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PODCAST

The Bright Balloon

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

arts marketing

All Episodes

59:51

294. Main street boutique | Dolly & Eddie of Delloons

The Bright Balloon ·

2025/01/21

In another episode curated by TUFTEX, I’m chatting with Dolly & Eddie of Delloons again! Since our last conversation with them, they’ve had another baby and moved into a boutique retail space… so needless to say, there’s a lot to catch up on and I appreciated their honesty and openness. And don’t miss a bit of behind the scenes info from them about the TUFTEX Experience! We talk about why they decided to move into the boutique, how it happened so quickly and what financial impacts they considered in

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01:00:28

292. Large installs and lots of events | Tiffany of...

The Bright Balloon ·

2025/01/14

In another episode curated by TUFTEX, I’m chatting with Tiffany of Confetti Castle about the thrill and challenges of being tasked with large installations for large events. We talk about getting the jobs, staffing them, troubleshooting, logistics and more. She also tells us about how she’s planning the decor for the TUFTEX Experience and how YOU can be a part of it! More key points of our conversation included building relationships, building your mindset so that you don’t get overwhelmed by big

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56:28

290. Major expansion | Allison of TUFTEX

The Bright Balloon ·

2025/01/07

Kicking off this curated month by TUFTEX, I’m chatting once again with Allison, the owner of TUFTEX! She’s giving us a ton of behind the scenes info on their new products, plus where and how they’ve expanded since she last came on the podcast. First, I asked her to walk us through their acquisition of a balloon factory in Canada. I really appreciated her honesty about the learning curve that was involved, and it was fascinating to hear how the acquisition required not just latex recipe updates, but

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31:38

288. That worked!

The Bright Balloon ·

2024/12/24

This episode is a list of wins people had from tips in the podcast interviews! I’m so grateful to the guests who shared those tips & congrats to everyone who put them to use & saw growth because of it! Episodes are listed below and are easily searchable at thebrightballoon.com/episodes! I also share what’s in store for the podcast in 2025! In the UGlu Hotline, hear how one listener makes signs for her vehicle that communicate loading info. RESOURCES MENTIONED: 17hats (get 50% off your 1st year)

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42:27

287. Neon Nation | Tiffany of LED Marquee

The Bright Balloon ·

2024/12/17

Since recording this episode, I’ve had the pleasure of hanging out with Tiffany at Balloon Boss Summit and seeing her LED Marquees in action. Wow, are they cool! Listen in as we chat about this very neat option you may consider adding to your inventory. Tiffany tells us how her marquees were designed to give a different vibe than the traditional incandescent marquees, as she looked to stand out in “Neon Nashville”. Hear more about what they knew they needed in the design and how they had balloon

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01:04:23

285. Competing to win | Edward Munoz

The Bright Balloon ·

2024/12/10

Edward is one of the kindest and most talented people I have ever met. In this episode he shares his inspiring story of bringing his balloon business to the U.S. from Venezuela, and all of the challenges he faced in the process. He’s very generous with the techniques he shares on Instagram and I know everyone will have something to learn from listening to him. You’ll hear about: His strategy for competitions How winning one competition earned him a big opportunity How he’s juggling his full-time

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55:53

283. A wealth of balloon knowledge | Sue of The Very...

The Bright Balloon ·

2024/12/03

Sue was one of the first people in the balloon industry that I learned from online when I started. In fact, I would bet that you’ve come across some of her content, too! I loved the chance to pick her brain on all the things she’s experienced in the industry, plus learn about BAPIA, a membership she runs that is available in the UK, and that I wish was available in the US! Hear how participating in a competition in Paris helped her hone her skills, gain confidence and get selected as an instructor,

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50:27

281. Moving a business | Yanira of Perfectly Wrapped...

The Bright Balloon ·

2024/11/26

This episode is perhaps one of my favorite interviews of the year! I chat with Yanira of Perfectly Wrapped Balloons about how having systems and good record keeping for your company really helps in case of a sale or big transition. Yanira moved her business into a new area, several states away from her previous home and walks us through how she negotiated the sale of her client list and essentially restarted her business. What I didn’t expect to hear was all of the businesses she had even before

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41:04

279. Entrepreneur reality show | Jenn of Fun By The Yard

The Bright Balloon ·

2024/11/19

In this episode, Jenn takes us through the journey she’s had in her business… from yard cards only to being convinced to take on balloon jobs for corporate clients to now handling her own team in a warehouse she still has room to grow into. She’s done some huge things in the past year, including being on a reality show for entrepreneurs, hosting The Big Balloon Build and helping at the DNC balloon drop! Hear about the selection process for the show, lessons learned and challenges that were part of

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48:10

277. Ready-made templates | Emily of 17hats

The Bright Balloon ·

2024/11/12

In this second curated episode by Let Nicole Help, we’re hearing from Emily of 17hats who is in charge of all things Marketplace. If you’re not familiar, it’s a place where 17hats users can buy and try all sorts of templates for their account! Emily tells us more about the kinds of templates available and how they can help both new and long-time users. We go on to talk more about the very specific balloon-related templates ready for purchase, how installation of the templates actually works and how

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51:33

275. Boosting your customer experience | Nicole of...

The Bright Balloon ·

2024/11/05

In this episode I’m chatting with my friend Nicole, who helps a lot of people with their 17hats CRM, but also with other aspects of the customer experience. I’ve said this before, but the more I do balloons the more I think that balloons are about 20% of the equation and the rest is how you run your business. So we chat about some ways to give your customers a good experience, like: How to become known to prospective customers in the first place Using your leads’ own words Ways to help yourself get

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01:07:40

273. Stopping Balloons | Melody of Feathered Fox Designs

The Bright Balloon ·

2024/10/29

In this interview we’ll hear about what it’s like to stop providing balloon decor. Melody announced on Instagram a while back that she was no longer going to be doing installations, and in fact was beginning to count down the days to her last one. She tells us how she was having her best year ever, in terms of sales and the clients she was working with, but behind the scenes was struggling physically with an old injury that progressively got worse. Hear about all of the options she considered, and

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39:31

271. Having a front row seat

The Bright Balloon ·

2024/10/22

In this episode I’m interviewing someone who has been in balloons for the same amount of time as me… it’s my husband! Someone on Instagram had suggested the idea and we rolled with it. After all, he’s had a front row seat to Wisconsin Balloon Decor (and all my business ideas) from the very beginning so it was fun to have him share his experience. And since the idea originated on Instagram, I went back to the source for questions I should ask Zac, and I think anyone who also has a spouse or

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45:50

269. Standing out from the crowd | Max of Moments by Max

The Bright Balloon ·

2024/10/15

Max has been all over my Instagram lately so I was so happy to chat with him in this episode about some of the ways he aims to stand out from the crowd… including how he is starting to become a one-stop shop! His fascination with balloons started when he was young and the store he would visit became an early inspiration for him. Then he came back to balloons for entertainment as times got tough… not knowing that he would one day start his own balloon business. After getting degrees in hospitality

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01:06:56

267. Starting a mastermind

The Bright Balloon ·

2024/10/08

This week’s episode is a little different because it’s another group interview - this time with the ladies of the mastermind I’m in. If you’ve been listening to the bonus episodes you have probably heard a little bit about the idea of a mastermind, and today, we’re sharing everything about ours! You’ll get the name of the book that inspired it all, how Tiffany (Confetti Castle) determined who to invite, how many of us are in the group, how often we meet and details on the actual structure of our

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46:34

265. Fearless growth | Maggie of Presley Paige

The Bright Balloon ·

2024/10/01

Have you seen the massive sorority balloon installs from Arkansas? Well this episode’s guest is Maggie of Presley Paige and she and her team are the ones behind so many of these mind-blowing jobs. She also has a retail store that you’ll hear about! I learned so much from this interview and know that you’ll pick up some gems as well. Her business actually started as a retail shop and over time they added balloon decor services because of all the customer requests. Hear about how she learned technique

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45:20

263. Her giving back era | Dori of Total Party

The Bright Balloon ·

2024/09/24

In the final installment of our month of interviews curated by BalloonCoach.com, we’re hearing from Dori of Total Party. There’s a good chance that if you’ve been a part of any online training in our industry, you know Dori because she’s so generous with her knowledge and experience and she loves to learn! She tells us about the party business she had as a teenager and how her experience with project management in the corporate scene melded together to transition her into corporate events, which

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43:53

261. Jumping in head first | Sheena of Dream Big...

The Bright Balloon ·

2024/09/17

In our third of curated interviews from The Balloon Coach, we’re hearing from Sheena of Dream Big Balloons. Sheena has done so much to take her business education into her own hands, and as you’ll hear, it was often before she felt “ready”. But wow, has it paid off! We’ll hear about how balloons brought joy back into her life, how she has more than 10x’ed her business from two years ago and many of the things that got her there… all the while juggling two other jobs and being a mom and wife. Some

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01:19:55

259. Building your business intentionally | Allyson...

The Bright Balloon ·

2024/09/10

This week we have another guest curated by BalloonCoach.com, and it’s Allyson from Pop Studio Balloons in Connecticut! She tells us all about how she started Pop Studio Balloons as a side hustle and has since taken herself and her husband full-time in the business. More importantly, though, she shares with us how they’ve intentionally built the business in a way that works for their life. Hear about her hilarious first “paid” customer, the first item she sold and how she quickly dialed back her

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01:14:37

257. What I wish I knew | Joette of Balloon Coach

The Bright Balloon ·

2024/09/03

In this first of four episodes sponsored by Balloon Coach in September, we hear from the Balloon Coach herself, Joette. We have an honest conversation about what she would have done differently knowing what she knows now. She’s actually one of the few in our industry who has purchased a balloon business, grew it and later sold it. So it’s very interesting to hear about all these phases of business that she’s experienced. We also chat about: Imposter syndrome Solopreneurship and teams Referral

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287 results

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