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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

16:43

What makes video a growth engine?

Content Amplified ·

2025/09/09

Send us a text In this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets. What you'll learn in this episode: How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.Why micro videos capture buyer attention in the first five s...

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15:22

Can Marketing Lead Strategy?

Content Amplified ·

2025/09/04

Send us a text In this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals. What you'll learn in this episode: How to position your company as a trusted expert by solving real customer challenges, not chasing trends.A simple starting point for strategy: run a candid SWOT, sketch core personas, and define team-owned KPIs.Practical metrics that matter: click-throughs, nu...

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18:23

How Is AI Changing B2B Marketing?

Content Amplified ·

2025/09/03

Send us a text In this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B. What you'll learn in this episode: Why AI is an amplifier, not a replacement, for content creatorsHow Jill’s team uses AI tools like ChatGPT, Quali...

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17:40

Can Podcasting Build Real Relationships?

Content Amplified ·

2025/08/28

Send us a text In this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. What you'll learn in this episode: How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies.A practical “give first” approach to sales that removes pressure and builds trust.Ways to spotlight partners and clients on LinkedIn so they eagerly share your content.How to identify and nurture referral partners with the same idea...

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17:09

Are You Marketing to the Wrong People?

Content Amplified ·

2025/08/27

Send us a text In this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results. What you'll learn in this episode: Why most marketers waste time on broad targeting—and how to fix itHow to build a real ICP using actual closed-won data (not guesses)The “dating app” analogy that will reshape how you think about customer targetingWhy thinking l...

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12:58

Have You Ever Tried Anti Marketing?

Content Amplified ·

2025/08/21

Send us a text In this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers. What you'll learn in this episode: Why traditional marketing fails with technical audiencesThe two core principles behind “anti-marketing” contentHow to create writing guidelines that actually drive clarityWhy ambiguous words like “efficiency” or “flexibility” weaken your messageThe power of asking “why” three times to sharpen your messageHow AI can help scal...

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18:09

Is AI Rewriting the Rules of Marketing?

Content Amplified ·

2025/08/20

Send us a text In this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide. What you'll learn in this episode: Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEOHow to make content more discoverable by both humans and AI assista...

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17:04

Are press releases still alive?

Content Amplified ·

2025/08/19

Send us a text In this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies. What you'll learn in this episode: Why announcements carry authority that blog posts often lackHow press releases can directly support sales and marketing teamsThe best ways to distribute announcements without unnecessary delaysHow alignment with sales creates stronger impact and measurab...

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16:46

How Do You Build Marketing From Zero?

Content Amplified ·

2025/08/14

Send us a text In this episode we interview Paroma Sen, Head of Marketing at Astera Labs. What you'll learn in this episode: The right time for startups to invest in marketingHow to build a marketing team and structure from scratchWhy process matters—but shouldn’t become rigid dogmaStrategic ways to balance insourcing and outsourcing content productionHow content can drive engagement across every stage of the sales funnelWhy video is essential for B2B marketing and how to execute it effectively

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18:45

Can a Play Teach Content Strategy?

Content Amplified ·

2025/08/13

Send us a text In this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel. What you'll learn in this episode: How a strong opening hook in theater translates to top-of-funnel content.Ways to build trust and emotional connection in the middle of the funnel.Why resolution in a play is like closing a sale — and how it fuels advocacy.How quiet thinking time and everyday ...

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16:15

How Do You Tell a Century of Stories

Content Amplified ·

2025/08/12

Send us a text In this episode we interview Anna Dietrich, Associate Director of Brand at Tauck, a luxury guided tour company celebrating its 100th anniversary. What you'll learn in this episode: How to weave a brand’s century-long history into modern marketing without feeling outdated.Ways to collect and share authentic customer stories from multiple channels.Creative methods to involve partners, patrons, and staff in brand storytelling.The role of tour directors as brand ambassadors and sto...

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17:20

Is Product Market Fit Still Enough?

Content Amplified ·

2025/08/07

Send us a text In this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction. What you'll learn in this episode: Why product market fit isn’t enough to scaleThe key to unlocking product market channel fitHow Uber’s referral loop became a growth machineWhen...

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17:36

Can Guerrilla Marketing Still Work Today?

Content Amplified ·

2025/08/06

Send us a text In this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods. What you'll learn in this episode: How guerrilla marketing actually started—and why it still worksWhat dopamine, serotonin, and rage have to do with viralityThe best physical en...

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16:03

What Makes Marketing Actually Work?

Content Amplified ·

2025/08/05

Send us a text In this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands. What you'll learn in this episode: Why “relentless preparation” beats raw talent every timeA 3-part framework to structure marketing campaigns that actually deliverHow to shift your messaging from “I” to “you” for better engagementHow CoinDesk Indices approaches go-to-market strategy for themselves and their clientsThe tangible val...

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14:07

Is Shopping Becoming Social Again?

Content Amplified ·

2025/07/31

Send us a text In this episode we interview Tamara Laine, Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and community-driven platforms. What you'll learn in this episode: How AI is transforming the way we search and shop online.The rise of "Shoptainment" and how live shopping creates emotional connections.Why community-driven shopping is essential for new brands.Opportunities for sustainability and reducing fast fashion through innovative shopping exper...

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18:41

Can AI Make Marketing More Human?

Content Amplified ·

2025/07/29

Send us a text In this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing. What you'll learn in this episode: How Robyn's team uses AI for research, persona development, and SEO contentWhy AI isn’t replacing creativity—but making room for more of itThe role of "content IP" and how to atomize it across platformsHow to use AI to assist, not replace, thought leadershipPractical s...

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19:28

Is LinkedIn Still Worth Your Time?

Content Amplified ·

2025/07/22

Send us a text In this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name. What you'll learn in this episode: Why LinkedIn is still the most powerful yet underutilized tool for B2B professionalsThe “Connect, Share, Engage” strategy that builds trust and drives real sales conversationsHow to personalize your outreach and avoid sounding like every other sales repTactical tips on using LinkedIn Navigator to find and connect with your id...

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16:38

Introducing... Connor the Content Octopus

Content Amplified ·

2025/07/17

Send us a text In this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems. What you'll learn in this episode: How “Connor the Content Octopus” became a powerful visual metaphor for content strategyWhy every piece of content should serve a singular business goalHow to align blog posts, social media, and email to drive leads back to your websiteThe role of content in demand generation and the buyer’s j...

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16:10

Is Top of Funnel Content Still Worth It?

Content Amplified ·

2025/07/16

Send us a text In this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing. What you'll learn in this episode: Why AI has exposed the saturation of top-of-funnel contentHow to craft bottom-of-funnel content that builds trust and differentiatesThe balance between using AI tools and creating content with human connectionWhy understanding real customer pain points s...

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24:18

Are We Still Writing for Humans?

Content Amplified ·

2025/07/15

Send us a text In this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer. What you'll learn in this episode: How generative engines are transforming SEO, content strategy, and attribution modelsTactical SEO differences between Bing and Google in a generative-first search eraWhy agents and retrieval-augmented generation (RAG) will shift buyer behaviorPractical content formatting tips that help LLMs surface your work fa...

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378 results

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