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PODCAST

Podcasting Insights: growth advice for people and brands

The Podmaster (Neal Veglio)

Are you a brand or individual who"s looking to improve and grow your podcast? You"re in the right place. Together, we"ll help you attain "podmastery". Podcasting is such a complex medium, with so many factors that can impact your success. It"s my goal to cover all these topics with you, and help you maximise the results you"re getting from your efforts. My name is Neal Veglio and I"ve been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio

education how to

All Episodes

07:38

Learn Your Podcast's Real Global Ranking

Podcasting Insights: growth advice for people and brands ·

2025/02/28

No more need for Listen Notes 'Listen Scores'!Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless. Well, fear not my podcasting padawans! Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you. Say hello

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06:10

Get your podcast found in Apple Podcasts!

Podcasting Insights: growth advice for people and brands ·

2025/02/24

Claiming your podcast on Apple Podcasts is kinda like getting VIP access to your podcast in Apple Podcasts' system, and trust me, it’s way simpler than you think! If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not! This episode walks you through the hows, whys and whats of claiming your podcast on the number 1 podcasting app. So, whether you’re a podcasting newbie or a long time podcaster who's still looking to reclaim the reins, I’ll share

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11:10

How to use storytelling in your podcast

Podcasting Insights: growth advice for people and brands ·

2025/02/21

Hook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling

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03:18

Celebrating women in podcasting!

Podcasting Insights: growth advice for people and brands ·

2025/02/20

Feeling inspired, ladies? It's your time to shine!For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling. This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention. The link to enter is here - https://www.womenpodcasters.com/awardsMentioned

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11:59

Podcast Stats and How to Measure Them!

Podcasting Insights: growth advice for people and brands ·

2025/02/14

Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too.If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around. In this episode I'm talking you through the skinny of podcast metrics that matter,

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06:01

Podcast advertising the ASA Way!

Podcasting Insights: growth advice for people and brands ·

2025/02/13

Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it. Handling ads on your podcast requires finesse. In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez. Here's the link to the guidance!https://www.asa.org.uk/news/be-still-my-sponsored-heart-advice-about-advertising-disclosure-in-podcasts.htmlMentioned in this

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09:13

Apple Podcasts new podcast categories - picking the...

Podcasting Insights: growth advice for people and brands ·

2025/02/07

Choosing the right category for your podcast is like picking the perfect outfit for a first date—get it wrong, and you might just end up in the friend zone (or worse, totally overlooked)! With Apple Podcasts rolling out a major update, the stakes are higher than ever, and we’re diving headfirst into how to navigate this crucial decision. We’ll chat about why slapping your podcast into just any old category could spell disaster for your discoverability—spoiler alert: it’s a crowded marketplace out

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08:09

Understanding Podcasting SEO 2.0

Podcasting Insights: growth advice for people and brands ·

2025/01/31

Let's talk about Podcast SEO 2.0Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?" The short answer is yes, but it’s evolved significantly. In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO). We’ll cover why this shift is crucial, what it

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04:31

£100k from your podcast? Forbes' ridiculous...

Podcasting Insights: growth advice for people and brands ·

2025/01/27

Wanna make £100k from your podcast in one hit? While the idea sounds alluring, this episode analyses a Forbes article from Kristen Bousquet that suggests various monetisation strategies, some of which might leave you 'lolling' hard. I know we were!https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/Amelia Knight summarises the article's advice on sponsorships, paid subscriptions, and selling your own products. However, she also pokes fun at some outlandish claims, like

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15:47

How TikTok's Ban Impacts On Your Podcast (When it...

Podcasting Insights: growth advice for people and brands ·

2025/01/24

Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes? From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all. If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine. We're not

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11:58

Podcasting Challenges in the Age of AI

Podcasting Insights: growth advice for people and brands ·

2025/01/17

A year ago, we celebrated the potential of AI in the industry. In this episode, we’ll be examining the challenges it brings along with the benefits. To ensure a balanced perspective, I chat with NeAIl, an AI version of myself. Together, we dissect how AI is both revolutionizing and complicating podcasting. From automatic transcription tools to ethical concerns, this episode promises an in-depth look at what’s at stake and what’s at play.Do you need your podcast to really pop this year? Grab your

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09:49

Women in video podcasting - is the competition fair?

Podcasting Insights: growth advice for people and brands ·

2025/01/10

The Gender Gap in Video PodcastingIs video podcasting an uneven playing field for women? As more and more creators incorporate video elements into their podcasts, the unique challenges faced by women can't be ignored. From societal beauty standards to issues of confidence, we delve into whether the current environment is fair and what measures we can take to level the field. If you're curious about how these dynamics impact content creation and what can be done to foster a more inclusive space, this

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07:06

Is Video About To Kill The Audio Podcast Star?

Podcasting Insights: growth advice for people and brands ·

2025/01/03

Welcome to this episode of "The Podmaster" which delves into the continuing debate around the trend of 'video podcasts' and whether we need to take it more seriously in 2025. The article that inspired this episode is this one from Vulture - https://www.vulture.com/article/will-video-kill-the-audio-star-in-2025Hi, I'm Neal Veglio, The Podmaster, and I want to open this topic by acknowledging that I'm an OG in podcasting and massively fond of its origins as an audio format.Audio podcasts have

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02:19

'Video podcast studio' or just a marketing agency?

Podcasting Insights: growth advice for people and brands ·

2024/12/09

Are marketing agencies jumping on the video podcasting trend for the right reasons, or is it just opportunism? Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world. Companies mentioned in this episode: YouTube Spotify Read Podmaster Neal Veglio's blogcast article, here.https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/This

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09:49

5 Ways To Get Your Podcast Discovered

Podcasting Insights: growth advice for people and brands ·

2024/11/29

How do you get more listeners to discover your podcast? We're tackling this age-old question head-on, offering five practical steps to boost your podcast's visibility. Every tip is aimed at enhancing discovery organically. Here's the link to book an audit if you want one:https://podmastery.co/auditMentioned in this episode:Podmaster Free TipsFree tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsThis podcast

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06:01

Best Apps for Recording Podcasts

Podcasting Insights: growth advice for people and brands ·

2024/09/20

Feeling frustrated with the poor audio quality of your podcast recordings on your phone? I hear you. I recently tuned into a podcast from a digital marketing company where they suggested just grabbing your phone and hitting record. It bugged me because it's really not that straightforward if high-quality content is what you're after.Mentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

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04:21

Wanna grow your podcast audience?

Podcasting Insights: growth advice for people and brands ·

2024/09/17

Amaze Media Labs have rolled out a new 'tool' that they promise can help people and brands like you grow your podcast audience quickly and massively.In this episode of "The Podmaster - Insights" Associate Producer Amelia Knight presses "The Podmaster" himself - Neal Veglio - on the legitimacy of this and other similar platforms.For transparency, Podknows has tested Amaze Media Labs products (Trailergram) in the past which is how Neal has come to the conclusions he has about the products on

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11:56

Do you really need a video podcast in 2024?

Podcasting Insights: growth advice for people and brands ·

2024/09/06

Do you really need video to make your podcast a hit? I'm Neal Veglio, your Podmaster, and listen, I get it – there's a narrative floating around that you can't succeed without a video component for your podcast. Just the other day, I came across a bloke from Riverside banging on about how video is a must because YouTube is now the "top podcast app." If you're under the impression that without video your podcast is doomed, you need to listen to this episode.Timestamped summary00:00 Video - necessary

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02:46

5 Reasons Apple Podcasts Escaping iPhone Jail Is...

Podcasting Insights: growth advice for people and brands ·

2024/09/05

Have you heard the news? You no longer need an Apple device to get access to Apple Podcasts!But why has this got everyone at Podknows Podcasting all fired up?Associate Producer Amelia Knight is here to share exactly why.Mentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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03:57

5 Podcast Episode Ideas for 2024 (especially for...

Podcasting Insights: growth advice for people and brands ·

2024/08/15

Welcome back to The Podmaster! Have you ever felt stuck when it comes to brainstorming unique podcast episode ideas? You're not alone. So, I've got five fresh and creative podcast concepts to help you breathe new life into your recordings for 2024.Next stepsWant to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out? Contact me!https://www.podmastery.co/contact/Mentioned in this episode:Save hours on your

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