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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

52:56

Tariffs, a retail media reckoning, Meta v. FTC +...

The Digiday Podcast ·

2025/04/15

This week’s episode recaps the topsy-turvy tariff changes, Walmart’s rising retail media demands and the U.S. Federal Trade Commission’s antitrust case against Meta. Then TikTok creator Alyssa McKay (16:17) joins to discuss how Snapchat and Instagram Reels could fill the TikTok void if the ByteDance-owned platform ends up being banned.

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52:49

Why retail media is still grappling with definition...

The Digiday Podcast ·

2025/04/08

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the TikTok ban’s second extension (yes, it has been extended yet again), tariff’s trickle down effects and why agency holding companies are looking to bolster the data capabilities. Also on this episode, Amie Owen (17:28), chief commerce officer at Kinesso, a performance marketing agency within IPG Mediabrands, breaks down how economic uncertainty impacts

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45:39

A gloomy ad outlook, Apple’s ATT troubles, bot blind...

The Digiday Podcast ·

2025/04/01

This week’s episode examines the gloomy ad market outlook, Apple’s App Tracking Transparency troubles and ad verification vendors’ bot blind spots. Then Dotdash Meredith svp and gm of D/Cipher Lindsay Van Kirk joins to discuss how the publisher has enlisted OpenAI to give its contextual ad targeting product a AI-assisted boost.

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53:29

AI-powered paywalls and the Trump Bump: A look inside...

The Digiday Podcast ·

2025/03/25

Sara Jerde, managing editor at Digiday, joins this week's episode of the Digiday Podcast to talk about Apple's $1 billion streaming TV loss, Ben & Jerry's ousted CEO and of course, Perplexity's proposal to buy TikTok the countdown to the ban continues. Also on this episode, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday Podcast to preview the hot topics likely to dominate discussions with publishers during the spring edition of

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52:41

TikTok ban looms closer, leaving more questions than...

The Digiday Podcast ·

2025/03/18

This week's episode of the Digiday Podcast covers recession fears and signals, and their impact on the market, how streaming networks are looking to scoop up YouTube creators for shows and Scope3’s plans to pivot, bringing the ad tech company into the AI era. Also on this episode, Digiday platforms reporter Krystan Scanlon walks through the ever-looming TikTok ban, and how it could impact marketers, users and creators alike.

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58:49

How Pinterest went from selling views to selling...

The Digiday Podcast ·

2025/03/11

This week's episode of the Digiday Podcast covers T-Mobile and Publicis Groupe's ad tech acquisitions amidst the "everything's an ad network" narrative, the TikTok ban tug-of-war and YouTube's new subscription service, Premium Lite. Also on this episode, Pinterest's chief revenue officer Bill Watkins walks through the platform's play for more ad dollars this year with AI-powered tools, a focus on performance marketing and balancing more ads with the user experience.

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64:50

How to grow a creator-based newsletter business, with...

The Digiday Podcast ·

2025/03/04

Puck’s famed journalist-centric publishing model is changing. Sort of.The news outlet debuted in 2021 with its journalists as the company’s audience-facing focal point, not the publication. People would subscribe less so to Puck than to Matthew Belloni’s or Julia Ioffe’s newsletters via Puck. And Puck’s journalists were, in part, compensated directly for the subscribers they attracted. Lately though, Puck’s newsletters have come to resemble publications in their own right. “You almost have

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51:48

What this year’s COPPA update means for marketers,...

The Digiday Podcast ·

2025/02/25

In January, the U.S. Federal Trade Commission finalized an updated version of the Children’s Online Privacy Protection Act. And for as much attention as the update may have received, it probably merits more.“It is a big deal. And I think because there’s been so much other activity in the news, people haven’t really paid attention to it,” Debbie Reynolds, a privacy expert and founder, CEO and chief data privacy officer at Debbie Reynolds Consulting, said on the latest Digiday Podcast episode. The

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50:29

How Sundial Media Group CEO Kirk McDonald is...

The Digiday Podcast ·

2025/02/18

The house built around diversity, equity and inclusion is coming apart brick by brick. Since last summer, brands, retailers, holding companies and, most recently the federal government, have been dismantling (or retooling) DEI initiatives, many of which were built up after the murder of George Floyd and subsequent Black Lives Matter Movement of 2020. The “diversity” portion of diversity, equity and inclusion has become divisive, impacting multicultural marketing agencies, Black-owned brands and

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49:49

If Google's cookie phase-out ever comes, here's what...

The Digiday Podcast ·

2025/02/11

Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant's cookie phase-out plans still remain unclear.Seemingly, Google's plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apple’s App Tracking Transparency (ATT) move a few years back. Sure, marketers have long since seen the writing on the wall with this. But, as the future of third-party cookies remains rather ambiguous, marketing and brand executives, including Rankin

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47:16

How publishers pull YouTube viewers to shop on their...

The Digiday Podcast ·

2025/02/04

Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its “Open Door” YouTube series showcasing celebrities’ decked-out abodes in 2021, the Condé Nast-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor.“It’s a much, much deeper, richer experience for the user to go to our site. It’s more fully shopped-out there, and it’s more visual. We can put photos of all the items,” sad Amy Astley,

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45:59

What happened to the post-cookie era, with IAB Tech...

The Digiday Podcast ·

2025/01/28

Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen anytime soon. And it certainly won’t happen until sometime after Google introduces its user choice mechanism in Chrome for people to allow or block third-party cookies.“If there’s wild amounts of opt-in, then yeah, the third-party cookie in the Chrome ecosystem is probably alive and well. If there’s [a] wild amount of opt-out, if there’s no critical

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50:35

Verizon revamps sports strategy, works with Paige...

The Digiday Podcast ·

2025/01/21

Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There's been an uptick of interest in unconventional sports like pickleball, and women’s sports. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers. Finally, since the National Collegiate Athletic Association (NCAA) approved its name, image and likeness

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43:56

What the agentic AI era means for ad agencies, with...

The Digiday Podcast ·

2025/01/14

Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Vegas.A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, data will be at even more of a premium than it is today “If you think

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55:19

How Domino’s CMO Kate Trumbull navigates inflation...

The Digiday Podcast ·

2025/01/07

Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation. Seemingly, parts of the brand playbook are seeing a rewrite with things like $5 deals to make consumers feel they’re getting more bang for their buck.It’s a tale all too familiar to Domino’s, the more than 60-year-old pizza brand that has marketed its way through brand lulls to try and win back customers who have pulled back on

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40:59

2025: The year of Twinkies, cockroaches, and chaos —...

The Digiday Podcast ·

2024/12/31

2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” Last year, several rocks were thrown in the water, ripple effects that’ll shake out in 2025 with everything from mergers and acquisitions, a la

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22:05

2024 in review: From AI boom to election frenzy,...

The Digiday Podcast ·

2024/12/24

Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let

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38:38

Inside e.l.f. made, e.l.f. Beauty's new entertainment...

The Digiday Podcast ·

2024/12/17

Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist – making moments themselves as opposed to retroactively marketing around them. That's why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music, movies, gaming and sports. Thanks to the short-form content boom, advertisers like e.I.f Beauty have been working to move at the so-called speed of culture. While key agency partnerships

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48:02

How to expand programmatic advertising up the funnel,...

The Digiday Podcast ·

2024/12/10

Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isn’t regularly refilled with new prospective customers.“Over time, in order to compete and continue to grow, you need to expand your funnel. Otherwise you risk to optimize yourself to the ground and run out. If you continue to sharpen a pencil, at some point you run out of pencil,” Tripadvisor’s Matteo

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48:45

How news publishers are adapting post-election, with...

The Digiday Podcast ·

2024/12/03

Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people planning to stay in the office for several days after the fact,” said Kat Downs Mulder, gm and svp at Yahoo News, on the latest episode of the Digiday Podcast.Fortunately, news outlets are accustomed to adapting. And with Donald Trump set to retake the Oval Office, they are having to understand how they may need to adapt to either a similar Trump Bump to the

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473 results

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