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PODCAST

Craft Beer Professionals

Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

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All Episodes

00:58:40

Yeast: A Technical History

Craft Beer Professionals ·

2025/06/25

Yeast may be small, but their impact on beer—and brewing history—is enormous. In this presentation, we’ll take a deep dive into the fascinating technical journey of brewers yeast. We’ll begin with the early days of microbiology, tracing the path from the discovery of invisible life forms to the realization that yeast are responsible for fermentation, transforming wort into the beer we love.We’ll explore the evolutionary tree of Saccharomyces species and uncover how different strains of yeast give

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00:58:22

Will 'Growth Marketing' Save The Brewing Industry?

Craft Beer Professionals ·

2025/06/23

In the past, breweries doubled down on innovation, tasting room expansion, and winning new points of distribution to drive sales. Then there was the era of 'eventing,' where brewers scrambled to build brand awareness at festivals, store demos, and guerilla sampling. A myopic focus on social media followed, ushering in influencers and engagement metrics. Which leads us to today and the next big thing for breweries: growth marketing.But what is it and will it help get us out of the mess

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01:02:07

Leadership & Team Development in Craft Beer

Craft Beer Professionals ·

2025/06/21

A sustainable and successful brewery requires great leadership. In this conversation, we're bringing together experienced brewery professionals to share insights on building strong teams, fostering positive cultures, and developing future leaders in the craft beer industry. Panelists will explore how passion for beer intersects with effective leadership, offering real-world strategies to empower teams and drive lasting growth. Attendees will gain practical takeaways on navigating industry

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00:38:56

The Most Overlooked Brewery KPIs (and Why They’re...

Craft Beer Professionals ·

2025/06/18

Staying nimble, operationally efficient, and making the best quality beer is key in our current industry.In this webinar, you'll learn how to calculate your true COGS by factoring in WIP losses and final loss, track costs vs. profitability per batch, analyze year-over-year trends for sales, understand tank utilization, and fine-tune your efficiency to keep more money in your pocket.Discover how real-time data tracking, forecasting, and COGS analysis can help your brewery reach higher

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00:48:16

Exploring English Malts: Tradition, Innovation, and...

Craft Beer Professionals ·

2025/06/16

Join us for an in-depth discussion on the rich heritage and brewing applications of English malts, hosted by Andrew from Craft Beer Professionals. This panel features experts from French & Jupps, Pro Brew Supply, and professional brewers who share their experience using these specialty malts.We’ll start with a deep dive into Crystal vs. Patent malts, covering their production processes, flavor contributions, and ideal beer styles. Brewers will discuss real-world applications, balancing these

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00:23:18

Tapped for Change: What the TTB's Proposed Label...

Craft Beer Professionals ·

2025/06/14

The TTB is at it again—this time with two big proposed rule changes that could shake up beer labels. If you’re wondering what this means for breweries, what you need to do, and whether you’ll have to start listing things like calories (yes, really), this session is for you.We’ll break down the two key proposals in plain English (no legal jargon required):• Major Food Allergen Disclosure (Notice No. 238): If your beer contains milk, eggs, fish, tree nuts, wheat, peanuts, soybeans, or sesame, you may

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01:03:56

Navigating Change: An Industry Conversation

Craft Beer Professionals ·

2025/06/11

Join us for a conversation with Andrew Burman of Other Half Brewing Company as we explore the evolving craft beer landscape and how breweries can adapt to shifting consumer habits. With weekend taproom traffic declining, Other Half is leaning into events, diverse beverage options, and family-friendly experiences to stay ahead. Burman will discuss the brewery’s strategic focus on private events, cocktails, and accessible distribution—ensuring customers can enjoy Other Half’s beer wherever and however

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00:43:40

New Marketing Strategies to Put More Butts on Bar Stools

Craft Beer Professionals ·

2025/06/09

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub

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00:40:04

On Route to Revenue Growth: The Pros & Cons of...

Craft Beer Professionals ·

2025/06/07

There are a lot of factors to consider when distributing your product. In this talk Matt Hon talks about the pros and cons of different distribution options and offers tips on several important topics from customer relationship management, to getting paid on time, keg tracking to route planning, and working through the challenges that come with distributing across state borders. Whether you have been distributing for years or are just getting started, this talk will provide valuable insight on how

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00:30:52

Growing a Brewery in a Shrinking Market

Craft Beer Professionals ·

2025/06/04

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the

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00:40:01

Taxes on Tap

Craft Beer Professionals ·

2025/06/02

The 2025 tax year is shaping up to be a detrimental one for craft brewers. Between the current research and development capitalization requirements, the phaseout of accelerated depreciation on equipment purchases, and other brewery tax credits that are generally overlooked, the opportunity for breweries to plan, save, and grow is now. We will cover a brief legislative update, including the current situation on the house bill that has stalled in congress, as well as low-hanging tax credits that are

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00:25:52

Improve Craft Brewery Profits Through Efficient...

Craft Beer Professionals ·

2025/05/31

Being a successful, and profitable, craft brewery is more than just offering good beer and a fun experience. As we all know, having the right people and business plan matter a bunch. But have you spent enough time considering how critically important maximizing efficiencies is in the key processes that are involved in making your beer?Today we’re going to have a dialogue around a few ways that craft breweries of all sizes can make improve their bottom line with process equipment that drives

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00:23:33

Extending Shelf Life by Removing Oxidizing Metals

Craft Beer Professionals ·

2025/05/28

The appearance of off-flavors and the decline of fresh flavor/aroma characteristics are often linked to oxygen and transition metal ions (e.g. iron, copper) present in packaged beers. In many oxidative reactions, radicals are formed as intermediates, reacting with beer components and greatly catalyzing beer deterioration. Iron and copper play a key role in the oxidative degradation of wort and beer, as they drive the formation of these radicals. In addition to reducing oxygen ingress throughout the

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01:04:49

Using Your Taproom as a Profit Center

Craft Beer Professionals ·

2025/05/27

As a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actionable strategies, and data-driven tactics you need to turn your taproom into a thriving profit center. Learn how to maximize sales, manage your finances effectively, and enhance the guest experience while empowering your team to deliver results. Walk away with the tools to guide your taproom toward

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00:47:14

Money Please: Is Your Brewery Ready for Investment or...

Craft Beer Professionals ·

2025/05/24

Failing to prepare is preparing to fail.You’ve spent years researching, developing, sourcing, and finally crafting your spirit, however, without proper attention paid to the most basic aspects of the governance of your entity, regardless of how good the liquid is, all the blood, sweat, and tears can be for naught.This presentation will (1) walk through basic considerations when forming your entity or taking in early investment dollars to avoid issues with co-founders, or early investors, (2) provide

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00:23:38

Why Do Industry Decision Makers Attend CBP Connects?

Craft Beer Professionals ·

2025/05/22

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 nightly receptions (Triple C, NoDa, Resident Culture), a trade show, and your opportunity to connect with other industry decision makers.This conversation features:Aaron Gore (Beer30 by The 5th Ingredient)Celeste Beatty (Harlem Brewing)Corey Lord (Lord CPAs)LJ Coverdale (Deutsche Beverage + Process)Join

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00:42:30

How to Prepare Your Beer Label Design Files Properly...

Craft Beer Professionals ·

2025/05/21

Brewery owners wear many hats. Let’s face it… At some point in your journey, you have worn ALL the hats of your business. While this is overwhelming at times, being able to create a quality label for your array of brews can be a daunting task. Using all of the proper file configurations ensure the quality of the result is worthy of the effort you put into brewing it. This presentation provides a fool-proof checklist to confidently send your label files to the printer on the first attempt without the

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00:46:08

3 Things To Do If Worried About Tariffs Impacting...

Craft Beer Professionals ·

2025/05/19

As if brewery owners needed another thing to worry about, Tariffs could be another thing added to the list for 2025. Rather than shrug shoulders or worse yet, have it keep you up at night – we wanted to share some tips on ways that you can address Tariffs for your brewery.We’ll go over the biggest thing to avoid, and that is spending to much time trying to negotiate or avoid their impact. The fact is, that there is little a small business can do to avoid impacts completely, either short or long

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01:06:49

More Than Beer: Creating Engaging Taproom Spaces

Craft Beer Professionals ·

2025/05/17

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guests to return. Some taprooms double as coffee shops, others build strong event programs, and many find creative ways to become true third spaces—community hubs where people gather, connect, and feel at home. In this conversation, taproom managers, owners, and industry experts from across the country will

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00:32:34

5 Reasons to Attend CBP Connects Charlotte

Craft Beer Professionals ·

2025/05/15

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 nightly receptions (Triple C, NoDa, Resident Culture), a trade show, and your opportunity to connect with other industry decision makers.This conversation features:Allison Soderberg (Charlotte Regional Visitors Authority)Chris Harker (Triple C Brewing)John Szymankiewicz (Beer Law Center)Kelly Meyer (How

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