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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

32:20

Want to Boost Sales Fast? Try These 3 (Almost Free)...

The Brand Marketing Show ·

2025/01/15

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising. However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago. This is partly due to technology advances in AI: for example, thanks to generative AI, most Google searches now offer up content within the search results themselves, resulting in

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39:00

Data-Driven Success: How to Hit Your 2025 Ecommerce...

The Brand Marketing Show ·

2025/01/09

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty. As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it’s to streamline things, but in all honesty it’s going to make these platforms even less trustworthy for consumers. I think it’s absolutely imperative that small business

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49:59

27 Actionable Strategies to Scale Your Ecommerce...

The Brand Marketing Show ·

2025/01/02

Over the last year, I’ve seen a lot of businesses come up for sale, in fact I’ve been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months. That’s super exciting, but it’s also been a really eye opening experience about how vastly different many eCommerce brands are set up and run and the difference in viability and attractiveness they present to a potential buyer like myself. I would actually say

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47:09

Your Holiday Reading Inspo Sorted: My Top 5 Books...

The Brand Marketing Show ·

2024/12/23

My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself: If I’m not learning something new, I get bored quickly and start to feel as though I’m not progressing. I feel pretty certain that, when we don’t learn new things, we do end up going backwards:

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41:16

My 2024 Recap: Key Wins and Losses to Learn From

The Brand Marketing Show ·

2024/12/17

For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025. I love doing this exercise at the end of the year, especially before heading into my big annual planning session, and I always like to do this before Christmas so that I can actually relax and enjoy my holiday without the constant thoughts

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26:50

10 Current Ad Trends To Drive More Sales Before...

The Brand Marketing Show ·

2024/12/11

Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few more days. Now’s the time to make sure your brand is ready to spread some festive cheer and capture those last-minute shoppers. My two sons who are

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35:52

Get the Inside Scoop on Black Friday 2024: What...

The Brand Marketing Show ·

2024/12/04

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period. I’m going to share some of the data that’s been released already from major Australian retailers as well as key eCommerce platforms. As well as the inside scoop on the marketing performance across our businesses and clients’ businesses. Plus the trends around

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19:08

7 Quick & Simple Tactics To Boost Your Promo Results...

The Brand Marketing Show ·

2024/11/27

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here

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30:33

Boost Your Average Order Value With Bundles & Upsells

The Brand Marketing Show ·

2024/11/20

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to

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33:09

How To Run Social Media Ads That Convert Like Crazy...

The Brand Marketing Show ·

2024/11/13

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to

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44:44

Shopper Insights and Tips to Drive Your Festive Sales...

The Brand Marketing Show ·

2024/11/06

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season.

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45:35

State of the Industry: What's Working In Ecommerce...

The Brand Marketing Show ·

2024/10/29

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to spend a bit of time sharing what’s currently working in eCommerce marketing – so that you can focus on the right strategies to capitalise on the increased consumer demand about to come

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24:39

How To Attract More High Value Customers To Your...

The Brand Marketing Show ·

2024/10/22

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event. On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they

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36:03

How One Baby Brand Transformed an Industry and Grew...

The Brand Marketing Show ·

2024/10/15

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby? Well, if you’re my guest today, you invent a new product that takes the market by storm! Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer. Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from

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30:42

Use This Simple Daily Framework To Create Profitable...

The Brand Marketing Show ·

2024/10/08

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche. This online store had been given some bad advice about scaling her business, particularly about Facebook ads. It was such damaging advice and nearly sent the poor woman bankrupt! The conversation got me to thinking a lot about two things: 1. What are we all optimising for in our business? Growth

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37:11

How The Waste-Free Home More Than Doubled Their...

The Brand Marketing Show ·

2024/10/01

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet. But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confidence comes. I love sharing these stories of growth and transformation, and today I have an impressive one to share with you! Shayna Stalker is the

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31:22

How A Giveaway Can Help Sell More Product In Your...

The Brand Marketing Show ·

2024/09/25

There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a giveaway or a competition? This strategy actually fulfils a couple of purposes: it helps you to grow your audiences of potential customers, AND it can

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33:10

How To Make Money In Your Online Store: Social Media...

The Brand Marketing Show ·

2024/09/19

What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will truly take off. I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long,

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37:36

"I Hired A French Chocolatier!" The Sweet Success of...

The Brand Marketing Show ·

2024/09/11

I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it. But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision. My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa’s business started with the goal of making life easy for families with kids that have allergies. In that endeavour, she’s tried many

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26:31

Why This Simple Ad Strategy Is Boosting Results For...

The Brand Marketing Show ·

2024/09/05

The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.” Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about how those ads should work. This scenario happens all too often, and is precisely why I am such a huge advocate for education. Even more frustrating, is

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310 results

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