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PODCAST

AdExchanger

AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger"s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

business marketing

All Episodes

40:57

Brands, It’s Time To Test Those Alt IDs

AdExchanger ·

2025/02/04

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.

en-us

43:12

What The World Looks Like To Smaller Agencies

AdExchanger ·

2025/01/28

It’s not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal “also creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency Kepler.

en-us

49:46

A Standard-Bearer For Standards

AdExchanger ·

2025/01/21

What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards – and companies conform to them – the less transparency you need. It’s like when you plug in a new toaster. “You’re not worried that it's going to burst into flames and destroy your home,” Hovaness says.

en-us

51:02

Speaking Of Growth, With Duolingo’s CMO

AdExchanger ·

2025/01/14

Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That’s why Duolingo makes organic marketing a top priority.

en-us

51:00

Frank Predictions For 2025

AdExchanger ·

2025/01/07

Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust trials to practical AI use cases (minus the BS).

en-us

59:26

Breaking Away From Low-Quality Data

AdExchanger ·

2024/12/31

Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation provider Truthset. The road was more linear than one might think.

en-us

42:29

On The Verge Of Convergence

AdExchanger ·

2024/12/23

Feels like we’ve been waiting for the convergence of ad tech and mar tech forever. But it’s finally starting to happen, and the time couldn’t be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.

en-us

40:08

For Incrementality Testing, It’s One Step At A Time

AdExchanger ·

2024/12/17

What is incrementality testing? “I’ve been doing more interviews with journalists lately and realize I need a better answer to this question,” says Haus Head of Strategy Olivia Kory.

en-us

54:28

The Crusade Against Principal-Based Buying

AdExchanger ·

2024/12/10

Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He’d like someone to please explain to him why media arbitrage isn’t a form of stealing.

en-us

51:38

Insight Is A Man’s Best Friend, With Mars Pet Nutrition

AdExchanger ·

2024/12/03

Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.

en-us

49:24

Talking (Antitrust) Turkey With DCN’s Jason Kint

AdExchanger ·

2024/11/26

Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the search antitrust case against Google.

en-us

01:01:19

What’s Next, With Nextdoor CEO Nirav Tolia

AdExchanger ·

2024/11/20

When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.

en-us

01:04:13

Wendy Clark Says, ‘Do Your Homework’

AdExchanger ·

2024/11/14

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.

en-us

54:57

The Case For Turning Google’s Network Biz Into A...

AdExchanger ·

2024/11/04

If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.

en-us

41:04

Talking Shop With Mike Ryan, The PMax Whisperer

AdExchanger ·

2024/10/29

Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

en-us

51:54

Back To Marketing Basics, With Back Market’s New CMO

AdExchanger ·

2024/10/22

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

en-us

45:05

Pitching Performance, With Pinterest’s CRO

AdExchanger ·

2024/10/15

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.

en-us

44:49

Context Vs. Cookies With Dotdash Meredith's D/Cipher...

AdExchanger ·

2024/10/08

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

en-us

51:17

Oracle Memories, With Omar Tawakol

AdExchanger ·

2024/10/01

Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.

en-us

52:55

Ari Paparo, On The Ground In Virginia

AdExchanger ·

2024/09/24

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

en-us

189 results

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