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PODCAST

The Push

The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don"t bother with superfluous tactics you don"t need.We understand that senior marketing is uniquely frustrating. You have to sell the "why" more than any other department.You"re held accountable for results beyond your control.You"re forever dealing with non-marketers who "know better than you".Stakeholder politics, opinions, and “gut

business marketing

All Episodes

24:33

S3 E18: The Hidden Costs of Bad Customers! Are You...

The Push ·

2024/11/05

In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally.Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relationships. Some of the specifics covered include:How to manage dealing with toxic prospects wh...

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24:33

Growth Playbook: Lessons from Zoom, Netflix, Hubspot,...

The Push ·

2024/10/22

In this episode, we dive into the essential strategies and circumstances that enable business growth, drawing insights from some of the most successful companies — Zoom, Figma, HubSpot, and Netflix. You’ll even gain insights about business growth from John Travolta 🫨You’ll learn:The 3 common reasons a company experiences hyper growth with case studies from Zoom, Figma, and Hubspot.Insights on business growth from Quentin Tarantino and John Travolta 🤔How Blockbuster almost beat Netflix, but

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20:30

Why Your Marketing Isn’t Delivering Quick Wins

The Push ·

2024/10/08

Struggling to see the immediate marketing results you're after? You're not alone. In this episode, we dive deep into the complex realities that often stand in the way of quick marketing wins. We cover:- Strategies to enhance the effectiveness of your short-term marketing tactics.- Whether ads, blogs, and/or social media ‘works’- How to drive more sales with the friend test- Insights into what is preventing you securing immediate marketing results.- What you can learn about marketing from poke...

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28:34

Outsource Your Marketing Wisely: What Works, What...

The Push ·

2024/09/24

Welcome to this insightful episode where we explore the art and science of outsourcing your marketing. Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts.Specifically we’ll share:- How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket.- ...

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26:28

How to Slash B2B Sales Cycles and Manage Investor...

The Push ·

2024/09/10

In this episode, we explore how B2B software companies can speed up their sales process.Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns.Learn practical tips for;1) Speeding up sales cycles2) Managing difficult investor expectations3) Setting up your startup for rapid growth4) Navigating the complexities of B2B sales5) Pipeline managementThis episode was co-hosted by:- Brand Strategist Jac...

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24:34

Unusual, Effective Marketing and Sales Tactics for...

The Push ·

2024/08/27

The most seldom used tactics are often the most effective.You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC. But what about some lesser thought about tactics?And how can your company use them to increase revenue?In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness. Specifics this episode cover include:Simple event strategies that are low cost but high impa...

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29:52

So, you're getting ghosted after the demo?

The Push ·

2024/08/13

Ever wondered why your sales demos might not be hitting the mark?Ever wondered why your proposals seem to stall at the finish line?It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it?In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating storytelling.We explain why your prospects are ghosting, and what you can do about it.Specifics this...

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33:20

Is CAC A Waste Of Time For Mid-Sized Companies?

The Push ·

2024/07/30

Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful?In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments.We cover:- What factors can influence the accuracy of CAC measurements?- How Marketing Agencies game CAC- Whether a mid sized company should use CAC or something else- How Executive and Marketing teams form different perspectives around ROI- How to get a wife in 20 dates- The Doo...

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24:42

Should you hire a lead gen agency?

The Push ·

2024/07/16

Let’s talk about lead generation! Every startup has this issue, many companies have this issue. On this season of the podcast, we look at an issue a company is facing on each episode, in today's episode, it is for AI consulting startup Writrrr spearheaded by CEO Jordan. He has taken the initiative to investigate what is preventing his startup's growth. He has drawn the conclusion that his business is lacking leads. So how should he approach this? Should he hire a lead gen agency?We’...

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23:30

Ask your customers these questions to make more money!

The Push ·

2024/07/02

This episode is all about finding what customers actually want. When customers don't even know, better questions are needed...Plot line: Our CEO (and main character of our journey), Sarah, has taken on our previous advice and now wants to dive in deeper to their customers' needs. But where do they start? Who do they ask? And what questions will give answers worth actioning?Who should listen?- CEOs or GMs of mid-sized companies- Small business owners- Sales professionals who work in small or m...

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37:11

What should a startup's marketing budget look like?

The Push ·

2024/06/16

This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?!Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr. But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.So where should Jordan begin?!Some of the specifics this episode will cover include:- Best place to start - how to reverse e...

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28:43

Who the F*$^ do we target?

The Push ·

2024/05/28

This episode is all about Targeting, in particular for mid-sized B2B companies.We’re going to explore how to think about your targeting, why targeting is important, what your targeting options are, and ultimately how to utilise it to make more money.Who should listen?CEOs or GMs of mid-sized companies, small business owners, sales professionals who work in small or medium businesses, and marketing professionals who work in small or medium sized businesses, and of course, just the generally cu...

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24:08

Marketer: Can we hire a product positioning...

The Push ·

2024/05/14

This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies.We’re going to look at key considerations to help you get more bang for your buck in these product areas.Who should listen?Founders of startups, employees of startups, marketing professionals, sales professionals, and business owners. Why? To better understand the key things to get your product messaging right, which will increase revenue and delight customers. Thi...

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34:38

CEO: What marketing and sales metrics should I be...

The Push ·

2024/05/07

This episode is all about marketing and sales measurement, particularly in mid-sized B2B companies.You’re going to understand what metrics you should track to improve your growth, particularly in B2B. We’re going to look at how to measure marketing and sales functions, the exact metrics, and why.Who is this episode perfect for?- CEOs or GMs of mid-sized companies- Small business owners- Sales professionals who work in small or medium businesses- Marketing professionals who work in small or me...

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24:24

Product Manager: I'm not talking to customers. CEO: F&$*

The Push ·

2024/04/30

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32:54

Marketing and Sales: We don’t know what to do!!! Help!

The Push ·

2024/04/22

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37:10

'Our startup is under board pressure to make sales....

The Push ·

2024/04/16

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36:13

Marketing: "We want to focus on branding." Sales:...

The Push ·

2024/04/10

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9:20

A Short Story: How I Got My First Customer

The Push ·

2022/05/02

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66:20

Decoupling, Waking up at 3am, and Filling The Void,...

The Push ·

2022/04/07

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111 results

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