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PODCAST

The Influencer Marketing Lab

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what"s making the news; where it"s being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years

All Episodes

38:28
Profile of Dr Sevil Yesiloglu and new influencer...
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36:46
Profile of Emily Trenouth head of influencer...
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40:02
Profile of Billion Dollar Boy CEO Edward East
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49:03
How influencers are shaping popular culture with Vik...
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37:33
Influencer marketing in South Africa with Anne...
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39:06
Demystifying influencer marketing disclosure...
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40:58
Games industry is bigger than music & movies combined...
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46:01
Transparency as competitive advantage within...
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45:22
Virtual Influencers and the metaverse with Dudley...
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42:46
Democratizing philanthropy with the help of influencers
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40:48
Molly-Mae Hague: evolution of the influencer with...
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42:22
What 2020 influencer marketing can learn from 1999...
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39:21
Evolution of storytelling formats with The Fifth's,...
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36:53
Think alpha consumers, not micro influencers - with...
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0:47
Influencer Marketing Lab trailer (short version)
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1:28
Influencer Marketing Lab trailer
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56 results

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