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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

28:19

UN 350 - Diane Schwartz. Navigating Communications.

Up Next with Gabriella Mirabelli ·

2025/02/13

Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.

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29:17

UN 349 - IJRM. Luxury Branding and the Creator Economy.

Up Next with Gabriella Mirabelli ·

2025/02/06

In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike. By

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27:25

UN 348 - Jenny Wall. Media, Marketing & Advertising.

Up Next with Gabriella Mirabelli ·

2025/01/30

Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.

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29:34

UN 347 - YPulse. Predictions for 2025.

Up Next with Gabriella Mirabelli ·

2025/01/23

Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and pop culture. Find out how brands and marketers can stay ahead of the curve and effectively engage with these influential generations.

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28:51

UN 346 - Jennifer Gardner. The Art of Persuasion.

Up Next with Gabriella Mirabelli ·

2025/01/16

In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to advance your ideas and become a more effective communicator, especially in high-stakes situations.

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28:34

UN 345 - IJRM. Creatrepreneurs.

Up Next with Gabriella Mirabelli ·

2025/01/09

This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique business models. Gain valuable insights into the factors driving success in the creator economy and learn how marketers can effectively collaborate with these entrepreneurial content creators.

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27:51

UN 344 - Molly Neuman. CD Baby.

Up Next with Gabriella Mirabelli ·

2024/12/19

This interview with Molly Neuman, President of CD Baby, explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music industry's evolution, the importance of representation and activism, and the challenges of balancing creativity and business. Gain insights into leadership, the democratization of music, and the ongoing struggle for equality in the industry.

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27:01

UN 343 - YPulse. Social Media Monitor.

Up Next with Gabriella Mirabelli ·

2024/12/12

In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces.

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28:27

UN 342 - IJRM. Social Media in the Creator Economy.

Up Next with Gabriella Mirabelli ·

2024/12/05

This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions

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27:42

UN 341 - YPulse. Subculture Spotlight.

Up Next with Gabriella Mirabelli ·

2024/11/21

In this interview YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.

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29:17

UN 340 - Kelly Biderman. Havoc Robotics and the Rise...

Up Next with Gabriella Mirabelli ·

2024/11/14

In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL is moving robot fighting more mainstream. Biderman's success demonstrates how digital marketing strategies from entertainment and publishing can be

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25:30

UN 339 - IJRM. The Creator Economy.

Up Next with Gabriella Mirabelli ·

2024/11/07

In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its complex

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29:04

UN 338 - Lior Arussy. Dare to Author!

Up Next with Gabriella Mirabelli ·

2024/10/31

In today’s episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can empower ourselves to become the authors of our own stories.

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29:37

UN 337 - Dan Rua. Admiral.

Up Next with Gabriella Mirabelli ·

2024/10/24

In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and building meaningful relationships with users. He sees Admiral playing a key role in helping publishers adapt to the changing digital landscape and thrive

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27:20

UN 366 - YPulse. Young Consumers and Media &...

Up Next with Gabriella Mirabelli ·

2024/10/17

In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers’ evolving preferences.

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28:25

UN 335 - Nick Martin. Direqt.

Up Next with Gabriella Mirabelli ·

2024/10/10

In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI.

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29:48

UN 334 - IJRM. B2B Sales after Dropping the Ball.

Up Next with Gabriella Mirabelli ·

2024/10/03

Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with clients. In today’s episode, we speak with Dr. Stephanie Mangus, an associate professor of marketing at Baylor University, who specializes in sales, about Dr. Mangus's research on how B2B salespeople can recover after they "drop the ball" with their clients.

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27:52

UN 333 - Scott Mautz. The Mentally Strong Leader.

Up Next with Gabriella Mirabelli ·

2024/09/26

Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.

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29:22

UN 332 - YPulse. Nano Creators, Tiny Titans.

Up Next with Gabriella Mirabelli ·

2024/09/19

The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today’s episode, Ypulse's Chief Content Officer, MaryLeigh Bliss, discusses the rise of nano creators and how brands can effectively engage with them.

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27:13

UN 331 - Madeline Miller. Navigating Burnout.

Up Next with Gabriella Mirabelli ·

2024/09/12

In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders, particularly Gen Z and millennial women. She helps them take control of their careers, reduce burnout, and develop essential interpersonal skills and resilience. The discussion focuses on burnout and explores strategies for those who feel their work environment doesn't align with their values.

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308 results

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