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PODCAST

The Ryan Sullivan Show

Ryan R. Sullivan

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

business marketing

All Episodes

09:06

The 3X Framework That Will Change How You Compete in...

The Ryan Sullivan Show ·

2025/02/17

Content creators, business owners, founders – anyone who is interested or involved in marketing – is looking to do one thing:Stand out.And believe me, if you’ve tried to be ‘unique’ in your niche, you know it can be harder than it looks. In this week’s episode, I break-down how to find your niche – your specific “in” with an audience. Not only do I take you through the steps, I’ll show you how we’ve done it for our clients. These are podcasts that started from scratch and have built themselves into

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04:48

Should I Start a Livestream or a Podcast?

The Ryan Sullivan Show ·

2025/02/10

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s the red-headed step child of video.. The livestream.Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is that it’s changing, especially on LinkedIn.In this week’s short video I explore the live vs. pre-recorded

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21:12

4 Ways to Get Clients with a Podcast, Even if You...

The Ryan Sullivan Show ·

2025/02/03

One of the most common questions I hear is: "How do I actually make money from my podcast?"And trust me—I get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return.The truth? While making money from a podcast isn’t always easy, it’s absolutely possible with the right approach.In this episode, I break down real, actionable strategies successful podcasters use to generate revenue. From landing sponsorships and

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10:27

Our Formula for Closing 88 Clients From LinkedIn

The Ryan Sullivan Show ·

2025/01/27

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverWhat’s the best part of making a sale?Closing the deal.But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing.In this week’s episode, I’m breaking it all down—whiteboard in hand—to show you exactly how to approach your bottom-of-the-funnel content.So

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10:48

The Middle of the Funnel is Actually Killing Your...

The Ryan Sullivan Show ·

2025/01/20

You’ve heard me talk a lot about the top and bottom of your funnel – so it’s finally time to show love for the middle of the funnel in this week’s episode!In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales.In this week’s episode, I finally explain and break-down the middle of the funnel and how founders like yourself should be handling it – but more importantly, I’ll be showing you the type of the

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14:49

How to Go Viral on LinkedIn (and make more money at...

The Ryan Sullivan Show ·

2025/01/13

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverVirality–it’s what’s for dinner.Everyone and their mother has been trying to figure out how to go “viral” since the advent of YouTube and social media.But here’s the thing: not all viral content is created equal, especially on social media.In this week’s episode, I take you through what content you should be creating for your business or personal brand on LinkedIn and how to make content that is “viral” in the

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38:03

How to Start a Podcast People Love

The Ryan Sullivan Show ·

2025/01/06

Grab our free podcast script → https://mailchi.mp/eed2b69a9733/5-leads-a-weekIn this week’s episode, I sit down with Jared Miguez – a client of ours who runs the law firm Arena Collective.Jared began his podcast journey a couple years ago with us and together we’ve gained more insight into the industry itself as well as where podcasting “fits in” to a business like his – one that is focused on cultivating local leads and promoting clients above all.We discuss Jared’s “spark” and what inspired him to

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19:51

The Secret to Outsourcing Your Marketing

The Ryan Sullivan Show ·

2024/12/30

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-weekIn this week’s special (and tasty) episode – I am taking to the griddle and making Jersey’s very own ‘Pork roll egg and cheese’ while giving you the skinny on making content efficiently (that also converts).Specifically, I’m diving into the using an outside agency vs. making everything in-house.Most people’s instincts are to do it old school – by themselves. Save the money and the hassle.The reality is: most people could use

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15:15

Our $20,000/month LinkedIn Marketing Funnel Revealed

The Ryan Sullivan Show ·

2024/12/23

If you’ve even seen a few of my videos, you know that I’m a big fan of LinkedIn.The networking and job search giant has for a long time been thought of as that: a tool for networking and job search. The truth is, this platform has an unmatched ability to guide qualified leads right into your product, program or coaching.In this week’s episode, I break down our very own high ticket marketing formula and how we get people in OUR DMs through content and friendly advice.Real tips AND real steps you can

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51:42

How to Launch a Profitable Podcast for Your Business...

The Ryan Sullivan Show ·

2024/12/16

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-weekIt’s that time of the year again where we say goodbye to the old year and welcome in the new. Whether it’s new habits, goals or objectives, we’re all looking to make change in a positive way – and what better way than by.. Starting a podcast for your business.The time has never been better, the opportunity is here – and this week, I outline exactly what the opportunity is and how to seize it for maximum

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11:28

Why are "boring" podcasts exploding?

The Ryan Sullivan Show ·

2024/12/09

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-weekNobody wants their podcast to be “boring” – but not everybody can be Joe Rogan.…and more importantly, when you’re trying to sell a product or service, you may not have an avenue to be “fun”. You still want to display your expertise and know-how.In this week’s episode, I wanted to explore “boring” podcasts and adjust the commentary. Additionally, I explore some examples of these boring podcasts and show you why, on some

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07:49

what they don't tell you about starting a podcast...

The Ryan Sullivan Show ·

2024/12/02

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-weekStarting a podcast is easier most people make it out to be – however, there are some nuances to getting started that EVERY new podcaster should know – especially if you’re creating a podcast for your business.This week, I give you the shortcuts most experts make you pay thousands of dollars for..__________________________________________________🔎 Navigate Here:(0:00) - Introduction(0:49) - Determine the purpose of your

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54:25

The Most Detailed Playbook for 100,000 Podcast Downloads

The Ryan Sullivan Show ·

2024/11/25

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-weekIf you've ever searched for "podcasting tips" online - you know that there is no shortage of "expert" opinions.How about examining a show that is already successful? A podcast that has taken the time and proper steps to grow not only their show and audience - but their reach and influence.In this special sneak-peek into our paid LaunchPad coaching system, we examine Wealth Warehouse and what they've done to grow their

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10:17

Best Podcast Titles from 100,000 Downloads (no...

The Ryan Sullivan Show ·

2024/11/18

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week(with 30+episode title ideas) Podcasting is a war of ideas. In this episode, I’ll give you the shortcuts to the best formats for any podcast.These titles, and essentially, episode concepts, gets you started fast with proven angles that have been executed by our very own clients.Tune in to get your killer episode idea!🔎 Navigate Here:(0:00) - Introduction(0:59) - Analyzing the best performing episodes(1:58) - Title #1(2:21) -

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13:09

4 Ways to Monetize Any Podcast (after launching 200+...

The Ryan Sullivan Show ·

2024/11/11

It’s the holy grail in podcasting.. Monetization. Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work.Tune in and see what we’ve learned.🔎 Navigate Here:(0:00) - Introduction(0:41) - Figuring out what your podcast is..(2:30) - First way: Affiliates(4:01) - Second way: Sponsorships(6:29) - Third way: Selling your products and services(8:24) - Fourth way: Charging your guests(11:55) - Episode

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12:51

5 Lead Generation Mistakes that Ruin Your Chances...

The Ryan Sullivan Show ·

2024/11/04

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week(the one I used to create this episode) Every business owner dreams of having more qualified, warm leads.The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting. That’s where video content comes in – but we’re not finished there.Make sure you’re avoiding these three critical mistakes..Earn revenue with your B2B podcast ➜

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08:33

3 Mistakes All Beginner Podcasters Make - Avoid These...

The Ryan Sullivan Show ·

2024/10/28

Just like any other marketing activity – the beginning sucks. And podcasting is no different.There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse.This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making.Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/aboutMore Content Strategy ↘How to Post Shorts on LinkedIn ➜

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04:19

If I Had 1 Podcast Strategy for 2025...(Entrepreneurs...

The Ryan Sullivan Show ·

2024/10/21

Podcast strategies are cool, but what about the ones that actually work?And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients.In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money.I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth

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16:59

99% of podcasters make this mistake

The Ryan Sullivan Show ·

2024/10/14

It’s one of the biggest motivators for podcasters – making money off your podcast.Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.The issue here is the ways that people conventionally think will help them ‘get that money’.But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???Tune in and let’s sort this all out!Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/aboutMore Content

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30:31

How to Get too Many Clients from Your Podcast

The Ryan Sullivan Show ·

2024/10/07

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week’s episode, I give you a look inside, a living, breathing podcast system.My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things.Most importantly – you’ll see his experience, from the work load and effort, to the rewards and benefits that Harry

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