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PODCAST

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world"s leading network for the Second in Command. Cameron Herold is a top

business entrepreneurship

All Episodes

48:15

Ep. 515 - FAN FAVORITE - Erik Church – How To Scale A...

Second in Command: The Chief Behind the Chief with... ·

2025/10/02

This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders.Whether it’s your first listen or a revisit, there’s timeless value inside.What does it take to scale a $100M company into a $365M powerhouse and beyond?In this episode, Cameron Herold sits down with longtime friend Erik Church, President & COO of 1-800-GOT-JUNK? and the O2E Brands portfolio. Together, they reflect on 30 years of leadership lessons, from

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47:32

Ep. 514 - Andrew Eisbrouch - Scaling Secrets Fortune...

Second in Command: The Chief Behind the Chief with... ·

2025/09/30

In this episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Eisbrouch, COO of Abrams Media.During this fascinating conversation, Sivana and Andrew explore the unique journey of building and scaling businesses across multiple industries. You'll hear about the different challenges faced when moving from the early startup phase to a more mature stage of growth, and the lessons learned about balancing speed, creativity, and structure along the way. The discussion

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09:03

Ep. 513 - Elevating Leadership: Conflict Resolution &...

Second in Command: The Chief Behind the Chief with... ·

2025/09/25

In today's episode of the Second in Command podcast, Cameron explores one of the most common yet challenging aspects of leadership: how to handle conflict without falling into the role of constant mediator.You'll hear strategies for equipping managers to address issues themselves, drawing from structured frameworks that encourage ownership, accountability, and independent problem solving. Rather than leaders becoming the “referees” in every dispute, the discussion explores how to build confidence

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46:37

Ep. 512 - Nick Malone - Crushing It Worldwide Using...

Second in Command: The Chief Behind the Chief with... ·

2025/09/23

In this episode of the Second in Command podcast, Cameron is joined by Nick Malone, former COO of Sitecore and a seasoned executive with over 24 years of leadership experience in the IT sector.During this fascinating conversation, Cameron and Nick explore the complexities of driving growth in a rapidly evolving industry. You'll hear how leaders navigate expansion strategies, balance ambitious goals with practical execution, and manage the challenges that come with building scalable systems. The

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16:08

Ep. 511 - How to Hire the Right COO Without Making a...

Second in Command: The Chief Behind the Chief with... ·

2025/09/18

Thinking about hiring a second in command? Getting it wrong can stall your growth, drain your energy, and wreck your culture. Getting it right can unlock scale, freedom, and balance.In this solo episode, Cameron Herold, founder of the COO Alliance and author of Second in Command, walks you through how to start the process of hiring a COO. He explains how to build a scorecard, define the role with precision, and identify the yin to your yang, so you can avoid a bad “marriage” and find the partner who

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45:16

Ep. 510 - Andrew Rickett-The COO Powering a New Era...

Second in Command: The Chief Behind the Chief with... ·

2025/09/16

In this episode of the Second in Command podcast, Cameron is joined by Andrew Rickett, Chief Operating Officer of Karmo, Australia’s largest car subscription provider.During this fascinating conversation, you'll hear how Andrew spent decades in a traditional industry before pivoting into a space that redefines consumer expectations. He shares insights on shifting customer demands, the evolution of long-standing models, and how Karmo is working to deliver more flexible, technology-driven solutions

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08:52

Ep. 509 - Unlock CFO Success Secrets No One Tells You...

Second in Command: The Chief Behind the Chief with... ·

2025/09/11

In today's episode of the Second in Command podcast, Cameron discusses one of the most critical hires a business can make, a role that directly impacts leadership alignment, financial clarity, and long-term success: the Chief Financial Officer or CFO.The conversation highlights how small red flags during the hiring process, such as scheduling mishaps or lack of accountability, can be early indicators of deeper issues that shouldn’t be ignored. You'll learn why asking tough, direct questions in

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53:05

Ep. 508 - Sarah Harris - Uncovering the Secrets of...

Second in Command: The Chief Behind the Chief with... ·

2025/09/09

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Sarah Harris, Fractional Chief Operating Officer at OMG Commerce.In this episode, you'll be taken behind the scenes of a dynamic leadership role that’s often misunderstood but critical to a company’s growth and health. Through candid stories and practical insights, the conversation explores the unique balance required to lead both strategically and operationally, juggling long-term vision with short-term

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09:44

Ep. 507 - Think Ahead Act Now: Winning the Game with...

Second in Command: The Chief Behind the Chief with... ·

2025/09/04

In today's episode of the Second in Command podcast, Cameron discusses a common misstep in leadership: blending strategy and planning into one concept.While many leaders mistakenly see them as interchangeable, Cameron makes a compelling case for treating them as separate disciplines—each vital in its own right. Strategy is about creative thinking, exploring future possibilities, and setting direction, while planning deals with the tangible steps needed to execute that vision within a tightly focused

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45:35

Ep. 506 - Roy Jain - How Top CEOs Hack Culture to...

Second in Command: The Chief Behind the Chief with... ·

2025/09/02

In this episode of the Second in Command podcast, Cameron is joined by Roy Jain, the co-founder and Chief Operating Officer of Blue River Pet Care.In this fascinating conversation, you'll learn about building an organization that thrives on culture, leadership, and long-term vision. Cameron and Roy explore the foundations of creating a business during challenging times, the importance of surrounding yourself with trusted partners, and the mindset required to navigate uncertainty while pursuing

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11:26

Ep. 505 - The Unvarnished Truth About Being the...

Second in Command: The Chief Behind the Chief with... ·

2025/08/28

In today's episode of the Second in Command podcast, Cameron explores what it truly means to have a second in command and why that role extends far beyond traditional job titles.You'll hear how title inflation over the last few decades has blurred the lines between what it means to hold a C-level position and the actual responsibilities required for such a role. The discussion highlights the essential qualities of a true second-in-command, including strategic insight, autonomy, and the ability to

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46:04

Ep. 504 - Caitlyn Fagan - How Being #2 Taught Me...

Second in Command: The Chief Behind the Chief with... ·

2025/08/26

In this episode of the Second in Command podcast, Cameron is joined by Caitlyn Fagan, Chief Operating Officer for Inner Matrix Systems, a personal mastery training system for high achievers.During this fascinating conversation, Cameron and Caitlyn explore the unique challenges and opportunities of stepping into a leadership role that is not always in the spotlight but is essential for organizational success. You'll discover the importance of clarity in responsibilities, effective communication, and

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08:20

Ep. 503 - Unlock the Secret to Winning the Future...

Second in Command: The Chief Behind the Chief with... ·

2025/08/21

In today's episode of the Second in Command podcast, Cameron shares a powerful analogy between preparing for a trek through Nepal and leading a growing business.Just like training for a demanding physical challenge, business leaders must begin with a broad vision, identifying where they want to go before diving into the finer details. Early momentum, even without a fully formed plan, sets the stage for long-term success and enables thoughtful preparation when it matters most.You'll learn how

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51:41

Ep. 502 - Anthony Petitte - Thriving in the Digital...

Second in Command: The Chief Behind the Chief with... ·

2025/08/19

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Anthony Petitte, Chief Operating Officer at Finloc 2000 Inc.During this engaging conversation, Anthony shares candid insights about managing a fully remote team spread across diverse locations and cultures. The discussion explores the unique challenges of fostering connection and camaraderie when employees rarely meet face-to-face and highlights creative ways to build meaningful relationships that fuel

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14:58

Ep. 501 - Unlock Success with Soft Skills: The...

Second in Command: The Chief Behind the Chief with... ·

2025/08/14

In today's episode of the Second in Command podcast, Cameron challenges conventional thinking about what it truly means to build a high-performing team.Rather than focusing on surface-level credentials or generic systems training, he dives deep into the often-overlooked soft skills that make or break leadership effectiveness—beginning with the critical, yet frequently neglected, art of interviewing. Drawing from his own experience scaling teams at a massive pace, he shares how operational excellence

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36:23

Ep. 500 - SPECIAL: Meridith Kuba - Double Trouble:...

Second in Command: The Chief Behind the Chief with... ·

2025/08/12

In this special 500th episode of the Second in Command podcast, Cameron is joined by Meridith Kuba, Vice President of Operations and Sales for the COO Alliance.This time out, you're invited into a candid and energetic conversation that explores the unique dynamic between two long-time business collaborators. Through shared memories and deeply personal reflections, Cameron and Meridith peel back the curtain on what it truly takes to build and maintain a successful leadership partnership over nearly a

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07:41

Ep. 499 - Harnessing The Vision Storm: How To Manage...

Second in Command: The Chief Behind the Chief with... ·

2025/08/07

In today's episode of the Second in Command podcast, Cameron explores the dynamic interplay between visionary entrepreneurs and the operational leaders who help bring their ideas to life.The conversation centers on the constant flow of ideas that many CEOs generate and the need for a reliable system to evaluate, filter, and manage those ideas without derailing a company’s strategic direction. One key tactic discussed is turning a spontaneous brainstorm into a structured dialogue, helping leaders

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37:10

Ep. 498 - Shanaz Hemmati - How a Tech-Savvy COO...

Second in Command: The Chief Behind the Chief with... ·

2025/08/05

In today's episode of the Second in Command podcast, Cameron is joined by Shanaz Hemmati, co-founder and COO of ZenBusiness.In this insightful conversation, Shanaz shares the behind-the-scenes story of building a modern company with a focus on simplifying a traditionally complex process. With a passion for technology and customer experience, she walks through how the organization evolved from a simple idea to a multifaceted platform serving a diverse and rapidly growing user base. Along the way, she

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08:56

Ep. 497 - Beyond Business: Finding Meaning, Empathy,...

Second in Command: The Chief Behind the Chief with... ·

2025/07/31

In today's episode of the Second in Command podcast, Cameron shifts gears to discuss the meaning behind human connection and what truly matters beyond daily tasks and business pressures.You'll hear the story behind a meaningful tattoo inspired by a quote about "walking each other home," emphasizing that despite life’s inevitable end, the real significance lies in caring for one another’s dreams, fears, and passions. This philosophical reflection invites you to reconsider your perspective on life and

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47:06

Ep. 496 - Stephanie Meyer - The Unexpected Link...

Second in Command: The Chief Behind the Chief with... ·

2025/07/29

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Stephanie Meyer, RN, MS-FNP, NEA-BC, the Executive Vice President, Chief Nursing Executive, and Chief Operating Officer for Inpatient Operations at Children’s Mercy in Kansas City, Missouri.In this engaging and heartfelt episode, Sivana and Stephanie explore how our personal and professional lives are deeply intertwined, and how intentional living can dramatically shift the way we experience success, leadership,

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