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PODCAST

Live with Sondra

"Live with Sondra" is hosted by Sondra Shannon, the CEO of Gatemaster Technology. In this engaging series, Sondra explores the latest attractions and amusement park trends, offering invaluable insights to owners and operators. Each episode features discussions with industry experts, focusing on enhancing guest satisfaction through innovative technology and legendary service. The show aims to provide practical solutions and creative ideas to improve the overall guest experience and operational

business

All Episodes

14:11

Do You Really Care About Your People?

Live with Sondra ·

2025/03/13

As leaders, we often talk about caring for our people, building great workplace cultures, and investing in strong teams—but do our actions reflect that? In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, dives into a controversial but necessary conversation: Is your technology helping or hurting your team?In this session, Sondra will cover:The Hidden Cost of Tool Fatigue: How juggling too many outdated or disjointed systems drains productivity and morale.Technology as

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18:32

LIVE with Sondra: Partnering with Us is as Easy as...

Live with Sondra ·

2025/03/13

Thinking about upgrading your ticketing and attraction management system but unsure where to start? In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, breaks down the four simple steps to partnering with Gatemaster—making the process seamless, transparent, and tailored to your venue’s needs.In this session, Sondra will cover:Step 1: Discovery Call – How a simple conversation helps us understand your unique needs, challenges, and goals, ensuring we’re the right fit for

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25:15

Unlock the Gates to Excellence with Gatemaster Tech's...

Live with Sondra ·

2025/03/13

Providing legendary service isn't just a goal at Gatemaster—it’s our mission. Whether you're running a water park, amusement park, museum, or any ticketed attraction, your success depends on reliable support, seamless technology, and proactive solutions. In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, dives into why 24/7 customer support and proactive solutions are game-changers for attractions looking to maximize uptime, enhance guest experiences, and boost

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24:27

Navigating Pricing Strategies in the Ticketing Business

Live with Sondra ·

2025/03/13

Pricing isn’t just about setting numbers—it’s about creating trust, transparency, and value for your customers while maximizing revenue for your attraction. In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, explores the strategies behind pricing models in the ticketing industry and breaks down the pros and cons of Surge Pricing vs. Value Pricing.In this session, Sondra dives into:Surge Pricing (Dynamic Pricing): How adjusting ticket prices based on demand can

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43:28

Power Up Your Success with Collaborative Strategies

Live with Sondra ·

2025/03/13

Success in business isn’t a solo journey—it’s built through collaboration, relationships, and shared expertise. In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, explores the power of collaborative strategies and how businesses can leverage partnerships, teamwork, and innovation to scale faster, create impact, and achieve long-term success.In this session, Sondra dives into:The Power of Collaboration: Why businesses that embrace partnerships and teamwork consistently

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20:13

Exceed Customer Expectations & Blast Off to Loyalty!

Live with Sondra ·

2025/03/13

Customer loyalty isn’t just about meeting expectations—it’s about exceeding them at every turn. In this special year-end episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, shares how attractions can create unforgettable experiences that drive repeat business and turn guests into lifelong advocates.In this session, Sondra dives into:The Power of Going Above & Beyond: Why meeting expectations isn’t enough in today’s experience-driven economy.Real-Life Examples of Customer

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20:07

Transform Your Attraction's Purchasing Process and...

Live with Sondra ·

2025/03/13

The future of attractions is here, and it’s all about empowering guests with seamless, frictionless transactions. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, dives into the transformative power of guest-driven transactions and how attractions can eliminate frustration, enhance convenience, and increase revenue by meeting guests where they are in today’s digital economy.In this session, Sondra explores:The Shift to Guest-Driven Transactions: Why attractions

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52:55

Scary Truths About Not Having a Thought-Out Buyer...

Live with Sondra ·

2025/03/10

👻 It’s Halloween, and while the season is full of spooky fun, nothing is scarier for an attraction than a poorly designed buyer journey. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, uncovers the terrifying impact of not optimizing your guest’s buying experience and how it could be costing your attraction revenue, guest satisfaction, and long-term loyalty.In this session, Sondra explores:Cart Abandonment Nightmares: Why 70% of buyers abandon their carts and

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21:16

Guest-Driven Transactions Empower Both Your Team and...

Live with Sondra ·

2025/03/10

In today's fast-paced, on-demand economy, guests expect seamless, convenient, and personalized experiences—just like they get from Amazon. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, explores how guest-driven transactions can revolutionize your attraction’s operations, empowering both your guests and your team.In this session, Sondra dives into:Empowering Your Team: How automation and self-service tools reduce stress, increase engagement, and allow staff

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42:38

Optimizing Park Operations: Practical Solutions for...

Live with Sondra ·

2025/03/10

Optimizing Park Operations: Practical Solutions for Common ChallengesJoin us for a special episode of Live with Sondra as host Sondra Shannon, CEO of Gatemaster Technology discusses with Tiffany Blair, EVP of Client Success and Solutions the key challenges parks and attractions face in optimizing operations. In this session, Tiffany will discuss:Enhancing Guest Experience Through Technology: How strategic tech solutions can simplify processes, reduce guest frustration, and improve overall

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14:37

Signs it's time for a new ticketing and customer...

Live with Sondra ·

2025/02/28

Live with Sondra: Signs It's Time for a New Ticketing and Customer Management PlatformIs your current ticketing system holding your business back? In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, shares the key warning signs that it's time to upgrade your attraction’s ticketing and customer management system. If your platform is creating more challenges than solutions, you won’t want to miss this conversation.In this session, Sondra dives into:Confusing Guest

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17:36

Gatemaster Tech's 30th Anniversary Celebration and...

Live with Sondra ·

2025/02/21

Welcome to this episode of Live with Sondra: Don't Let Anyone Tell You You Can't Have It All! where we explore how to break free from limiting beliefs and empower yourself to achieve your dreams. Join us for an inspiring solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Belief and Self-Empowerment: How cultivating unwavering self-belief and embracing your unique journey can help you overcome societal biases and personal doubts.Overcoming

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22:44

Don't Let Anyone Tell You You Can't Have It All!

Live with Sondra ·

2025/02/21

Welcome to this episode of Live with Sondra: Don't Let Anyone Tell You You Can't Have It All! where we explore the power of self-belief, bold goal setting, and the courage to chase your dreams. Join us for an inspiring solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Belief & Self-Empowerment: How cultivating unwavering self-belief can transform obstacles into opportunities.Overcoming Limiting Beliefs: Insights on challenging

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15:35

IAAPA Meetup at Meow Wolf

Live with Sondra ·

2025/02/21

Welcome to this episode of Live with Sondra: IAAPA Meetup at Meow Wolf where we dive into the exciting world of industry events and networking at one of Denver’s most innovative attractions. Join us for an engaging solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Event Attire & Style: Discover Sondra’s tips on dressing up for a standout look at the IAAPA Meetup and making a memorable first impression.Networking & Industry

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96:33

Live with Sondra: Sharing Wild Waterpark Stories!

Live with Sondra ·

2025/02/21

Welcome to this episode of Live with Sondra: Sharing Wild Waterpark Stories! where we dive into the unpredictable and unforgettable world of water parks. Join us for an engaging solo session of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Wild Water Park Adventures: Discover how daring experiences—including a memorable stint in Venezuela while she was just starting out—shaped her career in the attractions industry.Cultural Connections & Bold

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38:19

The Steps That Businesses Can Take to be Prepared for...

Live with Sondra ·

2025/02/21

Welcome to this episode of The Steps That Businesses Can Take to be Prepared for Outages where we explore proactive strategies to safeguard your operations when unexpected disruptions occur. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Understanding Outages: How incidents like the recent Square outage can impact transactions, customer service, and brand reputation.Building Redundancy: The importance of multiple

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38:01

The Value Proposition of a Premium Ticket

Live with Sondra ·

2025/02/21

Welcome to this episode of The Value Proposition of a Premium Ticket where we explore how premium upgrade options can revolutionize the guest experience at your attraction. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Enhancing Guest Experience: Discover how premium tickets empower guests to plan their day, skip long lines, and fully immerse themselves in unforgettable park experiences.Increasing Revenue &

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37:01

Goals and Targets for the First of the Month!

Live with Sondra ·

2025/02/21

Welcome to this episode of The First of the Month: A Fresh Start for Setting Goals and Targets where we dive into how clear goal setting and innovative technology can transform guest experiences into lasting relationships. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology, will dive into:Goal Setting for Success: How establishing clear, measurable goals and celebrating mini wins sets the foundation for business growth and enhanced

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37:01

The First of the Month: A Fresh Start for Setting...

Live with Sondra ·

2025/02/21

Welcome to this episode of The First of the Month: A Fresh Start for Setting Goals and Targets where we kick off the month with powerful insights on goal setting, accountability, and celebrating success. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon, CEO of Gate Master Technology will dive into:Goal Setting & Clarity: How to create SMART goals—specific, measurable, attainable, relevant, and time-bound—that give you a clear direction for personal and

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19:15

Wild Waterpark Stories

Live with Sondra ·

2025/02/21

Welcome to this episode of Creating Customer Loyalty where we explore how innovative technology and exceptional service can transform guest experiences into lasting relationships. Join us for an informative episode of Live with Sondra. In this session, Sondra Shannon will dive into:Wild Water Park Stories: A look back at Sondra’s early adventures—reminiscent of her wild experience in Venezuela—and how those challenges shaped her approach to guest engagement.Streamlining the Guest Journey: How

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