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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

arts design

All Episodes

00:25:06

108. Hand Luggage Only: WGSN Unpacks Future...

Create Tomorrow, The WGSN Podcast ·

2024/05/20

Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products.Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and tips on how to travel light with style. Unfortunately, we don’t have any advice on the best just-in-case item to pack when you get invited onto a yacht

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00:23:50

107. Mall Rats, Magic Mirrors and the Great Retail...

Create Tomorrow, The WGSN Podcast ·

2024/05/07

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, and Candice Medeiros, Strategist. Tune in to learn more about the return of the mall rat, why retail stores outperform store closures for the first time

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00:24:35

106. Milan Design Week 2024: Swings, Vibrating...

Create Tomorrow, The WGSN Podcast ·

2024/04/22

Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive into this year’s fair which takes place as the Salone del Mobile at Rho Fiera Milano, plus Fuorisalone, comprising countless installations and events

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00:29:00

105. Cosmoprof Unveiled with WGSN: AI, Beauty...

Create Tomorrow, The WGSN Podcast ·

2024/04/08

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Special guest host Clare Varga, Director of Beauty at WGSN, hears the highlights from her team’s experts – Head of WGSN Beauty Sienna Piccioni and Beauty

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00:25:05

104. WGSN Live From SXSW

Create Tomorrow, The WGSN Podcast ·

2024/03/18

Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product.In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzzing with new ideas and concepts. As leaders in trend forecasting, we travel the globe, researching new concepts and trends to inform our work, and SXSW is

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00:25:28

103. Illuminating Nocturnal Living with Dutch Artist...

Create Tomorrow, The WGSN Podcast ·

2024/03/11

How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde.Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fireworks inspired in part by his love of fireflies. Studio Roosegaarde’s immersive, large-scale artworks operate at the intersection of art, design, and

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00:25:07

102. Collectible Figurines and Parasols with...

Create Tomorrow, The WGSN Podcast ·

2024/02/26

We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry.Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours she’s tracked to the unstoppable rise of the outdoor market. Plus exciting new sustainability materials, including a patent-pending innovation that transforms

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00:21:38

101. Why Apricot Crush is WGSN’s Colour of 2024

Create Tomorrow, The WGSN Podcast ·

2024/02/12

Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue. Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundgren, longtime colour trend forecaster for global fashion brand H&M, together with Urangoo Samba, head of colour at WGSN. So why are we crushing on an

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00:20:43

100. Olympic Breakdancing, Election Fever and...

Create Tomorrow, The WGSN Podcast ·

2024/01/31

Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands. WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elections affect consumer confidence. Why it's a year of sport and how that will continue to fuel the outdoor boom. Plus, why consumers in a cost-of-living

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00:26:20

99. Pack Your Totes – WGSN’s Top Three Cities to...

Create Tomorrow, The WGSN Podcast ·

2024/01/15

In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s cities to watch in 2024. From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities now rising to meet the changing demands of urban living. We forecast our clients' buzziest destinations for creativity and innovation in 2024, but also reflect on how the newness and excitement impact natives of

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00:18:47

98. Top Trends for 2024 - From the Multi-Species Home...

Create Tomorrow, The WGSN Podcast ·

2023/12/29

Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Consumer Insights, and Lisa White, Director of Strategic Forecasting and Creative Direction. And if you’re listening to this from the comfort of a heated

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00:24:47

97. Snow Globes, Teatails and Pudding Extinction…...

Create Tomorrow, The WGSN Podcast ·

2023/12/17

Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican guava flavours? If not, this episode might encourage you to dip into these new trends. As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditions are changing with new twists and emerging trends. Our Editorial Director at WGSN Bethan Ryder, aka Head Chef, leads this chat, with sous chefs

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00:29:34

96. Faux Nipples and Leak-Proof Knickers – Underwear...

Create Tomorrow, The WGSN Podcast ·

2023/12/07

Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised. Intimates and Lingeries is often a category split between the fun - read sexy - and the functional and never the twain shall meet. But the smalls category has come on in leaps and bounds and in this episode we chart the shift towards inclusiveness, review the latest trends and look ahead to the future. Exploring the finer details of the intimates and

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00:28:43

95. Lounge Car – Why Electric Vehicles Are the...

Create Tomorrow, The WGSN Podcast ·

2023/11/17

Plump, swivel seats that offer massage functionality and bed-down flat, wraparound screens, lighting that boosts circadian rhythms and reduces stress and scentscaping possibilities… Lounge or spa? Neither actually. This could be the car interior of the future if CASE innovations (tune in to discover what that is) continue to evolve, helping to push boundaries in car manufacturing and design. In this episode of Create Tomorrow, we explore the future of electric vehicles from a tech and design

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00:25:17

94. The Rise of Beauty’s Age-Positive Movement

Create Tomorrow, The WGSN Podcast ·

2023/11/03

How do brands speak to us as we age? Does the language used encourage us to buy from them or steer clear? Food for thought on this conversation around age beauty and brands. Director of Editorial at WGSN Bethan Ryder speaks about the age-agnostic shift we are seeing in beauty products. Age-agnostic is essentially a move away from skin resilience claims – serving the need, not the number – and a shift from ‘age appropriate’ makeup. To help flesh out this idea, Bethan speaks to Cassandra Napoli,

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00:26:32

93. Must-Have Decor Trends for the Festive Season

Create Tomorrow, The WGSN Podcast ·

2023/10/20

In this episode, WGSN Interiors strategists discuss the key trends in Holiday decor, from tablescaping to gift wrapping. Host Bethan Ryder, Editorial Director at WGSN, speaks to Bonnie Pierre-Davis and Cassandra Gagnon about how consumers are approaching gifting for the Holiday season, interior trend aesthetics and ways we can gift wrap with a focus on sustainability. We find out what trends and drivers are emerging in seasonal decor from the WGSN Interiors team’s visit to the International Trade

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00:30:57

92. Scenarios of the Future with Climate Fiction...

Create Tomorrow, The WGSN Podcast ·

2023/10/06

In this episode, WGSN Creative Director Lisa White and acclaimed climate fiction writer Kim Stanley Robinson discuss biodiversity, sustainability incentives and regulations, and whether AI is impacting human creativity. Kim Stanley Robinson has been writing for over 40 years and has published more than 20 books, focusing on near and far futures. He talked with Lisa as part of WGSN’s recent Trends Days – a biannual brainstorming event exploring future forecasts – where they discussed the future of

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00:28:31

91. Exploring Inclusive Design with Lekker Architects...

Create Tomorrow, The WGSN Podcast ·

2023/09/22

Exploring Inclusive Design with Lekker Architects at Singapore Design WeekFrom ceramics that conduct electricity to visions of the inclusive urban environments of tomorrow, in this episode, we preview Singapore Design Week (SDW) which runs until October 1. Dawn Lim, executive director of DesignSingapore Council, talks about this festival of creativity which focuses on the future of sustainability, tech and care for our society – topics we are constantly dissecting at WGSN. We also catch up with the

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00:21:16

90. London Design Festival Special #3 - Materials are...

Create Tomorrow, The WGSN Podcast ·

2023/09/20

In our final episode of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit Material Matters on London’s Southbank. Now in its second year, the fair has sprung from a podcast of the same name and occupies the atmospheric Bargehouse at the Oxo Tower. On until September 23, across five floors, it houses over 40 brands, designers, makers, manufacturers and organisations who all celebrate the importance of materials in

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00:25:37

89. London Design Festival Special #2 - Colourful,...

Create Tomorrow, The WGSN Podcast ·

2023/09/19

In episode two of our series of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit some of the exhibitions on show in the west side of town at Brompton Design District. Curator of the area, design writer and consultant Jane Withers, explains the theme, Conviviality – The Art of Living Together, and shares some of her highlights. We catch up with East London-based designer and woodworker Rio Kobayashi (6:41mins) and hear

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149 results

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