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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

35:16

Mondelez overhauls its $3.5 billion digital commerce...

The Digiday Podcast ·

2026/04/07

Mondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

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31:40

Why The Guardian’s first reader-facing AI product...

The Digiday Podcast ·

2026/03/31

The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust.“We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris Moran, head of editorial innovation at The Guardian, during a live recording of the Digiday Podcast at

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54:32

How to sell an influencer agency: Lessons from...

The Digiday Podcast ·

2026/03/24

What does it take to sell an influencer agency right now? This week on the Digiday Podcast, Digital Voices founder Jennifer Quigley-Jones joins Kimeko McCoy and Tim Peterson to break down her agency’s sale to PMG. Plus, what it says about the booming creator economy M&A moment.

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39:15

After WPP reckoning: The case for and against...

The Digiday Podcast ·

2026/03/17

A decade after the ANA’s bombshell report, the WPP debacle has forced a new standard of clarity in media buying. This week, Digiday executive editor of news Seb Joseph and Michael Burgi, senior editor of media buying and planning, join the Digiday Podcast to discuss why agencies are leaning into principal trading, and why some brands are finally reining them in.

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36:39

TikTok after the legal fight: Why it’s coming for...

The Digiday Podcast ·

2026/03/10

Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. Digiday senior platform reporter Krystal Scanlon joins this episode of the Digiday Podcast to discuss why what looks like business as usual on the surface is more likened to hushed plight for more ad dollars, creators and users.

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41:07

OpenAI's ad push begins, and The Knot is co-piloting

The Digiday Podcast ·

2026/03/03

Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.

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40:08

Why some creators are now back auditing their brand...

The Digiday Podcast ·

2026/02/24

Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.

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39:39

ChatGPT enters the ad game. Now what?

The Digiday Podcast ·

2026/02/17

The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are still trying to read the tea leaves around OpenAI's ad team, data insights and more as chatbot competition intensifies. Digiday's senior platforms reporter Krystan Scanlon joins the Digiday Podcast to make sense of it all.

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41:26

Digiday ranks the best and worst Super Bowl ads of 2026

The Digiday Podcast ·

2026/02/10

Anthropic took a jab at OpenAI's ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play up millennial nostalgia. Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, Tim Peterson and Kimeko McCoy are joined by Sunny Bonnell, co-founder and CEO of global brand strategy and design agency Motto, to reflect on the best and worst commercials from Super Bowl 2026.

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41:29

Inside NBCUniversal’s test to use AI agents to sell...

The Digiday Podcast ·

2026/02/03

Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet that’s exactly what NBCUniversal did last month.The media conglomerate ran a test with ad agency RPA, marketing analytics firm Newton Research and Comcast-owned ad tech firm FreeWheel to have AI agents participate in buying an ad against a live NFL playoff game. But did it work? “It works. It is a functioning technical proof-of-concept that accurately

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44:26

Creators vs. influencers: Inside the divide

The Digiday Podcast ·

2026/01/27

Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers? On this episode of the Digiday Podcast, Digiday staffers debate the topic.

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60:41

The top AI platforms for publishers, ranked

The Digiday Podcast ·

2026/01/20

Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expanded exponentially. Especially just in the past year.But then the publishers have to evaluate those options. Fortunately Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione have done a lot of that legwork in drafting a scorecard of the major AI platforms based on interviews with publishers. They joined the show to review

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32:52

CES 2026: Agentic AI hype vs. media buyers' pragmatism

The Digiday Podcast ·

2026/01/13

This year's CES was all about agentic AI and little else. Digiday executive editor Joseph was boots-on-the-ground for this year's show in Las Vegas. He joins this episode of the Digiday Podcast to make sense of this year's event, and what it means as 2026 gets underway.

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48:15

'The year where the dust settles': Digiday editors...

The Digiday Podcast ·

2026/01/06

This week's episode takes a look at how 2025's cliffhangers—everything from Netflix's planned acquisition of Warner Bros. Discovery to the ripple effects of the Omnicom-IPG merger—and how it all could play out in 2026. Digiday managing editor Sara Jerde and executive editor of news Seb Joseph join hosts Tim Peterson and Kimeko McCoy to try and read the 2026 tea leaves.

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41:58

‘A year of loose ends’: Digiday editors share top...

The Digiday Podcast ·

2025/12/23

This year was filled with major developments, from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to the introduction of AI-only video feeds. But there were also developments that didn’t really happen, like the U.S. spinoff of TikTok and Google’s third-party cookie deprecation. Digiday editors Sara Jerde and Seb Joseph joined hosts Kimeko McCoy and Tim Peterson to recap the year that was (and wasn’t).

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51:40

The Disney-OpenAI deal and generative AI copyright...

The Digiday Podcast ·

2025/12/16

This week’s episode recaps Disney’s deal to open up its character library to OpenAI and Google’s reported plan to roll out ads in its Gemini chatbot. Then Davis Wright Tremaine partner Rob Driscoll joins the show to delve into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools (16:40).

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58:53

The case against AI agents for programmatic ad buying

The Digiday Podcast ·

2025/12/09

This week’s episode unpacks two major developments in the media and entertainment industries. Digiday’s executive editor of news Seb Joseph joins to analyze Netflix’s plan to purchase Warner Bros. Discovery’s studio and streaming business (3:43) as well as Meta’s foray into signing content licensing deals with publishers for its AI chatbot (25:37). Then this week’s featured segment is a live recording from last week’s Digiday Programmatic Marketing Summit, in which Attention Arc’s Christopher

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48:12

Can a new CEO and massive AI bet turn WPP's sinking...

The Digiday Podcast ·

2025/12/02

On this week's episode, the smoke is clearing in the Omnicom-IPG merger with a clearer look at how its media, tech and creative will operate going forward coming into focus. Plus, another ripple in OpenAI's author lawsuit begins to surface. Then (16:30), Digiday's senior marketing reporter Sam Bradley joins the show to discuss WPP's turbulent 2025, and what it'll take to turn things around in 2026.

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50:15

How Black Friday could 'fast track' OpenAI's ad plan

The Digiday Podcast ·

2025/11/25

This week’s episode recaps the who’s who of Warner Bros. Discovery acquisition bids, the end to Meta’s antitrust case, the Omnicom-IPG deal’s final hurdle and why Adobe acquired Semrush. Then (13:40), Digiday’s platforms reporter Krystal Scanlon joins the show to discuss how OpenAI could seriously pursue an ad business.

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54:07

The ‘is a hot dog a sandwich’ problem in AI advertising

The Digiday Podcast ·

2025/11/18

This week’s episode recaps Paramount raising new ad arbitrage questions, Amazon and Google unveiling new ad agents and IAB Tech Lab introducing its Agentic RTB Framework. Then Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields join the show to outline how, with the introduction of Ad Context Protocol and ARTF, the ad industry is laying the pipes for programmatic advertising’s intersection with AI agents.

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485 results

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