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PODCAST

Tactical & Practical

Giving you highly actionable marketing advice from someone who"s been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

business marketing

All Episodes

10:48

Writing The "Century Watch" Headline (20% increase in...

Tactical & Practical ·

2025/02/28

On this episode, Nate shows you the moment he has the idea that lead to the copy on this landing page, that resulted in a 20% increase in Revenue Per Session: https://www.originalgrain.com/pages/all-whiskeyTactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of

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30:58

Badvertising: Our Biggest Mistakes In Ads w/ Sarah...

Tactical & Practical ·

2025/02/26

On this episode, Nate (28) & Sarah (36) discuss the most common mistakes they see in advertising, and you can trust them, 'cause they've made a TON of mistakes over the years.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for

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12:40

Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND

Tactical & Practical ·

2025/02/20

Not all products deserve ad spend. You should ONLY be promoting products that produce the MOST PROFITABLE customer journeys.Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're

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10:00

Steal These Campaign Ideas

Tactical & Practical ·

2025/02/18

On this episode, Nate dives into 3 recent email & sms campaigns that CRUSHEDTactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go

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28:50

What's Currently Crushing For Portland Leather Goods...

Tactical & Practical ·

2025/02/13

In this episode, MacCoy Merkley is back to share what him and his marketing team are focusing on so far in 2025.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're

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26:48

Transitioning From Individual Contributor to Manager

Tactical & Practical ·

2025/02/11

In this episode, MacCoy Merkley is back to share his advice to Nate on building efficient marketing teams.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving

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27:15

How To Communicate Marketing Performance To CEOs &...

Tactical & Practical ·

2025/02/06

Nate dives into the all-important topic of COMMUNICATION, and specifically how you should communicate to leadership during the good times, and the bad!Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your

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7:12

Currently Crushing: Wins From January 2025

Tactical & Practical ·

2025/02/04

Nate shares 4 tactics that are currently crushing for him in January of 2025 Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout

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26:41

How To Extract MORE REVENUE From Your Email List - w/...

Tactical & Practical ·

2025/01/23

In this episode, Nate & Jimmy discuss how SEGMENTATION strategies are wildly misunderstood, and give a masterclass on how extract the most revenue from your email list.Follow Jimmy on Twitter: https://x.com/yojimmykim Listen to both of his podcasts: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87v?si=ff5135405ae348a9 & https://open.spotify.com/show/3IQ8FMRAv6cGKRbx95arMI?si=23f27a0f95344b6f Get Tix to Commerce Roundtable: https://commerceroundtable.com/ Tactical & Practical is sponsored by

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11:25

Don't Confuse Symptoms For A Diagnosis (low ROAS...

Tactical & Practical ·

2025/01/21

In this episode, Nate discusses how the SYMPTOMS of poor marketing performance (low ROAS/high CAC), don't tell the full story. Instead you need to look at the underlying causes to create a strategy that'll ACTUALLY help you improve marketing efficiency. THIS SHEET CAN BE USED TO UNDERSTAND WHAT'S GOING WRONG IN YOUR MARKETING: https://docs.google.com/spreadsheets/d/142jKbSzV4wYsBnOW78bbEr8i5Q3ERTBO-20F-SfItmc/edit?usp=sharing Tactical & Practical is sponsored by Intelligems.io &

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10:39

The 3 Pillars of Our CRO Strategy

Tactical & Practical ·

2025/01/14

In this episode, Nate discusses how his CRO (PRO) strategy is evolving in 2025.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go

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30:36

My 10 Biz-Related New Year's Resolutions (Recorded LIVE)

Tactical & Practical ·

2025/01/03

In this episode, Nate went LIVE on his socials to discuss his new year's resolutions for his marketing department in 2025.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website

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29:10

How To Understand Your True Value Props with Sarah...

Tactical & Practical ·

2024/12/31

Nate goes full EMO on this episode to understand his true value props - something that's widely misunderstood in ecom. He's joined by @SarahLevinger, who's helped OG uncover their best messaging through her work as the founder of TetherInsights.io - a consumer insights company unlocking huge growth for 8- and 9-figure DTC brands.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth

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22:40

How To Diversify Into New Product Categories with...

Tactical & Practical ·

2024/12/27

Nate chats with CEO of The Ridge, Sean Frank, in an effort to understand how a wallet company now sells luggage, rings, knives, and watches. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your

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10:03

Currently Crushing: Our MYSTERY Watch Promo

Tactical & Practical ·

2024/12/20

It's another edition of Currently Crushing, where I breakdown a tactic that's CRUSHING for us RIGHT NOW.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving

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8:40

You cannot serve two METRICS: How to Align Finance &...

Tactical & Practical ·

2024/12/19

On this episode, Nate breaks down how setting a MINIMUM profit goal allowed OG to grow 100% this year.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving

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15:59

How To Align Marketing & Ops To Maximize Profits

Tactical & Practical ·

2024/12/12

On this episode, Nate shares some of his biggest failures this year - selling out of product at the WRONG times - and how he's going to fix it by creating better systems to align marketing & operations.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental

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51:17

How To Start & Advance Your Career In Ecom: With...

Tactical & Practical ·

2024/12/05

On this episode, Nate brings in some of the best CMOs in ecom to discuss how they started & advanced their own careers, and how you can too. Big shoutouts to Connor MacDonald of Ridge Wallet, Connor Rolain of Hexclad, and MacCoy Merkley of Portland Leather Goods for coming on and sharing their journeys!Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices,

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16:24

BONUS EPISODE: What's Currently Crushing For Me In...

Tactical & Practical ·

2024/12/03

In this special episode, I outline my best performing ads, emails, texts, and landing pages from the last 30 days so you know exactly what's working for me right now. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years

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24:48

We Doubled Our AOV (With Ryan Beltran, Co-Founder of...

Tactical & Practical ·

2024/11/21

In this episode, I bring my boss on the podcast - CEO & Co-founder of Original Grain, Ryan Beltran. We discuss how we've nearly doubled our AOV, and what role new product development plays in our growth.Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental

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78 results

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