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PODCAST

How To Be A Handmade Boss

Steph Cole-Lewis

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How

business marketing

All Episodes

16:02

Why Your Sales Are Inconsistent (And How to Fix It...

How To Be A Handmade Boss ·

2025/05/14

🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable. In this episode, we’re breaking down why your sales feel so up and down – and spoiler alert: it’s not your product, pricing, or even your views. It’s your lack of a proper sales system. If you’ve been winging it and hoping for the best, this one’s for you. We’ll dig into the three biggest reasons

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9:45

How the Threads Algorithm REALLY Works (And What to...

How To Be A Handmade Boss ·

2025/05/07

If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s). We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer. I’m also sharing simple, practical tips you can use right now to ...

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32:50

How Jen Turned Her Craft Hobby Into a Real Business –...

How To Be A Handmade Boss ·

2025/04/30

In this uplifting episode, I’m chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to small business owner. Jen opens up about: 💙 How she found the confidence to start selling 💙 What helped her go from “I can’t do this” to “this is actually working!” 💙 The juggle of life, work, and creativity 💙 Her favourite HBSA lesson (and how it changed everything) 💙 Why she’s now excited for

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11:13

Cracking the Code: How the Facebook Group Algorithm...

How To Be A Handmade Boss ·

2025/04/23

💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone... and it’s not your fault. 🎙️ In this episode, we break down exactly how the Facebook group algorithm works in 2025, and why your posts might not be getting the traction they deserve. 👉 Here’s what we cover: • Why even your most valuable posts might get buried • The algorithm signals...

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10:42

How the Pinterest Algorithm Really Works (and How to...

How To Be A Handmade Boss ·

2025/04/16

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales. In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover: ✨ What the algorithm actually looks for (spoiler: it’s not followers) ✨ Disco...

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12:46

How the Instagram Algorithm Really Works in 2025 (for...

How To Be A Handmade Boss ·

2025/04/09

Hey handmade boss 👋 Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛 In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨ We’r...

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15:24

#52 How the Facebook page algorithm works

How To Be A Handmade Boss ·

2025/04/02

🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence? 👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen. 🧭 We'll explore how Facebook decides who sees your posts, ...

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14:25

#51 - REAL TALK Does the HBSA actually work?

How To Be A Handmade Boss ·

2025/03/26

💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them. • Karen tells us how the course has helped her with marketing and identifying her target audience, as well as achieving a better work-life balance • Pash highlights the expertise within the HBSA and emphasises the value of investing in yourself. She calls joining the HBSA the best thing she has done this year • Eric shares how the HBSA helped him set up his

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47:07

#50 - 'The perfect journey' for our HBSA Student Heather

How To Be A Handmade Boss ·

2025/03/19

💙 'The perfect journey' for Heather and we want it to be for you too! 💬 Steph chats with Heather, the creator of Arthur's Knitting Business, about knitting, teaching, and entrepreneurship.... Heather's business focuses on providing kits and educational resources to help people learn to knit. 🧶 She's on a mission to remove the misconception that knitting is too difficult by providing all the necessary tools, materials, and learning resources you need. 💪 Heather's advice to new handmade b...

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29:12

#49 The beginners guide to Pinterest for handmade...

How To Be A Handmade Boss ·

2025/03/12

🤔 Have you always wanted to know how to use Pinterest effectively for your handmade business? 🥳 We've got the answers, join Steph for an in-depth guide on how to use Pinterest to benefit a handmade business. 💙 This episode covers everything you need to know including setting up a Pinterest business account, creating effective pins, optimising your account for your target audience, the type of boards to create and understanding key metrics to watch. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ The doors to the H...

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21:51

#48 - How to keep going when you're not seeing...

How To Be A Handmade Boss ·

2025/03/05

👋 Welcome back to the How To Be A Handmade Boss podcast! 🎉 In this episode, we tackle a common struggle for many handmade business owners: staying motivated to complete those essential but less enjoyable tasks, like bookkeeping, PR activities, and business development. ❓ Join me as I answer a listener's question from Soul Seed Jewellery about shifting mindset and maintaining motivation when the results aren't immediate. I share practical tips and strategies to help you reframe your pers...

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12:00

#47 - Your 7-Day Affirmations Challenge

How To Be A Handmade Boss ·

2025/02/26

👋 Welcome to the How To Be A Handmade Boss podcast! In this episode, we're diving into the transformative power of affirmations for your handmade business. If you've been feeling stuck or unmotivated, this episode is for you! Don't worry it's not too woo-woo. 🙂‍↕️ Join us as we guide you through a series of affirmations created to boost your creativity, confidence, and resilience. Whether you're starting your day or working on your craft, these affirmations can help you shift your mindset

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28:59

#46 - Learn how HBSA student Laura turned her passion...

How To Be A Handmade Boss ·

2025/02/19

👋 Welcome back to another episode of the How To Be A Handmade Boss podcast! 🎨 In this episode, I chat with HBSA student and fantasy artist Laura, from The Daydream Emporium, who draws inspiration from the beauty of nature and the quirky creatures that inhabit it. We discuss Laura's creative journey, her unique approach to art, and how she turned her passion into a business after gaining her degree in Technical Arts and Special Effects and a masters degree in Children's Book Illustration. 🎙️

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14:53

#45 - Marketing has changed since 2020. Here's what's...

How To Be A Handmade Boss ·

2025/02/12

📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you! 🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into

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19:45

#44 - The Communication Game: Should You Speak with...

How To Be A Handmade Boss ·

2025/02/05

🩵 In this episode Handmade Bosses founder, Steph, dives into the great "I vs. We" debate that many handmade business owners face. ❓ Should you present your brand as a solo handmade business or as a team? Steph shares talks about the pros and cons of using "I" versus "we," helping you decide which approach aligns best with your business. Join Steph as she discusses: The importance of being authentic and building personal connections through your branding How using "I" can build tru...

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20:19

#43 - Unlock Effortless Social Media Growth: Proven...

How To Be A Handmade Boss ·

2025/01/29

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲A brand is just a logo & pretty fonts... right?! WRONG! ❌When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.They're selling the BRAND ⭐Your business' worth & value

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22:09

#42 - Here's how to have a calm marketing strategy...

How To Be A Handmade Boss ·

2025/01/22

🩵 Does social media feel heavy and something you just don't need piled on your to-do list?😤 Do you feel like you're not doing your best, you don't know what to do on social media and it's all a bit too much?🥰 Today I'm going to teach you how to grow your handmade business all whilst keeping your social media serene AF.📋 I'll help you find your right people, what content to make, why going viral isn't the key to success, clickbait isn't the answer and so much more to help you boss your

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33:25

#41 - Unlock Peak Sales After Christmas: Tips to...

How To Be A Handmade Boss ·

2025/01/15

🩵 Join me in this episode of "How to Be a Handmade Boss," as I talk about a common challenge faced by many handmade business owners: the post-Christmas sales slump. 🎄 As the holiday season winds down, many entrepreneurs notice a significant dip in sales, you're not alone in this experience.I share valuable insights and actionable strategies to combat this slump. From the importance of maintaining momentum in sales and practical tips to keep businesses thriving even after the holiday rush.

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32:54

#40 - Unlock Extraordinary Business and Personal...

How To Be A Handmade Boss ·

2025/01/08

🎉 Kick off the New Year with an inspiring episode of the How to Be a Handmade Boss podcast! ⚡️ In this electrifying episode, "Unlock Extraordinary Business and Personal Growth with My Proven Dream Board Method," Steph reveals how dream boarding can be a game-changer for achieving your business goals.🤫 Join her as she shares the secrets behind her impressive success, having accomplished 85-90% of her dream board goals. Discover the psychology of visualisation, including insights into the

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41:23

#39 - I Failed. How Ignoring My Own Advice Led to...

How To Be A Handmade Boss ·

2025/01/01

💙 In this episode of the "How To Be A Handmade Boss" podcast, I dive deep into a topic that many of us face but often shy away from discussing: burnout and mental health. ✋ Before we get started, I offer a trigger warning for those who may not be in a place to hear about these struggles. If you're feeling overwhelmed or prefer to skip this episode, I completely understand. However, if you're interested in learning from my experiences over the past few months, I invite you to stick

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