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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

28:28

#717: Understanding customers by simulating them...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/11

Is the most effective way to understand real human behavior to simulate it first?Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways to scale customer understanding. Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right

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26:44

#716: Streamlining brand partnerships with Alan...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/08

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. Mutual Markets is already

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31:22

#712: Compounding returns on your marketing campaigns...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/30

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision?Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris

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31:14

#711: Making accessibility a priority with Make...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/28

The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? Today I’m joined by Michael Paciello, Chief Accessibility Officer at AudioEye. Michael is a pioneer in digital accessibility and a longtime advocate for

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64:13

#709: The state of CX and the value of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/24

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest tech. Without this, customer satisfaction will continue to slide, and brands won’t be any closer to knowing what to do to solve for that. I am here in Edinburgh with my guest today, who has worked with some of the world's largest brands, written several books, and hosts a great podcast of his own. To talk about a few

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29:15

#708: How commerce media is changing advertising with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/23

If you think commerce media is just a buzzword or a trend, think again.It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably falling behind. Today I’m joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media

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30:45

#706: Building more connected digital experiences...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/18

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively?Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how AI and more connected digital experiences are shaping the future of the web.To help me discuss this topic, I’d like to welcome Eric Stine, CEO of

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25:43

#705: What happens to your KPIs when both CLV and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/16

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the

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28:36

#703: How AI and Deep Learning is affecting...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/11

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want?Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we’re going to talk about how Deep Learning and AI are

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24:29

#699: Being real about synthetic personas with Narek...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/04

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology?Joining me today is Narek Vardanyan, CEO of Prelaunch.com, a platform focused on helping businesses validate their ideas before launching. Prelaunch.com recently introduced Customer Persona, an

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23:30

#698: Staying customer-centric in the race to adopt...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/02

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust. Today we’re talking about staying customer-first in the race to adopt

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24:10

#697: Building the total experience for customers...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/30

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake?We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of

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24:05

#693: Optimizing the post-click customer experience...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/20

What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet?In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold. Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or a new influencer strategy—it lies in mastering the messy, invisible

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31:23

#691: Gaining agility and results with composable...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/16

Is your CMS holding your creativity—and marketing growth—hostage?When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers’

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26:47

#690: Focusing on long-term customer value using next...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/13

What if your most loyal customers are the ones you helped spend less?Agility in marketing isn't just about moving faster — it's about aligning brand intentions with customer outcomes in real-time, even when that means giving up short-term gains to earn long-term trust. Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how Telenet is transforming customer loyalty in a saturated market — not with discounts or gimmicks, but with ethical, AI-driven

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30:06

#686: Autonomous innovation using predictable AI...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/06

What if your agentic AI could innovate autonomously—and still follow your business rules?Agility in the age of AI doesn't just mean speed. It means predictability, accountability, and the ability to innovate autonomously without businesses losing control of what is important, and what their customers value. Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how enterprises are starting to move beyond prompt-based, freewheeling AI models and toward

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2:15

Introducing Travis Makes Money

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/04

I would like to recommend the Travis Makes Money podcast. Unlike many finance shows which focus on budgeting and saving techniques, Travis shows you how you can increase your income to achieve your dream lifestyle. We are huge fans of Travis and his show, and we hope you will enjoy it too.

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23:28

#683: Navigating the effect of AI on marketing jobs...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/30

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride.Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue KeithSue Keith is

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25:26

#682: Consequential AI and customer loyalty with Raj...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/28

If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice?Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy. Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when

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2:15

Introducing Travis Makes Money

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/28

I would like to recommend the Travis Makes Money podcast. Unlike many finance shows which focus on budgeting and saving techniques, Travis shows you how you can increase your income to achieve your dream lifestyle. We are huge fans of Travis and his show, and we hope you will enjoy it too.

en

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