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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

19:08

#236 Email Marketing vs Funnel Building Services with...

The Marketing Freelancer: Unicorns Unite ·

2025/01/14

Funnel Series #12What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step

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01:10:19

#235 How to Track and Analyze Funnel Data with Kelsey...

The Marketing Freelancer: Unicorns Unite ·

2025/01/07

Funnel Series #11You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your clients’ funnels—and your value as a Unicorn service provider.My guest is “data whisperer” Kelsey Silver. She’s an MIT-certified data strategist, a former

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01:13:43

#234 Evergreen Sales Funnels with Gemma Bonham-Carter

The Marketing Freelancer: Unicorns Unite ·

2024/12/17

Funnel Series #10Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock.Of course, it’s not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful

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57:09

#233 Designing Sales Pages that Convert with Samantha...

The Marketing Freelancer: Unicorns Unite ·

2024/12/10

Funnel Series #9"Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new

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59:48

#232 Facebook Group Funnels with Michelle Vroom

The Marketing Freelancer: Unicorns Unite ·

2024/12/03

Funnel Series #8Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes or being a group moderator—it’s about turning engagement into conversions.Facebook groups have often been written off as “dead,” but they’re alive and

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42:51

#231 AI Chatbots and Quiz Funnels with John Haynam

The Marketing Freelancer: Unicorns Unite ·

2024/11/26

Funnel Series #7Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services for their unique needs.This conversation builds on what we discussed with Janelle Harlan in episode 228 about segmenting your audience and delivering the

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59:24

#230 Lead Funnels Made Easy: Get the Most From...

The Marketing Freelancer: Unicorns Unite ·

2024/11/19

Funnel Series #6Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky.I have always loved having a source to learn about ads and somebody to keep me up to date, so I

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41:25

#229 Pitch Sequences with Allison Hardy

The Marketing Freelancer: Unicorns Unite ·

2024/11/12

Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.My guest is Allison Hardy,

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50:28

#228 How to Personalize the Customer Journey with...

The Marketing Freelancer: Unicorns Unite ·

2024/11/05

Funnel Series #4Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps.I’m excited to have one of

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59:21

#227 How to Use Gated Content and Forms Strategically...

The Marketing Freelancer: Unicorns Unite ·

2024/10/29

Funnel Series #3We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of course I had to have her on!Liz runs Study Halls—multi-day, in-person workshops where she helps attendees dive deep into ActiveCampaign’s powerful features

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51:17

#226 Marketing Funnel Strategy Essentials with Jenn...

The Marketing Freelancer: Unicorns Unite ·

2024/10/22

Funnel Series #2We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also racked up hundreds of millions of views with her fun GIFs. Jenn has worked with a variety of high-level clients, including NYT bestselling authors, 7-figure digital educators, learning management system companies, and non-profits.She’s a funnel and launch expert here to help us

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01:12:10

#225 How Leveraging Sales Funnels on a Small Scale...

The Marketing Freelancer: Unicorns Unite ·

2024/10/15

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!Funnel Series #1I’m excited to kick off my new Funnel Series, where we’ll dive into the essentials of sales funnels—Marketing 101! This behind-the-scenes

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38:04

#224 The Five Non-Negotiable Skills Every Digital...

The Marketing Freelancer: Unicorns Unite ·

2024/10/08

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you

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29:25

#223 Virtual Assistant Services & Pricing Guides with...

The Marketing Freelancer: Unicorns Unite ·

2024/10/01

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you!If you want to present as a service provider who's a go-to expert who

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33:56

#222 Self-Management Strategies for Freelance...

The Marketing Freelancer: Unicorns Unite ·

2024/09/24

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!Ever feel like you're dropping the ball when it comes to managing your own

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02:02:52

#221 Livestream Replay: Day in the Life of a Digital...

The Marketing Freelancer: Unicorns Unite ·

2024/09/20

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!This is a bonus episode that’s a replay of our live stream: A Day in the Life

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01:12:51

#220 Kayleigh Mihalko’s Freelancer Story: From...

The Marketing Freelancer: Unicorns Unite ·

2024/09/17

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come and find out if UDMA School is your right next step!Kayleigh Milhalko is one of my Unicorn Digital Marketing Assistant School

en

28:51

#219 Virtual Assistant Boundaries: Saying No with...

The Marketing Freelancer: Unicorns Unite ·

2024/09/10

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!Do you ever feel overwhelmed by the demands of your freelancing gig? Maybe you’ve had that one client who never seems to respect your

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56:33

#218 Ashley Sun’s Freelancer Story: Setting...

The Marketing Freelancer: Unicorns Unite ·

2024/09/03

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience

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19:13

#217 How to Leave Your 9-5 Job to Become a Full-time...

The Marketing Freelancer: Unicorns Unite ·

2024/08/30

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! I get this question all the time: “If I’m already freelancing, how can I transition to working full-time as a service provider so

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