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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

35:52

Get the Inside Scoop on Black Friday 2024: What...

The Brand Marketing Show ·

2024/12/04

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period. I’m going to share some of the data that’s been released already from major Australian retailers as well as key eCommerce platforms. As well as the inside scoop on the marketing performance across our businesses and clients’ businesses. Plus the trends around

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19:08

7 Quick & Simple Tactics To Boost Your Promo Results...

The Brand Marketing Show ·

2024/11/27

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here

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30:33

Boost Your Average Order Value With Bundles & Upsells

The Brand Marketing Show ·

2024/11/20

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to

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33:09

How To Run Social Media Ads That Convert Like Crazy...

The Brand Marketing Show ·

2024/11/13

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to

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44:44

Shopper Insights and Tips to Drive Your Festive Sales...

The Brand Marketing Show ·

2024/11/06

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season.

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45:35

State of the Industry: What's Working In Ecommerce...

The Brand Marketing Show ·

2024/10/29

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to spend a bit of time sharing what’s currently working in eCommerce marketing – so that you can focus on the right strategies to capitalise on the increased consumer demand about to come

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24:39

How To Attract More High Value Customers To Your...

The Brand Marketing Show ·

2024/10/22

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event. On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they

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36:03

How One Baby Brand Transformed an Industry and Grew...

The Brand Marketing Show ·

2024/10/15

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby? Well, if you’re my guest today, you invent a new product that takes the market by storm! Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer. Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from

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30:42

Use This Simple Daily Framework To Create Profitable...

The Brand Marketing Show ·

2024/10/08

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche. This online store had been given some bad advice about scaling her business, particularly about Facebook ads. It was such damaging advice and nearly sent the poor woman bankrupt! The conversation got me to thinking a lot about two things: 1. What are we all optimising for in our business? Growth

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37:11

How The Waste-Free Home More Than Doubled Their...

The Brand Marketing Show ·

2024/10/01

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet. But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confidence comes. I love sharing these stories of growth and transformation, and today I have an impressive one to share with you! Shayna Stalker is the

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31:22

How A Giveaway Can Help Sell More Product In Your...

The Brand Marketing Show ·

2024/09/25

There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a giveaway or a competition? This strategy actually fulfils a couple of purposes: it helps you to grow your audiences of potential customers, AND it can

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33:10

How To Make Money In Your Online Store: Social Media...

The Brand Marketing Show ·

2024/09/19

What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will truly take off. I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long,

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37:36

"I Hired A French Chocolatier!" The Sweet Success of...

The Brand Marketing Show ·

2024/09/11

I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it. But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision. My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa’s business started with the goal of making life easy for families with kids that have allergies. In that endeavour, she’s tried many

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26:31

Why This Simple Ad Strategy Is Boosting Results For...

The Brand Marketing Show ·

2024/09/05

The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.” Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about how those ads should work. This scenario happens all too often, and is precisely why I am such a huge advocate for education. Even more frustrating, is

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45:54

How To Go From Problem To Product, Shark Tank & World...

The Brand Marketing Show ·

2024/08/28

There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs. I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming different solutions is super fun. But it’s a whole next level when it comes to making that thing a commercially viable product that you can

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40:47

The Killer Black Friday Strategy To Boost...

The Brand Marketing Show ·

2024/08/20

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why? Two reasons: These brands have excelled at their marketing all year around, so they’ve built brand awareness, built the size of their warm audiences, and acquired new customers all year around. Consumers are preparing to spend more during Q4. So,

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52:30

"We need a bigger warehouse!" Pivotal lessons from 10...

The Brand Marketing Show ·

2024/08/15

Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community. Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny! Some of you may remember Julie as the founder of Flora and Fauna, an online retailer of all things eco. Since selling that business 2.5 years ago and then

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46:17

How To Grow a Lucrative Email List For Your Online...

The Brand Marketing Show ·

2024/08/07

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit? Right now, I’m seeing a LOT of brands sending out constant discounts. Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales! These brands are NOT making money. And by continuing to discount constantly like that, they are only digging themselves deeper and deeper into that hole. The reality is, consumers are

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23:06

How To Grow a Lucrative Email List For Your Online...

The Brand Marketing Show ·

2024/07/31

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store. Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that! Maybe email marketing is like vintage fashion – it’s so old that it’s now new and cool again… In all seriousness, though, I do get why email marketing may have fallen out of favour for a while there. But the thing is, email

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24:01

Is This Metric Sabotaging Your Growth? Ban It & Do...

The Brand Marketing Show ·

2024/07/24

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn’t want to get into the water in the lesson pool. So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson. He thought about it for a minute and then turned to me and said, ‘two biscuits’. And then promptly got into the water and did his lesson. The irony of course is, this kid is now a national swimmer

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304 results

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