just not getting the results you want. That’s exactly where Deanna Russo, founder of Leverage Up, comes in. Deanna took her LinkedIn following from a modest 400 to an impressive 30,000 and counting. She joined me to share her best tips for building a LinkedIn presence that actually works—no jargon, no gimmicks, just practical advice grounded

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