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PODCAST

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world"s leading network for the Second in Command. Cameron Herold is a top

business entrepreneurship

All Episodes

39:23

Ep. 552 - Melone Hatley P.C. COO Dan Cuneo - How...

Second in Command: The Chief Behind the Chief with... ·

2026/02/10

Struggling to scale your law firm or lead expert teams without burning out or losing your edge?You’re not alone. In this episode, Cameron Herold brings you an unfiltered, radically honest conversation with Dan Cuneo, COO of Melone Hatley. Dan reveals the surprising truth behind law firm growth, why lawyers love culture but hate change, and the communication systems driving results in a multi-office, 100+ employee business.What does it really take to compete, attract talent, and thrive when AI,

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45:14

Ep. 551 - FAN FAVORITE | Orangetheory Fitness Former...

Second in Command: The Chief Behind the Chief with... ·

2026/02/05

Are you tired of chaotic operations, burned-out teams, and the relentless pressure to execute big visions without breaking yourself in the process? In this can’t-miss fan favorite episode, Cameron Herold goes deep with Griff Long, former COO of Orangetheory Fitness, a leader who’s transformed personal growth and business results at some of America’s top brands. If you’re a second-in-command, exhausted by firefighting and silo wars, this conversation will shake up your playbook. Griff shares

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40:06

Ep. 550 - Zingerman’s Bakehouse Managing Partner Amy...

Second in Command: The Chief Behind the Chief with... ·

2026/02/03

Ever wonder why some companies feel magnetic while others are just…a job? If you believe company culture is fluff, this conversation will put you on your heels. Cameron Herold sits down with Amy Emberling, Managing Partner of the legendary Zingerman’s Bakehouse—a $16M+ artisan bakery with a cult following and a blueprint for employee loyalty big brands envy. Together, they pull back the curtain on Zingerman’s famed “Community of Businesses,” why profit isn’t a dirty word, and how even a

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38:06

Ep. 549 - Cabochon Group COO Josh Post - How To Break...

Second in Command: The Chief Behind the Chief with... ·

2026/01/29

Are you tired of feeling trapped in the chaos of scaling, with too many projects and not enough clarity on what actually drives growth? In this episode, host Cameron Herold sits down with Josh Post, COO of Cabochon Group and longtime COO Alliance member, for an emotionally raw, practical conversation about breaking out of operational overwhelm.Josh reveals how he went from reluctant family business leader to proven integrator, leading turnarounds, managing conflict, and creating systems real teams

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44:59

Ep. 548 - FAN FAVORITE | Poshmark COO John McDonald -...

Second in Command: The Chief Behind the Chief with... ·

2026/01/27

What if the real key to scaling your business isn’t a revolutionary product, but your ability to build a culture where “weirdness” is an asset and radical respect transforms politics into partnership? In this electric episode, Cameron Herold sits down with John McDonald, Chief Operating Officer at Poshmark, to unpack how one of the world’s most beloved marketplaces keeps growing in spite of Goliath competitors and shifting markets.Together, they reveal why most leaders get core values wrong, how

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43:49

Ep. 547 - JID Investments COO and founder John Rubino...

Second in Command: The Chief Behind the Chief with... ·

2026/01/22

What if the most valuable currency in your career isn’t money, but authentic relationships nobody can take away?In this urgent episode, guest host Sivana Brewer digs deep with John Rubino, COO and founder of JID Investments and a US naval aviator turned business leader. Together, they unravel how military discipline, open-book honesty, and relentless connection-building are the forgotten keys to thriving in today’s high-stakes market.Discover the proven systems, mindset shifts, and emotional skills

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46:28

Ep. 546 - VRA Realty COO Erica Wright - Best Lessons...

Second in Command: The Chief Behind the Chief with... ·

2026/01/20

Are you secretly worried your growth will wreck the “family” vibe in your business or that tighter systems will make top talent leave? In this episode, Sivana Brewer interviews Erica Wright, COO of VRA Realty, whose systems-first playbook catapulted the brokerage from 85 to 115 agents, spanning five states.They dig into the raw truth of building infrastructure for explosive scale (without losing loyalty), balancing tough accountability with real compassion, and leading teams remotely while launching

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49:09

Ep. 545 - A1 Roofing Co-Owner and Chief Culture...

Second in Command: The Chief Behind the Chief with... ·

2026/01/15

What if building world-class company culture could slash turnover, ignite team loyalty, and make you love coming to work, even after 14 years in the trenches?In this electrifying episode, guest host Sivana Brewer dives deep with Vincent Malizia, Co-Owner and Chief Culture Officer at A1 Roofing, to reveal how a "people first" mindset transformed his business. They unpack how working alongside family, delegating with trust, and prioritizing fulfillment (inside and outside work) create truly

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01:00:07

Ep. 544 - ForAfrika COO Jim Lutzweiler -...

Second in Command: The Chief Behind the Chief with... ·

2026/01/13

Are you secretly wondering if your team has what it really takes to scale across borders, cultures, and chaos?In this episode, Jim Lutzweiler sits down with Jim Lutzweiler, Global COO at ForAfrika, to pull back the curtain on what actually makes world-class teams tick. From the dirt floors of Ghana to the boardrooms of Fortune 500s, Jim’s been the fixer for mission-driven giants—solving people, culture, and growth puzzles in over 100 countries.If you’re tired of surface-level leadership advice and

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48:21

Ep. 543 - Vanguard Properties COO David Chol - From...

Second in Command: The Chief Behind the Chief with... ·

2026/01/08

Ever feel overwhelmed by the impossible task of scaling a team without losing your soul or your culture? You’re not alone… or powerless.In this episode, Sivana Brewer is joined by David Chol, COO of Vanguard Properties, for a candid conversation about breaking through isolation, banishing burnout, and the rare leadership moves every operator needs to hear (but never gets taught).They dive deep into why “quality over quantity” culture trumps complexity, how to actually build people (not just

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43:25

Ep. 542 - Vinali Group COO and Co-Founder Ruth Velez...

Second in Command: The Chief Behind the Chief with... ·

2026/01/06

Are you facing the pressure to reinvent your business before it’s too late? Imagine your cash flow vanishing, your team at risk, and your market shifting overnight.In this candid, deeply human episode, Sivana Brewer talks to Ruth Velez, COO and co-founder of Vinali Group, who led her company from the brink of collapse during COVID through a string of audacious pivots to global growth. Ruth exposes the real emotional rollercoaster behind leading with your partner, building culture across borders,

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01:06:26

Ep. 541 - Brand Built COO Meghan Donnelly - How...

Second in Command: The Chief Behind the Chief with... ·

2026/01/02

Are you drowning in busywork, feeling alone at the top, and itching to create a business that lets you actually live?In this episode, host Sivana Brewer talks with the dynamic Meghan Donnelly, COO of Brand Built, who reveals how neurodivergence and automation can become your most thrilling business superpowers.You’ll get the raw truth on turning chaos into opportunity, why clean data unlocks peace of mind, and the revolutionary systems that make a five-person team outperform companies with

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41:03

Ep. 540 - The Phoenix Method COO Matt Rhodes - The...

Second in Command: The Chief Behind the Chief with... ·

2025/12/30

What if the only way to build a company and a life with true resilience was to let everything break? Are you burned out, questioning leadership, or stuck in a plateau while everyone expects you to “scale perfectly”?In this episode, host Sivana Brewer sits down with Matt Rhodes, COO of The Phoenix Method and co-founder of Polaris Capital Investments. Matt shares his raw story of rising from rock bottom, both in business and marriage, using a radical combination of systems, self-accountability, and

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47:55

Ep. 539 - Taco Johns COO Jackie Secor - Why Emotional...

Second in Command: The Chief Behind the Chief with... ·

2025/12/26

Ever feel like you’re stuck fixing fires instead of building teams that actually thrive? Imagine stepping into a legacy brand, mobilizing hundreds of operators, and transforming your culture from confused to unbeatable, all while modernizing for the future.In this episode, Cameron Herold gets real with Jackie Secor, COO of Taco John’s. She’s a 25-year franchise and operations veteran who reveals how trust, creativity, and emotional intelligence drive relentless brand loyalty and profit. They dive

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47:30

Ep. 538 - FAN FAVORITE | ClickFunnels Former COO Ryan...

Second in Command: The Chief Behind the Chief with... ·

2025/12/23

Ever wondered why so many remote teams fall apart while others scale to $100M and beyond… without burning out? This episode is a raw, practical look at exactly what it takes to build and lead a remote-first organization that actually works, not just in theory, but in the trenches.Cameron Herold sits down with Ryan Montgomery, COO of ClickFunnels, to expose the real playbook behind thriving distributed teams, rapid-fire decision making, relentless innovation, and building systems that keep a

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01:06:56

Ep. 537 - Equiton Developments COO Christopher Wein –...

Second in Command: The Chief Behind the Chief with... ·

2025/12/18

Are you caught in the chaos of growth, struggling to build a team that actually wins together—not just on paper? In this unflinching episode, Sivana Brewer sits down with Christopher Wein, COO of Equiton Developments and a heavy-hitter in North American real estate, to crack open the mechanics of true team performance.Discover why chemistry, not just talent, is the heart of unstoppable teams, how to identify toxic “A-players” before they destroy your culture, and the essential systems that cut out

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40:08

Ep. 536 - Ally Waste COO Harrison Crum - Profitable...

Second in Command: The Chief Behind the Chief with... ·

2025/12/16

Ever felt overwhelmed by relentless growth, leadership friction, or the challenge of building teams that actually scale? What if you could gain proven, insider strategies for multiplying operations by 20X while keeping chaos at bay?In this bold episode, Cameron Herold sits down with Harrison Crum, Chief Operating Officer of Ally Waste, to unpack the rarely-told story behind scaling a national waste-services brand—now operating in 40 states, with over 1,500 employees and a mission to dominate a niche

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46:51

Ep. 535 - Reel Axis COO Nick Dinsmoor - The Amazing...

Second in Command: The Chief Behind the Chief with... ·

2025/12/11

Are you buried in the daily grind, afraid that missing one detail could wreck your team or business? Wondering how the best COOs stay energized, innovate, and avoid burnout while leading in a world that never slows down?This episode, guest host Sivana Brewer dives deep with Nick Dinsmoor, COO of Reel Axis, a fast-growing B2B marketing powerhouse. They unravel the secrets of self-awareness, delegation, and what happens when leaders brutally prioritize. You’ll hear why letting your employees run side

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47:58

Ep. 534 - FAN FAVORITE | Mindvalley Co-Founder...

Second in Command: The Chief Behind the Chief with... ·

2025/12/09

Ever wonder why most companies struggle to scale real culture as fast as they grow? What if the right blend of purpose, freedom, and radical alignment could make your team unstoppable?In this Fan Favorite episode, Cameron Herold sits down with Kshitij Minglani, co-founder of Mindvalley Quests and serial entrepreneur, to unpack the proven playbook behind building a revolutionary “cult-like” workplace where high-performers thrive, politics die, and radical innovation flourishes.They explore OKRs that

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53:21

Ep. 533 - Block & Associates Realty COO Inaas Arabi –...

Second in Command: The Chief Behind the Chief with... ·

2025/12/04

Ever felt overwhelmed by breakneck growth, scattered systems, and a CEO who just wants “more”—now? If you’re a second-in-command, this episode flips the pain of scaling upside down.Host Sivana Brewer dives deep with Inaas Arabi, COO at Block & Associates Realty and an industry veteran who’s engineered two rounds of company doubling (with a third on deck). They break down order-from-chaos strategies, how to build systems that actually scale, and the hidden math of hiring for sustainable results

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553 results

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