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PODCAST

Gearbox Podcast

Welcome to The Gear Box Podcast—the ultimate pit stop for those looking to break into the auto repair business, grow their shop, and navigate the daily grind of the industry. Thinking about opening a shop? Struggling to increase profitability? Wondering what it really takes to thrive in a competitive market? We tackle the tough questions, break down real-world challenges, and share insider tips from industry experts, seasoned shop owners, and those turning wrenches every day. From leadership

leisure automotive

All Episodes

54:48

The Power of Mentorship and Coaching in Business with...

Gearbox Podcast ·

2024/11/21

In this episode, Jimmy chats with David Boyd and Parker Branch. Parker emphasizes the importance of aligning values when seeking advice or mentorship, ensuring that guidance resonates personally and professionally. David shares his own experience, showcasing how advice from a mentor helped him navigate a challenging conflict, highlighting the value of informed counsel. Additionally, the trio discusses the tangible benefits of coaching programs, with an emphasis on setting clear goals and

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68:11

Things Are Changing in Automotive Marketing! Brian...

Gearbox Podcast ·

2024/11/14

Brian Walker is the Owner and CEO of Shop Marketing Pros. In this episode, he and Jimmy Purdy discuss the challenges and strategies of customer interactions and marketing within the automotive industry. Brian discusses the importance of action in marketing efforts, emphasizing that doing nothing is not an option. Jimmy and Brian also explore the complexities of balancing different roles in a business, highlighting how marketing, HR, and other business aspects require careful management for

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71:08

When "The Customer is Always Right" Doesn’t Apply...

Gearbox Podcast ·

2024/11/07

In this episode, Jimmy Purdy and Steph, known as "that Tool Girl," delve into the polarization within the automotive industry, challenging the notion that "the customer is always right." Steph shares her insights on the critical need for clear, effective communication with customers to avoid misunderstandings and disputes. They also tackle the impact of social media on businesses, emphasizing the ethical responsibility of shops to admit and rectify their mistakes.00:00 Apprenticeship

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92:05

Innovations, Networking, and Industry Insights with...

Gearbox Podcast ·

2024/10/31

In this episode, Jimmy Purdy is joined by Jeff Compton, a frequent attendee of the SEMA convention. Jeff shares his enthusiasm for walking extensively at the event, even considering it a potential weight loss opportunity. Jimmy highlights the ease of navigating SEMA using the Tesla Loop, which offers free rides around the convention center. The duo also delves into the contrasts between SEMA and Apex conventions, noting SEMA’s vibrant, innovation-focused atmosphere versus Apex's intimate,

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82:38

Preventing Small Issues from Escalating through...

Gearbox Podcast ·

2024/10/24

In this episode, Jimmy Purdy is joined by Andrew Clement from "Rogue Wrenching" and the "Changing the Industry" podcast group. Andrew emphasizes the importance of clear communication and setting expectations, sharing how a lack of these can lead to frustration and inefficiency. He also discusses the critical need for continuous learning and development in the automotive repair industry, highlighting his significant income boost from prioritizing education. Additionally, Jimmy and Andrew

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57:47

Chris Jones on Culture, Communication, and Continuous...

Gearbox Podcast ·

2024/10/17

Jimmy Purdy is joined by Chris Jones, Group Editorial Director at Endeavor Business Media. Chris delves into the significance of team coordination and mutual accountability, highlighting how successful team cultures develop when individuals enforce shared standards. Jimmy shares his personal journey from technician to shop owner, discussing the unexpected leadership responsibilities and the importance of maintaining high standards when hiring staff.00:00 Evaluates shop owner, advisors, and

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66:14

The Highs and Lows of Running a One-Man Auto Repair...

Gearbox Podcast ·

2024/10/10

Jimmy Purdy is joined by Dailey Kelley, an experienced technician and shop owner from Bardstown, Kentucky. Dailey shares his insights on transitioning from dealership work to running his own business, highlighting the challenges of managing workflow and avoiding the pitfalls of field calls. Their conversation also covers the intricate world of transmission repairs, discussing the importance of detailed diagnostics and the common issues with high-cost maintenance. 00:00 Failures happen;

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46:03

The Key to Happy Customers and Good Reviews with...

Gearbox Podcast ·

2024/10/03

In this part 2 episode, Jimmy Purdy and David Marks discuss the critical role of effective communication in auto repair services. David highlights how understanding customer needs and tailoring communication can significantly improve service delivery and enhance customer satisfaction. The duo also explores the importance of creating a respectful and supportive work environment to retain employees and foster team morale. Finally, they discuss the transformative impact of proper training and

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48:35

Best Mechanics, Misdiagnoses, and Employee Management...

Gearbox Podcast ·

2024/09/26

Jimmy Purdy is joined by David Marks, owner of a full-service auto repair and used car dealership. David emphasizes the importance of having the diagnosing mechanic perform the repair to avoid blame-shifting and unresolved issues. Jimmy and David dive into the challenges of managing multiple employees, stressing the need for integrity and effective leadership. They also explore the financial viability of flipping cars versus just performing repairs, sharing insights from their personal

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89:49

Human Connection and Honest Marketing Strategies with...

Gearbox Podcast ·

2024/09/19

In this episode, Jimmy Purdy welcomes Ashley Kaul to discuss several crucial aspects of business and customer service. Ashley emphasizes the vital role of honesty and transparency in marketing strategies, highlighting the need for genuine communication over automated systems. Jimmy shares his experiences with the importance of maintaining personal connections with customers and how effective handling of issues, like a broken truckload, can build lasting trust. They both underline the

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58:34

Why Quality Tools and DVIs Matter in Auto Repair with...

Gearbox Podcast ·

2024/09/12

In this episode, Jimmy Purdy is joined by Ryan Stratemann to delve into the intricacies of automotive repair and business management. Ryan shares his journey from a one-bay shop to expanding his business, highlighting the importance of proper bookkeeping, proactive vehicle inspections, and pricing strategies. They also discuss the success and challenges of creating educational content on social media, emphasizing the need for authenticity and technical expertise. 00:00 Started TikTok,

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83:27

4-Day Work-Weeks, Labor Rates, and Parts Pricing in...

Gearbox Podcast ·

2024/09/05

In this episode, Jimmy Purdy is joined by Chris Cotton, a recognized expert in auto shop coaching. Chris talks about the intricacies of automotive parts pricing, revealing how list prices often mislead customers. Jimmy and Chris also discuss the transformative impact of raising labor rates on profitability, stressing how many shops undervalue their labor. Lastly, Chris recommends a campaign to announce changes in shop hours for better training schedules, emphasizing the benefits for both

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52:11

Building Trust Through Community Service with John...

Gearbox Podcast ·

2024/08/29

Jimmy Purdy talks with John Eppstein, a seasoned automotive business owner. John discusses the importance of promoting community service to build trust and attract support. He also shares his journey of expanding John's Automotive Care from one shop to multiple locations, emphasizing the need for tailored marketing strategies. Lastly, John underlines the critical role of having the right team in place and the challenges involved in hiring and retaining qualified employees. 00:00 "I find

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68:03

From Fungi to DVI: Communication Techniques in Nature...

Gearbox Podcast ·

2024/08/15

Today on The Gearbox Podcast, Jimmy Purdy and Greg Buckley kick things off differently than normal; they talk about the underground world of tree and fungi communication. Yep. Shifting gears, they discuss the mental health benefits of psychedelics and mindfulness practices and how those things can affect repair shop morale. Greg shares his insights on workplace culture, emphasizing the importance of personal sharing to build trust and transparency within the team. 00:00 Focus on business,

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67:56

Does Social Media Really Help Auto Repair Shops?...

Gearbox Podcast ·

2024/08/08

In this episode, Jimmy Purdy and Travis May highlight social media's growing importance for attracting customers and increasing business visibility. They discuss the benefits of collaboration among competing shops rather than cutthroat competition, emphasizing the need for mutual support in addressing industry challenges. Additionally, Travis shares his experiences navigating regulatory changes and the complexities of making crucial business decisions, particularly in separating his towing

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69:46

Job Satisfaction, Work Challenges, and Marketing...

Gearbox Podcast ·

2024/08/01

In this episode, Jimmy Purdy and Greg Rainville emphasize the need for job satisfaction and a role change if not respected at work. Greg shares his experiences on the non-linear nature of progress in marketing strategies and the importance of adapting them to client needs. They also delve into Greg's travels across the country, encountering both modern and traditional repair shops, highlighting the industry's resistance to change.00:00 The Owner sang on the microphone, wild night in

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65:00

Mastering Customer Communication in Auto Repair with...

Gearbox Podcast ·

2024/07/25

In this episode, Jimmy Purdy sits down with David Boyd to cover effective communication in the automotive industry. David emphasizes the importance of consistent and genuine customer interactions, highlighting how call coaching can significantly improve service quality. They also explore the challenges of balancing customer expectations with diagnostic processes, stressing the need for clear communication and proper investment in diagnostic equipment. 00:00 Investment in equipment with

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32:36

Navigating Hiring Challenges in the Automotive...

Gearbox Podcast ·

2024/07/18

In this episode, Jimmy Purdy is joined by Jay from Teamtailor, who delves into the challenges of hiring technicians in the automotive industry. Jay shares his insights on the significance of employer branding and how showcasing a company's culture and values can attract the right talent. Together, they discuss the importance of authenticity in content creation, especially with platforms like TikTok and Instagram for connecting with the audience.00:00 The Institute offers coaching without

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44:55

Understanding Vehicle Diagnostics, Burnout, and...

Gearbox Podcast ·

2024/07/11

In this episode, Jimmy Purdy and Eric Merchant discuss the critical need for taking breaks and sabbaticals to avoid burnout, emphasizing the clarity it brought to his business approach. Jimmy and Eric also delve into the importance of accurate vehicle diagnostics, sharing a story where a misdiagnosed fuel filter was mistaken for a transmission issue. Finally, they highlight the emotional and operational challenges of running an auto shop, stressing the need for empathetic communication and

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55:05

Managing Time, Costs, and Quality in the Automotive...

Gearbox Podcast ·

2024/07/04

In this episode, Jimmy Purdy is joined by guests Nick Valentine and Travis Smith. Nick and Travis discuss the joy and challenges of using and potentially breaking their equipment, emphasizing the importance of gaining trust from customers through personal experience. They tackle the issue of managing client expectations, detailing how they balance repairs and custom builds while navigating budget constraints and communication needs. Additionally, the conversation touches on the persistent

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