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PODCAST

Podcasting Insights: growth advice for people and brands

The Podmaster (Neal Veglio)

Are you a brand or individual who"s looking to improve and grow your podcast? You"re in the right place. Together, we"ll help you attain "podmastery". Podcasting is such a complex medium, with so many factors that can impact your success. It"s my goal to cover all these topics with you, and help you maximise the results you"re getting from your efforts. My name is Neal Veglio and I"ve been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio

education how to

All Episodes

21:41

Cringe! This podcast strategist screwed up his own...

Podcasting Insights: growth advice for people and brands ·

2025/10/24

You know that thing where you give everyone else great podcast advice… and then ignore it yourself?Yeah. That.In this episode, I’m calling myself out. And fixing my own podcast strategy in public. I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.If you’ve ever wondered whether your show’s serving the right people, or just shouting into the void

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16:26

Slopcasting! Inception Point AI's Efficiency Kills...

Podcasting Insights: growth advice for people and brands ·

2025/10/11

AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability. Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed. Prefer an actual audit with me? Book here: podmastery.co/lite.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping

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18:08

Your podcast promotion strategy's in reverse!

Podcasting Insights: growth advice for people and brands ·

2025/10/04

There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. In this episode of

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08:21

Don't Diary of a CEO! Instead, Sugarhill Gang your...

Podcasting Insights: growth advice for people and brands ·

2025/09/27

Rapper's Delight might be the anthem we often think of when it comes to hip hop's origins, but let me hit you with a plot twist – it wasn’t the first. That honor actually goes to a gospel group called the Jubilees, who dropped a rap-like hit back in 1946! Wild, right? This kick-off leads us into a deep dive about the real essence of being ‘first’ in the podcasting world. It’s not just about who got there first; it’s about who can break through the noise and grab attention. We’ve all seen the

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22:07

Love your podcast's haters: turning critics into your...

Podcasting Insights: growth advice for people and brands ·

2025/09/20

Every podcaster dreads it: that brutal one-star review, the public comment that rips your hard work to shreds. But what if your harshest critic is actually your greatest growth tool?In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private gigs. You’ll learn how I made that happen, and how you can use the same methods for your podcast and any

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01:05

Coming up on Podcasting Insights...

Podcasting Insights: growth advice for people and brands ·

2025/09/04

Curious?This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

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10:42

Build it, sure, but they won't come! Yet...

Podcasting Insights: growth advice for people and brands ·

2025/08/22

Let me tell you where most podcasters get it wrong right from the jump. It’s that tired cliché “If you build it, they will come.” This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise. I walk through why just recording a bunch of episodes and putting them online is never going to magically build an audience, no matter how unique your idea feels. What you’re going to hear is the real work that has to go

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11:30

LinkedIn followers aren't listeners. Do the math!

Podcasting Insights: growth advice for people and brands ·

2025/08/09

Why Your LinkedIn Followers Don’t Listen To Your PodcastA painful truth for business podcasters who still think follower counts equal listeners...Let’s get uncomfortable for a moment.LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.That couldn’t be further from the truth.I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re

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07:00

How to handle the podcasting 'summer slump'!

Podcasting Insights: growth advice for people and brands ·

2025/08/02

Every August, you'll hear the same noise about everyone disappearing.Holidays, beaches, the world moving a little slower. I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere. They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called 'summer slump' on its head. I’m walking you through three moves you can make right now, literally before

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04:12

How long should a podcast episode be?

Podcasting Insights: growth advice for people and brands ·

2025/07/31

How long should your podcast episodes actually be? Today, we’re tossing the rulebook out the window and figuring out episode length. Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll guide you through the pros and cons of each format. Mentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for

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08:13

Podcast marketing with clips - you've got it all wrong!

Podcasting Insights: growth advice for people and brands ·

2025/07/26

It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a few views, maybe even a flattering comment from someone you’ll never meet. But, let’s be honest. The podcast stats don’t move. Maybe there’s the odd

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05:25

Five Tips For Being a Better Podcast Guest

Podcasting Insights: growth advice for people and brands ·

2025/07/19

Welcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered. My goal is to help you not just appear as a guest, but become someone

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10:44

How to use the PLOT framework to make better podcast...

Podcasting Insights: growth advice for people and brands ·

2025/07/12

Free download with this episode - podmastery.co/PLOT==================================There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast. So in this episode of Podcasting Insights I share my PLOT framework—the four-step,

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03:04

Is Klaxon AI solving the media buying issues for...

Podcasting Insights: growth advice for people and brands ·

2025/07/08

Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant

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11:02

The power of PLOT for great podcast intros

Podcasting Insights: growth advice for people and brands ·

2025/07/05

I’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining. Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged. That’s when they ask for a magic bullet. In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro. Now, before

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13:32

Five podcasting myths that are preventing your...

Podcasting Insights: growth advice for people and brands ·

2025/06/27

You know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content. More often, the problem is rooted in five persistent myths that

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11:17

5 ways to make money with your podcast

Podcasting Insights: growth advice for people and brands ·

2025/06/20

If you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real. ==============================================================Have you signed up for my "Top Listener Pet Peeves" report

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02:18

UK podcaster? Make this top of your to do list right...

Podcasting Insights: growth advice for people and brands ·

2025/06/17

If you're a UK indie podcaster, this is what you need to devote some attention to over the next 24 hours.https://independentpodcastawards.com/IPA25/en/page/awards-homepageMentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

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02:50

How to avoid fake podcast 'experts'

Podcasting Insights: growth advice for people and brands ·

2025/06/13

In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers.We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in

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02:43

Apple Podcasts 2.0: Is It Cool Enough for the Cool Kids?

Podcasting Insights: growth advice for people and brands ·

2025/06/11

Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Podmaster

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