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PODCAST

ONLINE MARKETING FOR DOCTORS PODCAST

Online Marketing For Doctors

The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

business management

All Episodes

10:34

EP 114: 6 Best Ways to Market Yourself

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/07/21

As a seasoned marketing consultant to medical and healthcare clinics, I understand your challenges and your opportunities to grow in this dynamic industry.But the harsh reality is that it’s becoming progressively more costly and difficult to build a profitable practice in a saturated market. Your website is no longer enough. No one thing is enough. Technology advancements, fickle patient expectations and fierce competition are the norm, so it’s time to think differently and do different if you

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15:18

EP 113: Why Do You Need a Sales Funnel For Your...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/07/07

Most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don’t get it done right. If your website has a clear message and no sales funnel, your clinic will not grow exponentially. Your visitors will assume you can’t solve their problem and they will leave in search for someone who can. Whether you run a small or big marketing campaign, the easiest and the best marketing plan starts with a sales funnel. A sales funnel is a way to

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15:17

EP 112: How Good Is Your Website?

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/06/23

When it comes to promoting a medical or healthcare clinic online, your website serves as the foundation for all digital marketing activities and acts as your primary online storefront. However, many practices overlook the importance of having a functional website capable of consistently generating new patients. In this episode, we'll uncover the real 7 reasons why you're not receiving enough high quality patient leads via your website. We'll identify any leaks in your website that may be costing

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15:19

EP111: Why Are My Prospective Patients Not Booking

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/06/09

You’ve drawn your ideal patient in with your marketing campaign and already had your first consultation with the prospect. You expect to be celebrating a surgery booking anytime now, but what actually happens is a clinic's worst nightmare: the prospective patient GHOSTS you.There’s almost nothing worse than that feeling! So let’s make it as easy as possible for your potential patient to follow through. Attracting patient leads is only the first step in your process. The real challenge is in

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11:43

EP111: How to Measure the Effectiveness of a Medical...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/05/26

Ever wondered if your digital marketing efforts are really paying off for your medical practice? You're not alone. In our latest podcast, we dive deep into the world of digital marketing for medical and healthcare practices and explore how to measure its effectiveness. We know, it can be a bit overwhelming. From website to Google ads and SEO, there are so many avenues to explore. But fear not, we're here to break it down for you in a way that's easy to understand. Join us as we uncover the

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10:43

EP110: Why Social Media Ads Dont Work For Medical...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/05/12

So, you've been running social media ads on platforms like Facebook and Instagram for a while, and it seems like either you're not getting many leads or the ones you do get aren't all that serious. It's a common issue – lots of clinics have been through the same. Some might even throw in the towel, claiming social ads just don't work. In general , most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don’t get it done RIGHT. In this

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11:56

EP109: 5 Must Know Benefits of SEO For Getting More...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/04/27

You've set up your medical practice or have your clinic running for a while and you are properly exploring various methods to attract attention from prospective patients online. While advertising on local news media, implementing Google Ads campaigns, and relying on word-of-mouth referrals are viable options, they may not suffice in creating adequate brand awareness and gaining a competitive edge in today’s digital landscape. Through over a decade of experience working with medical practices,

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23:31

EP108: 9 Disciplines For Managing and Maximising Your...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/04/21

Last week, we spoke with a clinic owner who shared that she has been working almost seven days a week and has had to give up her hobbies. Running her clinic has become so overwhelming that she feels like she has become a piece of furniture in her office. This conversation got us thinking, and we want to deliver the following message to our listeners. So, in this podcast, we’re going to discuss 9 disciplines for managing and maximising your energy. As a clinic owner or practice manager, it is

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06:39

EP107: Everyone in Your Clinic Should Have a Number

ONLINE MARKETING FOR DOCTORS PODCAST ·

2024/02/18

Business is a numbers game.It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic. So are your numbers up to date? If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of numbers within your clinic and the concept of everyone in your clinic should have a number, this will help you: Cut through ambiguity and gain

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11:54

EP106: 4 Numbers You Need To Know For a Successful...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/10/15

Have you ever had your business coach or someone else ask you ‘What’s your current turnover and profit?’ and sat there thinking, but actually had no idea what the answer was? While this isn’t ideal, it is important to know the answer. Or a pretty close estimate. Bad things happen when you don’t know your numbers. Maybe you’re making decisions based on bad information or incomplete information that skews your thinking. Or, maybe you have a leak in your processes that is costing you a fortune,

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09:29

EP105: Are You a Rich or Poor Doctor?

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/10/01

I’m assuming you have read the book 'Rich Dad Poor Dad'? I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life. In this podcast “Are You A Rich Doctor or A Poor Doctor”, we will determine which quadrant of the Cash Flow Quadrant, mentioned by the author of the book, that you are currently in, and how you can transition to the right side of the quadrants, where you have people working for

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15:09

EP104: The 8 Most Common Traits of Well Running...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/05/28

Have you ever wondered “What are the qualities that well running practices have?” In this podcast, we’ll take a closer look at 8 of the most common traits that well running practices utilise for building a successful and thriving practice. Having these good business qualities, will not only provide you with a foundation for growth and success, but also will help you navigate the many challenges and setbacks that come with building a business. Knowing these, will help you stay motivated and on

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11:00

EP103: 7-Day Cash Generation Plan For Clinics

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/05/07

Remember those moments when your patients were blown away with the results that you got for them? They thanked you, asked if you could do more to help them, and they referred you to their colleagues and friends. Why not get that feeling more often? It’s totally possible. This is something absolutely critical that you need to fully integrate into your medical marketing. Everybody thinks they need “new people”. You don’t. Old cash pays the same as new cash. Old cash is a lot easier

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13:57

EP102: 5 Ways That Medical Practitioners Can Use AI...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/04/09

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients. In our latest podcast episode, "5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing" , we explore the different ways AI-powered tools can revolutionize your marketing strategies. From AI-powered chatbots to automated data entry and report

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20:50

EP99: How to Market Your Clinic Effectively Post Covid

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/02/12

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumers. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way clinics present their products, services and communicate with their patients or clients also needs to change. In this episode, we are looking at 5 effective ways to market your clinic post Covid. Thank you for checking it out

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07:58

EP101: Convert 30-50% More Consultations with the...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/01/29

A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator, but you would be sorely mistaken. Converting consultations is an art and a trained skill. It takes the right strategies, knowledge and then lots of

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16:35

EP100: 6 Steps To Dominate Your Market

ONLINE MARKETING FOR DOCTORS PODCAST ·

2023/01/15

Hello and happy new year!! Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice. This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We started the show in 2018 and I have the vision to make the show the go to place for clinics to learn about the best strategies and tactics to grow their clinics faster. Now OMD TV and Podcast show has been voted as one of the best medical marketing podcasts for

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09:40

EP98: What Numbers You Must Know In Practice’s Marketing

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/12/04

Here’s an interesting medical marketing trend that will definitely impact your business in 2023… "There will be no more silver bullets. Everyone will have to optimize for marginal gains." In the past, you could pick one or two main marketing channels (your silver bullets) and live off of them to deliver you the required number of patient leads that you wanted to run your practice at a successful level. But not anymore. There is just too much noise in the world today. In this podcast titled; The

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16:39

EP097: 6 Most Popular Marketing Trends That...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/11/13

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway. That’s because we’re not stabbing in the dark. We’ve been listening, watching, observing and testing many different marketing strategies. We know what worked last year and we know what’s likely to gain prominence in 2023 and onwards. In this podcast, I’m discussing about 6 Most Popular Marketing Trends That

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10:07

EP096: Why Only 4% of Practices Survive After 10 Years

ONLINE MARKETING FOR DOCTORS PODCAST ·

2022/10/23

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US. I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share. Every night, I could feel the cold, high-pitched whistling winds blowing through the rattling bedroom window, keeping me awake at night. Life didn’t

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148 results

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