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PODCAST

Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality,

business marketing

All Episodes

00:24:03

1 must-have to scale your app 100X

Growth Masterminds: mobile growth podcast ·

2024/12/03

If you're going to scale user acquisition, it's pretty hard if not impossible to do it without rock-solid forecasting.In this episode of Growth Masterminds, host John Koetsier chats with Nathan Ceulemans, an exec at Kohort, about forecasting and predictive analytics. Nathan shares insights from his experience at Leanplum, SensorTower, and Kohort. We discuss how accurate forecasting can enhance scaling efforts for games and apps and talk about the importance of predicting retention and

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00:30:30

Went viral on TikTok Shop ... sold out in 3 days!

Growth Masterminds: mobile growth podcast ·

2024/11/27

Imagine going viral on TikTok and getting millions of views. Then imagine you have a product attached to those views and you sell out in 3 days.In this episode of Growth Masterminds, host John Koetsier chats with Vivian Chang, the VP of e-commerce at GNC, about retail subscriptions. We chat about GNC's experimental success on TikTok Shop where a women's Stress Vita Pack went viral and sold out in three days, and Vivian breaks down strategies to succeed in subscription retail, touching upon the

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00:45:35

Boosting conversions on Roku: Roku's head of ad...

Growth Masterminds: mobile growth podcast ·

2024/11/18

CTV's growing fast. But where does it fit in your marketing mix? In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku. They also explore the integration of Shopify, ad measurability, and targeting strategies. They also chat about new engagement modes on Roku that have vastly boosted conversions over QR codes. Watch or list to understand

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00:27:47

UA diversification: CTV, DOOH, podcasts, and radio?!?

Growth Masterminds: mobile growth podcast ·

2024/11/13

Almost all growth marketers want diversification.Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar. So how do you do it? In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of an old world in digital marketing, but maybe it's time to revive it. We talk about digital out of home (DOOH), connected TV (CTV), and audio,

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00:29:06

6X creative output with AI?!?

Growth Masterminds: mobile growth podcast ·

2024/11/07

What can AI do for your creative? How about 6X'ing your output? Or automating winners and losers? Or saving you the awful, horrible non-creative grunt work of making hundreds of variations for testing? In this episode of Growth Masterminds, host John Koetsier interviews Hagop Hagopian, the founder and CEO of Appvertiser. They chat about AI's role in creative quality and quantity, the use of specific AI tools, balancing AI-generated content with human creativity, and the best strategies for growth

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00:28:30

Winning with programmatic mobile ads: US, UK, DE, IN,...

Growth Masterminds: mobile growth podcast ·

2024/10/30

What ad formats will skyrocket your app? What publishers will grow downloads faster?In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory. They discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential. Each

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00:40:56

Marcus Burke on free trials, Advantage+, AEM, web to...

Growth Masterminds: mobile growth podcast ·

2024/10/18

This is the potpourri episode: the everything everywhere all at once of growth marketing podcasts.Growth Masterminds host John Koetsier sits down with industry expert Marcus Burke, who brings over 12 years of experience in user acquisition and growth marketing with companies like InnoGames and Blankist, and is now a UA consultant. We dive into the effectiveness of free trials in subscription apps, targeting strategies on major platforms like Meta and LinkedIn, the unexpected power of static ads

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00:25:18

End cards that convert: boost mobile ads conversion...

Growth Masterminds: mobile growth podcast ·

2024/10/10

Can you boost mobile ad performance 30% or more with the right end card?The answer is a definite maybe. :-) In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid. They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance. Avi shares insights from his

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00:19:36

New Unity CEO Matt Bromberg on games, ads, AI

Growth Masterminds: mobile growth podcast ·

2024/10/03

What will Unity focus on under its new CEO, Matt Bromberg?In this episode of Growth Masterminds, host John Koetsier talks with Unity's new CEO, Matt Bromberg, about the company's recent developments and future goals. They discuss Unity's controversial pricing model change, the importance of Unity in the gaming industry, and the challenges of profitability. Bromberg shares insights on Unity's role in mobile game development, AI integration, data-driven advertising strategies, and the company's

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00:16:25

CAPIs, CAPIs, CAPIs, all about CAPIs

Growth Masterminds: mobile growth podcast ·

2024/09/26

CAPIs are everywhere right now. And for some advertisers, conversion APIs are the way to ensure they and their ad partners have enough data quickly enough to optimize campaigns and grow faster.In this episode of Growth Masterminds, we chat about CAPIs in today's advertising landscape with Mike Gadd, Customer Success Director for EMEA & India at Singular. We explore what CAPS are, why they exist, and their growing importance with platforms like Meta, Google, TikTok, and more. Mike

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00:35:51

8 biggest mistakes in paid user acquisition

Growth Masterminds: mobile growth podcast ·

2024/09/17

What are the 8 biggest mistakes people make in user acquisition?(Some are going to surprise you.) In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs. Lorenzo shares in-depth insights on why having an improperly set up MMP can sabotage your efforts, the pitfalls of lazy targeting

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00:25:22

UA via OEM: new opportunities for growth

Growth Masterminds: mobile growth podcast ·

2024/09/11

User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences. Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of various install experiences including factory preload, out-of-box recommended apps, and Google's Play

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00:02:13

Dominate growth in Q4 2024

Growth Masterminds: mobile growth podcast ·

2024/09/02

Q4 is the golden quarter. It's when many businesses make it or break it?How can you dominate growth in Q4 2024? We're doing 3 webinars in 3 days on exactly that ... listen in for what's going on, and find the link to sign up right here: https://lp.singular.net/dominating-q4

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00:39:47

The future of AI in games with Roblox chief scientist...

Growth Masterminds: mobile growth podcast ·

2024/08/27

Can you imagine creating a game with your voice? It's kind of the ultimate low code, no code scenario.In this Growth Masterminds, Roblox chief scientist Morgan McGuire chats with host John Koetsier about the future of AI in games. With 380 million monthly users, Roblox is at the forefront of AI-driven game development and community building. They discuss groundbreaking advancements in generative AI, safety moderation, and real-time interactions. They also chat about how AI is democratizing

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00:34:17

How to do your best work in growth marketing

Growth Masterminds: mobile growth podcast ·

2024/08/20

How do you do your most impactful work as a growth marketer?How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things? In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how impactful work as a growth marketer should be a company-wide focus led by the CEO, and Hannah shares her approach to determining the most impactful

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00:30:48

1 thing we forget when growing games

Growth Masterminds: mobile growth podcast ·

2024/08/06

What is the super-important topic we are not talking about in mobile gaming?Player motivations. We talk about a lot in growth marketing for mobile games ... retention ... CPI ... core loops ... game economies ... targeting ... and more. But we often forget to take player motivations into account. In this Growth Masterminds, host John Koetsier chats with Google's Mobile Gaming Analyst and Apps Lead Mariusz Gasiewski. We dive deep into the crucial topic of player motivations in mobile gaming,

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00:29:22

Mobile marketing for fintech: what's changing?

Growth Masterminds: mobile growth podcast ·

2024/07/31

Fintech funding and valuations are down, but growth is still hot at 21% CAGR. In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski. Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the significant differences between marketing for finance and mobile games, targeting high-demand audiences, and

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00:24:55

How to sell your mobile app

Growth Masterminds: mobile growth podcast ·

2024/07/25

How do you sell your mobile app?Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have. Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator. Welcome to Growth Masterminds! In this episode, host John Koetsier chats with app sales expert Charlie Ryan, founder of AppFlip. They chat about why publishers might want to sell their apps, who

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00:33:33

9-figure exit: how Idle Tycoon grew so big

Growth Masterminds: mobile growth podcast ·

2024/07/17

How do you achieve a 9-figure exit in mobile gaming?In this episode of Growth Masterminds, host John Koetsier chats with Daniel Stammler, co-founder of Kolibri Games, known for the Idle Tycoon series. Daniel shares his journey from dropping out of university in 2016 to selling his game studio to Ubisoft for a nine-figure sum. They discuss the appeal of idle games, the challenges faced entering a crowded mobile game market, and key strategies that led to their success, including rigorous research

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00:33:47

Privacy Sandbox Simulator: see NOW what you'll get THEN

Growth Masterminds: mobile growth podcast ·

2024/07/12

What data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models?Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track. How? Using Singular's new simulator for Privacy Sandbox. As Google Ad ID phases out, the discussion focuses on how marketers can adapt and what data they can expect. In this Growth Masterminds,

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181 results

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