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PODCAST

SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant

Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?You need simple, effective SEO.This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.Each week, you’ll get:Simple SEO strategies you can

business marketing

All Episodes

34:35

077: How to Attract Bigger Brands to Your Event Venue...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/04/01

In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Goo...

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8:58

076: Freedom, Confidence, and Websites That Work

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/28

In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedom, and feeling like you belong in your space. Jules explores why so much website and SEO advice f...

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24:05

075: The First Steps to a Website That Actually Works

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/21

In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains how to build strong foundations by clarifying your message, aligning your content around key topics, and focusing on quick wins that can help your we...

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26:25

074: How to Optimise Your Blog and Homepage for More...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/20

In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Together, Jules and Candice explore quick, actionable improvements to enhance website conversions and visibility. Jules highlights the importance of focus...

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31:39

073: Choosing the Right Website Platform: Why I Love...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/14

In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automation and CRM tools, FEA Create brings everything together in one place—eliminating the need for multiple platforms. Jules also breaks down key cons...

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25:31

072: Website Conversion Rate Audit: Simple Fixes for...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/10

In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero section, using human imagery to build trust, and ensuring the homepage effectively communicates the benefits of her services. They also discu...

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17:20

071: From Frustration to Freedom - Making Your...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/07

In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success. Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights the significance of understanding search intent and ensuring a website is not just visually appeal...

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32:25

070: Simple SEO Fixes to Get More Local Clients SEO...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/03

In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website. Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to ...

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28:47

069: 3 Simple Ways to Use AI to Instantly Improve...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/03/01

Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically. In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing user experience. You’ll learn how to make small yet powerful tweaks that can have a big impact on conversions. Key Takeaways: ✅ AI’s Limitations &a...

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29:38

068: What to Do When Your Website Feels Like a 'Hot...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/02/17

If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it. Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany dive into an SEO audit, breaking down the key areas holding her site back and the simple, practical step...

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12:44

067: How to Improve Your Website (Even with Limited...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/02/14

In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?" Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm. Key Takeaways: ✅ Start with Google Search Console: If you haven't set it ...

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28:06

066: Optimising Your Podcast SEO: Live Audit with...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/02/10

In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business. Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website fo...

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23:38

065: SEO for Podcasts: Essential Tips to Increase...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/02/07

In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media. Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with...

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29:55

064: Optimising Your Google Business Profile: Simple...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/02/03

In this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites. Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including: Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients.En...

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18:23

063: The Shift Away from Social Media – What’s Next?

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/01/31

There’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative. What’s covered in this episode: Why social media can feel exhausting – and why it’s not the only way to grow a businessHow focusing on a website and SEO helps attract people already looking for a solutionThe key st...

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12:54

062: Less Social, More Success! 3 Sustainable...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/01/27

In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.Key Takeaways:The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable...

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14:54

061: Why Your Website is the Heart of Your Marketing...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/01/24

In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.Key Takeaways:The Power of Ownership: Your website is one of the few things in your business that you truly own—n...

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32:52

060: SEO for Busy Entrepreneurs: Quick Wins Without...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/01/20

In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools lik...

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13:23

059: 3 Website Lessons I Wish I'd Known in My Salon Days

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/01/17

In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them.Key Takeaways:Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members.Making the Most of Google Business Profile: Discover how t...

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28:38

058: Optimising Beauty Websites: Simple Steps to...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/01/13

In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.Key Takeaways:Managing Multiple Websites...

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117 results

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