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PODCAST

HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson

Join the The Kingdom as we cover all things Marketing. We are content marketing experts, combining our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software. Is your business looking for an advantage that disrupts your marketplace? Find out more at https://www.thekingdom.com.au/hubnspoke

business management & marketing

All Episodes

22:59

#19 - Investigating The Misunderstood Features In...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/12/22

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are back once again to continue their mission to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced HubSpotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales,

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17:20

#18 - Investigating The Misunderstood Features In...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/12/12

HubnSpoke team of Adam Steinhardt and Zaahn Johnson return to continue their mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales,

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22:26

#17 - Investigating The Misunderstood Features In...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/12/06

HubnSpoke team of Adam Steinhardt and Zaahn Johnson embark on a new mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales,

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21:56

#16 - The "Sales" part of the HubSpot Growth Stack

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/11/30

In this edition of the HubnSpoke Podcast for sales and marketing professionals we take a closer look at the new Sales Tools recently revealed as part of the HubSpot CRM at Inbound 2016. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The sales power of the HubSpot platform is massive and growing in incredible innovative and exciting ways. Just like in content marketing, HubSpot channels inbound methodology to help you

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19:57

#15 HubsDB and Other Hidden HubSpot Features from...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/11/22

Inbound 2016 had so many remarkable moments. In this edition of the HubnSpoke Podcast for sales and marketing professionals, we investigate some of the hidden gems of one of the biggest marketing conferences in the world. We focus on the content marketing power of HubSpot. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The HubSpot Growth Stack is a powerful combination of cloud-based software tools, which when combined

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18:28

#14 - We SWOT analyse Inbound 2016 For Sales and...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/11/16

We discuss the remarkable HubSpot Inbound sales and marketing conference. Attended by over 19,000 people last week in Boston. Managing Director Adam Steinhardt and Social Media Expert, Zaahn Johnson was there to see the latest and greatest in sales and marketing. HubSpot launched it's new Growth Stack. A combination of CRM, Sales and Marketing tools in one powerful cloud application. Our HubSpot experts analysed the new features of HubSpot that we liked the look of, at the same time taking the

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24:07

#13 - How Live Chat Can Boost Your Inbound Marketing...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/10/31

In episode 13 of HubnSpoke, we investigate Live Chat Apps that work with HubSpot, and see if they can have a postive impact on your inbound marketing efforts. Live chat is popular with the corporates of the world, so is it time for your business to get it working on your website? Zaahn Johnson and Adam Steinhardt discuss the power of live chat and how it works well with HubSpot and inbound marketing endeavours. If you are looking for better ways to convert your inbound marketing efforts, then

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18:44

#12 - Why Trust Is So Important For Inbound Marketing...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/10/24

Welcome to Episode 12 of HubnSpoke. The podcast for HubSpotters and Sales and marketing people wanting to have a laugh whilst learning Adam Steinhardt and Zaahn Johnson discuss the why having trust in your inbound marketing strategy is so important. As a specialist inbound marketing agency and HubSpot Platinum Partner we often see impatience to get results get in the way of tried and tested inbound strategies. What is inbound marketing? Inbound marketing is the process of creating content for your

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21:52

#11 - 5 Unusual Ways To Get More Sales Using HubSpot

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/10/17

Are you interested in 5 Unusual Ways to get more sales using HubSpot? Welcome to Episode 11 of HubnSpoke with The Kingdom Managing Director Adam Steinhardt and Operations Director, Zaahn Johnson. As inbound marketing experts we are always looking to get more out of HubSpot, so we decided to dig out 5 unusual ways HubSpot can help you with sales. Discover how we: 1) Generate internal notification emails based on lead scoring 2) Create Reactivation Workflows to bring back missing prospects 3) Use

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19:48

#10 - How to Use Social Media to Convert Leads in...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/09/26

HubnSpoke Episode 10 - How to Use Social Media - Stage 4 of 4 - Delight. Adam Steinhardt and Zaahn Johnson discuss how to use social media to delight your customers. Episode 10 of HubnSpoke is the final part of the 4 part series on how to use social media to bring leads down your sales funnel. HubSpotters, we discuss our favourite features on HubSpot. This week we talk about keywords and the sales CRM pipeline tool. The Kingdom HubSpot experts also discuss the changes they would make if they were

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19:58

#9 - How to Use Social Media to Bring People Down the...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/09/20

Welcome to the 3rd part of our 4 part series on how to use social media to convert leads in your sales funnel. Stage 3, the Close Stage. The Kingdom's Managing Director Adam Steinhardt and Zaahn Johnson discover how to grow sales from your inbound marketing sales funnel by using social media. Our automated sales and marketing experts teach you how to use the HubSpot list tool and Facebook remarketing. You can get fantastic sales results without massive budget investments. We discuss what we love

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17:14

#8 - How to use Social Media to Bring People Down the...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/09/14

Now that you have attracted your customer, what’s the next step? Stage 2 is all abouthow to convert your social media fans and followers into leads. You have already attracted them using your content, now it’s time to offer them something more. Create Something of Value A great way to convert followers into leads is by offering them premium content that is given in exchange for their information. You have to ensure that what whatever you are offering is worth exchanging their email for. The offer

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23:18

#07 - How to use Social Media to Bring People Down...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/09/12

Do you want to get the most out of your social media posts? The attract stage is the element with the potential to draw people in. Social media is a great way to share the content to begin this process. To be successful on social media your content must be helpful, enjoyable and sharable. If your content can solve a customer's problem or answer their questions it will be even more engaging. So how can you get the most out of social media when trying to engage your customer and prospects? Headlines

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21:41

#06 - Is the world creating too much content? Are we...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/09/02

Are we are in content shock? Do we need a restraining order against social media? It's time to analyse how much the popular social networks have grown, and what that means to consumers. Content is a really interesting point, and something that grabbed our attention was in The Asia Pacific Content Marketing Report 2016. HubSpot and Survey Monkeycombined forces and they polled 720 different marketeers. Now we know what you're thinking; you hear the word "report" and think 'I totally should read it,

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16:46

#05 - Discovering HubSpot Landing Pages, Progressive...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/08/29

How can HubSpot's platforms help your business and your customers? Should you be inbound fit to be a successful marketer? Landing Pages Zaahn has been loving watching how landing pages work. Landing pages are definitely under-rated on a social platform and should be used more. The ability to share it and have it as an option for social media is great for more conversion. Landing pages have so much versatility. If your business is hiring, one great tip is to use a landing page as a careers page

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18:31

#04 - HubSpot v WordPress

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/08/29

Is HubSpot better than WordPress? Which is more efficient for your business? Analysis of HubSpot V WordPress Is HubSpot better than WordPress? WordPress is a great blogging tool that makes it usually customer's first choice. It has many fantastic templates available and is free, but can be easily hacked due to this. HubSpot is easy to use, understand and update your content accordingly. Everyone is able to use it and create a website which will give you statistics on your customer base, and whether

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14:26

#03 - Tools in the HubSpot Platform

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/08/29

What tools and resources does HubSpot offer? What effects can social media have on your business? Zaahn's Favourite Tool in HubSpot After using Hootsuite in the past, the social media tool in HubSpot has proven to be very easy to use. It pulls information from the HubSpot platform itself and has multiple tools in one programme. You are able to schedule messages out at certain times of the day or night which saves you a lot of time. HubSpot has the contact database, so you can monitor where your

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17:59

#02 - TOFU: Top of the Sales Funnel

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/08/29

What is the sales funnel? Don't you eat TOFU? How can inbound marketing and social media attract your customers? What is the Sales Funnel? There are 3 parts to the sales funnel: TOFU: Top of funnel This is the light content that you use to drive traffic back to your website. Usually, this overview-style content identifies and defines the challenges your consumers are facing. MOFU: Middle of funnel You will begin to show your prospect why you might be the choice for them. You start to position the

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13:04

#01 - Welcome to HubnSpoke

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/08/28

What is content marketing? How do sales funnels work? Can social media really help your business? This podcast series will discuss these topics and more in further detail, as well as tips and tricks revealed by Adam Steinhardt and Zaahn Johnson that will get you fired up for your marketing day. What is HubnSpoke? It represents the ways in which you market your content. Hub = blog Spoke = vehicles used to push the content out (Facebook, emails, LinkedIn, etc.) Using HubSpot for Content Marketing

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59 results

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