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PODCAST

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse

We"re on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.Hear how brands are building

business marketing

All Episodes

32:56

Affiliate Network Strategies Reimagined: Building...

The Affiliate Marketing Podcast ·

2025/05/15

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveragin...

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33:32

From Setup to Scale: Growing Affiliate Programs the...

The Affiliate Marketing Podcast ·

2025/05/08

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation. Our thanks to Everflow.io as our sponsor, this season. K...

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21:30

Not Just a Moment: Why Affiliate Marketing is Everything

The Affiliate Marketing Podcast ·

2025/05/01

In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers...

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36:56

Affiliate Trends Unpacked: What We’ve Learned This...

The Affiliate Marketing Podcast ·

2025/04/24

As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals of every stripe. Change drives the affiliate marketing world, and this season captured the swift ...

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40:17

How Big Affiliate Programs Keep Growing!

The Affiliate Marketing Podcast ·

2025/04/17

We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can b...

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30:56

Scaling Your Affiliate Program Using Content on...

The Affiliate Marketing Podcast ·

2025/04/10

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential...

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31:12

B2B Affiliate Marketing Strategies for Global Growth

The Affiliate Marketing Podcast ·

2025/04/03

In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B aff...

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31:38

Navigating Finance Partnerships: Insights from...

The Affiliate Marketing Podcast ·

2025/03/27

In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks ...

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31:10

Fake Reviews & Filtered Feeds: Why Trust is the New...

The Affiliate Marketing Podcast ·

2025/03/20

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing. Key segments of this podcast and where you can tune in to go direct: [07:30]&n...

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34:22

AI for Non-Techies: How to Leverage Automation...

The Affiliate Marketing Podcast ·

2025/03/13

In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases...

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32:26

How CSS Publishers Can Boost Your Affiliate Program...

The Affiliate Marketing Podcast ·

2025/03/06

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses ...

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32:16

SEO Volatility & Affiliate Growth: How Publishers Are...

The Affiliate Marketing Podcast ·

2025/02/27

In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry. Key segments of this podcast and where you can tune in to go direct: [07:55] The Role of AI in Af...

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29:39

The Art of Media Buying and How That Fits Into Your...

The Affiliate Marketing Podcast ·

2025/02/20

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent. The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. T...

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33:40

Simplifying Complex Strategies: Growing an Audience...

The Affiliate Marketing Podcast ·

2025/02/13

In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos. Moreover, Marty shares his i...

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31:18

The Affiliate Marketing Playbook: Key Insights from...

The Affiliate Marketing Podcast ·

2025/02/06

Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, niche or focus, there is something to be learned that can help practitioners navigate the evolving ...

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28:22

Adult Affiliate Marketing Strategies

The Affiliate Marketing Podcast ·

2025/01/30

Content Warning: Adult ThemesThis episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over.Listener discretion is advised.In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellnes...

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41:56

Scaling Smarter: Inside the World of High-Impact...

The Affiliate Marketing Podcast ·

2025/01/23

This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuab...

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36:23

Secrets to Building Loyal Affiliate & Customer Audiences

The Affiliate Marketing Podcast ·

2025/01/16

In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion c...

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35:33

How To Plan Your Affiliate Growth Strategy For 2025

The Affiliate Marketing Podcast ·

2025/01/09

Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025.This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, ...

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15:23

New Year, New Goals & My 2025 Affiliate Marketing...

The Affiliate Marketing Podcast ·

2025/01/02

In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025[08:50] AI and Automation in Affiliate Marketing[11:42] Looking Ahead: Upcoming Events and what’s in store for AffiverseWe want to hear from YOU!Would you like to...

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