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PODCAST

The Business of Luxury Weddings

James × Schulze

The only podcast designed to help driven wedding professionals elevate your wedding business, travel to amazing locations, and double your revenue even if you don"t think this is possible…yet. Each week we talk to luxury wedding pros who have broken through & built a high-net-worth clientele. Together we share the strategies, success tips, and roadmap to follow. So you can build a lifestyle filled with powerful experiences, inspiring relationships, and long-lasting connections. ‌

business visual arts

All Episodes

45:35

Jennifer Zabinski: Make Weddings Authentic To Who...

The Business of Luxury Weddings ·

2024/03/11

Creating a magical wedding is a dance of balancing contradictions. You have to saturate the senses without over-producing, steep the event with individual details that become seamless, pace a fast-moving day, and counter the emotional crescendos with much needed lulls. The planners responsible for this do multiple events a year, but they still have to make that particular event authentic to who’s being celebrated. The ultimate litmus test and sign you’ve succeeded? When someone can’t pinpoint

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58:11

How to Strip Success Down to the Exceptional...

The Business of Luxury Weddings ·

2024/03/02

In this business, the biggest leaps don’t come from adding bells and whistles to our approach. They come from stripping what we do down to the clearest, most actionable and exceptional basics. Going an inch wide and a mile deep produces more profound results than going a mile wide, an inch deep. When you really think about it, we spend 10% of our time in the business behind the camera. What moves the needle is what we do with that 90%. There’s hundreds of things we could be doing. Success comes

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49:09

Joshua Coombes: The Powerful Ripple Effect of One...

The Business of Luxury Weddings ·

2024/02/21

A simple, kind and meaningful act can have a powerful ripple effect, like giving a haircut to someone in need. Not only does it create doorways to connection. It can open up entire portals that break the typical pattern of how we interact with the community around us. Through one simple compassionate act, we can create moments that matter - moments that can start to break through layers of hardship and make people feel seen after feeling invisible. How did the decision to give a haircut become

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52:15

Barbi Walters: Beyond Ballrooms: The Rise of...

The Business of Luxury Weddings ·

2024/02/19

Interior design and wedding design have always had a natural synergy. Inspiration from interiors has always trickled into events. Now that there’s a huge movement to make weddings feel residential, interiors aren’t just inspiring events, they are informing them. People want the big day to feel authentic, and not just like another decorated ballroom. The big day is an extension of how they’d host people in their homes. It makes sense then for a wedding designer to also have a firm footing in

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45:20

Sarah Tivel: From Formulaic to Intentional: The...

The Business of Luxury Weddings ·

2024/02/12

Just like dress trends and decor trends, weddings and how they are planned have gone through a huge evolution of their own. How the special day was crafted used to be formulaic and predictable. There were traditions that had to be met and boxes the event had to check. Today, there’s plenty of room for the unexpected, the whimsical and the meaningful. What people include in that day is more about intention, not because it’s what they have to do. Wedding days have become wedding weekends

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57:48

Wendy Jacobs Hampton: Indecisiveness is the Downfall...

The Business of Luxury Weddings ·

2024/02/06

Among the many superpowers of a luxury wedding planner, is the ability to turn 18 months of planning into a timelined, well-executed event with hundreds of moving parts. The secret: there is absolutely no room for indecisiveness. The clients hire you to guide them and make decisions. If you’re still thinking “I wonder if we should…” on the day, it’s not a business you’re built for. Wendy Jacobs Hampton has this and so many other superpowers that make her perfect for this job. Growing up in a

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56:04

Shut Up and Listen: How to Elevate Events into...

The Business of Luxury Weddings ·

2024/01/29

Luxury is the ability to surprise, delight, anticipate, and deliver. In the wedding space, it's ultimately the difference between planning an event and creating an experience. Our clients are incredibly discerning individuals, so we have to be discerning too. The job is going above and beyond “what we have in the warehouse” to actually bring about a well-executed vision. In this high stress environment, not breaking a sweat while pulling off these feats of creativity is part of the job. How

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52:46

Every Detail For a Reason: The Secret to Precise,...

The Business of Luxury Weddings ·

2024/01/22

In the realm of ultra-luxury event design, the pressure to exceed the client’s high expectations comes with the territory. Creatively speaking, it’s hard to say no to the vision, and that requires us to constantly push the boundaries of what’s possible. The work of designers is incredibly detailed and precise, and that can be a heavy energy expenditure to whoever’s at the helm of that vision. The designer’s job is to push, cultivate and curate everyone around them to elevate to the level of that

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56:54

Relationships Are the Job: The Highest ROI Decision...

The Business of Luxury Weddings ·

2024/01/14

In an industry like wedding photography, “there are as many opinions as there are planners”. It's easy to get caught up in groupthink and herd mentality. People parrot information about running our businesses and what it takes to succeed like it’s universal truth when it’s one perspective. All information and advice is meaningless if it’s not filtered through what works best for us. Sometimes, the most profitable decision we can make is stepping away from the herd. That was the case for Sarah

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48:11

Obsessive Craftsmanship, Relentless Collaboration:...

The Business of Luxury Weddings ·

2024/01/08

Obsessive craftsmanship, storytelling, collaboration. If we could sum up wedding photography, it would be in these 4 words. It’s not just about taking a pretty picture, and it’s definitely not just about the technical stuff. At some point focus, light, and composition become so deeply ingrained in us we have to reach for something more. We have to learn the art of earning the photo - both from our experience, and also our ability to truly capture the moment. A camera isn’t just a way to capture

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50:51

"Your Vision’s Safe With Me": The Number 1 Rule of...

The Business of Luxury Weddings ·

2024/01/01

“Your vision is safe with me.” That’s what a planner needs to say and deliver to their clients. When you’re at the helm of a magical moment where every detail matters, how things look isn’t your first consideration. You have to go 30,000 ft up, take what they want to see and steep it in reality, while still maintaining the magic. To do this effectively, confidence, competence, and kindness are required. For Michelle Rago, these things come easy, and it shows in the experiences she creates. How

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55:51

Focus On Worth, Not Work: The Secret to Quadrupling...

The Business of Luxury Weddings ·

2023/12/26

If you’re good at the craft, raising your rates isn’t a question of skill. It’s more about doing the mindset work so you can confidently elevate how you show up in the marketplace. Your work has to be good - that’s a given, but you’ll hit a ceiling if you only focus on that. To grow our revenue, we have to raise what we think our work is worth - and that has a lot to do with branding. The shift to a higher rate starts internally. Believing it for ourselves first makes the pricing and marketing

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52:30

Read the Room, Collaborate & Serve: What It Takes to...

The Business of Luxury Weddings ·

2023/12/18

Luxury wedding or not, we’re in the business of serving our clients and pulling off a once-in-a-lifetime fairytale for them. Of course, we have to be exceptionally talented, but there’s also a whole strategic process of unglamorous, behind-the-scenes work to make it look seamless and luxurious. All wedding vendors are in the unique position of not being guests, but having such a pivotal role on a very important day. Ultimately, we’re privileged service providers who work together to make magic

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43:21

Through the Lens of An Elite Planner: How to Get Your...

The Business of Luxury Weddings ·

2023/12/08

An emotion-provoking image that speaks to the planner, not a wasteful unsolicited gift. Steady, quiet persistence, not annoying pushiness. Understanding the cues that say ultra-luxury, and nothing less. That’s how you get on the radar of an elite ultra-luxury planner, and get hired again and again. In the high stakes, high-touch and high detail world of elite wedding planning, photographers are the most important vendors on game day. Planners want collaborators who understand their role and

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32:34

From Charging $500 per Wedding to a 7-Figure Wedding...

The Business of Luxury Weddings ·

2023/12/06

“If only I was just better at the craft....” If you’re a creative in the wedding industry struggling to get those next level weddings, you’ve probably said this to yourself. It’s easy to think getting better at what you do is the missing link. The truth is: digging into and putting an emphasis on the business side is the solution. Most creatives feel like artists who happen to run a business. We have to shift to business owners who happen to be creative. In order to grow on the business side

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55 results

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