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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

22:56

QRCA Day 3 Flyover

Ponderings from the Perch ·

2025/03/14

*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And if you haven’t already, check out Part One and Part Two of the QRCA series!*On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the final part of a three-part Conference Flyover from QRCA in Philadelphia. Joined by Multilingual Connections’ founder and CEO Jill Kushner Bishop, PhD, and

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23:05

QRCA Day 2 Flyover

Ponderings from the Perch ·

2025/03/07

*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. Click here to listen to Part One, and be on the lookout for Part Three of the QRCA series!*How do qualitative researchers adapt to rapid industry changes while maintaining personal connections? A look inside Day 2 of QRCA. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, along with co-host and CRO,

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24:57

QRCA Day 1 Flyover

Ponderings from the Perch ·

2025/02/28

*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And be on the lookout for Parts Two and Three of the QRCA series!*How do thought leadership and networking tools shape modern qualitative research? A look inside QRCA. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents Part One of a three-part Conference Flyover from QRCA in Philadelphia,

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27:12

Data Privacy Best Practices for Market Research

Ponderings from the Perch ·

2025/02/21

Market research must evolve beyond simple data collection to protect people's privacy.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Ipsos Senior Vice President Alina Serbanica about global data privacy in market research. They explore how privacy legislation varies across regions and the challenges of implementing consistent standards in multi-country research projects. In her role at Ipsos, Serbanica oversees

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24:28

10 Mental Models for Better Marketing Strategy - Part 2

Ponderings from the Perch ·

2025/02/14

Mental models can function as the hidden architecture of marketing strategy.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the second installment of her exploration into mental models and the positive impact they can have on marketing strategy. As an established thought leadership strategist, she breaks down five powerful thinking frameworks and demonstrates how they can be used to help marketers understand complex patterns

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29:13

How Market Insights Drives Competitive Advantage

Ponderings from the Perch ·

2025/02/07

Want to know how winning companies use their nuanced understanding of human behavior and market insights as a basis for competitive advantage?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Social Lens Research Managing Partner Natasha Stevens and Founding Partner Julie Diaz-Asper about transforming marketing strategy through ethnographic research. They examine how video diaries and interactive activities help brands

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39:01

Data-driven Marketing Strategy with Marketing Mix...

Ponderings from the Perch ·

2025/01/24

Can data reveal which 50% of your marketing budget is actually working?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO of Mix Analytics Hillary Borndahl about transforming content marketing strategy through data-driven analysis. Through their company's marketing mixed modeling approach, Mix Analytics helps businesses develop a growth strategy framework to optimize marketing investments across channels by

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26:35

What to Expect at QRCA 2025

Ponderings from the Perch ·

2025/01/17

Want to know what corn on the cob and mascara wands have in common?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and QRCA President Jeff Hecker about building community in qualitative research. As co-founder and principal of Athena Brand Wisdom, Hecker brings 15 years of experience conducting research across industries from pharmaceuticals to agriculture, using methods from focus groups to marketing semiotics

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19:11

Putting the Human back in Human Resources

Ponderings from the Perch ·

2025/01/10

Can intentional leadership transform workplace culture and employee trust?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and RADICL Work co-founder Dan Riley about the critical role of trust in organizational success and creating transformative workplace environments. As a content marketing consultant helping organizations navigate change, Riley shares that only about 20% of employees trust their leadership but

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30:18

10 Mental Models for Better Marketing Strategy - Part 1

Ponderings from the Perch ·

2025/01/03

** Be on the lookout for Part 2 to hear mental models Six through Ten **Stop letting outdated thinking frameworks hold back your marketing strategies. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, introduces powerful mental models that revolutionize marketing strategy and professional decision-making. Drawing from her background as a cultural anthropologist and fractional CMO, she shares how these frameworks can transform both

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21:28

Email Marketing Best Practices Straight from Santa's...

Ponderings from the Perch ·

2024/12/20

Effective email list management demands a systematic approach.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney breaks down essential email marketing best practices through a creative North Pole analogy. She explains how businesses often chase new prospects while overlooking opportunities within their existing database. McKinney unveils a data-driven approach to email marketing B2B lead generation, from processing bounces to

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31:36

How Anthropology and Technology Can Perfect Buyer...

Ponderings from the Perch ·

2024/12/13

Understanding consumers beyond traditional market research metrics is important. Perfecting buyer personas requires a deeper dive, and technology can help. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Glimpse Chief Strategy Officer + Chief Client Officer, Adam Bai about the evolution of buyer personas in marketing and how anthropology can perfect them. Traditionally, personas were simplistic stereotypes or

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30:35

Common Misconceptions About LinkedIn

Ponderings from the Perch ·

2024/12/06

Is your LinkedIn profile working against you?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses how LinkedIn serves as more than just a job-hunting platform, positioning it as a powerful tool for networking and social selling at scale. The platform's evolution from a simple job board to a comprehensive professional networking space has created unprecedented opportunities for businesses and individuals to connect, share

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27:44

How Sales and Marketing Effectiveness Turns into...

Ponderings from the Perch ·

2024/11/22

Why are traditional market research firms getting left behind in the industry's rapid evolution?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Tony Brown, founder of SKAIL, about transforming revenue generation strategies beyond traditional relationship-based selling. The urgency of this transformation is evident in recent industry reports, which show traditional firms growing at just 3% while the overall industry enjoys

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20:42

Content Marketing Strategies for the Market Research...

Ponderings from the Perch ·

2024/11/15

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, along with guest and CRO Stephanie Douglass, discuss implementing the Little Bird Marketing SOAR™ system. The system was created after noting that many companies were implementing the right marketing tactics but in the wrong order, leading to suboptimal results. So if you’re tired of marketing strategies that fail to produce results, this is the episode for you. They discuss the two

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35:07

How to Build Your Social Influence in a Trust Economy

Ponderings from the Perch ·

2024/11/08

Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in the digital age. McKinney and Kristian discuss how the trust economy is revolutionizing business relationships and

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24:59

Best Practices for Successful Account Based Marketing...

Ponderings from the Perch ·

2024/10/25

Ready to stop chasing every lead and focus on the ones that matter? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CRO Stephanie Douglass about Account-Based Marketing (ABM). As a B2B lead generation agency, Little Bird Marketing shares insights on this targeted and customer driven marketing strategy that focuses on identifying and pursuing specific high-value accounts rather than casting a wide net with

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44:05

QuestionPro’s XDay North America 2024: A Little Bird...

Ponderings from the Perch ·

2024/10/11

**This episode of Ponderings from the Perch is a replay of a popular episode first aired on Digital Transformation Success, the premier podcast for no-nonsense discussions of digital innovation in business.** No matter how advanced the technology it uses, market research still needs astute judgment… and the best judgment comes from humans. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives her patented Conference Flyover of

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54:48

Greenbook's IIEX LATAM: A Little Bird Marketing Flyover

Ponderings from the Perch ·

2024/10/04

Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, with a specific focus on gathering market insights from the Latin American region. She talks with leaders in market research about evolving marketing

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33:31

Positive Thought Leadership about Your Potential

Ponderings from the Perch ·

2024/09/20

What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cinderella Story You Haven't Heard. Bloor, who examines how things work behind the scenes, discusses her experience of writing a book that presents a different

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