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PODCAST

Live with Sondra

"Live with Sondra" is hosted by Sondra Shannon, the CEO of Gatemaster Technology. In this engaging series, Sondra explores the latest attractions and amusement park trends, offering invaluable insights to owners and operators. Each episode features discussions with industry experts, focusing on enhancing guest satisfaction through innovative technology and legendary service. The show aims to provide practical solutions and creative ideas to improve the overall guest experience and operational

business

All Episodes

59:23

Quilting Culture: Kind Leadership for Growth ft....

Live with Sondra ·

2026/02/13

🎙️ Podcast Title: Quilting Culture: Kind Leadership for GrowthWelcome to this episode of "Live with Sondra" where we explore the transformative power of kindness in leadership with Nathan Caldwell, Owner and Keynote Speaker at Empowering Kindness. Nathan is a leadership expert and author who has guided teams through high-stakes transitions like mergers and acquisitions, and now teaches executives how to build cultures rooted in trust, clarity, and compassion.In this session, Nathan Caldwell and

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45:49

The Invisible Guide: AI's Role in a Seamless Visit...

Live with Sondra ·

2026/01/09

Welcome to this episode of Live with Sondra, where we uncover how artificial intelligence is quietly transforming guest experiences in attractions. Joining us are Takashi Nakaguchi, Co-Founder & CEO of Nutmeg, and Antonio Giordano, Business Development Lead at Nutmeg, two innovators redefining how technology enhances every step of the guest journey.In this session, Takashi Nakaguchi and Antonio Giordano team up with Sondra to explore:AI-Powered Guest Journeys: How Nutmeg uses conversational AI

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49:44

Canadian Strategy: Pricing, People & Park Profit ft....

Live with Sondra ·

2026/01/09

Welcome to this episode of Live with Sondra, where we head north to unpack how Canadian operators balance smart pricing, people-first leadership, and sustainable park profit. Our guest is Bob Williams, General Manager of Calaway Park—a three-decade industry leader known for operational excellence, service culture, and community impact.Join us for an informative episode of Live with Sondra. In this session, Bob Williams and Sondra will dive into:Value-Driven Pricing & Access: Why free parking,

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37:55

The CEO's Guide to Multi-Unit Action Park Strategy...

Live with Sondra ·

2026/01/09

Welcome to this episode of Live with Sondra, where we dive into the world of multi-unit operations and strategic leadership in the attractions industry. Joining us is Bron Launsby, CEO of Action Park Group, a visionary leader driving growth and innovation across multiple parks.In this session, Bron Launsby and Sondra will explore:Multi-Unit Strategy & Scalability: How Bron manages operational consistency and profitability across multiple parks while adapting to regional market dynamics.Pricing

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50:52

Secure Automation: Stop Losing $25M+ to Risk Gaps ft....

Live with Sondra ·

2025/11/07

🎙️ Podcast Title: Secure Automation: Stop Losing $25M+ to Risk GapsWelcome to this episode of "Live with Sondra" where we dive into the critical intersection of automation, cybersecurity, and operational growth with Shannon Noonan, CEO and Founder of High Noon Consulting. With over 18 years of experience in IT compliance and security strategy, Shannon helps organizations protect revenue, streamline operations, and build resilient systems that scale safely.In this session, Shannon Noonan and Sondra

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45:10

Tech Meets Nostalgia: Building Future Parks ft....

Live with Sondra ·

2025/11/07

Podcast Title: Tech Meets Nostalgia: Building Future ParksWelcome to this episode of "Live with Sondra" where we explore the art and strategy behind designing theme parks that blend cutting-edge innovation with timeless emotional storytelling. Joining us is Markus Mack-Even, Founder and CEO of Mack Management Entertainment, whose global portfolio includes Universal Studios Singapore, IMG Worlds of Adventure in Dubai, and Chimelong Group in China. With over 250 years of family legacy in the

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51:48

Data-Driven Culture: Engaging Modern Audiences ft....

Live with Sondra ·

2025/11/07

🎙️ Podcast Title: Data-Driven Culture: Engaging Modern AudiencesWelcome to this episode of "Live with Sondra" where we explore how attractions and cultural institutions can harness data to personalize guest experiences, boost attendance, and build long-term loyalty. Joining us is Chloé Grossmann, Area Manager at Arena Metrics, who works with organizations across 15 countries to implement CRM and digital marketing strategies that turn data into action.In this session, Chloé Grossmann and Sondra dive

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60:32

Strategic Resilience: Leading Attractions Through...

Live with Sondra ·

2025/11/06

🎙️ Podcast Title: Strategic Resilience: Leading Attractions Through Change & AIWelcome to this episode of "Live with Sondra" where we explore how strategic leadership, resilience, and customization can empower attractions to thrive in a rapidly evolving landscape. Joining us is Steve Gavatorta, Coach, Author, and President of the Steve Gavatorta Group, who brings over 20 years of experience helping organizations navigate change, build high-performing teams, and align their vision with

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28:23

The Future of Refund Protection in Theme Parks &...

Live with Sondra ·

2025/11/06

🎙️ Podcast Title: The Future of Refund Protection in Theme Parks & AttractionsWelcome to this episode of "Live with Sondra" where we explore how refund protection is reshaping guest experience, revenue strategy, and customer loyalty in the attractions industry with Morgan Abney, Partner Manager at Protect Group. As ticket prices rise and guest expectations evolve, Morgan shares how flexible refund solutions are becoming essential tools for operators to build trust and drive ancillary revenue.In

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44:27

Power Up Your Success With Collaborative Strategies...

Live with Sondra ·

2025/11/06

🎙️ Podcast Title: Power Up Your Success with Collaborative StrategiesWelcome to this episode of "Live with Sondra" where we explore how collaboration can unlock growth, innovation, and team alignment with Deana Jean, Founder of Collab Queen and Strategic Collaboration Expert. Deana helps organizations and entrepreneurs embrace collaboration to tackle hard things—from scaling businesses to navigating change and building high-performing teams.In this session, Deana Jean and Sondra dive

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49:15

F&B as Destination: Driving Attraction Success ft....

Live with Sondra ·

2025/10/30

🎙️ Podcast Title: F&B as Destination: Driving Attraction SuccessWelcome to this episode of "Live with Sondra" where we explore how food and beverage can become a powerful driver of guest engagement, revenue, and brand identity with Ken Whiting, CEO of Whiting Foods and former Chair of the Board at IAAPA. With over 40 years of experience in the attractions industry and a legacy rooted in family business, Ken has helped shape the way parks and venues think about food—not just as a service, but as

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57:09

Live Experience Data: From Insights to Audience...

Live with Sondra ·

2025/10/30

🎙️ Podcast Title: Live Experience Data: From Insights to Audience ImpactWelcome to this episode of "Live with Sondra" where we explore the intersection of entertainment, ticketing, and data with Cody Lassen, Tony Award-Winning Producer and Principal at Cody Lassen & Associates. With a portfolio that spans Broadway, film, and music—and over $951 million in collective box office revenue—Cody brings a rare blend of creative vision and business acumen to the world of live entertainment.In this

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53:28

Exceeding Expectations: Culture & Experience Design...

Live with Sondra ·

2025/10/30

🎙️ Podcast Title: Exceeding Expectations: Culture and Experience DesignWelcome to this episode of "Live with Sondra" where we explore the powerful connection between internal culture and guest experience with Phil Bruno, Chief Experience Officer and Founder of Treat Experiences. With over 45 years in hospitality and attractions—including 17 years at Anheuser-Busch—Phil has trained over 100,000 professionals and helped organizations transform their operations through experience design and employee

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47:30

Community Powered Economies: A New Era for Attractions

Live with Sondra ·

2025/10/23

🎙️ Podcast Title: Community Powered Economies: A New Era for AttractionsWelcome to this episode of "Live with Sondra" where we explore the intersection of gamification, tech, and community with Jaye Watts, Founder and CEO of Coexist. Jaye is a Grammy-winning recording artist, AI ethics advocate, and visionary in building inclusive, gamified ecosystems that drive loyalty, engagement, and impact. In this episode, she shares how attractions can move beyond transactions and into transformation by

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48:18

Spatial Computing: AI, VR, and The Future of Attractions

Live with Sondra ·

2025/10/23

Podcast Title: Spatial Computing: AI, VR, and The Future of AttractionsWelcome to this episode of "Live with Sondra" where we explore the cutting edge of guest experience design with Steve Smith, CEO and President of Tana Solutions, Inc. Join us for a visionary conversation about how immersive technology is reshaping the attraction industry from the inside out.In this session, Steve Smith and Sondra dive into:Defining Spatial Computing: What it is, how it works, and why it’s the most exciting

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41:51

The Secret to 60% Foot Traffic Growth

Live with Sondra ·

2025/10/23

🎙️ The Secret to 60% Foot Traffic GrowthWelcome to this episode of "Live with Sondra" where we unlock the power of grassroots marketing and data-driven strategy with Chelsea Werner, Director of Key Partnerships at Radius. If you're an attraction or business looking to boost foot traffic by 30–60%, this is the episode you’ve been waiting for.Join us for an energetic and insightful session as Chelsea Werner and Sondra dive into:Mobile ID Targeting & Visitor Data: How Chelsea uses mobile ID

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47:48

The Power of Imagery: Your Park's Visual Story

Live with Sondra ·

2025/10/10

Welcome to this episode of "The Power of Imagery: Your Park's Visual Story" where we explore how intentional visuals turn curiosity into ticket sales. Join us for an informative episode of "Live with Sondra" featuring Stephanie Tassone, Founder of Stephanie Tassone Creative, whose design, photography, and map artistry help attractions craft cohesive visual stories across web, social, and on-site touchpoints.In this session, Stephanie and Sondra will dive into:Building a Reusable Content Bank: How a

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48:05

Transforming Spaces: The Rise of Downloadable Theme...

Live with Sondra ·

2025/07/11

Welcome to this episode of "Transforming Spaces" where we dive into the rise of downloadable theme parks and the future of interactive play. Join us for an inspiring episode of "Live with Sondra" featuring Aidan Wolf, CEO and Co-Founder of DreamPark, and recent Shark Tank success story who is reimagining what theme parks can be.In this session, Aidan will dive into:Designing with Community: How public input shaped DreamPark’s journey from concept to reality.Creative Tech: The powerful blend of AI

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60:15

Strategic Resilience: Leading Attractions Through...

Live with Sondra ·

2025/07/10

Welcome to this episode of "Strategic Resilience" where we dive into leading attractions through change, challenges, and the rise of AI. Join us for an informative episode of "Live with Sondra" featuring Steve Gavatorta, President/Owner of Steve Gavatorta Group, who empowers individuals and organizations to achieve peak performance and resilience.In this session, Steve will dive into:Strategic Planning: Effective strategies for attractions to build a clear vision and achieve their goals.Solution

en

51:40

Data-Driven Culture: Engaging Modern Audiences

Live with Sondra ·

2025/07/09

Welcome to this episode of "Data-Driven Culture" where we dive into how data can transform the way attractions and cultural institutions engage with today’s audiences. Join us for an informative episode of "Live with Sondra" featuring Chloé Grossmann, Area Manager at Arenametrix, who specializes in helping organizations build stronger customer relationships through smart data strategies.In this session, Chloé will dive into:Understanding Audience Behavior: How cultural institutions can use data to

en

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